Innovaation diffuusio - Case sähköinen palvelualusta kiinteistöalalla

Tämän diplomityön tavoitteena oli selvittää tekijöitä, jotka hidastavat ja estävät kiinteistöalalle kehitetyn sähköisen palvelualustan käyttöönottoa isännöitsijätoimistoissa ja niiden isännöimissä taloyhtiöissä. Osana työtä perehdyttiin innovaation diffuusion liittyvään teoriaan ja kirjallisuuteen. Teoriaosuudessa selvitettiin muun muassa tutkimuksessa apuna käytettäviä malleja ja viitekehyksiä uuden tuotteen markkinointiin liittyvien esteiden jäsentämiseksi. Tutkimus toteutettiin kvalitatiivisena tutkimuksena isännöitsijätoimistojen edustajia haastattelemalla. Merkittävimmät esiin tulleet käyttöönottoa hidastavat tai estävät tekijät liittyivät epävarmuuteen palvelun hyödyistä verrattuna sen käyttöönoton vaatimaan panostukseen, palvelun käyttöönoton edellyttämiin toimintatapojen muutoksiin isännöitsijätoimistossa ja suhteessa taloyhtiöihin, johtamiseen sekä palvelun markkinointiin taloyhtiöille. Johtopäätöksenä oli, että palvelualustan markkinointia on kehitettävä ratkaisukeskeisemmäksi ja palvelun käyttöönoton tukea on parannettava ja tuotteistettava. Lisäksi tukea isännöitsijätoimistoille palvelun markkinointiin ja myyntiin taloyhtiöille on lisättävä.

Hybridiautojen diffuusio Suomessa

Tämän Pro gradu –tutkielman tarkoitus on analysoida ja tutkia hybridiautojen diffuusiota Suomessa vuosien 2004 – 2012 aikana sekä antaa suuntaviivoja tulevaisuuden kehityksestä Suomen automarkkinoilla. Tutkielmassa analysoidaan myös sitä, minkälainen vaikutus veroperusteisilla hinnanalennuksilla voi olla hybridiauton kaltaisen tuotteen myyntimääriin. Tutkielman teoreettinen tausta koostuu innovaation diffuusion teoriasta ja aiemmista diffuusiotutkimuksista hybridiautoja koskien. Tutkielman analyysiosaa varten on kerätty aineistoa autonvalmistajilta ja Liikenteen turvallisuusvirastolta Trafilta. Tilastollisen aineiston perusteella on pystytty analysoimaan hybridiautojen myynnin kehitystä Suomessa ja erityisesti vuoden 2008 veromuutoksen vaikutusta myyntimääriin. Tutkielman tulokset puoltavat ajatusta siitä, että valtio voi halutessaan vauhdittaa ympäristöystävällisten autojen kauppaa huojentamalla niiden verokohtelua. Hybridiautojen myyntimäärät ovat vaihdelleet vuosittain ja diffuusio itsessään on myyntimäärien perusteella vielä alkutekijöissään, mutta tästä huolimatta kasvu on ollut jatkuvaa. Arviot tulevaisuuden myyntimääristä ovat vaihtelevia, joskin pienimuotoinen jatkuva kasvu on todennäköistä seuraavien vuosien aikana.

Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório

Este estudo objetiva levantar os fatores relevantes – tanto positiva quanto negativamente - para a adoção e difusão dos televisores conectados no país. O objetivo é desenvolver e testar um metamodelo, gerado a partir de modelos já existentes na literatura, como o “TAM” (Technology Acceptance Model), de Davis (1989) e difusão de inovações “DOI” (Diffusion of Innovations), de Rogers (1995), em conjunto com as possibilidades trazidas pela nova tecnologia dos televisores conectados.

