Entre a fé, a obra social e a publicidade: uma análise crítica do discurso da responsabilidade social da Igreja Universal do Reino de Deus

Situated on Applied Linguistics (PENNYCOOK, 1998; MOITA LOPES, 2003, 2006, 2008, 2009), this thesis, which is inscribed in a qualitative-interpretative approach of a critical analysis perspective , lies on the speech of social responsibility and the way like that is employed in seeking for legitimacy and prestige within the neopentecostal brazilian religious field, more specifically of the Universal Church of the Kingdom of God. The general goal of this research is t reflect upon the speech on social responsibility and the rethoric of selfpromotion of the Universal Church through the role of social actors in the making of his her identities, materialized in the newspaper Folha Universal. In order to achieve that, we have conjugated, in this research, social and discursive analysis. On the linguistic-discursive approach, the research is based on the Critical Analysis of Discourse (ACD), specially in Fairclough (2001, 2003, 2006), a proposal that provides theoretical-methodological tools to investigate the language beyond the linguistic structures , that is, the discourse, social practices in which it occurs and more ample structures. Theoretical assumptions were also used of Sistemico-Functional Linguistics(LSF), matching with categories of the Transitivity System of Halliday (1994, 2004), of the forms of representation of social actors in the socioeconomic perspective by Van Leeuwen (1997, 2008) and of the Appraisal system by Martin and White (2005). As we develop the argumentation on thesobre social role of religion in this thesis, we make use of the authors such as Freston (1994), Oro (1997, 2003), Campos (1996, 1999), Mariano (1999), Meneses (2008), among several ones. We have also used a series of concepts and categories coming from the field of communication and marketing on the business social responsability and social marketing . In this area, we take as references the contributions of Bueno (2003), Fossá and Sartoretto (2003) and Zenone (2006). The corpus of the work is framed by news taken at the newspaper Folha Universal, in which are given the social responsibility actions of the church . The timeframe used was on the editions of 2010 thru 2012. Results found at he analysis of the News lead to semantic features of Assessment of Affection, Judgment and Appreciation, many times followed by Gradation, and the Attribution, one of the subsystems of the Attachment, are evidence of positive assessments for the Universal Church and its agents and make up rethorical elements which provide structure for the discourse of the Universal Church at the newspaper Folha Universal consisted of its image (style) of social responsibility . Results show that the most frequente social actors of the discourse are, on one hand, the Universal Church itself and its volunteers, famous (actors, actresses, presenters), politicians and authorities, on the other hand, the population which was helped by the Church social projects . The first group seems to be Always activated, however the second one, most of the time rather passive. These are also represented by assimilation in most of the occurrences, however the other ones by individualization and nomination entitled by honorification, except for the volunteers that are represented either as an individual, or as a group

Forró eletrônico: uma análise sobre a representação da figura feminina

Entendiendo la música como una manifestación social, capaz de representar el tiempo y la cultura, junto con sus usos y costumbres, dirigimos nuestra mirada en la figura femenina presente en el género forró electrónico. A través de la lectura de los dos géneros musical y femenino buscamos identificar los discursos, presentes en las composiciones, que se refieren a lo femenino con temática y/o términos que se refieren a las mujeres. El estudio se centra en las composiciones en el período 2009 a 2010 y que se convirtieron en éxitos, es decir, aquellos que han alcanzado el mayor número de oyentes de Radio 96 FM a través del programa Paradão 96, transmitido diariamente en la ciudad de Natal/RN. Basado en conceptos tales como industria cultural, cultura de masas, folkcomunicación y género, se analizan los procesos de producción de sentido como resultado del uso de la figura femenina y con mayor precisión, sobre la representación de las mujeres a través de discursos del forró electrónico. Elegimos el enfoque descriptivo cualitativo y análisis del discurso como una técnica para identificarlos términos que se refieren a las mujeres, reflexionando sobre los posibles significados que se encuentran en estos discursos. Se señala que en nuestra investigación no predominó una figura femenina convertida en un objeto sexual, erótico y sumisa, atributos dados para las mujeres, en los discursos de forró electrónico. Con variaciones en las temáticas algunas juguetones y otras acerca de la traición de la mujer identificamos que, para sorpresa de muchos, incluidos nosotros, el amor romántico fue el que llevó las solicitudes de audiencia durante nuestro período de tiempo y que la figura femenina tiene varias facetas dentro del forró electrónico

