United Airlines flight engineer Julia B. Canter

Inscriptions: Verso: [stamped] Photograph by Freda Leinwand. [463 West Street, Studio 229G, New York, NY 10014].

Julia B. Canter, pilot for United Airlines at JFK airport

Inscriptions: Verso: [stamped] Photograph by Freda Leinwand. [463 West Street, Studio 229G, New York, NY 10014].

Julia B. Canter, woman flight engineer

Inscriptions: Verso: [stamped] Photograph by Freda Leinwand. [463 West Street, Studio 229G, New York, NY 10014].

Julia B. Canter, woman flight engineer studying weather maps

General note: Title and date provided by Freda Leinwand.

Julia B. Canter, woman flight engineer studying weather maps

Inscriptions: Verso: [stamped] Photograph by Freda Leinwand. [463 West Street, Studio 229G, New York, NY 10014].

Aplicación de los conjuntos de selección en la estrategia de mercadeo

Debe ser motivo de análisis y evaluación frecuente en las empresas de bienes y servicios su posicionamiento y el grado de recordación por parte del consumidor objetivo. Es sobre estasbases que se construye cualquier estrategia tendiente a incursionar en nuevos mercados o a afianzar la participaciónen los ya existentes. Partiendo de un análisis situacional y unainvestigación directa en campo, el trabajo sobre el cual se ha elaborado el presente artículo propone una estrategia de mercadeo dirigida a segmentos específicos con necesidades diversas. Como objetivo final de las medidas propuestas, se espera incluir a la empresa en los conjuntos de selección de un mayor número de clientes.

Exclusão social e projetos habitacionais. Um estudo sobre conjuntos habitacionais, segregação e exclusão social em Natal/RN

In Natal s urban growth process it is given that the performance period of the National Housing Bank (BNH, 1964-1986) was marked by the intense expansion of the urban grid and configuration of outskirts, through the construction of social housing developments. Implanted in segregated areas of the existing formal city, the population installed in these complexes was also excluded from their rights, considering that the housing defines itself not only by the physical dwelling, but also by its access to urban infrastructure, facilities, services, and others. From this reality and the verification of the city s exclusion and sociospatial segregation processes, we aimed to quantitatively demonstrate levels of social exclusion in Natal, based on the methodology developed by Sposati (2000) and adapted by Genovez (2002), which relates IBGE s (Brazilian Institute of Geography and Statistics) database underlying variables such as income, schooling and dwelling s quality. The research unveiled some spatial patterns promoted by the social housings: in these areas islands were developed with higher indicators than surrounding areas, revealing internal hierarchies in the city s outskirts