Barreiras para a implementação da lousa digital interativa: um estudo de caso

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Clubinho das Meninas: uma experiência em jornalismo digital infantil

Clubinho das Meninas® is a website with specialized journalistic content, aimed at female children throughout the country. The website was developed based on the study of writing for children and digital platform, with the goal of articulating the needs of the public child with the potencial of the web. The site's purpose is to be an option for girls in mediasphere, produced exclusively for digital media and focused on the needs of content and language of the target public. This one, also aims to fill gap in existing demand in digital journalism child, to provide material to children in an environment where this group already exist

Fanfiction no jornalismo digital: nova matriz da produção jornalística na Web

That work to separate in three stages. The digital journalistic text and your characteristics, conceit definition to the cibersocial fan fiction phenomenal and to the end, search a journalistic production hybridization using the fictional fans contend

Evolução Nerd: sociedade digital e as mudanças nos paradigmas sociais dos Nerds e Geeks

Não disponível

Boca a boca on-line: um estudo sobre a Gestão da Comunicação na Internet

Researchs about consumer behavior show influences coming from a lot of fonts. Among them culture, social class, personal influence, family and consumer situation. Personal influence it’s the font object of this research. Personal influence can define what a consumer will buy or will not buy, especially with closer friends. Normally people got the information and transmit to him group, him family, making some difference in the opinion of this people. Ten years ago we were i………..by a dozen of friends. In these days, we have more facility to communicate and more facility to receiver information trough internet. Our personal influence extended from our closest friend to the world wide web group. That’s why company’s must to know what the consumer is speaking on internet

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

A implantação da televisão digital terrestre na Espanha

This monograph has as objectives introduce digital terrestrial television, describing the process of installation of this in Spain, their technical qualities and possibilities of change and innovation that this creates. The exposure of the different chapters of this monograph has a objective presenting and discussing what are the characteristics of this new technology, your birth, what is its importance in communication and how this is inserted inside the Spanish reality. The introduction of digital terrestrial television in Spain is cited as an example of a pioneer in the development and installation of this new technology, but also appears as a nation that has come a way with some economic failures, reaching one of the largest cases of delayed installation of digital television in Western Europe. Making use of the European system for digital terrestrial television (DVB-T - Digital Video Broadcasting) it was possible some advances as the quality of communication and strengthening national public television system, but many vices of analog system were transferred this new system, as the concentration of channels to a foreign group and interactivity opportunities were wasted. Digital terrestrial television can provides better picture quality and sound, possibility of interactivity, mobility, hypermedia and multiprogramming, while the latter tool may lead to the democratization of media, opening it to other social agents. Going much further than just a technological advancement, digital television is strongly connected with the politics and the economy of the nation in which it operates

Comunicação organizacional na ambiência da internet: um estudo sobre a atuação de três empresas de médio a grande porte de Bauru

This study aims to examine the changes occurring in organizational communication activities with the arrival of the Internet. The intention is to know how companies and their communication professionals have adapted to it and how they are making use of new digital technologies, especially social media. The study also allows know what strategies they are using to reach your target audience on the Internet, including those targeting mobile devices. For this, a survey was conducted with medium to large companies in Bauru (state of São Paulo), to see how it are acting in the online environment and what its perception regarding their image, visibility and positioning on Web

Telejornalismo na era digital: interatividade e acesso à informação

Este trabalho de Conclusão de Curso teve por finalidade investigar quais recursos interativos estarão disponíveis para o telejornalismo com a chegada da televisão digital e como esses recursos poderão ser usados como instrumentos para a ampliação do acesso à informação jornalística. Para tanto, foi feita uma reflexão sobre a produção de sentido e a prática discursiva, com ênfase nas alterações nos enunciados telejornalísticos no contexto da convergência midiática. Foram analisados dois telejornais, o “Jornal Globo News” e o “Jornal Hoje”, ambos da rede Globo. O referencial teórico-metodológico utilizado na leitura dos telejornais foi o da semiótica discursiva de linha francesa, com ênfase nas estratégias enunciativas dos conteúdos interativos, por considerar que estes referenciais sustentam o estudo dos processos de produção de sentido. O “Jornal Hoje” foi analisado enquanto produto que propõe nos conteúdos apresentados introduzir novas formas de relação de comunicação, privilegiando a perspectiva de interatividade por parte dos telespectadores. Isso porque os conteúdos remetem a audiência a interferir por meio de outra mídia, notadamente o computador, acessando o site do telejornal para poder participar. Assim, observa-se que se o conteúdo já se manifesta convergente, os suportes ainda não estão integrados, pelo menos nessa fase de transição. O “Jornal Globo News” foi analisado enquanto representante de um telejornal produzido e veiculado já na plataforma digital, o que não significa que possa ser considerado de imediato interativo. Foram ainda realizadas entrevistas com especialistas e pesquisadores da área temática da pesquisa, que contribuíram para o amadurecimento e crescimento da mesma. Por meio da análise dos objetos foi possível elaborar o “QUADRO DAS POTENCIALIDADES”, com os recursos interativos que poderão... (Resumo completo, clicar acesso eletrônico abaixo)

