La genèse et le développement des partis politiques au Bas-Canada (1791-1840)

Ce mémoire s’intéresse à la formation des partis politiques et l’origine de la loyauté partisane à la Chambre d’assemblée du Bas-Canada entre 1791 et 1840. Pour ce faire, le présent mémoire fait une analyse systématique de tous les votes tenus en Chambre grâce à l’indice de loyauté et à la méthode de la Classification optimale (Optimal Classification) développée par Poole (2005). Il soutient la thèse selon laquelle l’ethnicité est la principale source de division entre les députés lors des votes tenus à la Chambre d’assemblée du Bas-Canada lors des premières législatures et que c’est plutôt l’opposition entre les réformistes constitutionnels et les conservateurs favorables à l’ancien régime qui explique les divisions entre les députés lors des deux dernières législatures. Il soutient également que le statut social des députés, le type de comté dans lequel ils sont élus, l’occupation civile des députés ou leur expérience parlementaire n’expliquent pas l’opposition entre les députés lors des votes au Parlement. Ce mémoire émet également l’hypothèse selon laquelle les partis politiques ont peu d’impact sur le comportement législatif de leurs membres : les députés sont libres de voter selon leurs préférences individuelles sans véritable discipline partisane.

La bioéthique et les conflits armés : la réflexion éthique des médecins militaires

Le but de la recherche est d’étudier les tensions éthiques que peuvent vivre les médecins militaires, qui doivent agir à la fois comme soignants, militaires (même s’ils sont non combattants) et parfois comme acteurs humanitaires. Parmi la littérature sur l’éthique de la médecine militaire, les dilemmes la concernant sont souvent présentés comme le fruit de pressions réelles ou perçues provenant de l’institution militaire, des règles, codes, lois ou de politiques, ceci afin de détourner le médecin de son but premier, soit l’intérêt du patient. Pour mieux comprendre les défis éthiques auxquels sont confrontés les médecins militaires canadiens et comment ceux-ci les traitent, la recherche utilise une approche de bioéthique empirique. À partir d’une analyse de la littérature, nous examinons les dilemmes éthiques des médecins militaires, le concept de profession, ainsi que les codes d’éthique (médicaux et militaires) canadiens. L’expérience éthique est ensuite explorée à partir d’entrevues semi-directives effectuées auprès de quatorze médecins militaires ayant participé à des missions opérationnelles, notamment à Kandahar en Afghanistan, entre 2006 et 2010. Les résultats, tant conceptuels qu’empiriques, nous indiquent que plusieurs nuances s’imposent. Tout d’abord, les médecins militaires canadiens ne vivent pas les dilemmes tels qu’ils sont présentés dans la littérature, ni en nombre ni en fréquence. Ils sont conscients qu’ils doivent à la fois tenir compte de l’intérêt du patient et du bien commun, mais n’en ressentent pas pour autant un sentiment de double loyauté professionnelle. De plus, ils ont l’impression de partager l’objectif de la mission qui est de maintenir la force de combat. Des distinctions s’imposent aussi entre les médecins eux-mêmes, dans la conception qu’ils se font de leur profession, ainsi que dans les contextes (opération ou garnison), selon le type de travail qu’ils exercent (généraliste ou spécialiste). Les principaux défis éthiques rapportés portent sur les inégalités de soins entre les soldats de la coalition et les victimes locales (soldats et civils), ainsi que sur le manque de ressources, engendrant des décisions cliniques éprouvantes. Un résultat étonnant des entrevues est la présence de deux groupes distincts au plan de l’identification professionnelle. Huit médecins militaires se considèrent avant tout comme médecin, alors que les six autres ne sont pas arrivés à accorder une priorité à l’une ou l’autre des professions. Ces deux groupes se différencient également sur d’autres plans, comme le nombre et le type de défis éthiques identifiés, ainsi que les mécanismes de résolution des dilemmes utilisés. Malgré les formations éthiques offertes par l’institution, des lacunes subsistent dans la capacité d’identification des expériences éthiques et des valeurs impliquées, de même que des mécanismes de résolution utilisés. Compte tenu du faible échantillonnage, ces résultats sont difficilement généralisables. Néanmoins, ils peuvent nous inspirer au niveau théorique en faisant ressortir le caractère multidimensionnel de la médecine militaire, ainsi qu’au niveau pratique en nous permettant de suggérer des éléments de formation facilitant la réflexion éthique des médecins militaires.

