928 resultados para Time code (Audio-visual technology)


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Human brain is provided with a flexible audio-visual system, which interprets and guides responses to external events according to spatial alignment, temporal synchronization and effectiveness of unimodal signals. The aim of the present thesis was to explore the possibility that such a system might represent the neural correlate of sensory compensation after a damage to one sensory pathway. To this purpose, three experimental studies have been conducted, which addressed the immediate, short-term and long-term effects of audio-visual integration on patients with Visual Field Defect (VFD). Experiment 1 investigated whether the integration of stimuli from different modalities (cross-modal) and from the same modality (within-modal) have a different, immediate effect on localization behaviour. Patients had to localize modality-specific stimuli (visual or auditory), cross-modal stimulus pairs (visual-auditory) and within-modal stimulus pairs (visual-visual). Results showed that cross-modal stimuli evoked a greater improvement than within modal stimuli, consistent with a Bayesian explanation. Moreover, even when visual processing was impaired, cross-modal stimuli improved performance in an optimal fashion. These findings support the hypothesis that the improvement derived from multisensory integration is not attributable to simple target redundancy, and prove that optimal integration of cross-modal signals occurs in processing stage which are not consciously accessible. Experiment 2 examined the possibility to induce a short term improvement of localization performance without an explicit knowledge of visual stimulus. Patients with VFD and patients with neglect had to localize weak sounds before and after a brief exposure to a passive cross-modal stimulation, which comprised spatially disparate or spatially coincident audio-visual stimuli. After exposure to spatially disparate stimuli in the affected field, only patients with neglect exhibited a shifts of auditory localization toward the visual attractor (the so called Ventriloquism After-Effect). In contrast, after adaptation to spatially coincident stimuli, both neglect and hemianopic patients exhibited a significant improvement of auditory localization, proving the occurrence of After Effect for multisensory enhancement. These results suggest the presence of two distinct recalibration mechanisms, each mediated by a different neural route: a geniculo-striate circuit and a colliculus-extrastriate circuit respectively. Finally, Experiment 3 verified whether a systematic audio-visual stimulation could exert a long-lasting effect on patients’ oculomotor behaviour. Eye movements responses during a visual search task and a reading task were studied before and after visual (control) or audio-visual (experimental) training, in a group of twelve patients with VFD and twelve controls subjects. Results showed that prior to treatment, patients’ performance was significantly different from that of controls in relation to fixations and saccade parameters; after audiovisual training, all patients reported an improvement in ocular exploration characterized by fewer fixations and refixations, quicker and larger saccades, and reduced scanpath length. Similarly, reading parameters were significantly affected by the training, with respect to specific impairments observed in left and right hemisphere–damaged patients. The present findings provide evidence that a systematic audio-visual stimulation may encourage a more organized pattern of visual exploration with long lasting effects. In conclusion, results from these studies clearly demonstrate that the beneficial effects of audio-visual integration can be retained in absence of explicit processing of visual stimulus. Surprisingly, an improvement of spatial orienting can be obtained not only when a on-line response is required, but also after either a brief or a long adaptation to audio-visual stimulus pairs, so suggesting the maintenance of mechanisms subserving cross-modal perceptual learning after a damage to geniculo-striate pathway. The colliculus-extrastriate pathway, which is spared in patients with VFD, seems to play a pivotal role in this sensory compensation.

