Contação de histórias: abrindo possibilidades para expressão

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Caracterização da narrativa oral de história de indivíduos com transtorno do espectro alcoólico fetal

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A educação como experiência a partir de histórias lidas e contadas: momentos de (re) criação da infância'

This paper presents the results of a University research and extension project conducted at an institution that provides support to children and adolescents in the city of Marília, state of São Paulo, in 2010. This project focuses on reading and storytelling activities to stimulate children to become readers and increase their cultural repertoire. The theoretical reflection is based on the studies of Vygotsky, Bakhtin and Benjamin. The practical activities were organized based on authors such as Bajard, Freinet and Coelho; and the choice of the literary works and stories follow the criteria described in the text. The activities were used with the purpose of motivating children and teenagers to read. We observed significant changes in participants, namely: better vocabulary and engagement in activities proposed. The data collected is presented in the text in the form of speech transcripts and in the reports of the book of life.

Conversando a gente se entende - narrativas autobiográficas de idosos atendidos no laboratório de reabilitação do equilíbrio corporal e inclusão social

Autobiographical storytelling workshops were created with the purpose of providing elderly patients at the Rehabilitation Laboratory for Body Balance and Social Inclusion the opportunity to talk about themselves and reinterpret their own life experiences as a means of support for their treatment process.

A Hora do Conto no cotidiano escolar: reflexões sobre o ler e o contar na rotina de duas professoras dos anos iniciais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O material didático para alunos surdos: a literatura infantil em libras

The reading of history is a fundamental part of early literacy for children as part of the goals for all children's education. The wheel of history or storytelling is an important moment of great help in the cognitive development of children, including a child with disabilities. Searching the accessibility of communication is that the present study aimed to make accessible in Brazilian Sign Language (LIBRAS) the book O Penuginha by Luiz Vitor Martinello. To facilitate the achievement of this objective, it was considered appropriate to develop a descriptive study following the methodology of qualitative research, to survey the literature on how learning takes place in the Portuguese language by deaf students. This study resulted in a DVD with video recording with the translation of the book O Penuginha in LIBRAS and the narration of the book in Portuguese. Therefore, this project became relevant as the paradigm of the twenty first century is the inclusion of all people in different scenarios and the school is one of the first places where the removal of barriers is essential

Vivencie a Pandora: proposta de jogo de realidade alternada para Nova Éden, A Série

Theoretical work that studies the alternate reality game, as well as their use for promotional purposes, to explore the convergence of media and encourage the participant to change between them. To do this analysis is plotted an overview of the concepts of transmedia storytelling and transmedia marketing to analyze a proposed game - Vivencie a Pandora - to promote a TV series - Nova Éden

O prosumidor e as Relações Públicas na era da convergência midiática

This study supports the role of Public Relations within Organizations, inserted in the context of the media convergence age, in which all the medias complement each other and can be used together to achieve a given goal. The approach is exposed after reflection on consumers’ specificity and identity, in addition to an approach about media convergence age characteristics, such as collective intelligence, participatory culture and affective economy. Throughout this paper, it is also discussed the concept of Transmedia Storytelling and how consumers and communicators stories have become especially important in the convergence age. In this context, consumers are understood as prosumers, since they infer and influence brands, organizations or products, by using words. We showed that, because of those prosumers narratives, an organization may became susceptible to their image destruction in a short period of time or get more acceptance and profitability. Thus, Public Relations presents itself as a communication professional that can use several corporate strategies in the relationship between organizations and their different target audience