Fatores-chave de sucesso na adoção de aplicativos móveis de táxi

A pesquisa tem como objetivo investigar os fatores-chave de sucesso na adoção de aplicativos móveis de táxi (AMTs) por taxistas. Baseando-se nos modelos de Aceitação Tecnológica (DAVIS; BAGOZZI; WARSHAW, 1989), Difusão da Inovação (ROGERS, 1995) e de Confiança (CARTER; BÉLANGER, 2005), o trabalho propõe também uma revisão da literatura de Aplicações Móveis aplicada ao contexto dos AMTs (VAN BILJON; KOTZÉ, 2007). Para o propósito dessa pesquisa, os AMTs são definidos como aplicativos de serviço móvel avançado que viabilizam, por meio de Internet e geolocalização, a solicitação de transporte de táxi em dispositivos móveis, mediante sistemas de informação e chamadas telefônicas, e o acompanhamento da prestação do serviço e seu pagamento. A partir de entrevistas semiestruturadas em profundidade e aplicações de questionários em pesquisa de campo, o estudo propõe uma triangulação de métodos de Análise Lexical (BOTTA,2010; GEERAERTS,2010), Conteúdo (BARDIN,2006) e Ranking Médio (OLIVEIRA,2005) para a investigação dos fatores identificados na literatura. Os resultados apontam que os fatores influenciadores do sucesso dos AMTs, na perspectiva de uso pelos motoristas de táxi, são Simplicidade e Utilidade Percebida, enquanto os moderadores são Segurança e Ganhos Financeiros. Acredita-se que a pesquisa poderá contribuir para a discussão de um tema ainda pouco explorado na literatura no Brasil, os Aplicativos Móveis, além de proporcionar implicações gerenciais no âmbito da inovação em empresas desenvolvedoras.

Adoção e difusão de inovação no estado do Pará: uma análise a partir do sistema regional de inovação (1995 - 2006)

Em um contexto econômico em que fatores intangíveis, como inovação e aprendizado assumem cada vez mais importância no processo produtivo, a abordagem sobre sistema de inovação revela-se um importante instrumento de política de desenvolvimento regional. A condição pouco desenvolvida do estado do Pará revela uma economia assentada na produção primária, com baixa intensidade tecnológica e pouca competitividade. Com intuito de demonstrar a capacidade inovadora do estado do Pará na ótica do seu sistema regional de inovação, a pesquisa buscou identificar processos de adoção e difusão de inovação, em três diferentes setores, além de analisar a relação universidade-setor produtivo e a política estadual de C&T. Os resultados demonstraram que apesar da existência de um importante arranjo institucional de P&D, a ausência de interação entre os agentes restringe o processo de geração, difusão e adoção de novas tecnologias no estado, denotando assim sua reduzida capacidade inovadora. Essa condição é agravada pela fragilidade da política estadual de C&T, configurando assim um sistema regional de inovação fragmentado e desarticulado.

Análisis de las barreras para la unificación de una Historia Clínica Electrónica -HCE- en Colombia

Objetivo: Identificar las barreras para la unificación de una Historia Clínica Electrónica –HCE- en Colombia. Materiales y Métodos: Se realizó un estudio cualitativo. Se realizaron entrevistas semiestructuradas a profesionales y expertos de 22 instituciones del sector salud, de Bogotá y de los departamentos de Cundinamarca, Santander, Antioquia, Caldas, Huila, Valle del Cauca. Resultados: Colombia se encuentra en una estructuración para la implementación de la Historia Clínica Electrónica Unificada -HCEU-. Actualmente, se encuentra en unificación en 42 IPSs públicas en el departamento de Cundinamarca, el desarrollo de la HCEU en el país es privado y de desarrollo propio debido a las necesidades particulares de cada IPS. Conclusiones: Se identificaron barreras humanas, financieras, legales, organizacionales, técnicas y profesionales en los departamentos entrevistados. Se identificó que la unificación de la HCE depende del acuerdo de voluntades entre las IPSs del sector público, privado, EPSs, y el Gobierno Nacional.

