812 resultados para Ethics in advertising


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Pós-graduação em Educação Escolar - FCLAR

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Considering that our practice is intended to deconstruct stigmas andstereotypes socially produced and institutionalized from normativities ofgender and sexuality, this work proposes a reflection on two issues which hascaused concerns: the secrecy and the ethics in relation to the patients whocome to us. This is because, most of these are LGBTs (lesbian, gay, bisexual,transvestite, transsexual and transgender), and that by being in a situation ofghettoization created by homophobia and resized by inner city context, aresubject to coexist and to relate, what makes be serviced by the same internshipproject or have friends or lovers in this. And, in this configuration, the group isquestioned by ethical dilemmas which imposes on the therapeutic relationship,forcing him to repositioning the respect of aesthetics, this is, the pictureframe setting, the treatment policy, the transference, the ethics and thesecrecy, forcing these concepts to the limit.

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The objetive of this paper is discuss, briefly, how are configured the dimensions of experience and ethics in society called "liquid" - from the discussions conducted by Zygmunt Bauman. It is observed that there is a difficulty of construction and maintenance of human relations which also leads to impoverishment of experience. This condition is related to the conexion of the bonds with the logic of consumption, which favors the ephemerality, disposability and transforming the other into an object of satisfaction. As a result, a new ethic becomes necessary, being guided in the rediscovery of public spaces as places of exchange (for exemple, the school institution), the experience with the other recognized as an autonomous subject and the reconfiguration of social ties from a policy of friendship.

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This article has a theoretical character and presents some of Weber's ideas, with emphasis on those that can supply elements to reflect on the current state of education, more particularly based on his understanding of modernity. Disenchantment of the world is the key concept in his sociology, and is taken as the basis for a reflection about the meaning that science and the teacher can have today. A classic author, Weber's interpretation of the modern world brings to our consideration a variety of themes that influence markedly the thinking and practice of contemporary culture by its concern with understanding human actions and values. By studying the Western process of rationalization, he initiates debates in science, in ethics and, correspondingly, in education, allowing us to expand our comprehension of the meaning, significance, and role of our actions towards knowledge and teaching. The main object of education is to offer students contents that stimulate the freedom of thought. For that, the teacher needs to adopt a non-partisan ethics in the classroom, presenting contents unbiased by her/his political opinions and, if failing to do so, having the honesty to explain what she/he is doing. It is therefore of the utmost importance that the teacher should keep a neutral position, so that in and out of the classroom the students may reflect and question what they see, experiment and decide upon. Only then the conduct of the teacher will be consistent with the process of rationalization of our culture.

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Pós-graduação em Saúde Coletiva - FMB

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The perceptions of the Community Health Agent (CHA) referred to ethics in their work have been evaluated in this study. A questionnaire with social and ethical issues was applied in 61 ACS. 90% reported having received information about ethics, and “training courses” was the most cited source (68.9%). On a scale from 1 (least) to 5 (maximum), 67% claimed to have knowledge about ethics among 4 or 5 and 88.5% reported that this topic has an importance of 5 in their work. Ethical conflicts exposed had an average of 75% of respondents in agreement with the reference sources, and the two items involving “information privacy” showed the greatest disagreement. Ethics was considered important by the professional performance of subjects who had a good perception about the issue; however the topic about privacy of information generated controversy.

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Pós-graduação em Saúde Coletiva - FMB

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With the purpose to contribute to the construction of quality indicators in human resources management, this study aimed at identifying, from the perspective of nurse managers, essential elements in the composition of indicators for evaluating human resources management in nursing. To that end, phenomenology was adopted as the theoretical methodological framework for this qualitative investigation, in which ten nurses performing in teaching or care provision at a university hospital participated. Following approval by the Committee of Ethics in Research and the subjects’ consent, interviews were performed from September 2005 to July 2006. The analysis enabled the recovery of the following topics “Professional education”, “Training multiprofessional nursing teams” and “Institutional training conditions” in the Permanent Education category and topics “Actions that favor participant management” and “Team work” in the Participant Management category. In its conclusion, the study considers the findings to allow identify elements constituting quality indicators in human resources management.

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Pós-graduação em Enfermagem (mestrado profissional) - FMB

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Pós-graduação em Psicologia - FCLAS

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Pós-graduação em Enfermagem (mestrado profissional) - FMB

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Pós-graduação em Psicologia - FCLAS

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A utilização de animais em experimentos científicos é descrita desde o século V a.C. Avanços científicos na área da saúde são atribuídos a modelos animais. O status moral dos animais sempre foi debatido. OBJETIVOS: Este artigo visa à revisão histórica e resumo da legislação atual, para orientar pesquisadores ao utilizar modelos animais na pesquisa em otorrinolaringologia. MATERIAL E MÉTODOS: Pesquisa na base de dados Medline. RESULTADOS: no Brasil, por muitos anos não havia regulamentação para o uso de animais em experimentação. Eram seguidas normas de organizações nacionais e internacionais. Recentemente, foi sancionada a lei nº 11.794/08, que estabelece procedimentos para o uso científico de animais. Na otorrinolaringologia, os estudos com laringe utilizaram coelho, porco, cachorro, cobaias (Cavia porcellus) e camundongo; estudos para face coelho, rato e cachorro; rinoplastia com coelho; e orelha interna com ratos e cobaias (albinas). CONCLUSÕES: Os pesquisadores envolvidos em trabalhos científicos com animais devem conhecer os princípios da lei nº 11.794/08 e pesquisar quais animais são apropriados para cada subárea estudada seus modelos com maior aplicabilidade. Os otorrinolaringologistas, especialmente aqueles que se dedicam à pesquisa, necessitam estar sempre atentos para o respeito às regras éticas de utilização de animais em seus estudos.