Ironías de la ironía: argumento dialéctico, figura retórica o categoría estética

[spa] El artículo plantea una breve revisión de la idea de ironía desde el punto de vista de la retórica y sus derivaciones en algunos de los estudios lingüísticos del siglo XX. Se parte de la clasificación tradicional de la ironía socrática, la ironía retórica y la ironía romántica para centrar el análisis en aspectos básicos del fenómeno irónico tales como la oposición, la verosimilitud, la complicidad con el intérprete o el papel desempeñado por el contexto. [eng] This article is a brief review of the concept of irony from the point of view of rhetoric and its influences in some of the twentieth century linguistic studies. The review begins with the traditional classification of Socratic irony, rhetoric irony and romantic irony in order to focus the analysis on some fundamental elements of ironic phenomenon such as opposition, verisimilitude, camaraderie with the interpreter or the role played by the context.

'Freakish Fat', 'Wretched Black': Female abject beings in contemporary Colombian media and culture

This paper explores the construction of female abject beings in Colombian contemporary media and culture comparing a character in the 2010 telenovela Chepe Fortuna named Venezuela, and the cultural representation of Piedad Córdoba. I argue that the construction of these two characters as abject beings is coherent with the dominant discourse of Alvaro Uribe's national project, which relied on a strong nationalist rhetoric based on binary oppositions of the type "we/other." In this context both Chepe Fortuna's Venezuela and Piedad Córdoba are constructed as "other." While Venezuela's abjection is partly effected on the basis of her being fat and black, Córdoba's is on the basis of her being a left-wing politician, and mediated through her being a black female. These two instances evidence an approach to femaleness that goes hand-in-hand with particular understandings of female subjectivity within current post-feminist paradigms.

Décrire une activité verbale et proposer une norme pour enseigner un savoir-faire : l'exemple d'un manuel de storytelling

This paper describes and analyses language norms in a storytelling manual published in the Frenchspeaking part of Switzerland. In the manual, storytelling is conceived as a means of persuasion and thus it appears that an appropriate storytelling should lead to believe or to act. What exactly is "appropriateness" in this specific case? In order to examine this issue, this paper addresses three questions: how storytelling is promoted as an efficient communicative technique; which methods are used to propose and support language norms (by showing "what the storyteller should do" and by saying "how he should do so"); and which are the criteria which define an appropriate story (semantic/formal and functional criteria) and an appropriate telling of the story (communicative and linguistic criteria).

Narrative discourse in interviews to linguistically mixed couples

This article deals with self-referential storytelling in sociolinguistic interviews. It analyzes the personal stories in ten interviews to linguistically heterogeneous couples. For this purpose, it is applied the model of linguistic analysis of drama (Bruner & Weisser 1991) and it identifies and interprets discursive markers of autobiographical storytelling. Therefore it takes into consideration the elements referred to agents and to their actions, to the sequences of events, to the canon or rule, and to the narrator's perspective. At the same time, it proposes to extend our approach to the existence itself of the participants. Resumen.-"Discurso narrativo en entrevistas a parejas lingüísticamente mixtas". Este artículo trata de las narraciones autorreferenciales en entrevistas sociolingüísticas sobre concepciones y usos de las lenguas en familias lingüísticamente mixtas. Analiza los relatos que aparecen en diez entrevistas a padres y madres que forman parejas lingüísticamente heterogéneas. Aplica el modelo de análisis lingüístico del dramatismo (Bruner & Weisser 1991). Identifica e interpreta los marcadores discursivos de la narración autobiográfica. Con este propósito considera los constituyentes que se refieren a los agentes y sus acciones, a las secuencias de sucesos, al canon o norma y a la perspectiva del narrador. Y propone la ampliación del estudio a los guiones de vida de lo actores. Palabras clave: entrevista, relato, narración, pareja, política lingüística de la familia, multilingüismo, marcador discursivo.