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An archetype selected over the centuries Adalberto Libera wrote little, showing more inclination to use the project as the only means of verification. This study uses a survey of the project for purely compositional space in relation to the reason that most other returns with continuity and consistency throughout his work. "The fruit of a type selected over centuries", in the words of Libera, is one of the most widely used and repeated spatial archetypes present in the history of architecture, given its nature as defined by a few consolidated elements and precisely defined with characters of geometric precision and absoluteness, the central space is provided, over the course of evolution of architecture, and its construction aspects as well as symbolic, for various uses, from historical period in which it was to coincide with sacred space for excellence, to others in which it lends itself to many different expressive possibilities of a more "secular". The central space was created on assumptions of a constructive character, and the same exact reason has determined the structural changes over the centuries, calling from time to time with advances in technology, the maximum extent possible and the different applications, which almost always have coincided with the reason for the monumental space. But it’s in the Roman world that the reason for the central space is defined from the start of a series of achievements that fix the character in perpetuity. The Pantheon was seen maximum results and, simultaneously, the archetype indispensable, to the point that it becomes difficult to sustain a discussion of the central space that excludes. But the reason the space station has complied, in ancient Rome, just as exemplary, monuments, public spaces or buildings with very different implications. The same Renaissance, on which Wittkower's proving itself once and for all, the nature and interpretation of sacred space station, and thus the symbolic significance of that invaded underlying interpretations related to Humanism, fixing the space-themed drawing it with the study and direct observation by the four-sixteenth-century masters, the ruins that in those years of renewed interest in the classical world, the first big pieces of excavation of ancient Rome brought to light with great surprise of all. Not a case, the choice to investigate the architectural work of Libera through the grounds of the central space. Investigating its projects and achievements, it turns out as the reason invoked particularly evident from the earliest to latest work, crossing-free period of the war which for many authors in different ways, the distinction between one stage and another, or the final miss. The theme and the occasion for Libera always distinct, it is precisely the key through which to investigate her work, to come to discover that the first-in this case the central plan-is the constant underlying all his work, and the second reason that the quota with or at the same time, we will return different each time and always the same Libera, formed on the major works remained from ancient times, and on this building method, means consciously, that the characters of architectural works, if valid, pass the time, and survive the use and function contingent. As for the facts by which to formalize it, they themselves are purely contingent, and therefore available to be transferred from one work to another, from one project to another, using also the loan. Using the same two words-at-issue and it becomes clear now how the theme of this study is the method of Libera and opportunity to the study of the central space in his work. But there is one aspect that, with respect to space a central plan evolves with the progress of the work of Libera on the archetype, and it is the reason behind all the way, just because an area built entirely on reason centric. It 'just the "center" of space that, ultimately, tells us the real progression and the knowledge that over the years has matured and changed in Libera. In the first phase, heavily laden with symbolic superstructure, even if used in a "bribe" from Free-always ill-disposed to sacrifice the idea of architecture to a phantom-center space is just the figure that identifies the icon represents space itself: the cross, the flame or the statue are different representations of the same idea of center built around an icon. The second part of the work of clearing the space station, changed the size of the orders but the demands of patronage, grows and expands the image space centric, celebratory nature that takes and becomes, in a different way, this same symbol . You see, one in all, as the project of "Civiltà Italiana" or symbolic arch are examples of this different attitude. And at the same point of view, you will understand how the two projects formulated on the reuse of the Mausoleum of Augustus is the key to its passage from first to second phase: the Ara Pacis in the second project, making itself the center of the composition "breaks" the pattern of symbolic figure in the center, because it is itself an architecture. And, in doing so, the transition takes place where the building itself-the central space-to become the center of that space that itself creates and determines, by extending the potential and the expressiveness of the enclosure (or cover) that defines the basin centered. In this second series of projects, which will be the apex and the point of "crisis" in the Palazzo dei Congressi all'E42 received and is no longer so, the symbol at the very geometry of space, but space itself and 'action' will be determined within this; action leading a movement, in the case of the Arco simbolico and the "Civiltà Italiana" or, more frequently, or celebration, as in the great Sala dei Recevimenti all’E42, which, in the first project proposal, is represented as a large area populated by people in suits, at a reception, in fact. In other words, in this second phase, the architecture is no longer a mere container, but it represents the shape of space, representing that which "contains". In the next step-determining the knowledge from which mature in their transition to post-war-is one step that radically changes the way centric space, although formally and compositionally Libera continues the work on the same elements, compounds and relationships in a different way . In this last phase Freedom, center, puts the man in human beings, in the two previous phases, and in a latent, were already at the center of the composition, even if relegated to the role of spectators in the first period, or of supporting actors in the second, now the heart of space. And it’s, as we shall see, the very form of being together in the form of "assembly", in its different shades (up to that sacred) to determine the shape of space, and how to relate the parts that combine to form it. The reconstruction of the birth, evolution and development of the central space of the ground in Libera, was born on the study of the monuments of ancient Rome, intersected on fifty years of recent history, honed on the constancy of a method and practice of a lifetime, becomes itself, Therefore, a project, employing the same mechanisms adopted by Libera; the decomposition and recomposition, research synthesis and unity of form, are in fact the structure of this research work. The road taken by Libera is a lesson in clarity and rationality, above all, and this work would uncover at least a fragment.

