Definição de públicos na gestão de relacionamentos de instituição privada de ensino superior

This paper aims to provide guidelines for the development of communication strategies and relationship to a Private Institution of Higher Education (PIHE), having as initial activity of this process the definition and distinction of its various stakeholders. Currently, it has become necessary due to changes the scene of higher education has been through. In general, competition is greater, the demands of customers increased, causing the university management to take new directions in order to plan the activities in the most possible professional way. The study enables the public to identify needs and preferences of each group, allowing the creation of communication strategies and more targeted and relationships more prosperous and sustainable, making them competitive advantages in the midst of this tumultuous contemporary educational context. Therefore, it was developed a study of public interest of Faculdades Integradas de Bauru - FIB - coupled with the development of a field research, exploratory and descriptive to get subsidies for a project relationship for the various stakeholders of the institution

Proposta de diretrizes embasadoras para introdução de sistemas de medição de desempenho em empresas de projetos de instalações prediais

The civil construction in Brazil has grown a lotover the last years. This has caused a greater competition between companies of the sector. A little difference in quality in service or product a company offers can determine their success in the market. There is a growing demand for tools that optimize processes and bring greater quality to each activity in these companies. Performance measurement systems make it possible to control process efficiency and effectiveness using performance indicators. Considering this need, the paper before you has the objective of creating basic guidelines to introduce performance measurement systems inbuilding installations project companies. A theoretical reference is presented to describe organizational aspects of project companies along with performance measurement systems characteristics. Using a qualitative research methodology, a study case was executed with interviews, observation and document analysis as evidence sources. In the study case, limitations where identified, such as, high degree of product and process flexibility, dependence on subjective analysis for decision making and lack of specialized information systems. Considering the theoretical reference and the study case,the proposed guidelines intend to ease and guarantee greater chances of success when implanting one of these systems

Desafios da comunicação na gestão da sustentabilidade ambiental das organizações contemporâneas

The present production aims to approach environmental sustainability and communication to demonstrate that the public relations´s professional is capable of legitimation process´s assistance of ethics and coherent speechs and capable of sense´s construction´s assistance for environmental sustainability on contemporary organizations. This position shows that organization´s consistent speechs are connected with its institutional mission and effort besides, it is value and sensitive to interested parts that emphasis the environmental preservation and environmental project´s introduction, integrating organization with community. On this context it is constructed a discussion about Sustainability Report´s content and guidelines used for sustainability reporting framework, as where as main environmental organizational activities, analyzing three different companies and its respective Sustainability Reports on 2009. Thereby, it is pointed out relevance of efficient communication which deal with opposite interests between organizations and its stakeholders so that public relations focus on strategic management trying to include negotiation, dialogue, transparency and ethics to line up both interests

Utilização do método AHP para análise de alterações de projetos, em instalações hospitalares

Customer focus , high competitiveness and striving for excellence in quality of service are some of the main features of the current market . Planned and make decisions with greater certainty is no longer an option a few years . The current managers are seeking ways to eliminate waste and increase financial and productive profitability of your company in order to achieve higher performance at a lower cost . The AHP is one of the main concepts of this goal by providing an analysis on multiple criteria , enhancing decision-making and enhancing the gains , with a technique that is designed to take into account all the key criteria for choosing an alternative , according to the perspective of the designer as both suppliers and customers . Emerging as a new way to minimize errors , and make an informed and consistent decision. The use of this method in construction projects is a recent phenomenon , which has much to be explored , an intense analysis of the processes is required to enable it to consider the concepts and present a consistent and grounded proposal

Avaliação da qualidade da atenção ao parto nos colegiados de gestão regional Cuesta Botucatu e Vale do Jurumirim