Sosiaalisten ongelmien retoriikkaa : tapaus doping

Summary: Rhetoric in discussing social problems: The case of doping

La retorica delle sarabandes : ricerca retorica nelle prime tre sarabandes delle Sechs Partiten für klavier di J. S. Bach

La presente tesi di ricerca si propone di studiare la danza della sarabanda come capolavoro di musica, retorica e poesia in tre delle Sechs Partiten für klavier di J. S. Bach (BWV 825-830). Lo studio svolto è fondamentalmente di tipo retorico: permette di individuare e interpretare la struttura oratorialepoetica del discorso letterario-musicale nelle tre danze scelte e di imarcarne i suoi aspetti più salienti di ritmica e ornatus. L’approccio permette di osservare, con uno sguardo di comparazione, la presenza di un percorso retorico comune alle tre sarabande, che evolve con gradualità, differenziandole nettamente: ciò riesce a valorizzare a pieno la danza nella sua forza ed efficacia espressiva, che la rende di fatto il movimento di massima commozione di ogni Partita.

The Social Politics of Fatherhood in Spain and France: a Comparative Analysis of Parental Leave and Shared Residence

The Social Politics of Fatherhood in Spain and France: A Comparative Analysis of Parental Leave and Shared Residence The article provides a comparative analysis of policy developments on leaves for fathers and joint custody in Spain and France in the last decade. These two types of measures have been selected because they are both widely recognised as main instruments to promote new fathering styles and consequently more gender equality in the European Union. While the rhetoric of choice has been developed in both countries in relation to maternal employment and childcare, with better results in France than in Spain, it remains to be seen to what extent choice will also be extended to fathers. Keywords: Fatherhood. Family. Comparative social policy. Parental leave. Joint custody.

El rol de la marca en la comunicación del espacio turístico

El turismo es a menudo el aspecto promocional más visible en el proceso de creación y proyección de una determinada imagen territorial. Esto es debido a que la actividad turística acumula un amplio bagaje en aspectos vinculados a la comercialización de espacios geográficos, y esta circunstancia incide, por ejemplo, en la presencia de numerosa literatura relacionada con la promoción, el marketing y el branding de espacios turísticos. A nivel metodológico, se ha optado por un análisis de fuentes documentales, que ha servido para fijar los cimientos de la evolución de la comunicación de los espacios turísticos mediante el uso de marcas. Se concluye que el registro de la comunicación turística ha experimentado una clara mutación en base a una doble dualidad: de la información a la persuasión y de la promoción a la emoción. Asi mismo, el trabajo en cuestión muestra de qué forma la estrategia comunicativa transcurre nuevamente entorno a las necesidades emociona les del potencial turista y/o visitante en detrimento de las necesidades de información subyacentes al propio destino turístico.

Comunicar la ciudad desde el paisaje: hacia una teoría del landscape branding

The need to decode landscape meanings, the society- landscape interaction (intra- and inter-personal communication) and, more recently, the uses of landscape as a territorial sight linked to advertising communication, citymarketing or place branding (mass communication) highlights the study of landscape persuasion, which includes clear emotional, symbolic and, therefore, communicative aspects. The landscape, as a territory image or face, gathers the essence of the implicit message in the space, thus working as a great metaphor for city communication. Regarding the foregoing, specific communication research with intangible landscapes —together with the recent emergence of emotional geographies— suggests a new territorial message theory based on the union of geographical, landscape, emotional and communicational variables. Landscape has historically been studied by geographers, architects, historians or sociologists, among others researchers, but it has not been analysed from communicational viewpoints. In this sense, the proliferation of analyses highlighting the role played by the territory as a communication mediator in the interaction process between society and its spaces (cognition and/or perception) is also remarkable. Current sales of territorial identities lead to increases in the production of territory brands, which have gathered a noticeable relevance within the last years.