Horses for courses: Relating innovation diffusion concepts to the stage of the diffusion process

The research uses a sociological perspective to build an improved, context specific understanding of innovation diffusion within the UK construction industry. It is argued there is an iterative interplay between actors and the social system they occupy that directly influences the diffusion process as well as the methodology adopted. The research builds upon previous findings that argued a level of best fit for the three innovation diffusion concepts of cohesion, structural equivalence and thresholds. That level of best fit is analysed here using empirical data from the UK construction industry. This analysis allows an understanding of how the relative importance of these concepts' actually varies within the stages of the innovation diffusion process. The conclusion that the level of relevance fluctuates in relation to the stages of the diffusion process is a new development in the field.

The impact of overseas training on curriculum innovation and change in English language education in Western China

This article assesses the impact of a UK-based professional development programme on curriculum innovation and change in English Language Education (ELE) in Western China. Based on interviews, focus group discussions and observation of a total of 48 English teachers who had participated in an overseas professional development programme influenced by modern approaches to education and ELE, and 9 of their colleagues who had not taken part, it assesses the uptake of new approaches on teachers’ return to China. Interviews with 10 senior managers provided supplementary data. Using Diffusion of Innovations Theory as the conceptual framework, we examine those aspects of the Chinese situation that are supportive of change and those that constrain innovation. We offer evidence of innovation in classroom practice on the part of returnees and ‘reinvention’ of the innovation to ensure a better fit with local needs. The key role of course participants as opinion leaders in the diffusion of new ideas is also explored. We conclude that the selective uptake of this innovation is under way and likely to be sustained against a background of continued curriculum reform in China.

Finite Element Model of the Innovation Diffusion: An Application to Photovoltaic Systems

This paper presents a Finite Element Model, which has been used for forecasting the diffusion of innovations in time and space. Unlike conventional models used in diffusion literature, the model considers the spatial heterogeneity. The implementation steps of the model are explained by applying it to the case of diffusion of photovoltaic systems in a local region in southern Germany. The applied model is based on a parabolic partial differential equation that describes the diffusion ratio of photovoltaic systems in a given region over time. The results of the application show that the Finite Element Model constitutes a powerful tool to better understand the diffusion of an innovation as a simultaneous space-time process. For future research, model limitations and possible extensions are also discussed.

Az információterjedés szerepe az innováció-elfogadásban. Az okostelefonok és az on-line kollektív intelligencia (Role of informationspread in the innovation acceptance: the smart phones and the online collective intelligence)

A tanulmány célja az innováció-terjedés marketingvonzatú irodalmának bemutatása, valamint betekintés az exploratív tartalomelemzés módszerével az informális, kollektív intelligenciát generáló on-line felületek, nevesül a blogok és fórumok kutathatóságába. Az okostelefonok innováció-elfogadásának példáján keresztül a szerzők megpróbálják felderíteni az információterjedés elméletének megvalósulását az elemzett felületeken. Bemutatnak három, a mintára jellemző információterjedési és felvett szerep mintát, melyek alapul szolgálhatnak a további célirányú kutatások számára. / === / Adaptive smart phones that give space for user-added functions create active online discussions. Committed users are ready to share information, advise others, while less expert users seek this information. In their paper the authors show that related user-generated content i.e. blogs and bulletin boards provide a rich data source for analysis, which gives them the opportunity to further elaborate on the diffusion of information in the case of smart phone usage among online Hungarian users. Online collective intelligence may well contribute to the diffusion of innovations through diffusing information. Following a thorough review on the literature on the diffusion of innovations, in their exploratory content analysis, they found two categories of users on the analyzed boards: a first group we dubbed "experts" (corresponding to innovators in Bass's typology) that made a special effort trying to solve particular problems thus contributing to collective intelligence, thus reducing (among others) the perceived complexity of these phones and adding to their trialability, both factors influencing users' innovation acceptance, and a second group, "simple users" (or imitators in Bass's typology), uninterested in product innovation, still asking questions and searching for solutions concerning extant technology. Manufacturers do not seem yet to regard these boards as a source of valuable data, even though these clearly serve as an important pool of information and a growing factor of decision for their potential customers.