Contação de histórias e educação crítica: uma proposta didática

This proposal offers a possibility of approximation of mathematical knowledge at the prospect of Critical Education defended by researchers such as Ole Skovsmose and Paulo Freire. Using storytelling as a methodological resource is intended to develop an activity that allows students to think critically about real-life situations that have democratic questions as ground. The research is part of the branch of mathematics concerned with the education goals of teaching mathematics in basic education. We discuss the relevance of an educational process that enables the development of a democratic competence in the first years of primary education by showing students that their classroom can and should be seen as a community, where everyone has rights and duties. The interpretation and understanding of real situations can be something very complex and uninteresting for students of that age, looking for an attractive feature such as storytelling, which is based on the tendency of Reading and Writing in Mathematics, proposed by Nacarato and Lopes; Cardoso and Fonseca. Adopting a phenomenological attitude in the research seeks to understand if the storytelling can contribute to the formation of the critical student. Assuming this perspective has developed a didactic sequence from the story 'o que os olhos não vêem' from writer Ruth Rocha. The student's writing, favored by the proposed sequence, subsidizes the understanding of their thinking and acting on the democratic situations

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Proposta para a implantação de uma trilha interpretativa com bases na Pedagogia Waldorf na Floresta Estadual Edmundo Navarro de Andrade - Rio Claro, SP

At a time when people turn increasingly to technological innovations and virtual networks, a closer interaction with the environment can provide sensitizing experiences. One tool that facilitates this approach is the interpretative trail: its use in a Unit of Conservation (UC) allows more contact between the visitor and the nature elements. This research aimed to propose the establishment of an interpretative trail at the State Florest “Edmundo Navarro de Andrade” (FEENA) in Rio Claro (SP) with theoretical bases from Waldorf Pedagogy. The proposed trail is destined for students with 07-14 years-old, a period that the awareness is more accurate in a person, according to Waldorf tenets. On the path of the trail, we propose some educational activities at the points of interpretation: storytelling about environment; “photograph” the place with a drawing; create a song with sounds produced by the body and by nature elements; blindfold guide and a circle of people to share experiences. The activities aim to provide in the student a close and harmonious contact with oneself, with other people and with the natural world, and also serve as a support for programs of public use and environmental education at UC. The environmental awareness process in the context of FEENA - which has a significant landscape valuation - develops through the sensibilities of exterior and interior world. And also develops with the creation if images, thoughts, feelings and interdependencies relationships. Therefore, the ecologic education allows changes and formation of values and sensitive attitudes to students about the environment

Educação literária na educação infantil: o livro nas mãos de professoras e educadoras de Araçatuba (SP)

Pós-graduação em Educação - FCT

Literatura, cinema e outras arquiteturas textuais: algumas considerações sobre teorias da adaptação

Studies investigating the relationship between literature and film have been largely oriented by an analysis vector which always departs from literary texts towards films. Moreover, the overwhelming majority of criticism done by renowned theorists such as Robert Stam and Brian McFarlane approaches almost exclusively texts considered canonical. This reveals an overemphasis on the notion that the “primordial” text in a study of adaptation should be the literary text. This essay discusses some of those concepts, challenging the “binary” models in adaptation studies and showing how the vectors of analysis can be usefully reversed, for example, starting from films to literature and to other textual architectures. This approach, shared by theorists such as Linda Hutcheon (2006) and Thomas Leitch (2007), rejects old notions that guided comparisons between literary and filmic texts, such as fidelity and equivalence, replacing them with intertextuality and transmedia storytelling.

O caso dos quatro quatros como uma possibilidade pedagógica para o desenvolvimento de competências e habilidades matemáticas

The teaching and learning of mathematics through alternative methods make Mathematics more enjoyable, accessible and meaningful. Through teaching resource storytelling the student becomes the protagonist of the construction of their knowledge. With the use of books and writings of Malba Tahan is possible to work with mathematics, as a curriculum component, fostering the development of skills and Mathematics skills in students. Thus, this study aims to understand which skills and Mathematics skills can be developed with the storytelling of The Case of the Four Fours in Basic Education. Through the telling of this story, students develop the skills related to the block / shaft Numbers and Operations, present in official documents, and other skills and mathematics skills

Bendito: a narrativa em fluxos transmídia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)