L'ethos del marchio "Barilla" nella comunicazione pubblicitaria francese: Un modello di valorizzazione del made in Italy.

L’elaborato propone un’analisi dettagliata della configurazione del discorso pubblicitario, inteso come il risultato di una duplice operazione: quella di produzione del messaggio, a opera del pubblicitario, utente di precise strategie discorsive, e quella di interpretazione, da parte del destinatario che completa il significato dell’enunciato attribuendogli le proprie peculiari connotazioni. Il corpus utilizzato consiste in una raccolta di spot pubblicitari prodotti dall’azienda Barilla per i telespettatori francofoni, ed è stato reperito presso l’Archivio Storico di Barilla nella sede di Parma. L’illustrazione e la descrizione di alcune pubblicità scelte come modelli forniscono la base per l’approfondimento di alcune problematiche linguistiche e traduttologiche; in particolare, viene posto l’accento sulla nozione di ethos discorsivo, collocabile nell'ambito dell’analisi del discorso, e su quella di stereotipo linguistico, considerato come veicolo culturale e strumento dotato di straordinaria forza assertiva e pertanto prediletto dalla comunicazione pubblicitaria. Tale forma di linguaggio merita di essere analizzata e studiata nella sua ricca complessità, dal momento che è da considerarsi come il più efficace e moderno mezzo di diffusione, incorporazione e assimilazione di valori e comportamenti culturalmente orientati.

L'impronta ambientale di prodotto come strumento di trasparenza verso il mercato: l'applicazione alla filiera tessile del distretto di Prato

Obiettivo di questo studio è fornire le prestazioni ambientali della lana riciclata e l’individuazione delle aree di miglioramento all'interno del ciclo di vita per poi verificare se gli impatti ambientali di questo prodotto, a parità di caratteristiche tecniche, siano inferiori rispetto al processo di realizzazione di lana vergine. è stata usata la metodologia PEF per lo studio LCA. Lo studio si è esteso anche ai filati di lana rigenerata.

Go Get a Roomie Goes to Italy: proposta di traduzione di un webcomic.

This thesis is about the translation of a webcomic from English to Italian. The analysis focuses on the characteristics of this new medium of communication and their implications from a translational point of view. We also discuss the importance of webcomics as a new way of encouraging the debate about gender and LGBT issues.

Relazioni fra regime dei venti e pH in un "campo di fumarole" a CO2 sui fondali costieri dell'isola d'Ischia (Italy).

Il problema dell'acidificazione degli oceani, conseguente ai cambiamenti climatici, è un processo ancora poco conosciuto. Per comprendere questo fenomeno, possono essere utilizzati degli ambienti naturalmente acidificati, considerati laboratori a cielo aperto. Lo scopo di questo lavoro di tesi è stato quello di utilizzare le fumarole presenti nell'isola di Ischia, per approfondire le dinamiche dei processi di acidificazione e per analizzare l'eventuale interazione tra pH e condizioni meteorologiche. I dati utilizzati, forniti dalla Stazione Zoologica “Anton Dohrn” di Napoli, erano serie di pH e di vento rilevate in continuo, in due aree, nord e sud rispetto all'isolotto del Castello Aragonese, e in tre stazioni lungo un gradiente di acidificazione. Tutto il lavoro è stato svolto a step, dove il risultato di un'analisi suggeriva il tipo e il metodo analitico da utilizzare nelle analisi successive. Inizialmente i dati delle due serie sono stati analizzati singolarmente per ottenere i parametri più salienti delle due serie. In seguito i dati sono stati correlati fra loro per stimare l'influenza del vento sul pH. Globalmente è stato possibile evidenziare come il fenomeno dell'acidificazione sia correlato con il vento, ma la risposta sembra essere sito-specifica, essendo risultato dipendente da altri fattori interagenti a scala locale, come la geomorfologia del territorio, le correnti marine e la batimetria del fondale. È però emersa anche la difficoltà nel trovare chiare correlazioni fra le due serie indagate, perché molto complesse, a causa sia della numerosa quantità di zeri nella serie del vento, sia da una forte variabilità naturale del pH, nelle varie stazioni esaminate. In generale, con questo lavoro si è dimostrato come utilizzare tecniche di analisi delle serie storiche, e come poter utilizzare metodi di regressione, autocorrelazione, cross-correlation e smoothing che possono integrare i modelli che prendono in considerazione variabili esogene rispetto alla variabile di interesse.

