Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California

Working on the construction of East Hall [renamed Cheverton Residence Hall], Chapman University, Orange, California. It was constructed by Chapman College and dedicated in 1959 as a dormitory for women.

Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California

Inside a dormitory room at Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California, ca. 1960. The dormitory was dedicated in 1959 and torn down in 2002.

Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California

Exterior of Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California. It was dedicated in 1959 as a women's dormitory and was torn down in 2002.

Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California

View across swimming pool of Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California. Dedicated November 1,1959.

Pool area, Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California

Around the pool area, Cheverton Residence Hall [originally East Hall], Chapman University, Orange, California, ca. 1978. Dedicated in 1959 and torn down in 2002.

Swimming pool, Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California

Swimming pool for Cheverton Residence Hall [originally East Hall], Chapman College, Orange, California, ca. 1978. The dormitory was dedicated in 1959 as housing for women and torn down in 2002.

Inside Child Study Center, Chapman College, Orange, California

Children and teachers sitting around a table inside the Child Study Center, Chapman College, Orange, California.

Chapman College Child Study Center, Orange, California

Staff and children seated outside the Chapman College Child Study Center, North Center Street, Orange, California.

Chapman College Child Study Center, Orange, California

View of the front exterior of the Chapman College Child Study Center, North Center Street, Orange, California, 1979.

Chapman College Child Study Center play area, Orange, California

Chapman College Child Study Center play area, Orange, California

Professor Fred Smoller, Child Study Center, Chapman College, Orange, California

Professor Fred Smoller, Child Study Center, Chapman College, Orange, California, June, 1990.

Child Study Center, Chapman College, Orange, California

Professor Fred Smoller, Child Study Center, Chapman College, Orange, California, June, 1990.

Niagara Grape and Wine Festival Records 1955, 1964-1991, n.d.

Ontario Editorial Bureau (O.E.B.)

Psychographic characteristics of weekend wine tourists : a multiple case study of four wineries in the Niagara Region

The purpose of this study is to examine the psychographic (product attributes, motivation opinions, interest, lifestyle, values) characteristics of wine tourists along the Niagara wine r,~ute, located in Ontario, Canada, using a multiple case study method. Four wineries were selected, two wineries each on the East, and West sides of the wine route during the shoulder-season (January, February, 2004). Using a computer generated survey technique, tourists were approached to fill out a questionnaire on one of the available laptop computers, where a sample ofN=321 was obtained. The study findings revealed that there are three distinct wine tourist segments in the Niagara region. The segments were determined using an exploratory factor analysis (EFA) and a K-means cluster analysis: Wine Lovers, Wine Interested, and Wine Curious wine tourists. These three segments displayed significant differences in their, motivation for visiting a winery, lifestyles, values, and wine purchasing behaviour. This study also examined differences between winery locations, on the East and West sides of the Niagara wine route, with respect to the aforementioned variables. The results indicated that there were significant differences between the regions with respect to these variables. The findings suggest that these differences present opportunities for more effective marketing strategies based on the uniqueness of each region. The results of this study provide insight for academia into a method of psychographic market segmentation of wine tourists and consumer behaviour. This study also contributes to the literature on wine tourism, and the identification of psychographic characteristics of wine tourists, an area where little research has taken place.

Morlan Residence Hall, Chapman College, Orange, California

Night view of Morlan Residence Hall, Orange, California, named in honor of Dr. Halford J. Morlan and Perwyn Bohrer Morlan. Morlan Residence Hall Married Student Apartments and Dining Hall was dedicated November 20, 1963, and an addition dedicated December 1, 1965.