Mechanism of point-defect diffusion in a two-dimensional colloidal crystal

The dynamics and mechanism of migration of a vacancy point defect in a two-dimensional (2D) colloidal crystal are studied using numerical simulations. We find that the migration of a vacancy is always realized by topology switching between its different configurations. From the temperature dependence of the topology switch frequencies, we obtain the activation energies for possible topology transitions associated with the vacancy diffusion in the 2D crystal. (C) 2011 American Institute of Physics. [doi:10.1063/1.3615287]

Experimental Measurement of Water Diffusion through Fine Aggregate Mixtures

The water diffusion attributable to concentration gradients is among the main mechanisms of water transport into the asphalt mixture. The transport of small molecules through polymeric materials is a very complex process, and no single model provides a complete explanation because of the small molecule`s complex internal structure. The objective of this study was to experimentally determine the diffusion of water in different fine aggregate mixtures (FAM) using simple gravimetric sorption measurements. For the purposes of measuring the diffusivity of water, FAMs were regarded as a representative homogenous volume of the hot-mix asphalt (HMA). Fick`s second law is generally used to model diffusion driven by concentration gradients in different materials. The concept of the dual mode diffusion was investigated for FAM cylindrical samples. Although FAM samples have three components (asphalt binder, aggregates, and air voids), the dual mode was an attempt to represent the diffusion process by only two stages that occur simultaneously: (1) the water molecules are completely mobile, and (2) the water molecules are partially mobile. The combination of three asphalt binders and two aggregates selected from the Strategic Highway Research Program`s (SHRP) Materials Reference Library (MRL) were evaluated at room temperature [23.9 degrees C (75 degrees F)] and at 37.8 degrees C (100 degrees F). The results show that moisture uptake and diffusivity of water through FAM is dependent on the type of aggregate and asphalt binder. At room temperature, the rank order of diffusivity and moisture uptake for the three binders was the same regardless of the type of aggregate. However, this rank order changed at higher temperatures, suggesting that at elevated temperatures different binders may be undergoing a different level of change in the free volume. DOI: 10.1061/(ASCE)MT.1943-5533.0000190. (C) 2011 American Society of Civil Engineers.

A new graphic format to facilitate the understanding of technological innovation models: the seesaw of competitiveness

Many models exist in the literature to explain the success of technological innovation. However, no studies have been made regarding graphic formats representing the technological innovation models and their impact, or on the understanding of these models by non-specialists in technology management. Thus, the main objective of this paper is to propose a new graphic configuration to represent the technological innovation management. Based on the literature, the innovation model is presented in the traditional format. Next, the same model is designed in the graphic format - named `the see-saw of competitiveness` - showing the interfaces among the identified factors. The two graphic formats were compared by a group of graduate students in terms of the ease in understanding the conceptual model of innovation. The statistical analysis shows that the seesaw of competitiveness is preferred.

Health technology diffusion in developing countries: a case study of CT scanners in Brazil

Background The development of products and services for health care systems is one of the most important phenomena to have occurred in the field of health care over the last 50 years. It generates significant commercial, medical and social results. Although much has been done to understand how health technologies are adopted and regulated in developed countries, little attention has been paid to the situation in low- and middle-income countries (LMICs). Here we examine the institutional environment in which decisions are made regarding the adoption of expensive medical devices into the Brazilian health care system. Methods We used a case study strategy to address our research question. The empirical work relied on in-depth interviews (N = 16) with representatives of a wide range of actors and stakeholders that participate in the process of diffusion of CT (computerized tomography) scanners in Brazil, including manufacturers, health care organizations, medical specialty societies, health insurance companies, regulatory agencies and the Ministry of Health. Results The adoption of CT scanners is not determined by health policy makers or third-party payers of public and private sectors. Instead, decisions are primarily made by administrators of individual hospitals and clinics, strongly influenced by both physicians and sales representatives of the medical industry who act as change agents. Because this process is not properly regulated by public authorities, health care organizations are free to decide whether, when and how they will adopt a particular technology. Conclusions Our study identifies problems in how health care systems in LMICs adopt new, expensive medical technologies, and suggests that a set of innovative approaches and policy instruments are needed in order to balance the institutional and professional desire to practise a modern and expensive medicine in a context of health inequalities and basic health needs.