Ikääntyvät työelämässä. Päihittääkö nuoruus ja koulutus aikuisuuden ja kokemuksen?

The Ageing in Working Life. Do Adolescence and Schooling Beat Adulthood and Experience? This study examines the changes in the work and the work organisations of employees in the fields of health care and retail trade who have turned 45 and their experience of change. In addition, the question of how ageing employees experience their status in post-modern working life is explored. Attention is also focused on the choices and decisions connected with staying at work and retiring. These views are examined in relation to professions and professional cultures. Thematic interviews (N=98) were used to gather the material. The effects of the market liberalistic turn in welfare policy are clearly seen in the everyday work of the health care professions. These changes were examined from the point of view of managing by outcomes and quality assurance, multi-professional cooperation, flexibility in the division of labour, and the spread of market-like procedures. The discourse of those in involved retail trade was dominated by extremely tight global market competition and control of outcomes, and by the structural changes taking place in the retail trade sector. This change discourse was to a large extent a reaction to those changes in the functional environment which were experienced as negative and to the conflict between their own professional identity and professional ethics on the one hand, and their functional environment on the other. There were also obstacles connected with professional culture: defending one's own station and power, guarding the 'frontier', showed up in attitudes towards new management and organisation models or towards structural and functional reforms. The deep structures of professional culture and the mindset of the actors change much more slowly than the functional practices of organisations. For those in a supervisory position, the loss of power due to becoming part of a chain or because of the introduction of a team organisation model was not an easy thing to accept. The nurses and others in related fields felt that they were forced to do work that was below their level of training and professional skill. For sales personnel and those who did assisting work in health care, power and the possibility of having an influence were not so important, as long as they were able to do their work in their own way and were trusted. This view is often completely forgotten, for example, in various organisation models in which power and the possibility of having an influence entwined with power are taken for granted as being clearly positive and desired aspects of job satisfaction. Up to date professional skills were experienced as being important from the point of view of professional identity and self-worth. Thus, training can be understood as a moral obligation, which in turn is intertwined with professional ideology. In the rhetoric of adult education, an adult is expected to be an active player who will seek training again and again if working life so requires. The dark side of this ideology, which leads to feelings of guilt, was apparent in the thoughts of the respondents. Am I never good enough at my job; why must I continually strive for better, additional qualifications? The majority of the respondents evaluated their expertise as being at quite a high level. This self-confidence did not extend to applying for a job. Job recruitment was seen as a situation in which age discrimination reached its peak. The interviewees were unanimous about the idea that society favours the young. Especially among those in the retail trade sector, there was a feeling that it would be difficult, if not impossible, to find a new job of the same level or a permanent post if they were made redundant. Age discrimination was also apparent in the retail trade field in the form of older employees being retired against their will or transferred to other tasks. It was felt that ruthless forced retirement of older workers was part of the personnel policy of some organisations. The importance of one's outward appearance was connected with the theme of discrimination. This phenomenon is described using the concept of the double standard of ageing in feminist research. An ageing woman is relegated to an inferior position due to both her age and her sex. A culture that would both make possible and allow various types of choices regardless of age, which is described as being characteristic of the post-modern era, does not seem to be very topical in the practice of working life. It is important for employees that the management and the personnel policy that is being implemented makes them feel like both their contribution and they as individuals are appreciated, that their opinions are listened to and that they are noticed as persons. The interviewees hoped for gratitude and a concern for the well-being of employees that shows in everyday life. They valued training and activities aimed at maintaining their work ability, but thought that better coping at work and a pleasant working environment cannot be achieved through such measures as along as the foundation is 'in a mess'. Development of the quality of working life is the only thing that can improve job satisfaction and get people to remain in the work force longer than at present. There should be a sufficient number of properly trained employees at the work place. It was important to the respondents that they be able to stay on their job to the end with honour, since compromising with their own quality standards or acting contrary to their ideal self-image in terms of professional ethics would strike a blow to their professional self-esteem. They called for the development of various types of workplace flexibility, and felt that they have the right to a lightened workload and to early retirement. Early retirement was even seen as an altruistic deed: it would free up a place for younger workers. Thoughts of retirements were explained by familiar factors such as health and finances, life situation, the enticement of free-time, as well as by various factors related to work. It is very important to ageing employees that their work has meaningful content. The values related to self-fulfilment are felt to be of great importance, and if they cannot be realised at work, the respondents wanted more free time, either through retirement or in the form of flexibility in working life.

