878 resultados para brand dominance


Relevância:

20.00% 20.00%

Publicador:

Resumo:

RECAW - CNPq

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Dominant species are those which delimit and defend territories from other individuals of the same or different species. Subordinate species are those which, furtive and sneakily, use sources of nectar from other individuals. This study aimed to describe the aggressive interactions between species of hummingbirds, define which species are dominant and which are subordinate, investigate if the sharing of resources occurs during the visits, and compare the behaviour of the dominant species in different strata (tree, arbustive and herbaceous). The species observed interacting with Anthracothorax nigricollis Vieillot 1817 were Phaethornis pretrei Lesson and Delattrer 1839, Thalurania furcata Gmelin 1788, and Polytmus guainumbi Pallas 1764. Nine behavioural acts grouped into four categories were identified and described. The dominant species is A. nigricollis (with 0.9 of the attacks), followed by T. furcata (with 0.07) and P. pretrei (with 0.03). The resource sharing was seen only in the shrub layer, in C. surinamensis, in which there was intraspecific and interspecific sharing. A. nigricollis showed higher interspecific toleration, T. furcata (0.27) and P. pretrei (0.55) than intraspecific A. nigricollis (0.18). The frequency of occurrence of behaviours expressed by A. nigricollis in the three vegetation strata differed significantly.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

In primitively eusocial insect societies, reproductive division of labor is established by dominance-submission interactions which determine a linear dominance hierarchy. As previously observed for other species, in Mischocyttarus cerberus styx (Hymenoptera, Vespidae), the dominant female is the main egg layer. Most of her attacks were to the females directly beneath in the rank establishing a hierarchy. During the pre-emergence stage, the hierarchy was already defined and in the post-emergence stage, pre-male substage, the frequency of dominance interactions were strong but the hierarchy was still maintained by the first-ranked female. In the decline stage there were many neutral individuals which could be the reproductives of a new colony.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Seven colonies of Mischocyttarus cassununga were studied under field conditions at Universidade Federal de Juiz de Fora, MG, in southeastern Brazil: in pre-emergence, post-emergence and decline stages, during 145.8 hours. Dominance interactions among the females were quantified to verify the dynamics of succession in the social hierarchy of the colonies. Early pre-emergence colonies present more intense aggressive interactions than late pre-emergence ones, because the females are engaged in securing the role of main egg layer in the nest. In post-emergence (pre-male) colonies the dominance hierarchy is more defined and the frequency of dominance and subordination behaviors were lower than in pre-emergence stages: most of the agonistic behaviors are restricted to the first ranked females (potentially queens) and the subordinate individuals play the role of workers in the nests. In the post-emergence, post-male, and decline stages the hierarchy is still maintained by the aggressive behaviors of the 1st-ranked female but because the presence of males and future nest foundresses these interactions are not well defined in a linear way.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Drosophila mulleri (MU) and D. arizonae (AR) are cryptic species of the mulleri complex, mulleri subgroup, repleta group. Earlier cytogenetic studies revealed that these species have different regulatory mechanisms of nucleolar organizing activity. In these species, nucleolar organizing regions are found in both the X chromosome and the microchromosome. In the salivary glands of hybrids between MU females and AR males, there is an interspecific dominance of the regulatory system of the D. arizonae nucleolar organizer involving, in males, amplification and activation of the nucleolar organizer from the microchromosome. The authors who reported these findings obtained hybrids only in that cross-direction. More recently, hybrids in the opposite direction, i.e., between MU males and AR females, have been obtained. The purpose of the present study was to evaluate, in these hybrids, the association of the nucleoli with the chromosomes inherited from parental species in order to cytogenetically confirm the dominance patterns previously described. Our results support the proposed dominance of the AR nucleolar organizer activity over that of MU, regardless of cross-direction. ©FUNPEC-RP.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Includes bibliography

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Aim: The aim of this study was to evaluate the knee flexor and extensor torques in isometric contractions, comparing the H:Q ratios, flexibility and maximal kick between dominant (DL) and non-dominant (NDL) limb of soccer players (SG) and active people (AG)Methods: Subjects performed maximal instep kicks with each limb, flexibility tests and maximal isometric voluntary contractions of the knee flexion and extension at 45° and 90° to determine peak torque of the DL and NDLKnee flexion torque was divided by the knee extension torque to calculate torque ratios (H:Q ratio)Results: The flexibility and maximal kick in SG was significantly higher than in AG for both the DL and NDL (P<0.05)The maximal kick of DL was significantly higher than in NDL in SG (P<0.01)Knee flexion torque in SG was significantly higher than in AG in the DL (P<0.05), and the H:Q ratio was similar between AG and SGConclusion: Dominance related differences were evident in the flexor torque and maximal kick for SG, probably related to the asymmetric demand in trainings, which present no effect on the flexibility© 2013 Elsevier Masson SAS.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Deciduous forests from the neotropics are one of the most endangered forest types in the world due to the exploitation of their natural resources by mankind. Many aspects of these ecosystems have been studied; however, there is a lack of information about leaf structure and the effects of tree dominance on their structural leaf patterns. In this article, we examine leaf anatomy and specific leaf areas (SLA) in 13 tree species differing in their dominance in a Dry Forest site in Central Brazil, relating leaf anatomical traits with phytosociological aspects. Leaf anatomical traits differed according to tree dominance: greater leaf thickness (achieved through greater thickness of the mesophyll), low values of SLA and bigger stomata were found for the most dominant species, whereas the less dominant species showed thinner leaves with high SLA, as well as numerous and small stomata. These responses suggest that tree dominance is an important indirect effect associated with vertical light availability in the forest. These strategies are probably related to the accomplishment of a high performance in carbon gain and water economy, given the distinction in irradiance that the leaves of different species are subject to in the dry forest. © 2013 Copyright The Royal Society of New Zealand.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

According to the Informational Society of the twentieth century, man develops society of the spectacle, where life becomes virtual and the individual ceases to be a spectator becoming the protagonist of wikiciberepopéia and organizations seeking to gain the attention and time of its consumers through new communication strategies. If the great epics of mankind brought mythical heroes, divine, with powers (mostly above the mortals), in the era of new technologies, the common man is in the hands the opportunity to become the hero of his own ciberepopéia. Increasingly resistant to traditional advertising, the new model of media consumer, the prosumer, the storytelling is transforming into one of the main communication tools of contemporary organizations. Offer your audience a creative and relevant content across several media platforms is a major brand positioning strategies currently used, in addition to providing the transmission of values and organizational principles in a subjective manner. Storytelling where objects are extensions of the human body (eg, the cell can be treated as an extension of the ears) is a strong indication of a technocratic society, because we can consider the new technologies as extensions of the human brain (as new store technologies, create meanings, share information through a specific language) and the individual who is on the edge of new technology ends up being excluded from certain social events. This new world tends to put an end to separation between seemingly contrary ideas, such as reality/fiction, natural/cultural and the man who emerges from this medium is not the creator, but rather, transforming what already exists. The current human evolution takes place from about half the human mind and tell stories that go beyond the media saturation that really emocionem and who have a real meaning for those who listen, to be interconnected with the socio-environmental reality of this new consumer, is a major chall...

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)