The humanization of childbirth implies the understanding of this event as an important experience, and requires the redefinition of human relationships from the review of the assistance project, the understanding of pregnant women condition and human rights. To evaluate child birth assistance using a score that was developed by Botucatu Cuesta Regional Management and Jurumirim Valley Collegiates. This is an epidemiological, descriptive study that is inserted in the field of evaluation of services, programs or health projects. The data has been obtained by direct observation of deliveries, emphasizing the humane care. Results: Approximately one third of the women gave birth in a tertiary hospital (34.1%) and it was their first babies (33%).24.8% of the women received prenatal care in high-risk services. 67.1% of the births were normal, and 84.7% had no companions in the delivery room. In 47.1% of the cases the delivery was performed by obstetrician who used anesthesia in 44.7% and episiotomy in 48.2% of the deliveries. More than half of the newborns were attended by the pediatrician in the delivery room and had a delivery graph completed. Although the present study shows that 67.1% of the births were normal, caesarean rate can be considered excessive, as the WHO points out that c-sections above 15% are unlikely to be justifiable. It is important to emphasize that the Ministry of Health has to have a commitment with all women to promote safe motherhood, even in cases when the pregnancy involves a risk for both the mother and the fetus. It is noteworthy that the created score allowed us to assess variables related to the humanization of childbirth and only average and quite similar situations among the three services were evidenced. We hope that with this study, managers and professionals that work in this area can be subsidized in order to offer effective humane assistance and quality service in the delivery

Gestão de resíduos sólidos no município de Tibagi - PR: desempenho da coleta seletiva

The objective of this study was to analyze the performance of solid waste management in the municipality of Tibagi, Paraná, a city with approximately 20000 inhabitants, which implemented the selective collection program called Recycle Tibagi. The analysis was based on descriptive statistical techniques, considering the three types of waste (tailings, organic and recyclable), and per capita generation of garbage upward trend in the coming years, based on the method of Winter (Triple Exponential Damping), using data recorded by the Department of the Environment and the Association of Recyclable Materials from Tibagi - ACAMARTI. Efficient selective collection from a structured environmental education program with constant training conducted with the scavengers, possible to obtain important data in sorting and marketing of recyclable materials, saving raw materials, water and energy, as well as relevant indicators social inclusion and employment generation and income. The project involves several areas of municipal management and arouses curiosity and interest in several areas: social, financial, environmental and administrative. It's a way to encourage new projects and public bodies, highlighting the importance of recycling and proper disposal of solid waste.

Diretrizes para o uso da gestão de design a partir de um diagnóstico setorial das microrregiões de Araçatuba e Birigui do Estado de São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A importância da gestão de pessoas no terceiro setor: estudo sobre as instituições na cidade de Passos - MG

Pós-graduação em Serviço Social - FCHS

Contribuição dos indicadores de sustentabilidade na gestão urbano ambiental

Recently in Brazil cities have been suffering strong influence concerning concepts of sustainable development and urban-environmental management in order to implement public policies. These approaches combined, subsidize fair democratic construction, along with citizen participation and transparency regarding the use of resources. This study was meant to address the evaluation of performance and environmental quality through the use of sustainability indicators as a tool for planning and management of municipal urban-environmental, its advantages, disadvantages and contributions to the effectiveness in the implementation of policies aimed at local sustainable development. The main objective of the study was to do a comparative analysis of the indicators used in Piracicaba, to the national indicator system and other municipal programs, and also, its application in urban and environmental planning. To achieve this goal, initially a topic selection was made based on a bibliographic analysis in order to discuss the use of management tools and municipal evaluation systems from the perspective of sustainability, showing the management tools such as laws, agreements, documents and mainly, sustainability indicators. It was then, prepared the case study carried out in Piracicaba, São Paulo municipality. With the obtained results, it was possible to provide a model which shows strengths and weaknesses of public actions and policies for the environment, such as project suggestions that could be applied aiming greater sustainability and continuous improvement of municipal environmental performance

Proposta de captação de água de chuva de para fins não potáveis em projetos residenciais

Water is an economic, strategic and social valuable resource of the utmost importance to society. This renewable natural resource is increasingly scarce with the growing of populations, industries and agriculture, in addition to the pollution surface and underground water and the waste have aggravated this situation. Investments in the sector of water resources so that this resource meets in quantity and quality the demand from its multiple uses, represent a significant portion of national and regional budgets. Therefore, the use of alternative sources of water capture can reduce the pressure on conventional public water supply systems. In this work was designed and executed a rain water collection system to a residence in the city of Barueri (SP), which can be applied to other residences. In this system, the rooftop of the residence was used as the waterproof and capture area. The gutter and the PVC conductors were used for driving the water to two connected reservoirs. The stored water was designed to address activities that are not potable, such as washing clothes and external areas and garden irrigation. The system showed economic viability, with 34-month return of investment time, wherein after that period, in addition to environmental and social benefits derived from the implementation of the project, the economy made with the payment of public supply rates should be considered. This rainwater capture system is inexpensive and uses materials available in the market. Therefore, its application to a greater number of households should be encouraged as a measure of sustainable water management