Voir la guerre venir : la Première Guerre mondiale vue par The New York Times (1914-1917).

Lorsque la guerre européenne éclate en août 1914, les États-Unis adoptent officiellement une position de stricte neutralité. Le pays n’en est pas moins tiraillé de l’intérieur pour autant. Au cours des quelque deux années et demi de neutralité, plusieurs moments forts et thématiques ont redéfini le rapport des États-Unis à la guerre européenne, jusqu’à justifier l’entrée en guerre en avril 1917, et propulsant par le fait même le pays à l’avant de la scène internationale. Cependant, les analyses relatives à la couverture de la guerre par la presse américaine pendant cette période sont pratiquement inexistantes. En se penchant sur les articles en une et les éditoriaux du quotidien The New York Times, il est possible de suivre l’évolution des thématiques liées au conflit et de comparer certains évènements que l’historiographie a ciblés comme étant à l’origine de l’entrée en guerre. Le but est de voir comment le NYT présente le conflit européen, de quelles façons le journal cherche à influencer son lectorat et, surtout, comment il « voit » peu à peu le conflit s’immiscer dans la vie des Américains. Certains thèmes comme le mouvement du preparedness et le traitement de la communauté germano-américaine nous renseignent sur les changements de perception qui s’opèrent dans la couverture du NYT. L’historiographie classique présente le torpillage du paquebot Lusitania le 7 mai 1915 comme le point à l’origine de la rupture officieuse de la neutralité américaine, au profit d’un sentiment proallié. Notre analyse tend à nuancer fortement cette affirmation. D’autres moments-clés et thématiques présentées dans le NYT ont eu plus d’impact sur la neutralité américaine. Nos résultats de recherche questionnent en fait la nature et la temporalité de la « neutralité » américaine. Est-ce réellement, comme le souhaitait au départ le président américain Wilson une « neutralité bienveillante », ou de la poudre aux yeux?

The Effect of Sales Promotion on Consumer Based Brand Equity

The study was an attempt to find out the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity.The dimensions of consumer Based Brand Equity under study were Brand Awareness and Associations,Perceived Quality and Brand Loyalty.The Product categories under study were Convenience Products,shopping Products and Specialty Products and the product classes taken were Toothpastes,Colour Television and Athletic Shoes.The brands under study were Convenience Products-Anchor,Closeup,Colgate and Dabur:Shopping products-LG,Onida,Samsung and Sony and Specialty Products-Action,Adidas,Nike and Reebok.The primary objective of the study was to examine the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity(CBBE)

