Influência da música preferida no desempenho e estados afetivos de idosos durante exercício de intensidade auto-selecionada

Low adherence to physical exercise programs is a factor that contributes to the high rates of physical inactivity worldwide. In this sense, strategies to improve the affective responses during exercise are used to impact adherence, as the use of music and self-selected exercise intensity. Despite the benefits of these strategies, there are few studies involving the combination of both (self-selected intensity and music), especially in the elderly population. Thus, the aim of this study was to investigate the influence of music on performance, ratings of perceived exertion (RPE) and on affective and motivational responses of elderly during walking exercise with self-selected intensity. Eleven elderly performed walking sessions on an athletic track in three conditions: without music, with motivational music and with oudeterous music. RPE, mood states, motivation, affective responses, session RPE and attitudes related to the experience of exercise were evaluated. Results demonstrated that both motivational and oudeterous music improved affective responses and decreased RPE. However, only the motivational music condition showed an effect on distance walked, the only presenting a consistent increase in distance. Therefore, it is concluded that the use of music, particularly motivational music, besides increasing the distance walked, reduces RPE and increase pleasure of the elderly during the exercise. Such strategy, in addition to potentially impact adherence positively, can lead to greater benefits and physical adaptations related to the training in the long term

Bond Family Papers - Accession 809

The Bond Family Papers includes biographical and genealogical information, correspondence, legal documents, financial papers, records relating to the Bond Bicycle shop, photographs, certificates, scrapbooks, memorabilia, maps, newspapers, magazines, and music sheets. There are also papers relating to the Cantwell family, deaths of various family members, travel, Winthrop College, the Internal Revenue Service, interior decorating, clubs and organizations, and the Roman Catholic Church.

Bach-Busoni Chaconne: A Piano Transcription Analysis

In 1893 Ferruccio Busoni transcribed, for the piano, the famous Bach Chaconne for violin solo from the Partita No.2 in D minor. Numerous transcriptions of this piece for different various instruments exist; however Busoni's transcription stands above all others. The purpose of this study was to analyze what the famous, twentieth-century pianist did when he transcribed Bach's Chaconne. What information exists on the topic comes primarily from pianists who dared to learn this exceptionally difficult, beautiful composition. Busoni's accomplishments lie in the new concept, a conceptual transcription, which has two roots: understanding how, historically, we are connected to the music, and how once genres have a special meaning in the twentieth-century. Every generation of musicians brings their own specific point of view and interpretation. Busoni lived on the border of the two centuries and, in his transcription, reveled in several issues overlooked by the previous generation. With his keen understanding of the piece, Busoni highlighted many different genres present in the music, thus allowing recognition of the last movement of the Partita No. 2 in D minor as a Requiem for Bach's wife. By underscoring the genres, Busoni used them as strata. The idea of strata comes from the aesthetics of “play,” and from a different approach to the quality of sound on piano originally intended for a high string instrument. Busoni's arrangement of the texture added both orchestral quality and stereophonic perception. The strata add to a certain reading of Bach's original. Busoni promoted a dramatic approach opening the possibility of reading the chaconne as a multi-layered form. Through Busoni', we see the possibility not only of a tripartite, variation form, but also a composition, with the elements of a concerto, and a sonata. Who could imagine, that a composition written by a young composer at the fin de siecle, intended for practical use by pianists, would subtly influence so many contemporaries and generations, that they will find his findings and music inspiring. Adviser: Dr. Mark K. Clinton

Consevatório Drámatico e Musical de São Paulo: a primeira escola de teatro do Brasil

This article studies the Drama and Music Conservatory of São Paulo as an acting school since its foundation in 1906. Although the institution is currently dedicated exclusively to music education, we need to remember that it was the first drama school in South America and represented an important aspect of the growth and modernization of theater in Sao Paulo in the early 1900s. It is on this latter aspect that this study focuses on as it provides background information and examines the role of the institution in the context of São Paulo and Brazilian theater of that period. The essay attempts to understand the artistic orientation of the acting program (until the 1940s when the course was eliminated) and to evaluate its merits and shortcomings throughout the years

Percorsi di gender performance: fotografia tra arte e moda dagli anni Novanta ad oggi