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L’un des buts de ce mémoire est de définir le concept de « mise en abyme » appliqué au court-métrage Mouettes, réalisé en 2013 par le cinéaste belge Zeno Graton. Un autre but est celui de présenter une version sous-titrée en langue italienne de ce même court-métrage tout en explorant le monde de la traduction audiovisuelle et notamment du sous-titrage. Ce mémoire est divisé en trois chapitres. Le premier chapitre porte principalement sur la mise en abyme, sur les différents types de mise en abyme, à savoir pictural, littéraire et filmique, sur les études réalisées et les théories conçues à propos de ce procédé, à partir d’André Gide jusqu’à Lucien Dällenbach en passant par Jean Ricardou. Ce chapitre se penche également sur les différences entre la mise en abyme filmique et d’autres modes de réflexivité cinématographique, pour ensuite se concentrer sur le court-métrage Mouettes, décrire le procédé de la mise en abyme hétérogène utilisée dans Mouettes et présenter les thèmes abordés dans le court-métrage. Parmi les thèmes exposés, l’un des plus évocateurs est celui de la figure de l’acteur qui ne sait plus distinguer, parfois, ses passions et ses sentiments réels de ceux ressentis dans le rôle du personnage qu’il doit jouer. Ensuite, le deuxième chapitre est consacré aux différents procédés utilisés dans la traduction audiovisuelle, du doublage, au voice-over au respeaking, en analysant surtout la technique du sous-titrage, la théorie et les problèmes liés. Enfin, le dernier chapitre propose mon travail de sous-titrage à travers un tableau avec le time code, le texte de départ transcrit, la traduction et, si nécessaire, l’adaptation. Dans le troisième chapitre, il y a également un commentaire sur les difficultés rencontrées pendant le travail de sous-titrage, dans la traduction ainsi que dans l’utilisation du logiciel Jubler.

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People with disabilities often encounter difficulties while trying to learn something, because teaching material is for example not accessible to blind people or rooms, where courses take place, are not accessible to people using a wheelchair. E-learning provides an opportunity to disabled people. With the new German law on the equalisation of opportunities for people with disabilities for the first time access to information technology was explicitly taken up in German legislation. As a consequence of this law the framework law on universities (Hochschulrahmengesetz) was changed. The law now commit universities not to discriminate disabled students in their studies. For references on how universities can design accessible e-learning contents and provide accessible information online see http://wob11.de/links/anleitungen.html#elearning.

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Audio-visual documents obtained from German TV news are classified according to the IPTC topic categorization scheme. To this end usual text classification techniques are adapted to speech, video, and non-speech audio. For each of the three modalities word analogues are generated: sequences of syllables for speech, “video words” based on low level color features (color moments, color correlogram and color wavelet), and “audio words” based on low-level spectral features (spectral envelope and spectral flatness) for non-speech audio. Such audio and video words provide a means to represent the different modalities in a uniform way. The frequencies of the word analogues represent audio-visual documents: the standard bag-of-words approach. Support vector machines are used for supervised classification in a 1 vs. n setting. Classification based on speech outperforms all other single modalities. Combining speech with non-speech audio improves classification. Classification is further improved by supplementing speech and non-speech audio with video words. Optimal F-scores range between 62% and 94% corresponding to 50% - 84% above chance. The optimal combination of modalities depends on the category to be recognized. The construction of audio and video words from low-level features provide a good basis for the integration of speech, non-speech audio and video.

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In this paper the software architecture of a framework which simplifies the development of applications in the area of Virtual and Augmented Reality is presented. It is based on VRML/X3D to enable rendering of audio-visual information. We extended our VRML rendering system by a device management system that is based on the concept of a data-flow graph. The aim of the system is to create Mixed Reality (MR) applications simply by plugging together small prefabricated software components, instead of compiling monolithic C++ applications. The flexibility and the advantages of the presented framework are explained on the basis of an exemplary implementation of a classic Augmented Realityapplication and its extension to a collaborative remote expert scenario.