Market Orientation in Indian Seafood Processing Firms

This thesis studied the impact of market orietnation on business performance, in the seafood industry, which is a unique situation wherein the firms were all 100% export oriented. The study was able to prove that in the context of the seafood indsutry, implementation of market orientation principles will lead to increase in business performance. The business performance variables were measured under two heads, namely economic performance and non-economic performance. Market orientation in Indian seafood firms was significantly and postiively related to both the performance measures. Under the non-economic performance, were the customer and employee consequences.Again market orientation was positively and significantly related to both the consequences.Thus, the implication arising from the study is this: market orientation in Indian seafood processing firms increases their business performance. The implementation of market orientation will help the seafood firms in gaining competitve advantages in exporting. This in turn will result in increased exports and the position of Indian seafood in the global market will be strengthened. It will thus become a leading player in the global fish trade. Next, the focus was on the effect of the antecedents on the market orientation of a firm. It was seen that several factors were antecedents to the adoption of market orientation principles. They include top management emphasis, conflict, centralization and reward system. It is noted that top management emphasis and support is vital to the market orientation programme. The top management needs to adopt market oriented behaviour and reinforce the need for being market oriented, for it to percolate down the line.Interdepartmental conflict is seen to affect market orientation positively. A large percent of the Indian seafood firms are traditionally family-owned companies, rather than professionally managed firms. This would result in promulgation of old ideas of management whereby, conflict was seen as a healthy exercise, which helped to build up each department's efficiency. But, this view in the long run proves to be detrimental to the firm's performance and must therefore be kept to a bare minimum, if any.Decentralisation of decision making facilitates the participation of the lower level employees and builds up their motivational levels and commitment to the firm. Thus employees are encouraged to make their own decisions, so that they can deal with customers faster and more efficiently. Reward systems help improve an employee's morale, provide encouragement and helps inculcate commitment and loyalty. It improves the employee's self worth and fulfills his need for achievement. A satisfied employee works better, produces more output and needs less supervision, and is happy, thereby reducing costs to the company for replacement and retraining, if the employee quits.Competitive intensity plays a moderating role on the market orientation business performance. Thus in times of greater competition, the relationship between market orientation and business performance grows stronger. Thus, this thesis was successful in investigating a positive relationship between business performance and market orientation.

Model Development and Validation for Studying Consumer Preferences of Car Owners

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers‟ market to buyers‟ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters

Conceptualisation Of Model For Studying Consumer Purchase Behaviour Of Passenger Cars

Automobile Industry in India is influenced by the presence of national and multi-national manufacturers. The presence of many manufacturers and brands in the state provides many choices to the customer. The current market for car manufacturers has been transformed from a monopoly of one or two manufacturers in the seventies to oligopoly of many manufacturers in the current marketing scenario. The main objective of the research paper is to explore and conceptualize various parameters and develop a model, which influence the purchase patterns of passenger cars in the State of Kerala. Thus, the main purpose of this paper is to come up with a model, which shall facilitate further study on the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, India. The author intends to undertake further quantitative analysis to verify and validate the model so developed. The main methods used for this paper are secondary research on available material, depth interview of car dealers, car financing agencies and car owners in the city of Cochin, in Kerala State in India. The depth interviews were conducted with the use of prepared questionnaire for car dealers, car customers and car financing agencies. The findings resulted in the identification of the parameters that influence the consumer purchase behaviour of passenger cars and the formulation of the model, which will be the basis for the further research of the author. The paper will be of tremendous value to the existing and new car manufacturers both indigenous and foreign, to formalize and strategies their policies towards an effective marketing strategy, so as to market their models in the State, which is known for its high literacy, consumerism and higher educational penetration

Dominant Mean Percentage Score Factors Of The Consumer Purchase Behaviour Of Passenger Cars

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters.

Impact of Product Quality, Service Quality and Contextual Experience on Customer Perceived Value and Future Buying Intentions

Recognizing that high satisfaction leads to high customer loyalty, companies today are aiming for total customer satisfaction. This article explains relative impact of product quality, service quality and contextual experience on customer perceived value and intention to shop in the future. The data has been collected using a questionnaire from 205 customers of a national retailer chain. The relative importance of product quality, service quality and contextual experience on customer perceived value and thus on customer preference and future intentions was measured using multiple regression. Also, the contribution of perceived value to preference and thus on future buying intention was also measured. Structural Equation Model (SEM) using Amos 4 was used to find the overall fitness of the model. It was found that product quality, service quality and contextual experience have a major influence on customer perceived value