My project explores and compares different forms of gender performance in contemporary art and visual culture according to a perspective centered on photography. Thanks to its attesting power this medium can work as a ready-made. In fact during the 20th century it played a key role in the cultural emancipation of the body which (using a Michel Foucault’s expression) has now become «the zero point of the world». Through performance the body proves to be a living material of expression and communication while photography ensures the recording of any ephemeral event that happens in time and space. My questioning approach considers the gender constructed imagery from the 1990s to the present in order to investigate how photography’s strong aura of realism promotes and allows fantasies of transformation. The contemporary fascination with gender (especially for art and fashion) represents a crucial issue in the global context of postmodernity and is manifested in a variety of visual media, from photography to video and film. Moreover the internet along with its digital transmission of images has deeply affected our world (from culture to everyday life) leading to a postmodern preference for performativity over the more traditional and linear forms of narrativity. As a consequence individual borders get redefined by the skin itself which (dissected through instant vision) turns into a ductile material of mutation and hybridation in the service of identity. My critical assumptions are taken from the most relevant changes occurred in philosophy during the last two decades as a result of the contributions by Jacques Lacan, Michel Foucault, Jacques Derrida, Gilles Deleuze who developed a cross-disciplinary and comparative approach to interpret the crisis of modernity. They have profoundly influenced feminist studies so that the category of gender has been reassessed in contrast with sex (as a biological connotation) and in relation to history, culture, society. The ideal starting point of my research is the year 1990. I chose it as the approximate historical moment when the intersection of race, class and gender were placed at the forefront of international artistic production concerned with identity, diversity and globalization. Such issues had been explored throughout the 1970s but it was only from the mid-1980s onward that they began to be articulated more consistently. Published in 1990, the book "Gender trouble: feminism and the subversion of identity" by Judith Butler marked an important breakthrough by linking gender to performance as well as investigating the intricate connections between theory and practice, embodiment and representation. It inspired subsequent research in a variety of disciplines, art history included. In the same year Teresa de Lauretis launched the definition of queer theory to challenge the academic perspective in gay and lesbian studies. In the meantime the rise of Third Wave Feminism in the US introduced a racially and sexually inclusive vision over the global situation in order to reflect on subjectivity, new technologies and popular culture in connection with gender representation. These conceptual tools have enabled prolific readings of contemporary cultural production whether fine arts or mass media. After discussing the appropriate framework of my project and taking into account the postmodern globalization of the visual, I have turned to photography to map gender representation both in art and in fashion. Therefore I have been creating an archive of images around specific topics. I decided to include fashion photography because in the 1990s this genre moved away from the paradigm of an idealized and classical beauty toward a new vernacular allied with lifestyles, art practices, pop and youth culture; as one might expect the dominant narrative modes in fashion photography are now mainly influenced by cinema and snapshot. These strategies originate story lines and interrupted narratives using models’ performance to convey a particular imagery where identity issues emerge as an essential part of fashion spectacle. Focusing on the intersections of gender identities with socially and culturally produced identities, my approach intends to underline how the fashion world has turned to current trends in art photography and in some case turned to the artists themselves. The growing fluidity of the categories that distinguish art from fashion photography represents a particularly fruitful moment of visual exchange. Varying over time the dialogue between these two fields has always been vital; nowadays it can be studied as a result of this close relationship between contemporary art world and consumer culture. Due to the saturation of postmodern imagery the feedback between art and fashion has become much more immediate and then increasingly significant for anyone who wants to investigate the construction of gender identity through performance. In addition to that a lot of magazines founded in the 1990s bridged the worlds of art and fashion because some of their designers and even editors were art-school graduates encouraging innovation. The inclusion of art within such magazines aimed at validating them as a form of art in themselves supporting a dynamic intersection for music, fashion, design and youth culture: an intersection that also contributed to create and spread different gender stereotypes. This general interest in fashion produced many exhibitions of and about fashion itself at major international venues such as the Victoria and Albert Museum in London, the Metropolitan Museum of Art and the Solomon R. Guggenheim Museum in New York. Since then this celebrated success of fashion has been regarded as a typical element of postmodern culture. Owing to that I have also based my analysis on some important exhibitions dealing with gender performance like "Féminin-Masculin" at the Centre Pompidou of Paris (1995), "Rrose is a Rrose is a Rrose. Gender performance in photography" at the Solomon R. Guggenheim Museum of New York (1997), "Global Feminisms" at the Brooklyn Museum (2007), "Female Trouble" at the Pinakothek der Moderne in München together with the workshops dedicated to "Performance: gender and identity" in June 2005 at the Tate Modern of London. Since 2003 in Italy we have had Gender Bender - an international festival held annually in Bologna - to explore the gender imagery stemming from contemporary culture. In few days this festival offers a series of events ranging from visual arts, performance, cinema, literature to conferences and music. Being aware that any method of research is neither race nor gender neutral I have traced these critical paths to question gender identity in a multicultural perspective taking account of the political implications too. In fact, if visibility may be equated with exposure, we can also read these images as points of intersection of visibility with social power. Since gender assignations rely so heavily on the visual, the postmodern dismantling of gender certainty through performance has wide-ranging effects that need to be analyzed. In some sense this practice can even contest the dominance of visual within postmodernism. My visual map in contemporary art and fashion photography includes artists like Nan Goldin, Cindy Sherman, Hellen van Meene, Rineke Dijkstra, Ed Templeton, Ryan McGinley, Anne Daems, Miwa Yanagi, Tracey Moffat, Catherine Opie, Tomoko Sawada, Vanessa Beecroft, Yasumasa Morimura, Collier Schorr among others.

