Teoria econômica, finanças e empresas de capital aberto: uma análise corporativa de empresas

The study attempts to develop the concept of financial fragility and explore the advancement of their chances, since he started in 1970 until the present day with the most respected authors. The analysis focuses on the possibility of changing the cycle of economic activity that is due to the vulnerability, and so that it is related to the behavior of firms and agents. What can be done to prevent such a crisis. Thus, the authors present the factors and explain how the credit market, operating assets and investments of capital goods under the influence in that economy. It also consists in the analysis to visualize the size of the influence of credit, interest and investments made by the evaluation of a data set

Evolução da dívida pública mobiliária interna e o gasto social da União nos anos de 2003 a 2010

This study presents the trajectory of domestic federal public debt from Brazil in the years 2003 to 2010. Scales the amount spent on financial burden to pay the debt in relation to what was spent on items related to social development, health, education and welfare. The study concludes that Brazil despite an increase in social spending, with effective results, expenditures for the cost of domestic federal debt were much higher than social spending. The numbers were expressive in the maintenance of debt and very tiny in relation to social spending

Análise da gestão da dívida pública nos governos FHC (1995-2002) e Lula (2003-2010)

Principalmente a partir do final da década de 1990, com as crises internacionais que afetaram especialmente os países em desenvolvimento, passou-se a designar maior importância a temas como dívida pública, sua gestão e o desenvolvimento do mercado de títulos públicos. Nos últimos dezesseis anos da economia brasileira observamos diferentes momentos da situação do endividamento público. O crescimento da relação dívida pública/PIB e a piora da sua composição (em relação aos indexadores) são características do período de governo de Fernando Henrique Cardoso (1995-2002), enquanto o decréscimo da dívida pública em relação ao PIB, assim como a melhora de seu perfil, foram características presentes durante o governo de Luis Inácio “Lula” da Silva (2003-2010). É importante destacar que o cenário da economia mundial, em cada um dos períodos citados, influenciou diretamente na execução da política econômica, e, portanto, na gestão da dívida pública

Governança corporativa no setor público: a comunicação pública no processo democrático

This work aims at the debate about the role of professional public relations practices in the Public Sector Governance, building concepts through policies to encourage public communication. The democratic regime in place in most national states gave up the struggle of social actors in the quest for greater participation and representation in public policy decisions. The communication processes established in the state-society relationship is not limited to the dissemination of information but should lead the public involvement in changing social reality. And public relations are responsible for the mediation in the dialectic of communication between governments and governed

Relações públicas e educação corporativa: um estudo multicasos

In scenery where the information and the knowledge are acquiring more and more importance, the corporations are looking for alternatives to remain themselves competitive in the market, once the competition happens globally. The current work presents, through bibliographic research and multicases studies, one possibility for the organizations that wishes to increase their competitiveness and look into the participation of the Public Relations professional in the development of Corporative Education programs aiming (at) the continuing education of a very important audience for the organizations, the intern one Through courses and trainings that can happen by presence or remote way, the Corporative Educational programs have as target developing of the critical competence to the organizations, aiming to solve internal problems and reach the best position against competitors. This work is aimed to present how the Public Relation professional can act like a facilitator agent for the education of the intern public of the companies through the Corporative Education. The courses offered through these programs aim to keep the professional always updated, besides to disseminate the values, culture and company’s legacy. At this point, the participation of the Public Relations is appointed to a possibility to strengthen the organization’s internal communication and promote a larger engagement and participation of the employees

Comunicação corporativa na comunicação pública: estudo de notícias de assessorias de imprensa de universidades públicas paulistas

The purpose of this experimental project was to characterize the reports by the press offices of three public universities in São Paulo higher education, two state and one federal, evaluating what prerogatives of corporate communication are present in the public communication made by them. From the perspective of the content analysis proposed by Laurence Bardin and; based on the concepts involved in the definition of public communication by Pierre Zémor and Corporate Communications by Jorge Duarte, it was made an analysis of the method of construction of news from the three universities. It was used a methodology in which interspersed of quantitative analysis procedures with qualitative analysis procedures

Principais práticas e indicadores de sustentabilidade corporativa no setor de energia elétrica no Brasil

The questions involving environment and society have been increasingly considered into account when companies make business decisions. However many of them have not yet incorporated sustainability effectively in their business plan, sometimes performing only a few external actions and outside their area of expertise. The concept of corporate sustainability is within this context, and therefore the practice of companies consider, the environmental and social issues into their strategies, along with economic issues. This work has as main objective to identify what are the key indicators and related practices of the concept of corporate sustainability that has been introduced in companies on environmental reference of a certain sector of the Brazilian economy. The sector that was chosen is electric power, having enormous significance both in economy, society and environment. The results indicate that the main practice are in the areas of energy efficiency, security and good relationship with its key business stakeholders

