Generating Brand Equity through Corporate Social Responsibility to Key Stakeholders

In this paper we argue that socially responsible policies have a positive impact on a firm's brand equity in the short-term as well as in the long-term. Moreover, once we distinguish between different stakeholders, we posit that secondary stakeholders such as community are even more important than primary stakeholders (customers, shareholders, workers and suppliers) in generating brand equity. Policies aimed at satisfied community interests act as a mechanism to reinforce trust that gives further credibility to social responsible polices with other stakeholders. The result is a decrease in conflicts among stakeholders and greater stakeholder willingness to provide intangible resources that enhance brand equity. We provide support of our theoretical contentions making use of a panel data composed of 57 firms from 10 countries (the US, Japan, South Korea, France, the UK, Italy, Germany, Finland, Switzerland and the Netherlands) for the period 2002 to 2007. We use detailed information on brand equity obtained from Interbrand and on corporate social responsibility (CSR) provided by the SiRi Global Profile database, as compiled by the Sustainable Investment Research International Company (SiRi).

A-1A Supplemental Security Income Program, October 2006

Supplemental Security Income Program, October 2006

A-1A Supplemental Security Income Program, November 2006

A-1A Supplemental Security Income Program, November 2006

A-1A Supplemental Security Income Program, December 2006

A-1A Supplemental Security Income Program, December 2006

A-1A Supplemental Security Income Program, January 2007

Supplemental Security Income Program, January 2007

Iowa Homeland Security & Emergency Management Annual Report, 2005

Agency annual report

Iowa Homeland Security & Emergency Management Annual Report, 2001

Agency annual report

Iowa Homeland Security & Emergency Management Annual Report, 2002

Agency annual report

Iowa Homeland Security & Emergency Management Annual Report, 2003

Agency annual report

A-1A Supplemental Security Income Program, February 2007

A-1A - SUPPLEMENTAL SECURITY INCOME PROGRAM - February 2007

Lost in translation : euro-compatibility, legal security, and the autonomous implementation of EU law in Switzerland

This article presents the legislative and judicial practice relating to the "autonomous implementation" of EU law in Switzerland. Given that "euro-compatibility" is the central consideration behind this legislative policy, one would expect Swiss authorities to have devised legislative and hermeneutical techniques guaranteeing high fidelity to EU "mother law". That is not the case, however, and as this article shows much is lost in the translation from EU to Swiss Law

A-1A Supplemental Security Income Program, March 2007

A-1A - SUPPLEMENTAL SECURITY INCOME PROGRAM - March 2007

A-1A Supplemental Security Income Program, April 2007

A-1A - Supplemental Security Income Program, April 2007

A-1A Supplemental Security Income Program, May 2007

A-1A Supplemental Security Income Program, May 2007