Service provider switching: a study on the switching process in retail banking

In a business environment that is characterized by intense competition, building customer loyalty has become a key area of focus for most financial institutions. The explosion of the services sector, changing customer demographics and deregulation and emergence of new technology in the financial services industry have had a critical impact on consumers’ financial services buying behaviour. The changes have forced banks to modify their service offerings to customers so as to ensure high levels of customer satisfaction and also high levels of customer retention. Banks have historically had difficulty distinguishing their products from one another because of their relative homogeneity; with increasing competition,the problem has only intensified with no coherent distinguishing theme. Rising wealth, product proliferation, regulatory changes and newer technologies are together making bank switching easier for customers. In order to remain competitive, it is important for banks to retain their customer base. The financial services sector is the foundation for any economy and plays the role of mobilization of resources and their allocation. The retail banking sector in India has emerged as one of the major drivers of the overall banking industry and has witnessed enormous growth. Switching behaviour has a negative impact on the banks’ market share and profitability as the costs of acquiring customers are much higher than the costs of retaining. When customers switch, the business loses the potential for additional profits from the customer the initial costs invested in the customer by the business get . The Objective of the thesis was to examine the relationship among triggers that customers experience, their perceptions of service quality, consumers’ commitment and behavioral intentions in the contemporary India retail banking context through the eyes of the customer. To understand customers’ perception of these aspects, data were collected from retail banking customers alone for the purpose of analysis, though the banks’ views were considered during the qualitative work carried out prior to the main study. No respondent who is an employee of a banking organization was considered for the final study to avoid the possibility of any bias that could affect the results adversely. The data for the study were collected from customers who have switched banks and from those who were non switchers. The study attempted to develop and validate a multidimensional construct of service quality for retail banking from the consumer’s perspective. A major conclusion from the empirical research was the confirmation of the multidimensional construct for perceived service quality in the banking context. Switching can be viewed as an optimization problem for customers; customers review the potential gains of switching to another service provider against the costs of leaving the service provider. As banks do not provide tangible products, their service quality is usually assessed through service provider’s relationship with customers. Thus, banks should pay attention towards their employees’ skills and knowledge; assessing customers’ needs and offering fast and efficient services.

Influence of Frequent Flyer Programme and Airline Service Quality on Re-buy Intentions of Airline Frequent Passengers

The growth potential of service sector, especially the aviation sector in the Indian economy is splendid. Therefore, it is crucial for the airline service providers to realize their customers, design offers and deliver the desired value to their customers. This study reveals the effect of airline passenger satisfactions particularly on re-buy intentions derived from the attributes-level performance dimensions of both service aspects and loyalty programme of an airline. The mediation effect of satisfaction and other selected antecedents on the re-buy intention of a passenger is hypothesized in this study. Critical areas affecting buying intentions such as core service quality and loyalty attribute-level performances, effect of frequent flyer programme and service quality satisfaction, passenger trust on airline, brand image and moderating effects of perceived value, frequent programme status and travel frequency of airline passengers are linked in a structural model to assess the strength of each facet in affecting re-buy intentions. Implications to the airlines were made based on the finding that re-buy intentions cannot be attributed solely to the impacts of frequent flyer programme, rather affected through the mediation effect of airline service quality satisfaction, which is very much valid for the higher FFP status category of frequent travelers. The effects of moderation caused by perceived value, FFP status and flying experience were also found to be significant in making re-buy intentions.

Application of the european customer satisfaction index to postal services. Structural equation models versus partial least squars

Customer satisfaction and retention are key issues for organizations in today’s competitive market place. As such, much research and revenue has been invested in developing accurate ways of assessing consumer satisfaction at both the macro (national) and micro (organizational) level, facilitating comparisons in performance both within and between industries. Since the instigation of the national customer satisfaction indices (CSI), partial least squares (PLS) has been used to estimate the CSI models in preference to structural equation models (SEM) because they do not rely on strict assumptions about the data. However, this choice was based upon some misconceptions about the use of SEM’s and does not take into consideration more recent advances in SEM, including estimation methods that are robust to non-normality and missing data. In this paper, both SEM and PLS approaches were compared by evaluating perceptions of the Isle of Man Post Office Products and Customer service using a CSI format. The new robust SEM procedures were found to be advantageous over PLS. Product quality was found to be the only driver of customer satisfaction, while image and satisfaction were the only predictors of loyalty, thus arguing for the specificity of postal services

