Marketing sensorial como herramienta para captar y satisfacer al cliente

Este trabajo está basado en diferentes fuentes como libros, encuestas realizadas a una población de 133 personas, noticias y artículos de expertos en mercadeo que describen como funciona el marketing sensorial y en qué casos se ha implementado en la actualidad. Lo que se busca encontrar con esta investigación, son las ventajas de implementar en las compañías este nuevo tipo de marketing, entender a mayor profundidad el comportamiento de los consumidores y usar esto para generar mayor satisfacción entre ellos y desarrollar un gran logro como empresa de éxito. El marketing sensorial es un término relativamente nuevo por lo cual la literatura sobre éste no es muy extensa, sin embargo ya son varias las compañías que lo han implementado. A través de diferentes opiniones, percepciones y casos descritos de diferentes empresas que implementan este mercadeo como parte de su estrategia de recordación y posicionamiento, se busca conocer qué puntos claves y nuevas ideas se pueden tener en cuenta en el momento de implementar una estrategia basada en el Mercadeo Sensorial.

Sustaining Success reports vs reflective writing

This handout summarises obvious differences between reports or essays and reflective writing.

Análisis de la política comercial de Singapur como estrategia de la política exterior en la Asociación de Naciones del Sudeste Asiático (ASEAN) y el Foro de Cooperación Económico Asia-Pacífico (APEC). Periodo 1998-2009

Análisis de la política exterior de Singapur y cómo está determinada por las políticas comerciales del país. Analiza cómo la participación en una organización internacional y un foro económico benefician al desarrollo económico del país.

La ambigüedad, las creencias y los estereotipos que rodean a lo que hoy en día se conoce como terrorismo: Una revisión de literatura

El terrorismo en la actualidad es considerado como uno de los conceptos más controversiales en los campos social, académico y político. El término se empieza a utilizar después de la Revolución Francesa, pero recientemente, a raíz de los atentados del 11 de septiembre de 2001, ha tomado suma relevancia y ha motivado numerosas investigaciones para tratar de entender qué es terrorismo. Aunque a la fecha existen varias revisiones sistemáticas, este trabajo tiene como propósito revisar, agrupar y concretar diferentes teorías y conceptos formulados por los autores que han trabajado sobre el concepto de “terrorismo” con el fin de entender las implicaciones de su utilización en el discurso, y cómo esto afecta la dinámica interna de las sociedades en relación con la violencia, las creencias, los estereotipos entre otros elementos. Para lograrlo, se revisaron 56 artículos, publicados entre los años 1985 y 2013; 10 fuentes secundarias entre noticias y artículos de periódicos correspondientes a los años 1995-2013 y 10 estudios estadísticos cuyos resultados nos aportan a la comprensión del tema en cuestión. La búsqueda se limitó al desarrollo histórico del terrorismo, sus diferentes dimensiones y el concepto social de la realidad de terrorismo. Los hallazgos demuestran que la palabra “terrorismo” constituye un concepto que como tal es un vehículo lingüístico que puede ser utilizado con fines, estratégicos movilizando al público conforme a través del discurso e intereses políticos, destacando la necesidad de estudiar las implicaciones psicológicas y sociales de su uso.

Caracterización de la cultura organizacional y lineamientos de intervención para la implementación de procesos de cambio en las organizaciones. Caso empresa sector financiero