A educação corporativa na Empresa Brasileira de Correios e Telégrafos

O objetivo deste trabalho é abordar a história dos correios, sua educação corporativa, e analisar os artigos científicos que se relacionam à educação e servirão como fundamentação teórica. A metodologia é um estudo bibliográfico; o principal resultado é a análise e abordagem da educação corporativa da empresa em relação à formação das competências dos funcionários da empresa; a conclusão é a de que a empresa, apesar de ser um órgão público e burocrático, teve que se adaptar aos novos paradigmas do mundo do trabalho, investindo em programas de aperfeiçoamento, visando o lucro, mas acima de tudo valorizando o funcionário, por compreender a complexidade humana, com base nos quatro pilares da educação, segundo a UNESCO. Pois é a partir dessa postura de investimento no ensino e nas pessoas que será desencadeado o processo de mudança e propiciará a competitividade com qualidade no mercado global

Uma análise empírica do setor bancário, níveis 1 e novo mercado das práticas de governança corporativa, baseada nas expectativas dos agentes

O presente trabalho apresenta em sua essência conceitos relacionados as práticas de Governança Corporativa no mundo e, principalmente, no Brasil. Tais práticas são leis que ajudam na Bolsa de Valores, trazendo mais transparência e confiança para os agentes e está desenvolvido no segundo capítulo. Tais práticas, então, afetarão diretamente as expectativas dos agentes a investirem seus capitais de forma mais segura. Para tanto, é necessário ter uma ideia geral de como são afetadas tais expectativas e é onde está desenvolvido o primeiro capítulo. Para concluir, é feita uma análise empírica, baseada em séries temporais, de econometria para auxiliar se o que a teoria nos diz é comprovada na prática e são usadas como base os Bancos Nossa Caixa e Banco Bradesco

O papel do profissional de Relações Públicas na gestão com governança corporativa

This research has the finality to search for the Public Relations professional valorization considering new ways of business acting. So it addresses how would be the performance of this professional in a management with Corporate Governance. This way different kinds of references were researched specially business aspects, definitions and history of the public relations, corporate governance, communication and complexity in the organizations. By the end we analyzed the communication in complex organizations and how the public relations professional could be useful in the process

A dívida pública brasileira: do Plano Real ao governo Dilma Rousseff (2011-2014) : uma análise macroeconômico-estrutural

Elucidação dos principais mecanismos técnicos utilizados na formação de Receitas e Despesas Públicas a fim de entender substancialmente a formação de uma apuração fiscal e de que forma influencia na Dívida Pública Federal.Quais teorias dominantes acerca do sistema governamental e da manutenção da Dívida Pública existentes. Apresentação do conceito de Dívida Pública Federal. Discute os principais índices que remuneram os títulos emitidos pelo Governo Federal e como influenciam na decisão dos agentes na composição de sua carteira de títulos e ademais, como toda esta movimentação influencia na Dívida Pública Federal. Busca-se trazer maior luz ao entendimento da formação da Dívida Pública Federal, levando em conta seu período pós-Plano Real até o recente, no governo da presidente Dilma Rousseff

O impacto da adesão aos diferentes níveis de Governança Corporativa para o desempenho econômico e financeiro de um segmento de empresas

The importance of the capital market to Brazilian economic development, linked to the the fragility of a theoretical framework on the issue, case for developing this research. The agents operating in the capital market seek security and confidence for decision making on their investment in that sense we seek to address the concept and values of Corporate Governance to pay in the Brazilian capital market. The Corporate Governance, in its essence, is the system by which companies are directed and monitored, involving the relationship between shareholders and the board of companies, as well as a set of mechanisms and factors intended to minimize market failures. Seeking to confirm adherence to a more advanced system of corporate governance can result in a favorable financial performance, companies were investigated operating in the financial sector (intermediation, various services and insurance), listed by BM&FBOVESPA. The stock market ranks the corporate governance systems in three levels: Level 1 (rudimentary), Level 2 (intermediate) and New Market Level (advanced). To earn the impact of different levels of Corporate Governance for the outcome of the selected companies were calculated and analyzed accounting ratios of profitability, capital structure and liquidity from the Standardized Financial Statements (DFP), base year 2011, 2012 and 2013

O processo de construção da Unesp Corporativa

The article presents São Paulo State University Corporate Education Program – UNESPCorp – whose target is to evolve the staff of institution in order of their professional improvement, using distance education technologies (D-learning). The UNESPCorp pilot project started with the Improvement in Bidding and Public Employment curse. The curse was taught on the second semester of 2012 and received 130 employees representing all UNESP campuses. The text was divided in two parts, the first part recovers historical context which introduces the Corporate University. The second part presents challenges and advances represented for the first version of course, even as its pedagogical structure of operation.

Da crise da dívida financeira à crise da dívida soberana: um debate sobre a Política Fiscal

The financial crisis of 2007 brought the discussion of fiscal policy. This was used as a way for governments to mitigate the potential social and economic impacts of the crisis, since only the monetary policy would not be effective. Historically, banking crises engender increases in public debt, not only for the relief operations, but also by the policies of government primary spending and/or, as in the recent crises, by the purchase of the “toxic” financial assets. The discretionary fiscal policy is then discussed, since it is essential, it is required well articulated and coordinated actions in order to mitigate their respective current and future crisis.