Proposta di sottotitolaggio del social movie italy in a day

The aim of this thesis is to analyse the main translating issues related to the subtitling of the Italian social movie Italy in a day into English: Italy in a day is a crowdsourced film, comprising a selection of video clips sent by ordinary people, showing occurrences of everyday life on a single day, October 26th, 2013. My dissertation consists of four chapters. The first provides a general overview of audiovisual translation, from the description of the characteristics of filmic products to a summary of the most important audiovisual translation modes; a theoretical framework of the discipline is also provided, through the analysis of the major contributions of Translations Studies and the multidisciplinary approach proposed by the scholar Frederic Chaume. The second chapter offers insight into the subtitling practice, examining its technical parameters, the spatial and temporal constraints, together with the advantages and pitfalls of this translation mode. The main criteria for quality assessment are also outlined, as well as the procedures carried out in the creation of subtitles within a professional environment, with a particular focus on the production of subtitles for the DVD industry. In the third chapter a definition of social movie is provided and the audiovisual material is accurately described, both in form and content. The creation of the subtitling project is here illustrated: after giving some information about the software employed, every step of the process is explained. In the final chapter the main translation challenges are highlighted. In the first part some text reduction techniques in the shift from oral to written are presented; then the culture-specific references and the linguistic variation in the film are analysed and the compensating strategies adopted to fill the linguistic and cultural gap are commented on and justified taking into account the needs and expectations of the target audience.

Distribution of metals in several vineyards of North Italy: from soil to wine

Nowadays we live in densely populated regions and this leads to many environmental issues. Among all pollutants that human activities originate, metals are relevant because they can be potentially toxic for most of living beings. We studied the fate of Cd, Cr, Cu, Fe, Mn, Ni, Pb and Zn in a vineyard environment analysing samples of plant, wine and soil. Sites were chosen considering the type of wine produced, the type of cultivation (both organic and conventional agriculture) and the geographic location. We took vineyards that cultivate the same grape variety, the Trebbiano). We investigated 5 vineyards located in the Ravenna district (Italy): two on the Lamone Valley slopes, one in the area of river-bank deposits near Ravenna city, then a farm near Lugo and one near Bagnacavallo in interfluve regions. We carried out a very detailed characterization of soils in the sites, including the analysis of: pH, electric conductivity, texture, total carbonate and extimated content of dolomite, active carbonate, iron from ammonium oxalate, Iron Deficiency Chlorosis Index (IDCI), total nitrogen and organic carbon, available phosphorous, available potassium and Cation Exchange Capacity (CEC). Then we made the analysis of the bulk chemical composition and a DTPA extraction to determine the available fraction of elements in soils. All the sites have proper ground to cultivate, with already a good amount of nutrients, such as not needing strong fertilisations, but a vineyard on hills suffers from iron deficiency chlorosis due to the high level of active carbonate. We found some soils with much silica and little calcium oxide that confirm the marly sandstone substratum, while other soils have more calcium oxide and more aluminium oxide that confirm the argillaceous marlstone substratum. We found some critical situations, such as high concentrations of Chromium, especially in the farm near Lugo, and we noticed differences between organic vineyards and conventional ones: the conventional ones have a higher enrichment in soils of some metals (Copper and Zinc). Each metal accumulates differently in every single part of grapevines. We found differences between hill plants and lowland ones: behaviors of plants in metal accumulations seems to have patterns. Metals are more abundant in barks, then in leaves or sometimes in roots. Plants seem trying to remove excesses of metal storing them in bark. Two wines have excess of acetic acid and one conventional farm produces wine with content of Zinc over the Italian law limit. We already found evidence of high values relating them with uncontaminated environments, but more investigations are suggested to link those values to their anthropogenic supplies.

Impact of irrigation in the Po valley (Italy) on meteorological parameters through numerical simulation