A retórica da linguagem científica: das bases teóricas à elaboração de material didático para o ensino superior de Química

This work is part of a study that focused on analyzing the contributions of didactic activities related to scientific language rhetoric characteristics aimed at developing students' abilities to identify such characteristics in chemistry scientific texts and critical reading of those texts. In this study, we present the theoretical basis adopted to determine the scientific discourse characteristics and for the production of the didactic material used in those activities. Latour, Coracini and Campanario studies on persuasive rhetorical strategies present in scientific articles aided the production of such material.

Textos científicos de autoria de graduandos em química: análise dos professores

This study aimed to analyze the aspects of scientific language considered by chemistry professors in the evaluation of scientific texts authored by undergraduate chemistry students. Interviews were conducted with four professors who had evaluated reports and scientific articles written by students enrolled in undergraduate chemistry courses. The professors highlighted aspects pertaining to the structure and general organization of scientific texts typically adopted by the scientific community, and mentioned the importance of certain rhetoric elements in scientific language. This study can be an impetus for further investigation into the importance of language in chemistry education.

Det pedagogiska övervägandet : en uppmärksamhetsriktande studie i och genom humanvetenskaplig handlingsteori

Det övergripande syftet med avhandlingen är att bidra till en handlingsinriktad diskurs. Ambitionen är att rikta uppmärksamheten mot den pedagogiska övervägande handlingen genom att pröva konkreta exempel från en pedagogisk praktik mot en begreppsapparat inspirerad av den humanvetenskapliga handlingsteorin. Forskningsfrågorna lyder: Vad är en övervägande handling? Hur byggs den upp och vad förutsätter den? Bakgrunden till intresset att belysa den övervägande handlingen är en önskan att överbrygga klyftan mellan teori och praktik och att hitta ett sätt att samtala om ”tyst kunskap” och den konkreta pedagogiska verkligheten så att denna kan utvecklas på ett meningsfullt sätt. Förhållandet mellan intentionalitet och instrumentella handlingar är av särskilt intresse. Den aristoteliska begreppsapparaten som avser att belysa den mänskliga handlingen används i studien som både utgångspunkt och analysredskap. Retoriken ses som den vetenskap som kan beskriva och förklara hur vi skapar mening med hjälp av språket. Fyra fokussamtal med sammanlagt fem studerande på musikanimatörutbildningen genomfördes under vårterminen 2006. Referaten från samtalen bearbetades till en berättelse. I konstruktionen av berättelsen användes dels en fenomenologisk analys, dels narrativ bearbetning. De aristoteliska begreppen poíesis, praxis och theoria tillämpades och prövades på berättelsen varefter en retorisk analys genomfördes. Berättelsen visar två konkurrerande praxis. Utbildningen framstår i berättelsen dels som en horisontell ”alla kan”-utbildning, dels som en vertikal och lärarstyrd verksamhet. Berättelsen ger inte så många exempel på pedagogiska överväganden men tydliggör ändå den övervägande handlingen. Det pedagogiska övervägandet innebär ett väljande utifrån teoretiskt tänkbara och med praxis förenliga handlingsalternativ. Reflektion ingår i övervägandet men är inte detsamma som övervägande. Övervägandet är inte enbart en rationellt kalkylerande aktivitet. Holistiska och intuitiva procedurer är en viktig del i processen. Övervägande förutsätter dessutom ansvar.

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