El presente Trabajo de Grado busca caracterizar la cultura organizacional de una empresa del sector Financiero en Colombia y realizar orientaciones de acciones para el cambio organizacional de acuerdo con la estrategia de perdurabilidad establecida por la Alta Dirección de dicha empresa. Para este fin, se realiza una cuidadosa revisión y actualización del estado del arte de los conceptos clave ¨Cultura Organizacional¨ y ¨Cambio Organizacional¨. Es de resaltar que para el primero de ellos, se toma como punto de partida el estado del arte sobre Cultura Organizacional realizado por el profesor Carlos Eduardo Méndez Álvarez y cuyo marco temporal abarca desde los orígenes del concepto en el siglo XIX hasta el año 2006. Asimismo, luego de una cuidadosa revisión de los Modelos de Cambio Organizacional existentes y de la realidad de la empresa objeto de estudio, se adopta el Modelo ADKAR que consta de cinco fases: Conciencia del Cambio, Deseo, Conocimiento, Capacidad – Habilidad y Refuerzo. Asimismo, a partir de la construcción de un fundamento teórico sólido y a través de la aplicación de la metodología para describir la Cultura Organizacional en Colombia MEDECO se busca una aproximación a la Cultura Organizacional de la empresa objeto de estudio con el fin de describir e identificar los rasgos predominantes de su cultura organizacional y entregar una propuesta final con los rasgos necesarios que alientan la consecución exitosa de los procesos de cambio.

Le silence des limites dans la littérature: Deux exemples :Michel de Montaigne et Marguerite Duras

The paper studies the concept of limit in literary discourse. Two aspects are discussed: 1) the limit as a necessary structuring element in the process of verbal nomination; 2) the limit as a verbal constraint which appeals to be defeated in case of extreme experience, as death, love, desire, Shoah. We analyse two examples dealing with the language restriction in the literary practice: Montaignes’ essays and Duras’ novels. Montaigne adopts a specific style of unlimited judgements and topics accumulation in a spontaneous order and logic with the purpose of revealing the deepest profile of human nature. Duras practices a minimalist writing that ruins the linear syntactic structure and the narrative model, achieving an effect of silence thus providing the possibility of unlimited meaning.

Poesía, pasión y propaganda. El activismo político de los intelectuales ecuatorianos durante la Guerra Civil española (Estudios)

Durante la turbulenta década de 1930, los intelectuales de Ecuador encontraron en la Guerra Civil española un conflicto que se presentaba como un espejo para las inquietudes y las esperanzas de su propio país. Este artículo esboza una breve contextualización de la situación política bajo los gobiernos de Federico Páez y Alberto Enríquez Gallo y señala las diferentes actitudes de los dos presidentes ante la guerra española. Estudia el impacto que tuvo la guerra en intelectuales de izquierda y derecha. También examina la manera en que poetas, narradores, ensayistas y periodistas emprendieron un activismo apasionado a favor de los dos bandos (la España “leal” y la España “nacionalista”), en poemas y artículos notables por su emoción y su maniqueísmo y en la organización colectiva de manifestaciones, asambleas, revistas, manifiestos y colectas.

Lorrie Moore: Mo(o)re than an interim assessment

Lorrie Moore has long shed the image of the precocious talent who won the Seventeen story prize with her first submission as a nineteen-year-old undergraduate, but there is still a sense that her best work may be yet to come. In that respect, this mini special issue represents by no means the final word on Moore, but rather an interim assessment of a career that is already substantial and that promises much more to come. Together these three essays (and introduction) offer a coherent and striking exploration of Moore's work that develops new directions for future criticism and will help cement her growing reputation as one of the most original and distinctive contemporary writers. They sometimes circle around the same stories, even the same quotations, reading them in a variety of frames and picking up (and at) the nuances of Moore's sustained wordplay and careful documenting of space, of identity, of gender. Thus these essays work together rather than separately, layering over multiple understandings of Moore's incisive American literature.

User's manual

'Typeform dialogues', as originally planned for publication, was an interactive CD-based screen interface presenting a comparative survey of typeform history and description. The CD was to be held inside a printed book that included two essays and a User’s Manual. Although 'Typeform dialogues' (CD+book) was not completed as planned, a PDF file was published containing the User’s Manual, together with background information about the interface and the project it was part of. The User's Manual presents all interface sections and features (using screen grabs) and explains their editorial rationale, design, and function.