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OBJECTIVE To analyze speech reading through Internet video calls by profoundly hearing-impaired individuals and cochlear implant (CI) users. METHODS Speech reading skills of 14 deaf adults and 21 CI users were assessed using the Hochmair Schulz Moser (HSM) sentence test. We presented video simulations using different video resolutions (1280 × 720, 640 × 480, 320 × 240, 160 × 120 px), frame rates (30, 20, 10, 7, 5 frames per second (fps)), speech velocities (three different speakers), webcameras (Logitech Pro9000, C600 and C500) and image/sound delays (0-500 ms). All video simulations were presented with and without sound and in two screen sizes. Additionally, scores for live Skype™ video connection and live face-to-face communication were assessed. RESULTS Higher frame rate (>7 fps), higher camera resolution (>640 × 480 px) and shorter picture/sound delay (<100 ms) were associated with increased speech perception scores. Scores were strongly dependent on the speaker but were not influenced by physical properties of the camera optics or the full screen mode. There is a significant median gain of +8.5%pts (p = 0.009) in speech perception for all 21 CI-users if visual cues are additionally shown. CI users with poor open set speech perception scores (n = 11) showed the greatest benefit under combined audio-visual presentation (median speech perception +11.8%pts, p = 0.032). CONCLUSION Webcameras have the potential to improve telecommunication of hearing-impaired individuals.

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Under the name Nollywood a unique video film industry has developed in Nigeria in the last few decades, which now forms one of the world’s biggest entertainment industries. With its focus on stories reflecting „the values, desires and fears” (Haynes 2007: 133) of African viewers and its particular way of production, Nollywood brings „lived practices and its representation together in ways that make the films deeply accessible and entirely familiar to their audience“ (Marston et al. 2007: 57). In doing so, Nollywood shows its spectators new postcolonial forms of performative self‐expression and becomes a point of reference for a wide range of people. However, Nollywood not only excites a large number of viewers inside and outside Nigeria, it also inspires some of them to become active themselves and make their own films. This effect of Nigerian filmmaking can be found in many parts of sub‐Saharan Africa as well as in African diasporas all over the world – including Switzerland (Mooser 2011: 63‐66). As a source of inspiration, Nollywood and its unconventional ways of filmmaking offer African migrants a benchmark that meets their wish to express themselves as minority group in a foreign country. As Appadurai (1996: 53), Ginsburg (2003: 78) and Marks (2000: 21) assume, filmmakers with a migratory background have a specific need to express themselves through media. As minority group members in their country of residence they not only wish to reflect upon their situation within the diaspora and illustrate their everyday struggles as foreigners, but to also express their own views and ideas in order to challenge dominant public opinion (Ginsburg 2003: 78). They attempt to “talk back to the structures of power” (2003: 78) they live in. In this process, their audio-visual works become a means of response and “an answering echo to a previous presentation or representation” (Mitchell 1994: 421). The American art historian Mitchell, therefore, suggests interpreting representation as “the relay mechanism in exchange of power, value, and publicity” (1994: 420). This desire of interacting with the local public has also been expressed during a film project of African, mainly Nigerian, first-generation migrants in Switzerland I am currently partnering in. Several cast and crew members have expressed feelings of being under-represented, even misrepresented, in the dominant Swiss media discourse. In order to create a form of exchange and give themselves a voice, they consequently produce a Nollywood inspired film and wish to present it to the society they live in. My partnership in this on‐going film production (which forms the foundation of my PhD field study) allows me to observe and experience this process. By employing qualitative media anthropological methods and in particular Performance Ethnography, I seek to find out more about the ways African migrants represent themselves as a community through audio‐visual media and the effect the transnational use of Nollywood has on their form of self‐representations as well as the ways they express themselves.