Contribuição dos indicadores de sustentabilidade na gestão urbano ambiental

Recently in Brazil cities have been suffering strong influence concerning concepts of sustainable development and urban-environmental management in order to implement public policies. These approaches combined, subsidize fair democratic construction, along with citizen participation and transparency regarding the use of resources. This study was meant to address the evaluation of performance and environmental quality through the use of sustainability indicators as a tool for planning and management of municipal urban-environmental, its advantages, disadvantages and contributions to the effectiveness in the implementation of policies aimed at local sustainable development. The main objective of the study was to do a comparative analysis of the indicators used in Piracicaba, to the national indicator system and other municipal programs, and also, its application in urban and environmental planning. To achieve this goal, initially a topic selection was made based on a bibliographic analysis in order to discuss the use of management tools and municipal evaluation systems from the perspective of sustainability, showing the management tools such as laws, agreements, documents and mainly, sustainability indicators. It was then, prepared the case study carried out in Piracicaba, São Paulo municipality. With the obtained results, it was possible to provide a model which shows strengths and weaknesses of public actions and policies for the environment, such as project suggestions that could be applied aiming greater sustainability and continuous improvement of municipal environmental performance

Proposta de captação de água de chuva de para fins não potáveis em projetos residenciais

Water is an economic, strategic and social valuable resource of the utmost importance to society. This renewable natural resource is increasingly scarce with the growing of populations, industries and agriculture, in addition to the pollution surface and underground water and the waste have aggravated this situation. Investments in the sector of water resources so that this resource meets in quantity and quality the demand from its multiple uses, represent a significant portion of national and regional budgets. Therefore, the use of alternative sources of water capture can reduce the pressure on conventional public water supply systems. In this work was designed and executed a rain water collection system to a residence in the city of Barueri (SP), which can be applied to other residences. In this system, the rooftop of the residence was used as the waterproof and capture area. The gutter and the PVC conductors were used for driving the water to two connected reservoirs. The stored water was designed to address activities that are not potable, such as washing clothes and external areas and garden irrigation. The system showed economic viability, with 34-month return of investment time, wherein after that period, in addition to environmental and social benefits derived from the implementation of the project, the economy made with the payment of public supply rates should be considered. This rainwater capture system is inexpensive and uses materials available in the market. Therefore, its application to a greater number of households should be encouraged as a measure of sustainable water management

Ajuste e balanceamento do portfólio de projetos: o caso de uma empresa do setor químico

O objetivo deste trabalho é compreender a etapa de ajuste no contexto da gestão do portfólio de projetos, destacando sua relação com os processos de categorização e balanceamento. A pesquisa realizada tem caráter qualitativo, sendo a abordagem adotada o estudo de caso longitudinal. A pesquisa foi desenvolvida em uma empresa do setor químico brasileiro. As evidências, de várias fontes, foram coletadas através de entrevistas, documentos e dados dos sistemas corporativos. Para a compreensão do portfólio de projetos da empresa foram coletados e analisados dados de mil projetos realizados entre 2001 e 2005. Os resultados indicam que maior atenção é dada à etapa de seleção, negligenciando a etapa de ajuste. A adoção de ferramentas de balanceamento permitiu evidenciar lacunas e fontes de desbalanceamento no portfólio de projetos, promovendo o debate entre os tomadores de decisão no que concerne ao viés introduzido pelos critérios adotados na etapa de seleção e levantando a necessidade de introdução de uma sistemática de ajuste e balanceamento. Observou-se que sem uma adequada categorização dos projetos da empresa seria difícil promover a análise de balanceamento.