Anton Nyström's Defense of Homosexuality

In 1919 Anton Nyström became the first person in Sweden to publish a comprehensive defense of homosexuality. He believed that its classification as a mental illness was erroneous and that Sweden's law against homosexual sex was both irrational and cruel. Nyström was a physician whose work in the medical area dealt primarily with dermatology, psychiatry and human sexuality; however he was also a prolific historian, who took a staunchly anti-Christian view in his analysis of how Christianity affected European culture, especially in the area of sexual morality. In fact, much of Nyström's medical texts dealing with human sexuality consisted of anti-Christian cultural and historical commentary. The object of this "C-uppsats" is to analyze Nyström's pamphlet, Om Homosexualitet och Hermafroditi: Belysning af Missförstådda Existenser and illustrate how its defensive structure was consistent with the pattern used by the author in his other books and articles on human sexuality. Specifically, that irrational and neurotic Christian beliefs caused both mental and physical suffering and were the source of deleterious forms of morality. Additionally, this paper will also show that the solution Nyström had for the problem of negative and erroneous attitudes towards homosexuality was to replace the sodomitic view of homosexuality with one based upon a more rational and naturalistic belief system, the basis of which could be found in the pre-Christian cultures of Europe, most especially in Greece. This new conception was to be constructed primarily out of historical example and cultural analyses. For Nyström, history writing was used both as a weapon to fight the source of negative attitudes towards homosexuality, as well as a tool that could be used to build a positive cultural model which would be beneficial for homosexuals.

Voices of dissent in the age of emperor Kennett

Celebrates the company's artistic achievements and successes over the last two decades through interviews, essays and high quality images of key productions, and recounts its history, its evolving relationship with the embattled trade union movement, and its on-going engagement with working class, indigenous and migrant communities.

Assessment practices in Scottish social work education: a practice audit of Scottish universities providing qualifying social work courses

Student assessment is a critical component of social work education. In the last ten years, the nature of assessment in social work education has changed considerably. Alongside innovations to more traditional forms of assessment such as essays and examinations, there has been increased emphasis on student participation in assessment in various forms of self- and peer-assessment. However, there is a dearth of published information on assessment strategies and methods employed in mainstream social work education programmes. The inception of the new qualifying courses across the UK has catalysed interest in the development of innovative assessment strategies and tools. In Scotland, the Scottish Institute for Excellence in Social Work Education (SIESWE) has commissioned research into innovative assessment strategies. This paper reports on the findings of a practice audit of current assessment practices in social work education in Scotland.

Class act : Melbourne Workers Theatre, 1987-2007

Celebrates the company's artistic achievements and successes over the last two decades through interviews, essays and high quality images of key productions, and recounts its history, its evolving relationship with the embattled trade union movement, and its on-going engagement with working class, indigenous and migrant communities.

Education for the end of poverty : implementing all the millenium development goals

This collection of essays and case studies considers the importance of meeting the education MDG as part of worldwide poverty reduction.

Issues arising from the implementation of a comprehensive assessment approach in a large, multi-modal Bachelor of Commerce Unit

Recent literature in higher education argues university assessment has been too narrow and hasn’t adequately reflected the quality, breadth and depth of students’ learning. Research shows students often prioritise and learn what they need to know for formal, graded assessment and disregard other academic content seen as less relevant to those requirements. The predominance of essays and examinations has therefore tended to constrain learning. The case for a more comprehensive approach has been clearly articulated. So what happens when staff take up the unique challenge of designing fair and uniform assessment for a large, core, multi-modal, multi-campus unit offered nationally and internationally?
When developing an undergraduate Bachelor of Commerce unit at Deakin University, staff considered the most appropriate ways to assess a range of conceptual understandings and communication skills. This resulted in the mapping and adoption of a comprehensive approach incorporating teacher, peer, and self-assessment aspects, individual and group work, oral and written presentations, and the use of portfolios and journals. Particular practices were adopted to control workloads, ensure fairness in marking, and overcome some problems generally associated with group work. When implementing the approach, practical issues arose that demanded adjustments. This paper details the approach taken, outlines research activities, and discusses the practical implications of issues that arose.