Pädagogische, musikpädagogische und curriculare Semantiken in systemtheoretischer Betrachtung - zum Umgang mit populärer Musik an allgemeinbildenden Schulen in Deutschland nach 1945

Die Dissertation untersucht die geistige Produktion im Erziehungssystem anhand des Unterrichtsgegenstands populäre Musik. Hiermit ist sie im Kernbereich der musikpädagogischen Disziplin angesiedelt – Musik und Schule. Ferner rückt die Festlegung auf populäre Musik den Schüler in seinem Alltagswissen in den Vordergrund der Betrachtung. Die Frage nach dem Umgang mit populärer Musik ist somit indirekt eine Frage nach dem Umgang mit schülernahen Erfahrungswelten in der Schule. Innerhalb dieses Forschungsprofils erhält die Arbeit ihre eigentliche Relevanz - sie zeigt auf, wie eine moderne, selbstreferentielle Musikpädagogik eigene bedeutsame Kommunikationen beobachten kann. Entworfen in Anlehnung an die Systemtheorie nach Niklas Luhmann, werden in der Arbeit die unikalen Reflexionszusammenhänge von Pädagogik und Musikpädagogik anhand der folgenden Operationsfelder offengelegt: pädagogische und musikpädagogische Fachliteratur, Lehrpläne und Schulbücher. Nach Luhmann ist es erforderlich verstehend in die Unikalität systemischer Reflexionsleistungen einzudringen, um inkonsistente Anforderungen an die Aufgabe (Musik-)Erziehung und ihre Gegenstände aufzudecken und zukünftige Systemhandlungen zu optimieren. Die Arbeit ist in drei große historische Zeitblöcke gegliedert, die ihrerseits in verschiedene disziplinäre Operationsfelder unterteilt sind. Mit Hilfe dieser zweidimensionalen historisch-interdisziplinären Sichtweise wird populäre Musik als Bezugsgröße aufgewiesen, an der die zentralen Debatten von Pädagogik und Musikpädagogik kondensieren. Anhand von Schlüsselbegriffen wie Kultur, Gesellschaft und Ästhetik aber auch didaktischen Prinzipien wie Schüler- und Handlungsorientierung oder ganzheitliche (Musik-)Pädagogik lässt sich die Vielfalt historisch gewachsener inkonsistenter/konsistenter Forderungen belegen. Aus den Beobachtungen im Umgang mit populärer Musik werden Aufgaben deutlich, die die Disziplinen, vor allem die Musikpädagogik, in der Zukunft zu leisten haben. Diese beschäftigen sich auf der einen Seite mit dem disziplinären Selbstverständnis und auf der anderen Seite mit unbeantworteten didaktischen Fragestellungen wie den Möglichkeiten und Grenzen des einzelnen populären Musikstücks im konkret-situativen Lernkontext von Musikunterricht.