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Durante el período de referencia se llevaron a cabo las siguientes actividades: 1) En el marco de los ejes definidos –mediático, político-institucional y cotidiano- durante el segundo año del proyecto se concretó: Desde el eje mediático: Responsables: Sonia Alfaya, Marina Casales. Lectura de bibliografía sobre la producción periodística contemporánea; en particular, sobre relatos mediáticos del delito y la (in)seguridad. Se continuó con el relevamiento y recopilación de discursos alusivos que circulan en medios, principalmente impresos-locales y en la web. Se inició el seguimiento y recopilación de noticias policiales en medios gráficos (El Territorio, Primera Edición, Misiones on line) y electrónicos locales, sobre todo las tematizadas en clave de (in) seguridad, en función de la construcción del corpus de análisis. Se llevó a cabo la selección e inicial análisis semiótico-discursivo de fotografías de hechos violentos. Desde el eje político-institucional: Responsable: Omar Silva Se comenzó con la búsqueda y recopilación de documentos oficiales sobre la cuestión, tanto a nivel nacional, provincial y municipal. Se recopilaron publicaciones del Ministerio de Seguridad de la Nación, disponibles en versión electrónica en el sitio web del organismo. También se viene recopilando discursos de funcionarios públicos que abordan la cuestión. Desde el eje de la vida cotidiana: Equipo responsable: Elena Maidana (Función de coordinadora); María Millán, Alexis Rasftopolo, Yesica Gómez, Marcos Tassi y Ariel Veselak. Se procedió a la lectura de bibliografía sobre la cuestión, en particular de artículos y libros sobre: la dimensión subjetiva/simbólica/imaginaria, la sensación-sentimientos de (in)seguridad; también sobre estudios focalizados en diversas ciudades del país y latinoamericanas. Se comenzó con el procesamiento de las encuestas sobre percepción de la (in)seguridad, realizadas entre fines de 2010 y comienzos de 2011. Se inició el trabajo de campo en el barrio A4-Nueva Esperanza de Posadas. Se decidió hacerlo allí, por un lado porque los resultados iniciales de la encuesta arrojaron una percepción del mismo como “zona peligrosa”; y por otro porque dicho conglomerado urbano (viven allí cerca de 10.000 habitantes, la mayoría relocalizados por la EBYUNaM – FHCS – SinvyP Gsinvyp03 Entidad Binacional Yacyretá) emerge también en la cartografía del delito de la policía y de los medios locales como “territorio de alta conflictividad delictual” (sobre todo por enfrentamientos juveniles que tienen lugar en ese espacio). Como estrategia de entrada al barrio recurrimos a conexiones previas con el equipo responsable de la Radio Comunitaria A4 Voces, con sede en la escuela Especial 45. Ello nos abrió diversas puertas; así hemos podido: • Participar de tres reuniones de la Interactoral -(espacio de confluencia que nuclea principalmente a representantes de instituciones educativas, sociales, culturales del barrio, a organismos del estado provincial como la policía; a la EBY, a vecinos; que se reúnen periódicamente para atender y buscar soluciones a problemas de su cotidianeidad) - con la que se colaboró junto con docentes y alumnos de la carrera de Trabajo Social de la FHyCS para la organización y realización de la última reunión del año, en la que los presentes evaluaron lo hecho durante el año y acordaron lineamientos y actividades para el 2011 (Se anexa programa) • Participar en dos instancias del Taller de Periodismo, proyecto de la Cooperativa de Cultura - La Productora de la Tierra; destinado a los responsables de la emisora A4 Voces. • Llevar a cabo con los responsables de la radio Encuentros de Comunicación con vecinos en diferentes espacios y para diferentes grupos: uno con 50 niños en uno de los comedores barriales; cinco con abuelas en el Club de Abuelos San Cayetano y dos con jóvenes en el ITEC Nº 1. Con las abuelas se realizaron entrevistas en profundidad sobre sus historias de vida; mientras que con los jóvenes se realizó un Taller de Introducción a la Fotografía; como una forma de aproximarnos a sus percepciones sobre el barrio. Una selección de sus fotografías se expuso en la Muestra Anual de Trabajos Escolares del establecimiento. (Se adjuntan programas de los encuentros realizados) Tal itinerancia programada, si bien nos demandó flexibilidad para afrontar las contingencias de cada caso, nos posibilitó un acercamiento a la cotidianeidad del barrio desde plurales y diversas perspectivas, a su complejidad y conflictividad constitutivas. Paralelamente se realizó otro trabajo terrritorial en el barrio Itaembé Miní, a cargo de María Millán; quien coordinó actividades llevadas a cabo por alumnos de la cátedra de la que es titular: Metodología de la Investigación en Comunicación de la carrera Licenciatura en Comunicación Social-FHyCS-UnaM. Las mismas consistieron en la planificación e implementación del proyecto de mapeo colectivo “Pensar el barrio desde el barrio” en la Escuela de Adultos N°2 del barrio Itaembé Miní con la participación de las tres divisiones del segundo año polimodal. Esta actividad se desarrolló conjuntamente con personal de la Casa de la Cultura de la delegación Itaembé Miní. Se ha registrado lo hecho en ambos contextos barriales en soportes diversos: escrito, fotográfico, audio-visual. 2) Se realizaron reuniones quincenales de todo del equipo. En las mismas se compartía y analizaba lo realizado en cada eje; se acordaban definiciones básicas, intercambiaban lecturas, confrontaban perspectivas. Progresivamente hemos podido comenzar a formular un enfoque en torno a la seguridad desde los Derechos Humanos, la democracia y el ejercicio de la ciudadanía. Ello lleva a hablar más que en términos de seguridad a secas a hablar de seguridad social. 3) Asimismo:  Se continuó con las actividades del Grupo de estudio sobre la Ciudad y el Territorio (GECYT) a partir del contacto y confluencia con otros proyectos de investigación de la Facultad. En ese marco se realizó el Primer Simposio sobre Ciudad y Territorio, 15, 16, 17 de Agosto, en el Anexo de la Facultad de Humanidades Y Ciencias Sociales-UnaM. (Se adjunta programa)  Se continuó con las actividades de Promoción del Derecho a la Ciudad, iniciadasen el proyecto anterior (Espacio, comunicación y cultura III. 16H238)

