Kirjoituksia iäkkäiden ihmisten asumisesta

Kirjallisuusarvostelu

Kuluttajakansalainen syntyy yhteisössä

Teema: Kansalainen kulutusmarkkinoilla - puheenvuoroja kuluttajakansalaisuudesta.

Iloinen talo? - lähikuvassa Väestörekisterikeskuksen logo

Tutkimuksessa lähiluetaan Väestörekisterikeskuksen logoa. Tutkimussuuntia on kolme: verrattuna Väestörekisterikeskuksen edelliseen logoon, Roland Barthesin myytti- sekä studium ja punctum -teorioiden pohjalta tarkasteltuna sekä VRK:n viestintä- ja markkinointitiimin haastattelun kautta pohdittuna. Tutkimuksen tärkeimmät lähdeteokset ovat Roland Barthesin Mytologioita ja Valoisa huone. Tutkimustulosten perusteella logoon on onnistuneesti koodattu Väestörekisterikeskuksen perustehtävä eli Väestötietojärjestelmä. Logon kolme avintekijää ovat sininen väri, talo ja kasvot. Sen monitulkintainen luonne kuitenkin mahdollistaa logoa luettavan toisin kuin on tarkoitettu. Tutkimuksen perusteella ehdotan Väestörekisterikeskuksen väelle sisäistä koulutusta logon sisältöä koskien. Logon vaihtamiseen en näe tutkimuksen perusteella syytä, sillä logo on toimiva ja kestää aikaa

Pass charta öfver Finska wiken

Graverad af Fredr. Akrel

Enhancing the Usability of Drug Materials by Electrostatic Atomisation

Electrospraying or electrostatic atomisation is a process of liquid disruption by electrostatic forces. When liquid is brought into an electric field, charge is induced to its surface. Once the repulsive electrostatic force exceeds the liquid surface tension, the liquid disrupts into small highly charged droplets. The size of the electrosprayed droplets can range from hundreds of micrometers down to a few tens of nanometers. Electrospraying can be used not only to produce droplets, but also solid particles. The research presented in this thesis concentrates on producing drug particles by this method. In the experiments, a drug powder was dissolved in a convenient solvent and the solution was atomised. The solvent was then evaporated from the formed droplets in a drying medium and inside each droplet, a dense cluster of the dissolved drug remained. From the pharmaceutical point of view, the most important characteristics of the produced particles are size distribution, porosity, crystal form and degree of crystallinity. These properties affect the dissolution behaviour and ultimately the drug bioavailability in the body. The effects of electrostatic atomization on the aforementioned characteristics are generally not well understood. The research focused on studying these particle properties and finding possible correlations with the spraying parameters. The produced droplets were dried either under atmospheric or reduced pressure, the latter in order to improve the drying process. Special emphasis was put on implementing the spraying under reduced pressure, and the effects of the drying pressure on particle properties. Based on the results, the possibilities to enhance the dissolution of poorly soluble drugs by this method were estimated. In the course of experiments, it was also discovered that electrospraying may have a profound effect on the polymorphic form of the produced drug particles. In the light of the obtained results, it was concluded that electrospraying may offer a valuable tool to overcome some of the challenges met in modern drug development and formulation.

Tutkimus oppijankielen partitiivista

Kirjallisuusarvostelu

MARKETING COMMUNICATIONS IN B2B COMPANIES – The Roles of Marketing Communication Tools in the Digital Age

Marketing communications has gone through significant changes during the last decades and new online tools have been leading this change for the last decade. Now, in the digital age, if wanting to be successful companies need to experiment new things and seize the opportunities online provides and adapt to the new environment. However, during this time the marketing communication mix and the meanings given to the various components of it have not changed dramatically, and personal selling, direct marketing, sales promotion, advertising and public relations activities are still regarded as important tools in the marketing communications mix. The purpose of this study was to examine business-to-business marketing communications and the tools used by companies in their marketing communications efforts in the digital age and in a global environment. The research questions dealt with the marketing communication tools and their roles as well as the role of online marketing communication and the way it has shaped the field of b2b marketing communications. In order to answer these questions, qualitative approach was chosen and the data was collected by theme interviews with six representatives of Finnish global companies from the b2b sector being interviewed. The theoretical framework covers the general field of b2b marketing communications and its main elements. The online environment as well as the concept of a global marketplace and integrated approach to marketing communication activities is also discussed. The theory was supported by the interviews regarding the activities and roles of the marketing communication tools and both theory as well as the interviews found personal selling to be a vital tool. However, the importance of online has grown and online marketing activities have risen right next to personal selling. The use of analytics and marketing automation was found to be of great interest in the interviews and they were seen as a growing domain in b2b marketing communications. The importance of targeted and personalised messages from relevant medias was a repeating theme as was the customer-centric approach in marketing communication activities. Also, offline and online tools and channels were seen as something that should be treated together as an entity rather than as separate activities. Relevant content created according to the needs of the customer with the gathered data from analytics were seen as the future of b2b marketing communications. Online has added its input to the more traditionally perceived tools and they are executed within the framework of the digital age. Nevertheless, even though online has increased its presence in the b2b marketing communications mix, the more traditionally perceived marketing communication tools, especially personal selling, have not lost their meaning or place in the b2b marketing communication mix.

De fine desiderii infiniti omnibus hominibus inditi

Invokaatio: D.D.

Historia Bibliothecae Regiae Academiae Aboensis 2

Invokaatio: D.A.G.

Historiola concionum sacrarum Fennicarum 1

Invokaatio: D.F.G.

De scriptis antiquorum linteis 2

Dedikaatio: Johan Gustaf Grunér [ruots. pr.], Hedvig Charlotta Grunér född Chöler [!] [ruots. pr.].