Studi sull'immaginario musicale in Euripide

La dissertazione è suddivisa in due capitoli più tre appendici. Nel I capitolo, Musica e dolore, si indagano i casi di metamusicalità in riferimento al dolore, che si intensificano in Euripide: si nota lo sviluppo di una riflessione sul ruolo della mousike rispetto al dolore, espressa attraverso un lessico medico e musicale. Si dimostra che in Euripide si pone il problema di quale scopo abbia la musica, se sia utile, e in quale forma lo sia. Nella prima produzione si teorizza una mousa del lamento come dolce o terapeutica per chi soffre. Molti personaggi, però, mostrano sfiducia nel potere curativo del lamento. Nell’ultima produzione si intensificano gli interrogativi sulla performance del canto, che si connotano come casi metamusicali e metateatrali. Nell’Elena, nell’Ipsipile e nelle Baccanti, E. sembra proporre una terapia ‘omeopatica’ del dolore attraverso la musica orgiastico-dionisiaca. Nel II capitolo, Natura e musica, si sceglie l’Ifigenia Taurica come esempio di mimetismo orchestico-musicale fondato – oltre che su casi di autoreferenzialità – su un immaginario naturale che, ‘facendo musica’, contribuisce all’espressività della choreia e della musica in scena. Si ipotizza inoltre un accompagnamento musicale mimetico rispetto ai suoni della natura e movimenti di danza lineari accanto a formazioni circolari, che sembrano richiamare la ‘doppia natura’ del ditirambo. L’Appendice I, Gli aggettivi poetici ξουθός e ξουθόπτερος: il loro significato e la loro potenzialità allusiva, affronta un caso particolare e problematico di ‘mimetismo lessicale’, innescato dal termine ξουθός e dal composto euripideo ξουθόπτερος. Si dimostra che l’aggettivo indica originariamente un movimento vibratorio, ma sviluppa anche un senso sonoro, ed è quindi un termine evocativo rispetto alla performance. Nell’Appendice II, Il lessico musicale in Euripide, è raccolto il lessico euripideo coreutico-musicale. Nell’Appendice III, La mousike nei drammi euripidei, sono raccolti i riferimenti alla mousike in ogni dramma.

Il repertorio italiano del Ms Gr. Rés. Vm7 676 della Biblioteca Nazionale di Parigi

La tesi esamina il codice musicale Gr. Rés Vm7 676 della Biblioteca Nazionale di Parigi, che rappresenta una fonte di grande interesse per lo studio della musica vocale italiana tra Quattro e Cinquecento. Compilato nel 1502, il codice è stato oggetto di analisi da parte di vari studiosi, che ne hanno preso in esame singoli brani o intere sezioni, allo scopo di attestare procedimenti compositivi particolari (Torrefranca) o caratteri stilistici locali, in particolare relativi alla frottola mantovana e ferrarese (Prizer). Un’accurata ricognizione sul repertorio è stata effettuata da Nanie Bridgman in un saggio degli anni Cinquanta del secolo scorso, ma non è mai stato realizzato uno studio organico sul manoscritto. Pertanto la ricerca si è proposta di riconsiderare l’intero repertorio italiano tramandato dal codice, per proporre un plausibile inquadramento stilistico nella cultura della poesia per musica coeva. La trascrizione dei testi e delle musiche, supportata dal confronto con le fonti manoscritte e a stampa, letterarie e musicali, ha consentito di formulare alcune ipotesi in merito alla circolazione del repertorio tramandato e all’ambiente di produzione del documento. L’inconsueta varietà di forme musicali riscontrate nel codice consente inoltre di assumere questo manoscritto come una delle principali fonti della tradizione musicale che precede immediatamente la ‘sistemazione’ del repertorio frottolistico effettuata da Ottaviano Petrucci, a partire dal 1504, con la pubblicazione dei suoi undici libri di frottole (1501-1514).

Le rappresentazioni sociali della musica degli insegnanti di scuola dell'infanzia. Documenti orientativi e indagini empiriche a confronto tra Italia e Venezuela

