Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

Relações públicas estratégicas: o uso de mídias sociais para obtenção de resultados no gabinete nacional da ordem Demolay 2011/2012

This monograph covers the issues related to the understanding of the new organization's cenary of the globalized society, computerized, which was reflected even within organizations. In this sense, we present a reflection on the theme of segmentation of audiences, especially based on the proposition of France (2008), regarded as important within the professional activities of Public Relations. Issues related to information technology, particularly the history of the internet and social media are presented as a reflection of this new company and also as strategic tools for the establishment of a fruitful relationship with the public organizations. All topics presented will support the monograph's study objects, presenting the Brazilian DeMolay Order, focusing on the challenges faced by the management of the National Bureau 2011/2012, that through integrated actions of communication and relationships, especially the virtual environment, resulted in the growth participant's numbers in the activities proposed by the national administration

Mídias radicais e a utilização do Culture Jamming: quebrando as barreiras construídas pelos veículos hegemônicos

This monograph aims to analyze the ability of the radical media to lead journalistic productions performed by O Globo during debates of the event Rio +20. The concentration of the major means of communication in the minor part of the population consolidates what can be called by hegemonic media. These media are primarily responsible for controlling the content viewed by a large portion of the population. Aiming a true plurality of information the alternative media day-by-day is looking for a bigger space within the communication market. Thus, the hegemonic media use capable tools to interfere in editorial policies consolidated by corporative media. One of those possible tools is the Culture Jamming, an activist action that interferes in a variety of marketing branches of communication. Therefore, having in its basis theorists such as John Downing and Perseu Abramo this study analyzed the journalistic content produced by the newspaper O Globo between the days 13 to 22 of June, in which the Rio +20 activities were held

Relações públicas aplicadas à comunicação pública digital: conceitos, práticas e recomendações

The increasing amount of information about public management conveyed by government electronic portals in the internet has attracted the attention of scientific research, which has resulted in reviews of the contribution of such channels of public communication for the expansion of citizenship. It is the duty of the government to inform citizens effectively as well as using effective language to deal with different ways of relating with each public. Based on data collected in the official social media of state government during search for Scientific Initiation PIBIC/CNPq entitled “Digital Democracy and Social Networks: Analysis of Use of Internet by the Government of State of Sao Paulo” and official strategic manuals of the first industry this work of course completion has analyzed practices and recommendations of the area to contribute to the development of strategies of public communication

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Modelagem conceitual DILAM: princípios descritivos de arquivos, bibliotecas e museus para o recurso imagético digital

Pós-graduação em Ciência da Informação - FFC

Saúde bucal no Brasil: uma nova política de enfrentamento para a realidade nacional

The implement of Specialized’s Dentistry Centers in Brazil is, on present-day, one of the prime faces of Oral Health Brazilian Political, of which is to amplify and to qualify the specialized’s dentistry services proffer. The aim of this study, done with indirect dates, was to analyze the implantation and geographical distribution of these Centers in Brazil and try to make a relationship between this information and social and oral health factors. The results obtained showed the presence of 339 Centers already implanted in Brazil, homogeneously allocated in 283 cities, by a total of 5.560 brazilian cities, presented in the five Greater Regions. The most of the Centers were presented in large load cities. The data showed Southeast, Central West and Northeast regions with the major percentage of cities carrying Specialized’s Dentistry Centers (7,6%; 6,5%; 6,1%, respectively), while North and South regions present the minor covering taxes (4,0% and 4,5%, respectively). Relation to population’s social and buccal needs, North and Northeast Regions have the most adverse conditions, on the contrary to South, Southeast and Central West Regions who show the best one. Although the finded results were not so expressive, reflecting the brazilian geographical and populational characteristics and the essential development of specialized dentistry services, this initiative presents a real progress over the reorganization of dentistry’s practice.

“#VemPraRua”: as manifestações de junho de 2013 em São Paulo e a nova esfera pública

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Redes sociais na Internet: uma investigação sobre práticas de compartilhamento de arquivos no Facebook

The social networking sites have experienced a large and rapid growth in recent years and bring together millions of users in Brazil and worldwide. Such networks allow adding groups of people with common interests or relationships, enabling members of this group to communicate and exchange information. Some social networks have specific goals, for example, aggregate individuals with common interests and professional relationships. However, they all share information in some way, whether in the form of short texts, photos, videos, among others. Sharing information in files is also a growing activity on the Internet and can be done in various ways, from sending files via email to multiple contacts to make available areas shared by the same contacts. However, applications are not yet available to enable file sharing on Facebook, considered the premier social network today. Given the growing demand for sharing files over the Internet, and a large number of users familiar with the use of these integrated applications for Facebook there is a demand for applications that allow users to share files with their contacts in this social network. This study aims to investigate how users use Facebook, and their practices for file sharing. It is believed that the results will substantiate future projects to develop software for file sharing on Facebook. Due to the exploratory nature of this research, the choice was made for a survey to collect data, applied through the web. From the results obtained, was possible to observe a frequent use of file sharing, but no interest in paid services. Regarding Facebook, was possible to observe their extensive use in both the frequency of access as the hours spent, as well as an increased use of applications (games, quiz, etc.). The full set of results shows a favorable environment for developing applications for sharing files on Facebook.

Social networks on the Internet: a practical investigation about file sharing on Facebook

The social networks on the internet have experienced rapid growth and joined millions of users in Brazil and throughout the world. Such networks allow groups of people to communicate and exchange information. Sharing information in files is also a growing activity on the internet and is done in various ways. However, applications are not yet available to enable file sharing on Facebook, the premier social network today. This study aims to investigate how users use Facebook, and their practices for file sharing. Due to the experimental nature of this research, we opted for a data collection survey, applied over the web. From the data analysis, we have found a frequent use of file sharing, but no interest in paid services. As for Facebook, there was an extensive use of applications. The set of results shows a favourable scenario for applications that allow file sharing on Facebook.

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

Folkcomunicación ciudadana a partir de la web 2.0 y de la movilidad

The social media are increasingly present in the lives of citizens, especially when the intention is to share views and information among its communities. However, that is something that leaves the control of citizens near the cluster communication, and reinforce construction of public opinion. This paper presents, from a conceptual discussion and case study grounds to believe that contemporary citizens are the true owners of the fourth estate.