Da Pena à Espada: Xenofonte e a Representação de Esparta em A Constituição dos Lacedemônios

We intend to analyze how, through your own views and social practices, Xenophon composed the image of Spartans and their poliad regime during the period following the end of the 5th century to the early 4th century before BCE a time of great political turbulence in the Hellenic Poleis. In order to do so, we will use the writings in The Constitution of the Lacedaemonians, to point three elements that we believe are essential understanding of the Xenophon´s narrative: who was Xenophon and in which ways his life experiences influenced his narrative style; the idea of City, i.e., Xenophon´s idea of the Polis and how he defined it as a community of Citizens; and finally, to establish through which tools Xenophon build an image of Sparta and Spartans by way of their representations in his writings

A Produção do Flagelo : a re-produção do espaço social da seca na cidade de Mossoró (1877-1903-1915)

The great droughts re- produced spaces in the city of Mossoró / RN in the end of the nineteenth century to the beginning of the twentieth century. Its dimension exceeds the climatic effects becoming social locus when advances over the political and economic sectors, social and cultural of the North / Northeast Brazilian societies during that period. This way, analyzing the re-production of social space in episodes of Mossoró‟s droughts is our toil. So try to reveal each segment, route and aspect of production of space in its size and interface between the perceived, conceived and lived, and subjects related to it - refugees, population and authorities - during the droughts of 1877, 1903 and 1915 within Mossoró city. Therefore, issues such as the constitution and representation of the city and social space in the terrifying experience of the drought of 1877, the production of fixed objects and flows of the urban web through of migrant labor, attempts to control, discipline and spatial planning and ways to resistance to these charges in daily sphere are key issues addressed in this work. For this we use diverse sources as minutes of the city council, reports from provincial presidents, media, memory books and others that sustain us in building our narrative and problematic. This way, the spatial production of Mossoró‟s droughts reveals itself in the field of relations and political-economic transformations and sociocultural, inextricably, that shapes and mobilizes your own social space

O cotidiano do(a) Assistente Social frente as demandas apresentadas pela paciente portadora do câncer de mama em tratamento no Hospital Doutor Luiz Antônio em Natal/RN

This work deals with an analysis related to the social worker s practice in the oncology area. It aims to identify demands, work conditions as well as current challenges related to this profession. It considers the specificities of breast cancer and relates it to political decisions in the health sector considering the concept of contemporary capitalism. The study analyzes professional action and the demands presented by breast cancer patients who are currently in treatment in Hospital Dr. Luiz Antônio em Natal-Rio Grande do Norte-Brazil. The methodological procedures considered of documental analysis, semi-structured interviews (with two social workers that work with fifteen breast cancer patients) as well as participant observation; which was done counting with my own professional practice in the oncology area. Thus, the research also discusses the breast cancer issue in the life of the users considering their social-economical, cultural and political determinants. Factors such as age in which the diagnosis was known, the relation user/social workers, number of children, rights of the oncology patient, place where he/she lives, education, civil status, (re)insertion of the professional in the work field, perception of self-esteem and bio-psycho-social representation of breast cancer in the lives of these women, all of which were dealt with in this research

Movimento estudantil e serviço social no capitalismo contemporâneo: tendências e particularidades