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En este trabajo nos proponemos analizar el fenómeno de la lectura en el actual escenario sociocultural. Para poder dar cuenta de la complejidad de la problemática encarada, trabajaremos desde un enfoque que combina básicamente dos focalizaciones: la explicación sociohistórica y la reflexión conceptual sobre la temática, proveniente de distintas tareas semióticas. La lectura es la interacción de un sujeto con un texto entendido éste en un sentido que excede lo meramente gráfico-verbal-, con el objeto de interpretarlo, elaborando una representación mental de su significación. Toda lectura presupone un pacto tácito: el contrato de lectura. Este pacto es dinámico y cambiante, por ello analizaremos las modificaciones producidas en las modalidades de lectura de los textos escritos y la vinculación de éstas con los pactos de lectura generados por los textos audiovisuales y multimediales.

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El año 2009 significó para Argentina un momento de discusiones que provocaron interpelaciones al sistema democrático. Después 26 años de recuperada la democracia, el Estado modificó la dictatorial legislación que regula los servicios de comunicación audiovisuales. Esto implica una ampliación de la democratización del sistema de medios, tanto en las voces presentes, como en los autorizados para su uso y explotación. Esta nueva legislación permite que más y diversos sujetos puedan hacer uso de su derecho a comunicar y obliga a los oligopolios de la comunicación a ceder parte de sus licencias, de ahí las presiones económicas para frenar la nueva norma.

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La novela de Manuel Vicent, Tranvía a la Malvarrosa cuenta entre sus personajes a Vicentico Bola, quien sin ser su protagonista termina por cristalizar un firme recuerdo en la memoria del lector. Tanto los rasgos de su carácter como su manera de transitar la vida -signados por los excesos y la vitalidad- son fundamentales en el camino de Manuel. La adaptación cinematográfica rescata también a este personaje, a la vez que traslada al lenguaje audiovisual los elementos literarios de una memoria subjetiva de la España de los años 50

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Este trabajo deviene de un trabajo de corte etnográfico virtual, que pretendió realizar un análisis discursivo de las imágenes exhibidas en la red social Facebook por jóvenes universitarios. Aquellas imágenes donde el cuerpo es objetivado en clave virtual, a través de distintos géneros. Una vez decodificadas estas imágenes se reconocieron narraciones de vida, signos y códigos que ponen en la escena discursos elaborados por los sujetos universitarios, a partir de su estadía en la moderna estructura social de consumo. Con base en ello, se evidencia la necesidad de alfabetizar a los sujetos en el lenguaje audiovisual, pretendiendo formar consumidores críticos

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La novela de Manuel Vicent, Tranvía a la Malvarrosa cuenta entre sus personajes a Vicentico Bola, quien sin ser su protagonista termina por cristalizar un firme recuerdo en la memoria del lector. Tanto los rasgos de su carácter como su manera de transitar la vida -signados por los excesos y la vitalidad- son fundamentales en el camino de Manuel. La adaptación cinematográfica rescata también a este personaje, a la vez que traslada al lenguaje audiovisual los elementos literarios de una memoria subjetiva de la España de los años 50

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Este trabajo deviene de un trabajo de corte etnográfico virtual, que pretendió realizar un análisis discursivo de las imágenes exhibidas en la red social Facebook por jóvenes universitarios. Aquellas imágenes donde el cuerpo es objetivado en clave virtual, a través de distintos géneros. Una vez decodificadas estas imágenes se reconocieron narraciones de vida, signos y códigos que ponen en la escena discursos elaborados por los sujetos universitarios, a partir de su estadía en la moderna estructura social de consumo. Con base en ello, se evidencia la necesidad de alfabetizar a los sujetos en el lenguaje audiovisual, pretendiendo formar consumidores críticos