Análise de técnicas de data mining na aquisição de clientes de cartão de crédito não correntistas

O trabalho busca analisar e entender se a aplicação de técnicas de Data mining em processos de aquisição de clientes de cartão de crédito, especificamente os que não possuem uma conta corrente em banco, podem trazer resultados positivos para as empresas que contam com processos ativos de conquista de clientes. Serão exploradas três técnicas de amplo reconhecimento na comunidade acadêmica : Regressão logística, Árvores de decisão, e Redes neurais. Será utilizado como objeto de estudo uma empresa do setor financeiro, especificamente nos seus processos de aquisição de clientes não correntistas para o produto cartão de crédito. Serão mostrados resultados da aplicação dos modelos para algumas campanhas passadas de venda de cartão de crédito não correntistas, para que seja possível verificar se o emprego de modelos estatísticos que discriminem os clientes potenciais mais propensos dos menos propensos à contratação podem se traduzir na obtenção de ganhos financeiros. Esses ganhos podem vir mediante redução dos custos de marketing abordando-se somente os clientes com maiores probabilidades de responderem positivamente à campanha. A fundamentação teórica se dará a partir da introdução dos conceitos do mercado de cartões de crédito, do canal telemarketing, de CRM, e das técnicas de data mining. O trabalho apresentará exemplos práticos de aplicação das técnicas mencionadas verificando os potenciais ganhos financeiros. Os resultados indicam que há grandes oportunidades para o emprego das técnicas de data mining nos processos de aquisição de clientes, possibilitando a racionalização da operação do ponto de vista de custos de aquisição.

Data mining : aplicação voltada a geração de informações para tomada de decisão na Secretaria de Estado da Educação de São Paulo

Trata da aplicação de ferramentas de Data Mining e do conceito de Data Warehouse à coleta e análise de dados obtidos a partir das ações da Secretaria de Estado da Educação de São Paulo. A variável dependente considerada na análise é o resultado do rendimento das escolas estaduais obtido através das notas de avaliação do SARESP (prova realizada no estado de São Paulo). O data warehouse possui ainda dados operacionais e de ações já realizadas, possibilitando análise de influência nos resultados

Brazilian Federal Universities : relative efficiency evaluation and data envelopment analysis

The papers aims at considering the issue of relative efficiency measurement in the context of the public sector. In particular, we consider the efficiency measurement approach provided by Data Envelopment Analysis (DEA). The application considered the main Brazilian federal universities for the year of 1994. Given the large number of inputs and outputs, this paper advances the idea of using factor analysis to explore common dimensions in the data set. Such procedure made possible a meaningful application of DEA, which finally provided a set of efficiency scores for the universities considered .

Comparative studies of the sample decomposition of green and roasted coffee for determination of nutrients and data exploratory analysis

The contents of some nutrients in 35 Brazilian green and roasted coffee samples were determined by flame atomic absorption spectrometry (Ca, Mg, Fe, Cu, Mn, and Zn), flame atomic emission photometry (Na and K) and Kjeldahl (N) after preparing the samples by wet digestion procedures using i) a digester heating block and ii) a conventional microwave oven system with pressure and temperature control. The accuracy of the procedures was checked using three standard reference materials (National Institute of Standards and Technology, SRM 1573a Tomato Leaves, SRM 1547 Peach Leaves, SRM 1570a Trace Elements in Spinach). Analysis of data after application of t-test showed that results obtained by microwave-assisted digestion were more accurate than those obtained by block digester at 95% confidence level. Additionally to better accuracy, other favorable characteristics found were lower analytical blanks, lower reagent consumption, and shorter digestion time. Exploratory analysis of results using Principal Component Analysis (PCA) and Hierarchical Cluster Analysis (HCA) showed that Na, K, Ca, Cu, Mg, and Fe were the principal elements to discriminate between green and roasted coffee samples. ©2007 Sociedade Brasileira de Química.

Sustainable Development in Latin America and the Caribbean: Trends, Progress, and Challenges in Sustainable Consumption and Production, Mining, Transport, Chemicals and Waste Management

Includes bibliography

The Brazilian Seismographic Integrated Systems (BRASIS): Infrastructure and data management

In geophysics and seismology, raw data need to be processed to generate useful information that can be turned into knowledge by researchers. The number of sensors that are acquiring raw data is increasing rapidly. Without good data management systems, more time can be spent in querying and preparing datasets for analyses than in acquiring raw data. Also, a lot of good quality data acquired at great effort can be lost forever if they are not correctly stored. Local and international cooperation will probably be reduced, and a lot of data will never become scientific knowledge. For this reason, the Seismological Laboratory of the Institute of Astronomy, Geophysics and Atmospheric Sciences at the University of São Paulo (IAG-USP) has concentrated fully on its data management system. This report describes the efforts of the IAG-USP to set up a seismology data management system to facilitate local and international cooperation. © 2011 by the Istituto Nazionale di Geofisica e Vulcanologia. All rights reserved.

Knowledge and data for population in development: information activities of CELADE and the Latin American and Caribbean Population Information Network (IPALCA)

Includes bibliography

Poverty in Latin America: a review of concepts and data

Includes bibliography

Criteria for the efficient coordination of the activities for data collection and the design of instruments for mapping and data collection applicable to countries of the Caribbean

Includes bibliography

Preliminary draft of the sections of the CELADE 1980-83 proposal to UNFPA on subprogramme 6: documentation and data processing (INFOPAL, DOCPAL) (for discussion only; not to be quoted)

El Sub-Programa de Documentacion en Poblacion y Procesamiento de Datos del CELADE se compone de tres elementos que corresponden a los primeros objetivos inmediatos del mismo: el Sistema de Documentacion en Poblacion para America Latina (DOCPAL), el Banco de Datos y la Unidad de Procesamiento de Informacion. El presente documento describe los objetivos, antecedentes y justificacion de cada uno de estos tres nucleos, asi como las actividades contempladas para el periodo 1980-1983 y que fundamentan el presupuesto contenido en la solicitud de fondos al UNFPA

Cumulative influences of a small city and former mining activities on the sediment quality of a subtropical estuarine protected area

This study aimed to evaluate the sediment quality in the estuarine protected area known as Canan,ia-Iguape-Peruibe (CIP-PA), located on the southeastern coast of Brazil. The study was designed considering possible negative effects induced by the city of Canan,ia on the sediment quality of surrounding areas. This evaluation was performed using chemical and ecotoxicological analyses. Sediments were predominantly sandy, with low CaCO3 contents. Amounts of organic matter varied, but higher contents occurred closer to the city, as well as did Fe and Total Recoverable Oils and Greases (TROGs) concentrations. Contamination by Cd and Cu was revealed in some samples, while concentrations of Zn were considered low. Chronic toxicity was detected in all tested sediments and acute toxicity occurred only in sediments collected near the city. The principal component analysis (PCA) revealed an association among Cd, Cu, Fe, TROG, fines, organic matter, CaCO3, and chronic toxicity, whereas acute toxicity was found to be associated with Zn and mud. However, because Zn levels were low, acute toxicity was likely due to a contaminant that was not measured. Results show that there is a broad area within the CIP-PA that is under the influence of mining activities (chronic toxicity, moderate contamination by metals), whereas poorer conditions occur closer to Canan,ia (acute toxicity); thus, the urban area seems to constitute a relevant source of contaminants for the estuarine complex. These results show that contamination is already capable of producing risks for the local aquatic biota, which suggests that the CIP-PA effectiveness in protecting estuarine biota may be threatened.