A organização e seus relacionamentos: uma abordagem semiótica do conceito de público

The organizations now have felt some needs in regards to changes in attitudes in what refers to the relationship with their interest publics. In this way, this work has as objective approach different themes, like concepts of organizational culture and the interrelations with the profession of Public Relations, besides the contact with notions in the area of People Management and human capital. As all organizations are constituted by interest publics, it will also demonstrate theories that refer to the different kinds of publics which the organization maintains relationship with, although, giving special attention to the internal public, considered one of the main types of public. For better comprehension of the performance of the internal public it was used the greimassian narrative semiotics that allow an exploration and analysis os diverse procedures made by such public. Therefore, it was possible to observe a great contribution from the theory in what refers to the assertion of the importance in maintaining good relationships with the employees of an organization, specially to affirm the identity of the employee making use of factors such as culture, values, principals, norms etc. Thus, it is believed that the strategic communication must be used with the intention of proportioning personal and professional well being to the employees, in a way that they may feel more and more integrated and committed with the organization, granting, like so, the organizational development and recognition

O conceito de Ciência no seu processo de realização

A ciência é desenvolvida na relação entre pesquisador e objeto de estudo. Tal relação pode se dar de três formas, sendo elas objetiva, subjetiva e dialética. Ao se destacar num trabalho científico qual a relação que o autor desenvolve com seu objeto de estudo, é possível evidenciar indícios de seu conceito de ciência já que, muitas vezes, é a forma com que o pesquisador se relaciona com o objeto que irá guiar suas práticas e o conduzir pelo caminho a ser seguido. Para isso realizou-se uma breve revisão das relações entre o sujeito conhecedor e objeto conhecido presentes historicamente na atividade científica. Foram coletados e analisados trabalhos de diversos pesquisadores de um centro de investigação científica e classificados numa das formas de relação entre sujeito e objeto sendo os de atitude realista de maior número, seguidos pelos idealistas e por fim pelos que privilegiam a relação. Os trabalhos realistas apresentam, de forma geral, uma pequena preocupação com a reflexão sobre o significado de sua própria prática. Acredita-se que a ciência realizada nestes trabalhos seja da maior qualidade e sugere-se, para uma realização ainda mais totalizante, que ocorra a prática de incorporação de cada vez mais da ciência da ciência em seu cotidiano. Serão suas reflexões que nos possibilitarão um desenvolver de uma ciência mais significativa e transformadora, cabendo aos pesquisadores, utilizarem da ciência da ciência para pensarem as práticas e a tornarem cada vez mais dialógicas e complexas, assim como a natureza o é

História do desenvolvimento do conceito de força: um estudo visando contribuições para o ensino de física no nível médio

This study presents the results of a study on the development of the concept of force and their possible applications in physics teaching. The historical study has focused on Aristotelian natural philosophy, medieval theories of strength in impressed and on classical Newtonian mechanics. The Newtonian concept of force was also an object lesson of physics analyzed in this study. In this lesson, conducted in a preuniversity course, spontaneous conceptions or alternative conceptions of students about the concept of force proved very entrenched, resulting in studies on the Model Change on Conceptual and epistemological obstacles in view Bachelardian. The theoretical frameworks adopted led us to trace parallels between spontaneous conceptions revealed by the students and some views about the concept of force found in the study of history. The results show that while some old conceptions have been replaced by scientifically Newtonian concept of force, they are still present in the students' ideas and resist to changes even after the study of Newton's laws. Like main result shows that the history of science can be a great ally for the deconstruction of alternative conceptions, particularly when these concepts were previously presented and overcome the course of history of the development of a concept

Fractografia quantitativa e o conceito de tenacidade à fratura para a análise do efeitodo choque térmicos em TiO2

The present study evaluated the use of semicircular bending test (SCB) as an alternative to conventional bending test to examine the effect of thermal shock. Still, studies the behavior of fracture surfaces generated by monofractal behavior analysis, which allows us to evaluate the contributions of the microstructure and the mechanical context in forming reliefs during the crack propagation. The fractal analysis is made from elevation maps obtained by reconstruction method by extension of the focus stacks of digital images acquired in microscope. The specimens used were samples semicircular pressed TiO2 (rutile) with and without heat shock, prepared for testing mode I loading. Were also produced, specimens in the form of bars for Weibull statistical analysis. From the three-point bending test, we found the variation of fracture toughness between the samples after the heat shock and natural condition. The SCB test was feasible for the analysis of thermal shock resistance. The results showed that the value of the fracture toughness decreases as the heat shock treatment

Um novo conceito de desenvolvimento econômico: um estudo comparativo entre Brasil e China

This study examines how close Brazil and China are close to the goals set by the new concept of economic development now adopted by major international institutions. Presents a brief history of economic and social trajectory of both countries, with emphasis on advances that have recently occurred in these countries. The study concludes that, although they adopted different ways, both countries moving towards a sustainable economic development

Breves considerações sobre o conceito de natureza na genese da geografia moderna

From the twentieth century is witnessing a gradual increase in the debates and issues related to the degradation of nature, making the twenty-first century begins under the aegis of speeches linked to this concept as one of the axes of the concerns of humanity. There are several movements that are related to the degrading way of contemporary society and how we are called upon daily to save and defend nature, from the consumption of sustainable products through environmentally friendly lifestyles. While this may appear to be explicit that the current form of metabolic interaction man / nature in the current historical period of capitalism converges in a bleak scenario, however, there is an ideological and peacemaker convergence between productively and the systematic appeal to the consumption. Given these assumptions could be palpable the question that in the course of human history would be ideological conceptions of nature? Being a true statement what is the conflict present in the ideological struggle over nature with regard to the genesis of modern geography? Would it be overt or covert? These questions lead us to the present study, whose goal is to bring some notes about the ideological conceptions of the nature in human history, culminating in the possible influences upon the institutionalization of Modern Geography