Noción de vínculo en la mediación del modelo relacional simbólico en una pareja de separados

Este es un estudio de caso realizado con una pareja de separados con quien se realizó un proceso de mediación familiar en el Consultorio Jurídico de la Universidad del Rosario. El propósito del mismo fue identificar la noción de vínculo que emergiera durante el proceso de intervención, base fundamental del Modelo Relacional Simbólico (MRS) desarrollado por la Escuela de Altos Estudios de la Familia de la Universidad Cattolica del Sacre Cuore de Milán, para la mediación de conflictos en familia y en comunidad. La identificación se hizo con base en las siguientes categorías explicativas del concepto de vínculo planteadas en el MRS: (1) lo afectivo (que incluye la confianza y la esperanza), (2) lo ético (que incluye la justicia y la lealtad), (3) el género (se refiere a la relación de la pareja conyugal) y (4) la generación (entendida como la relación entre los padres y los hijos). Los instrumentos utilizados para la recolección de la información, se diseñaron con base en el MRS y la pragmática formal del lenguaje de Jurgen Habermas y son unos de los productos de esta investigación. Adicionalmente, esta última se utilizó también para analizar la acción comunicativa a partir de la identificación de los actos de habla de los enunciados textuales de los miembros de la pareja en las diferentes fases del proceso de mediación lo que además, permitió visibilizar algunos efectos de la mediación. Este estudio posibilitó el análisis de la noción de vínculo a través de las categorías del MRS y de la teoría de la acción comunicativa a través de la pragmática formal del lenguaje. Los instrumentos desarrollados con este fin y los resultados arrojados en su aplicación, permiten enunciar que la pragmática formal del lenguaje puede ser una herramienta para articular la conceptualización teórica del modelo MRS con la investigación empírica, de tal manera que se pueda proponer como metodología de investigación aplicada para promover el desarrollo del MRS.

Estudio de percepción de la función de mercadeo en profesionales, estudiantes y profesores

El mercadeo es un proceso dinámico, que esta en permanente movimiento y evolución, impulsado por las nuevas demandas de sus clientes de una parte y por los cambios que se gestan en el entorno macroeconómico que le rodea, es así como la empresa modifica su estructura, haciendo cada vez mas flexible la estrategia, se fusiona, se reorganiza, coopera, comparte, con el fin de satisfacer las necesidades de sus clientes y consumidores .Ofreciendo productos que generen nuevos valores agregados, como ruta hacia la fidelización de los segmentos de mercado a los que se dirige creando relaciones de beneficio, para todos los actores del sistema en un nuevo orden que no se puede anticipar ni proyectar, el presente trabajo aborda la percepción de varios actores a nivel regional acerca de la pertinencia y aplicación de supuestos de mercadeo.

Diagnóstico y propuesta del servicio al cliente para el agenciamiento aduanero en Almaviva S.A. Sucursal Cartagena

La propuesta en el trabajo de grado es aplicar a Almaviva S.A. (Almacenes Generales de Depósito) sucursal Cartagena el marco teórico y práctico de la gerencia del servicio y las bases teóricas establecidas por el Docente de La Universidad del Rosario Carlos Eduardo Méndez como lo son Elementos para transformar la cultura de las organizaciones hacia la excelencia en el servicio al cliente y Un momento para el cliente en el servicio, publicaciones que sin duda se constituyen como un modelo a seguir para orientar el funcionamiento de las organizaciones hacia la prestación de un excelente servicio, que genere satisfacción y fidelidad constante, superando las expectativas de los clientes que con el creciente dinamismo del mercado actual son cada día más exigentes.