Questo lavoro si occupa di studiare l’effetto delle rappresentazioni sociali della musica degli studenti universitari che diventeranno insegnanti di scuola dell’infanzia e in particolare i cambiamenti che intervengono durante il periodo di formazione universitaria sia italiana sia venezuelana. Obiettivo fondamentale è quindi realizzare un’analisi comparativa sulle seguenti tematiche: bambino musicale, competenze dell’insegnante e finalità dell’educazione musicale. Questo lavoro si è inserito all’interno del progetto “Il sapere musicale come rappresentazione sociale” (Addessi-Carugati 2010). L’ipotesi guida è che le concezioni implicite della musica funzionino come rappresentazioni sociali che influenzano le pratiche dell’insegnamento e dell’educazione musicale. Il primo capitolo, affronta i temi dei bambini, degli insegnanti e dell’educazione musicale nella scuola dell’infanzia in Italia e Venezuela. Nel secondo vengono presentati gli studi sui saperi musicali; la teoria delle rappresentazioni sociali (Moscovici 1981) e il progetto pilota realizzato presso l’Università di Bologna “Il sapere musicale come Rappresentazione Sociale”. Il capitolo successivo presenta l'analisi e l'interpretazione dell’indagine empirica effettuata su un gruppo di studenti dei corsi di formazione per insegnanti dell’Università di Mérida (Venezuela). Nel quarto capitolo si sviluppano riflessioni e discussioni riguardo i risultati dello studio comparativo; i piani e programmi di studio universitari e il profilo professionale musicale dell’insegnante. Le conclusioni finali illustrano come l’ipotesi iniziale sia effettivamente confermata: dall’analisi e interpretazione dei dati sembra che le concezioni implicite sui saperi musicali possedute dagli studenti influiscano sulla loro pratica professionale in qualità di futuri insegnanti. Si è anche osservato che le differenze incontrate sembrano essere dovute ai diversi tipi di variabili del contesto dove si trova l’insegnante di educazione musicale; e soprattutto ai significati espressi dai programmi di studi, dai contenuti didattici diversi, dai contesti sociali e culturali e dal curriculum universitario.

Luigi Nono: spazio e composizione

Architettura e musica. Spazio e tempo. Suono. Esperienza. Queste le parole chiave da cui ha preso avvio la mia ricerca. Tutto è iniziato dall’intuizione dell’esistenza di un legame tra due discipline cui ho dedicato molto tempo e studio, completando due percorsi accademici paralleli, la Facoltà di architettura e il Conservatorio. Dopo un lavoro d’individuazione e analisi degli infiniti spunti di riflessione che il tema offriva, ho focalizzato l’attenzione su uno degli esempi più emblematici di collaborazione tra un architetto e un musicista realizzatasi nel Novecento: Prometeo, tragedia dell’ascolto (1984), composta da Luigi Nono con la collaborazione di Massimo Cacciari e Renzo Piano. Attraverso lo studio di Prometeo ho potuto affrontare la trattazione di molte delle possibili declinazioni del rapporto interdisciplinare tra musica e architettura. La ricerca si è svolta principalmente sullo studio dei materiali conservati presso l’Archivio Luigi Nono e l’archivio della Fondazione Renzo Piano. La tesi è organizzata in tre parti: una prima parte in cui si affronta il tema del ruolo dello spazio nelle opere di Nono precedenti a Prometeo, facendo emergere l’importanza dell’ambiente culturale e sonoro veneziano; una seconda parte in cui si approfondisce il processo compositivo che ha portato alle rappresentazioni di Prometeo a Venezia, Milano e a Parigi; una terza parte in cui si prende in considerazione quanto avvenuto dopo Prometeo e si riflette sui contributi che questa esperienza può portare alla progettazione di spazi per la musica, analizzando diversi allestimenti dell’opera senza arca e prendendo in considerazione i progetti dell’auditorium dell’International Art Village di Akiyoshidai e della sala della nuova Philharmonie di Parigi. Lo studio dell’esperienza di Prometeo ha lo scopo di stimolare la curiosità verso la ricerca e la sperimentazione di quegli infiniti possibili della composizione architettonica e musicale di cui parla Nono.

Keplero e la musica. Il Libro III dell'Harmonice mundi (Linz, 1619): traduzione e Introduzione

Questo lavoro si concentra su un particolare aspetto della sfaccettata ricerca scientifica di Johannes Kepler (1571-1630), ossia quello teorico-musicale. I pensieri dell’astronomo tedesco riguardanti tale campo sono concentrati – oltre che in alcuni capitoli del Mysterium cosmographicum (1596) ed in alcune sue lettere – nel Libro III dell’Harmonices mundi libri quinque (1619), che, per la sua posizione mediana all’interno dell’opera, tra i primi due libri geometrici e gli ultimi due astronomici, e per la sua funzione di raccordo tra la «speculazione astratta» della geometria e la concretizzazione degli archetipi geometrici nel mondo fisico, assume la struttura di un vero e proprio trattato musicale sul modello di quelli rinascimentali, nel quale la «musica speculativa», dedicata alla teoria delle consonanze e alla loro deduzione geometrica precede la «musica activa», dedicata alla pratica del canto dell’uomo nelle sue differenze, generi e modi. La tesi contiene la traduzione italiana, con testo latino a fronte, del Libro III dell’Harmonice, e un’ampia introduzione che percorre le tappe fondamentali del percorso biografico e scientifico che hanno portato alla concezione di quest’opera – soffermandosi in particolare sulla formazione musicale ricevuta da Keplero, sulle pagine di argomento musicale del Mysterium e delle lettere, e sulle riflessioni filosofico-armoniche sviluppate negli anni di ricerca – e offre gli elementi fondamentali per poter comprendere l’Harmonice mundi in generale e il Libro III in particolare. A ciò si aggiunge, in Appendice, la traduzione, anch’essa con testo latino a fronte, della Sectio V, dedicata alla musica, del Liber IX dell’Almagestum novum (1651) di Giovanni Battista Riccioli (1598-1671), interessante sia dal punto di vista della recezione delle teorie di Keplero che dal punto di vista della storia delle idee musicali.

