Comunicaciones integradas feriales o como planificar con éxito una feria industrial

En este artículo se explica que la feria es una herramienta comercial utilizada habitualmente en el área de Marketing Industrial y que, a pesar de las ventajas que ofrece, recibe diversas críticas. Los frenos a su utilización están muy relacionados con la inversión que suponen tanto en recursos económicos como humanos. En definitiva, la feria es una herramienta con una gran potencialidad pero que requiere de un proceso de planificación riguroso y sistemático, con unos objetivos claros y definidos a partir de la estrategia de marketing global de la empresa. La aplicación del concepto de Comunicaciones Integradas Feriales pretende garantizar al expositor la optimización del esfuerzo realizado, maximizando el valor que las distintas herramientas de Marketing pueden aportar al programa ferial.

Management of environmental issues for sustainable fisheries production from aquaculture in Nigeria

Aquaculture depends largely upon a good aquatic environment. The quality of the aquatic medium determines success to a large extent in aquaculture. The medium is particularly vulnerable to excessive abstraction (i.e surface or groundwater) and contamination from a range of sources (industrial, agricultural or domestic) as well as risks of self-pollution. Environmental management options proffered so far include: improvements in farming performance (especially related to feed and feeding strategies, stocking densities, water quality management, disease prevention and control, use of chemicals, etc.) and in the selection of sites and culturable species, treatment of effluents, sensitivity of recipient waters and enforcement of environmental regulations and guidelines specific to the culture system. There are presently conceptual frameworks for aquatic environment management backed by legal administrative tools to create or enforce rational system for water management, fisheries and aquaculture development strengthened by adaptive institutionalisation

Problems of industrial fisheries development in the Cross River State

The industrial fisheries as opposed to artisanal fisheries in Cross River State, Nigeria, is discussed, considering the prospect of industrial fisheries in the State and identifying the major fish and shrimp resources within the coastal waters. Industrial fishing was introduced in 1973 when the state government invited a Japaneese company to carry out a joint exploratory shrimp fishing venture. The contributions made by the Seastate Seafoods Company, the Eyib's Nutritional Food and the Arawak Fishing Companies towards the increase in the number of fishing fleet in the state are noted.