Newsgames – jogando o jornalismo: categorizações do conceito e estudos de caso da revista Superinteressante

This work aims to investigate more deeply the concept of Newsgame in order to map essencial features for this new type of media product. Based on several examples, we will analyze the different ways in which a game can behave journalistically. We shall seek the author who coined the term “newsgame”, Gonzalo Frasca, and other international authors, based or not on the first, that attempt to point out limits for these electronic games that aspire Journalism. Some models are harsh, while others are more embracing, but all are intended to achieve a new paradigm in communication that releases itself from static representation stemmed from analog media and ventures into the potential of simulation brought from the digital platform. Examples of newsgames and its theories set forth herein also include Brazilian cases, which we will try to prove to be the most laymen on the subject

O conceito de Técnica da Natureza na Crítica da Faculdade do Juízo de Kant

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Aplicação do conceito de geração distribuída a um sistema fotovoltaico residencial

This work presents a study about distributed generation using photovoltaic systems in the context of smart grids. The characteristics of a Smart Grid and the several aspects this concept involves - distributed generation among them - are discussed. There are also examples of equipment, like smart meters, and of national and international projects. The specificities of distributed generation and the rules and standards necessary in this sort of installation are talked through with focus in the solar energy generation method. Regarding photovoltaic systems, the working principles of the panels are presented, along with its main electrical characteristics and the technologies available. Finally there is a study concerning the sizing of a distributed generation system that involves photovoltaic panels in a residential plant. An analysis of the costs and return of investment period is made about the specific case in consideration.

O conceito de TDAF: concepções e práticas de profissionais da saúde e educação

Pós-graduação em Saúde Coletiva - FMB

TV digital: roteiro e protótipo de telejornal interativo baseado no conceito de infotretenimento

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Ensino do conceito de radioatividade utilizando a biografia de Marie Curie

Como objetivo de pesquisa esta monografia buscou coletar dados descritivos que permitissem esclarecer as possibilidades educativas para o ensino de química em uma abordagem contextual utilizando história e filosofia da química e da ciência. Esta monografia trata de uma intervenção feita dentro do cronograma de aulas de uma escola pública de Bauru, em que se buscou levar informações que possibilitassem uma abertura na perspectiva de vida de alunos que estudam e/ou vivem em meio a violência social e doméstica. A intervenção consistiu no estudo da história da descoberta da radioatividade, ensinada através da biografia de Marie Curie, a mulher que denominou o fenômeno dos raios invisíveis de radioatividade, em sua tese de doutorado. Ela também descobriu, por meio da mesma pesquisa que fundamentou a referida tese, dois elementos radioativos, o polônio e o rádio. Para o planejamento da pesquisa e a análise dos dados se utilizou a metodologia qualitativa de pesquisa, com enfoque na pesquisa-ação e técnicas de análise de conteúdo. Para a aplicação dessa aula foi elaborada uma atividade envolvendo história da química e das ciências naturais dentro de uma atividade de leitura. Utilizou-se o livro GÊNIO OBSESSIVO: O MUNDO INTERIOR DE MARIE CURIE de Bárbara Goldsmith como base para os textos utilizados em aula. Foi utilizado o livro MARIE CURIE E A BUSCA PELO RÁDIO de Beverly Birch, como fonte de ilustrações. Essas ilustrações, assim como outras imagens extraídas da internet, foram utilizadas para relacionar os fatos ocorridos durante a pesquisa de Marie, realizada com o auxílio do marido Pierre Curie, que era professor e pesquisador em física e trabalhava com fenômenos relacionados a piezeletricidade, entre outros fenômenos eletromagnéticos. A aula consistiu na aplicação de um questionário inicial para averiguar as idéias prévias que os alunos apresentavam sobre a radioatividade e o contexto...

Economia da educação, inovação tecnológica e o conceito de capital humano

The paper shows the basic economic theories that support the rationality behind the financial and technological dominance in present social relations, and try to demonstrate the paradoxes and contradictions of the theoretical system, having as background elements from the Frankfurt School. From the field of theoretical economics of education, authors discuss the concept of human capital with its economical dimensions, presenting their affinities and disparities with Keynesians, neoclassical economics and the evolutionary economics of Schumpeter.

A indeterminação da linguagem e o conceito de atividade no ensino de língua materna

La théorie des opérations prédicatives et énonciatives de A. Culioli ne porte pas en elle une conception prête à l’emploi de l’enseignement des langues. Ce texte se propose de faire le pont entre cette théorie et les questions d’enseignement. Il construit surtout une réflexion sur les concepts d’activité ou de pratique au sein de l’enseignement des langues maternelles en se basant sur l’activité épilinguistique. Nous souhaitons, en outre, mettre en débat la division qui existe dans l’enseignement des langues entre activité physique et activité mentale.

Uma abordagem comparativa da ironia: conceito, tropo e performance

We pursue in this paper an understanding of irony which is shared by both the German author Friedrich Schlegel and the critic Paul de Man. Irony is rather understood as a trope and as a performative act than as a concept, which has indeed consequences to the very legibility of texts.