Contribuições da TIC e da inclusão digital para alunos e professores das escolas participantes do Programa Acessa Escola

This study has its objective to analyze how the Technology of Information and Communication-TIC will be applied in the construction on new knowledge in the schools bounded to the program Acessa Escola.( School turned on) This program from São Paulo’s Government, developed by the Secretary of Education of the State , under the coordination of the Foundation to the Development of the Education-FDE, which has the work proposal to promote the digital inclusion to all the educational community. Making it possible the access of the Technology of Information and Communication to the users; Students, teachers, and school employees to have the exchange of information and knowledge. Therefore, there is the collaboration between teachers and student.For the development of this research, there will be semi-structured interviews with high school teacher from 3 different High Schools of Piracicaba-SP. These interviews will be done in a qualitative approach and will be submitted to the Ethic Committee from the University

Melhor idade na rede: uma visão da inclusão digital do idoso : estudo do caso da Universidade Aberta à Terceira Idade da UNESP Bauru

In the information society, the use of Technologies has been incorporated to our quotidian. The use of personal computers and internet, however, does not reach to all the individuals, creating the problem of digital exclusion. Nowadays, many inclusion politics are being developed to diminish the digital abyss in society, in a way to enable a plural access to the internet. Between these initiatives, we highlight the projects of digital inclusion among the elderly, slice of the population that grows more each day and seek quality of life, social reinclusion and health. In this context, the open universities for the elderly bring to the aged courses and workshops, in order to encourage the activity in this age group. An example of this idea is the Unati of UNESP Bauru, that develops the project “Terceira Idade Digital”. This work aims to analyze the relation between the elderly with certain technologies, apart from showing the digital inclusion scenario, with its delays and progresses

Website Laboratório de Televisão Digital www.labtvd.com.br

Este projeto tem como proposta principal a produção de um website que consolide informações, pesquisas, artigos, teses, notícias e produções audiovisuais que abordem a temática da Televisão Digital. A concepção deve ser construir com as bases de um modelo transdisciplinar de informações, já que pretende condensar e reunir inúmeras áreas correlatas à temática citada. O website LabTVD! – www.labtvd.com.br, é voltado a um público de estratos sociais e faixa etária flexíveis, constituído por estudantes universitários, pesquisadores, profissionais da área, professores ou qualquer interessado na evolução do Sistema Brasileiro de Televisão Digital Terrestre - SBTVD-T

Comunicação e ações sociais na era da convergência e da interatividade

This paper aims to propose a communication plan to Internet media that explores interaction, expanding “Agência Propagação” institutional communication and of its principal product, the social propaganda messages named “Minuto Consciente”. This study will be based on the concepts of Convergence Culture (JENKINS, 2009), Digital Marketing (TORRES, 2009), Integrated Communication (KUNSCH, 2003) and Computer Mediated Interaction (PRIMO, 2007) to understand the communication an interaction phenomenon in digital era and select the strategies to establish a continuous communication flow in different medias. Therefore, this paper will use exploratory and empirical methodology

Televisão digital: matrizes teóricas no espaço Ibero-Americano : o caso do México, da Colômbia e da Costa Rica

Não disponível

Televisão analógica e televisão digital: o futuro do telejornalismo

This study proposes to present the process of implementation of Digital TV, the available resources found in the Japanese standard employed in the country and the form in which news programs will adapt to the new technology. Following the presentation of the technological tools, the current state of Brazilian television is discussed, focusing on two nationally broadcast programs, Jornal da Band on Bandeirantes channel and Jornal da Record on Record channel. As a case study, three editions of each show are evaluated with an individual and comparative analysis. Following the analyses, perspectives on the future of television journalism in the digital TV age are given. Additionally, the possibilities for interaction between the TV viewer and the channel and the forms of interaction that may exist within particular programs are discussed, thus allowing for active participation from the part of the viewer. The newly developed functions of journalists in the digital age are also broken down in the research. In order to gain a full understanding of the phases of this process of technological convergence and how programs will adapt to these tools, interviews with professionals who work in the production of televised news programs are conducted in the study