Recent studies found that soil-atmosphere coupling features, through soil moisture, have been crucial to simulate well heat waves amplitude, duration and intensity. Moreover, it was found that soil moisture depletion both in Winter and Spring anticipates strong heat waves during the Summer. Irrigation in geophysical studies can be intended as an anthropogenic forcing to the soil-moisture, besides changes in land proprieties. In this study, the irrigation was add to a LAM hydrostatic model (BOLAM) and coupled with the soil. The response of the model to irrigation perturbation is analyzed during a dry Summer season. To identify a dry Summer, with overall positive temperature anomalies, an extensive climatological characterization of 2015 was done. The method included a statistical validation on the reference period distribution used to calculate the anomalies. Drought conditions were observed during Summer 2015 and previous seasons, both on the analyzed region and the Alps. Moreover July was characterized as an extreme event for the referred distribution. The numerical simulation consisted on the summer season of 2015 and two run: a control run (CTR), with the soil coupling and a perturbed run (IPR). The perturbation consists on a mask of land use created from the Cropland FAO dataset, where an irrigation water flux of 3 mm/day was applied from 6 A.M. to 9 A.M. every day. The results show that differences between CTR and IPR has a strong daily cycle. The main modifications are on the air masses proprieties, not on to the dynamics. However, changes in the circulation at the boundaries of the Po Valley are observed, and a diagnostic spatial correlation of variable differences shows that soil moisture perturbation explains well the variation observed in the 2 meters height temperature and in the latent heat fluxes.On the other hand, does not explain the spatial shift up and downslope observed during different periods of the day. Given the results, irrigation process affects the atmospheric proprieties on a larger scale than the irrigation, therefore it is important in daily forecast, particularly during hot and dry periods.

Estimation of the risks of thermal stress due to the microclimate for manual fruit and vegetable harvesters in central Italy

Agricultural workers are exposed to various risks, including chemical agents, noise, and many other factors. One of the most characteristic and least known risk factors is constituted by the microclimatic conditions in the different phases of work (in field, in greenhouse, etc). A typical condition is thermal stress due to high temperatures during harvesting operations in open fields or in greenhouses. In Italy, harvesting is carried out for many hours during the day, mainly in the summer, with temperatures often higher than 30 degrees C. According to ISO 7243, these conditions can be considered dangerous for workers' health. The aim of this study is to assess the risks of exposure to microclimatic conditions (heat) for fruit and vegetable harvesters in central Italy by applying methods established by international standards. In order to estimate the risk for workers, the air temperature, radiative temperature, and air speed were measured using instruments in conformity with ISO 7726. Thermodynamic parameters and two more subjective parameters, clothing and the metabolic heat production rate related to the worker's physical activity, were used to calculate the predicted heat strain (PHS) for the exposed workers in conformity with ISO 7933. Environmental and subjective parameters were also measured for greenhouse workers, according to ISO 7243, in order to calculate the wet-bulb globe temperature (WBGT). The results show a slight risk for workers during manual harvesting in the field. On the other hand, the data collected in the greenhouses show that the risk for workers must not be underestimated. The results of the study show that, for manual harvesting work in climates similar to central Italy, it is essential to provide plenty of drinking water and acclimatization for the workers in order to reduce health risks. Moreover, the study emphasizes that the possible health risks for greenhouse workers increase from the month of April through July.

A feasibility study for the provision of electronic healthcare tools and services in areas of Greece, Cyprus and Italy

Background Through this paper, we present the initial steps for the creation of an integrated platform for the provision of a series of eHealth tools and services to both citizens and travelers in isolated areas of thesoutheast Mediterranean, and on board ships travelling across it. The platform was created through an INTERREG IIIB ARCHIMED project called INTERMED. Methods The support of primary healthcare, home care and the continuous education of physicians are the three major issues that the proposed platform is trying to facilitate. The proposed system is based on state-of-the-art telemedicine systems and is able to provide the following healthcare services: i) Telecollaboration and teleconsultation services between remotely located healthcare providers, ii) telemedicine services in emergencies, iii) home telecare services for "at risk" citizens such as the elderly and patients with chronic diseases, and iv) eLearning services for the continuous training through seminars of both healthcare personnel (physicians, nurses etc) and persons supporting "at risk" citizens. These systems support data transmission over simple phone lines, internet connections, integrated services digital network/digital subscriber lines, satellite links, mobile networks (GPRS/3G), and wireless local area networks. The data corresponds, among others, to voice, vital biosignals, still medical images, video, and data used by eLearning applications. The proposed platform comprises several systems, each supporting different services. These were integrated using a common data storage and exchange scheme in order to achieve system interoperability in terms of software, language and national characteristics. Results The platform has been installed and evaluated in different rural and urban sites in Greece, Cyprus and Italy. The evaluation was mainly related to technical issues and user satisfaction. The selected sites are, among others, rural health centers, ambulances, homes of "at-risk" citizens, and a ferry. Conclusions The results proved the functionality and utilization of the platform in various rural places in Greece, Cyprus and Italy. However, further actions are needed to enable the local healthcare systems and the different population groups to be familiarized with, and use in their everyday lives, mature technological solutions for the provision of healthcare services.