Governmentality in higher education : a critical analysis of the National Survey of Student Engagement (NSSE)

In this dissertation, the National Survey of Student Engagement (NSSE) serves as a nodal point through which to examine the power relations shaping the direction and practices of higher education in the twenty-first century. Theoretically, my analysis is informed by Foucault’s concept of governmentality, briefly defined as a technology of power that influences or shapes behavior from a distance. This form of governance operates through apparatuses of security, which include higher education. Foucault identified three essential characteristics of an apparatus—the market, the milieu, and the processes of normalization—through which administrative mechanisms and practices operate and govern populations. In this project, my primary focus is on the governance of faculty and administrators, as a population, at residential colleges and universities. I argue that the existing milieu of accountability is one dominated by the neoliberal assumption that all activity—including higher education—works best when governed by market forces alone, reducing higher education to a market-mediated private good. Under these conditions, what many in the academy believe is an essential purpose of higher education—to educate students broadly, to contribute knowledge for the public good, and to serve as society’s critic and social conscience (Washburn 227)—is being eroded. Although NSSE emerged as a form of resistance to commercial college rankings, it did not challenge the forces that empowered the rankings in the first place. Indeed, NSSE data are now being used to make institutions even more responsive to market forces. Furthermore, NSSE’s use has a normalizing effect that tends to homogenize classroom practices and erode the autonomy of faculty in the educational process. It also positions students as part of the system of surveillance. In the end, if aspects of higher education that are essential to maintaining a civil society are left to be defined solely in market terms, the result may be a less vibrant and, ultimately, a less just society.

Studying students' opinions : using surveys in writing program assessment

Administrators of writing programs are regularly faced with the problem of assessing the learning that students gain in their coursework. Many methods of assessment exist, but most have some problems associated with them related to the amount of time it takes to perform the study or the scope of the knowledge gained relative to number of participants or volume of information collected. This pilot study investigates the use of surveys of student opinion for their potential to assess composition instruction at Michigan Technological University. The primary goal of this pilot study is to test the effectiveness of using data collected in surveys to make recommendations for improvement of the composition program at Michigan Tech. The report concludes with recommendations for additional study and refinements to the instruments used.

New media reading strategy

This dissertation addresses the need for a strategy that will help readers new to new media texts interpret such texts. While scholars in multimodal and new media theory posit rubrics that offer ways to understand how designers use the materialities and media found in overtly designed, new media texts (see, e.g,, Wysocki, 2004a), these strategies do not account for how readers have to make meaning from those texts. In this dissertation, I discuss how these theories, such as Lev Manovich’s (2001) five principles for determining the new media potential of texts and Gunther Kress and Theo van Leeuwen’s (2001) four strata of designing multimodal texts, are inadequate to the job of helping readers understand new media from a rhetorical perspective. I also explore how literary theory, specifically Wolfgang Iser’s (1978) description of acts of interpretation, can help audiences understand why readers are often unable to interpret the multiple, unexpected modes of communication used in new media texts. Rhetorical theory, explored in a discussion of Sonja Foss’s (2004) units of analysis, is helpful in bringing the reader into a situated context with a new media text, although these units of analysis, like Iser’s process, suggests that a reader has some prior experience interpreting a text-as-artifact. Because of this assumption of knowledge put forth by all of the theories explored within, I argue that none alone is useful to help readers engage with and interpret new media texts. However, I argue that a heuristic which combines elements from each of these theories, as well as additional ones, is more useful for readers who are new to interpreting the multiple modes of communication that are often used in unconventional ways in new media texts. I describe that heuristic in the final chapter and discuss how it can be useful to a range of texts besides those labelled new media.