A DOCÊNCIA EM ADMINISTRAÇÃO E ALGUMAS CONTRIBUIÇÕES DE PROJETOS EDUCATIVOS

Esta dissertação apresenta dois projetos que apontam possibilidades de se construir novos conhecimentos com práticas viáveis e significativas para os alunos de Administração de Empresas do ensino superior. O objetivo é fomentar a discussão sobre o papel do docente e a formação dos professores no ensino superior com qualidade, através dos estudos em uma Faculdade da Zona Leste da cidade de São Paulo. Este trabalho aponta que o bacharelado em Administração pode ir para além de meros conteúdos técnicos a serem humanizados a partir da utilização de recursos didáticos inovadores. A análise dos projetos permite concluir que ações educativas diferenciadas, inspiradas na teoria freiriana, apresentaram-se como forma de enfrentamento às dificuldades nas relações entre ensino e aprendizagem. Com a aplicação dos referidos projetos, as possíveis dificuldades de aprendizagem foram transformadas em oportunidades, e hoje são contribuições à qualidade educativa.

GESTÃO DO CONHECIMENTO: UM ESTUDO SOBRE A RELAÇÃO ENTRE A LIDERANÇA TRANSFORMACIONAL, A CONVERSÃO DO CONHECIMENTO E A EFICÁCIA ORGANIZACIONAL

Este estudo teve como objetivo principal analisar a relação entre a Liderança Transformacional, a Conversão do Conhecimento e a Eficácia Organizacional. Foram considerados como pressupostos teóricos conceitos consolidados sobre os temas desta relação, além de recentes pesquisas já realizadas em outros países e contextos organizacionais. Com base nisto identificou-se potencial estudo de um modelo que relacionasse estes três conceitos. Para tal considera-se que as organizações que buscam atingir Vantagem Competitiva e incorporam a Knowledge-Based View possam conquistar diferenciação frente a seus concorrentes. Nesse contexto o conhecimento ganha maior destaque e papel protagonista nestas organizações. Dessa forma criar conhecimento através de seus colaboradores, passa a ser um dos desafios dessas organizações ao passo que sugere melhoria de seus indicadores Econômicos, Sociais, Sistêmicos e Políticos, o que se define por Eficácia Organizacional. Portanto os modos de conversão do conhecimento nas organizações, demonstram relevância, uma vez que se cria e se converte conhecimentos através da interação entre o conhecimento existente de seus colaboradores. Essa conversão do conhecimento ou modelo SECI possui quatro modos que são a Socialização, Externalização, Combinação e Internalização. Nessa perspectiva a liderança nas organizações apresenta-se como um elemento capaz de influenciar seus colaboradores, propiciando maior dinâmica ao modelo SECI de conversão do conhecimento. Se identifica então na liderança do tipo Transformacional, características que possam influenciar colaboradores e entende-se que esta relação entre a Liderança Transformacional e a Conversão do Conhecimento possa ter influência positiva nos indicadores da Eficácia Organizacional. Dessa forma esta pesquisa buscou analisar um modelo que explorasse essa relação entre a liderança do tipo Transformacional, a Conversão do Conhecimento (SECI) e a Eficácia Organizacional. Esta pesquisa teve o caráter quantitativo com coleta de dados através do método survey, obtendo um total de 230 respondentes válidos de diferentes organizações. O instrumento de coleta de dados foi composto por afirmativas relativas ao modelo de relação pesquisado com um total de 44 itens. O perfil de respondentes concentrou-se entre 30 e 39 anos de idade, com a predominância de organizações privadas e de departamentos de TI/Telecom, Docência e Recursos Humanos respectivamente. O tratamento dos dados foi através da Análise Fatorial Exploratória e Modelagem de Equações Estruturais via Partial Least Square Path Modeling (PLS-PM). Como resultado da análise desta pesquisa, as hipóteses puderam ser confirmadas, concluindo que a Liderança Transformacional apresenta influência positiva nos modos de Conversão do Conhecimento e que; a Conversão do Conhecimento influencia positivamente na Eficácia Organizacional. Ainda, concluiu-se que a percepção entre os respondentes não apresenta resultado diferente sobre o modelo desta pesquisa entre quem possui ou não função de liderança.