This dissertation aims to analyze the social direction in which the Student Movement in Social Work in Brazil (ENESSO) has gone through. This is done considering how the functioning of the National Executive, the Brazilian Social Work Student union has operated. The research analyzed their political position regarding the university as well as professional education in the period of 2003 to 2008. The study s theoretical and methodological object was obtained according to its structural, juncture, and time determinants. All of the mentioned elements considered the contemporary capital crisis and its implications towards the State and Society emphasizing specifically the changes that occurred in the University regarding professional education. For the purpose of data collection and production, a documental and field research was realized. Thus, interviews were done considering one manager of each management period of the ENESSO group in the time span of 2003 to 2008. Some subjects that represented the Brazilian Social Work Teaching and Research Association (ABEPSS) as well as were also interviewed. These subjects have had a relevant role in partnership with these entities and represented students in the contemporary scene. Results suggest that ENESSO has developed work that defends a project of a public, free and laic quality university. This entity also defends a project that considers the 1996 Curricular Guidelines. Currently, there is internal dispute in the social direction of the MESS, this is seen amongst political groups that diverge in opinions related to the analysis done by the Lula government regarding the political role that the National Student Union-UNE has taken in the counter-reform of higher education. This current juncture is seen as extremely individualist and it results as in unfavorable for the collective organization of the working class, especially regarding student movement. MESS has been going through a moment of profound instability and this dimension is being expressed by the absence of national coordinator for the 2008/2009 management period at ENESSO. Even though there are difficulties, it is possible to point out partnership of the entities that represent the national Social Work in Brazil. These partnerships are all related to a struggle and search for the development of a professional project that leads towards the sociability awareness that goes beyond capital.

Representação de gestantes tabagistas sobre o uso do cigarro: estudo realizado em hospital do interior paulista

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A produção dos signos numa estrutura social antagônica

A partir de objeções às proposições de Mikhail BAKHTIN (ou V.N. VOLOCHINOV) sobre a produção da linguagem e do discurso literário no interior das relações sociais de produção, sugere-se a aplicação da semiótica peirceana, devidamente criticada para a análise da produção dos signos no nível da representação da consciência. Pretende-se com isto considerar o signo em toda a sua extensão, e não reduzido ao mero domínio do simbólico, e tornar mais claro o lugar e o papel das diversas formas ideológicas no interior da praxis.

Conselho de comunicação social: uma válvula para o diálogo ou para o silêncio?

Le présent travail propose une analyse du Conseil de Communication Sociale, de son importance et de sa trajectoire. Il tente d'expliquer la raison par laquelle ce Conseil, réglementé en 1991, n'a été effectivement mis en place que 14 ans plus tard. Suite à une brève période de fonctionnement, il n'y a pas eu de renouvellement de sa gestion et, depuis décembre 2002, il demeure oisif. Cependant, le besoin de fonctionnement du Conseil est signalé par plusieurs secteurs, même si accompagné de demandes de changements para rapport à son caractère et à sa représentation.

Representação do corpo na relação consigo mesma após mastectomia

Esta pesquisa objetivou compreender como a mulher mastectomizada representa o seu corpo nas relações consigo mesma. O referencial teórico-metodológico foram as representações sociais. Foram entrevistadas, no domicílio, dez mulheres mastectomizadas, no sétimo dia pós-alta e uma vez por mês, durante quatro meses de pós-operatório. Os conteúdos da representação do corpo consigo mesma convergiram para quatro unidades de significação: a) corpos mutilados, cuja percepção foi demonstrada de diferentes formas; b) sensação de impotência em diversos momentos do período pós-operatório; c) dor e limitação, principalmente no início de sua recuperação; d) cuidado com o corpo. Foi possível entender que o princípio do cuidado de si para as mulheres tomou a forma de uma atitude, desenvolvida em práticas que foram refletidas e ensinadas como um processo contínuo após a cirurgia. A percepção da relação de corpo/físico/mente/espírito permearam, todos os momentos, sua vivência. Os resultados oferecem importantes elementos para reflexão quanto à assistência às mulheres mastectomizadas.

A representação do feio na arte: um breve estudo sobre quatro gravuras de Francisco Goya

Pós-graduação em Artes - IA

A representação da Segunda Guerra Mundial em um semanário do interior paulista: o Eco (1939-1944)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenvolvimento regional e capital social: uma abordagem para a microrregião de Presidente Prudente - SP

Pós-graduação em Geografia - FCT

Representação corporal de jovens em liberdade assistida na cidade de Araraquara-SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A representação da mulher negra em Machado de Assis (leituras de Mariana e Sabina)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)