A metrópole em cena: As metáforas do teatro e do cinema em Cidade de Vidro de Paul Auster e Sinédoque Nova York de Charlie Kaufman

A metáfora do mundo como um palco está presente no imaginário humano há muitos séculos, o que se pode ver nas obras artísticas e filosóficas, de Cícero a Shakespeare: o mundo é representação. O presente estudo propõe-se a analisar interdisciplinamente os desdobramentos das metáforas do teatro e do cinema, na exploração do espaço da metrópole, tendo como corpus o romance Cidade de Vidro, de Paul Auster (1999) e a narrativa fílmica Sinédoque Nova York, de Charlie Kaufman (2008). Para tal, procuramos os teóricos da metáfora, tendo como principal deles Hans Blumenberg, fundador da Metaforologia, Paul Ricoeur e Derrida, em estudos especialmente dedicados a essa figura de linguagem. As metáforas, contudo, se realizam em um determinado espaço, o da metrópole, e para nos guiarmos em seus caminhos, elegemos os estudiosos da nova geografia cultural, dentre os quais Paul Claval, Mathias Le Bossé e Denis Cosgrove. Na correlação da cidade com o teatro, apontaremos a própria história da criação do teatro ocidental como o principal ponto de partida para as ramificações de tal mimetismo. Para o estudo específico do espaço da metrópole, contamos com Walter Benjamin e seus seguidores. Os estudos benjaminianos serão também de vital importância para a compreensão da relação entre cinema e metrópole, relação essa que também foi aclarada pelo questionamento de Nietzsche sobre a verdade. Não foi nossa intenção comparar as obras aqui analisadas em seus planos narratológicos, mas articular dois textos regidos por códigos e procedimentos artísticos parecidos, mas, ainda assim diferentes. Buscamos apontar como as relações teatrais e cinemáticas na metrópole, fragmentada como o próprio homem que nela se perde, provocam uma suspensão da fronteira entre realidade e ficção

Plan de marketing para el hotel López de Haro

El objeto del presente Trabajo Fin de Grado (TFG) es realizar un Plan de Marketing para el Hotel López de Haro de 5 estrellas, perteneciente a la cadena Ercilla y ubicado en Bilbao. Para ello, se ha analizado tanto el entorno interno como el externo, detectándose una serie de fortalezas entre las que destaca el excelente trato personal que ofrecen los empleados a sus huéspedes y que es un factor clave sobre el que cimentar su futuro. Asimismo, se han detectado debilidades, oportunidades y amenazas sobre las que hay que trabajar. Con ese diagnóstico y con una orientación al cliente se han definido objetivos de marketing alcanzables y que permitieran, mediante diferentes estrategias y acciones satisfacer las necesidades de la clientela. En este sentido, se han investigado también las tendencias del mercado y, teniendo en cuenta estas y la realidad del hotel, se ha aportado una visión externa que les permita mejorar el funcionamiento del hotel.

Análisis de la viabilidad de un proyecto empresarial: el caso de un hotel en Donostia-San Sebastián

En la actualidad, el éxito de los establecimientos hoteleros está influido por numerosos factores que hacen del hotel un negocio difícil de gestionar. Nos encontramos en un sector, el turístico, en el que la demanda aumenta año tras año en San Sebastián y el principal inconveniente es la competencia del sector. Una competencia feroz. Nos enfrentamos ante una estructura de empresa muy costosa y difícil de gestionar en la que el capital humano es el activo más importante. El valor añadido es una de las ventajas competitivas más destacadas de este negocio y la calidad de los servicios prestados es la clave del éxito. El objetivo del presente trabajo de fin de grado, se centra en analizar la situación por la que atraviesa el sector turístico en la capital guipuzcoana, y conocer y examinar la gestión diaria de un establecimiento hotelero para realizar una previsión fiable. Básicamente, se trata de estudiar la viabilidad de un nuevo hotel boutique en el casco histórico de San Sebastián.

History of the Fisheries of Raritan Bay, New York and New Jersey

Raritan Bay is the body of water bounded by New York and New Jersey and lying immediately south of New York City (Fig. 1). It has close proximity to the most concentrated urban and industrial area in the United States. Its history has been one of extensive multiple use by the surrounding human population. Dating from the precolonial and colonial periods, people have employed many types of gear to catch and gather its once abundant fishes and shellfishes. Its beaches were once popular for sun bathing and swimming, but after the 1940's they were essentially abandoned because the water became too polluted. Another large use has been for pleasure boating and the transit and dockage of merchant, passenger, and military vessels. Channels and basins were dug in the bay, bulkheads and jetties were constructed along its shores, and it was a donor source of sand and gravel for construction projects. It has also been a receptor for large quantities of domestic and industrial wastes and, mainly for this reason, it is one ofthe most deteriorated estuaries in the United States.

A biogeographic asssessment of seabirds, deep sea corals and ocean habitats of the New York Bight: science to support offshore spatial planning

This report provides a compilation of new maps and spatial assessments for seabirds, bathymetry, surficial sediments, deep sea corals, and oceanographic habitats in support of offshore spatial planning led by the New York Department of State Ocean and Great Lakes Program. These diverse ecological themes represent priority information gaps left by past assessments and were requested by New York to better understand and balance ocean uses and environmental conservation in the Atlantic. The main goal of this report is to translate raw ecological, geomorphological and oceanographic data into maps and assessments that can be easily used and understood by coastal managers involved in offshore spatial planning. New York plans to integrate information in this report with other ecological, geophysical and human use data to obtain a broad perspective on the ocean environment, human uses and their interactions. New York will then use this information in an ecosystem-based framework to coordinate and support decisions balancing competing demands in their offshore environment, and ultimately develop a series of amendments to New York’s federally approved Coastal Management Program. The targeted users of this report and the compiled spatial information are New York coastal managers, but other State and federal decision-makers, offshore renewable energy development interests and environmental advocates will also find the information useful. In addition, the data and approaches will be useful to regional spatial planning initiatives set up by the Mid-Atlantic Regional Council on the Ocean (MARCO) and federal regional planning bodies for coastal and marine spatial planning.

Use of ocean and estuarine habitats by young-of-year bluefish (Pomatomus saltatrix) in the New York Bight

Young-of-year (YOY) blue-fish (Pomatomus saltatrix) along the U.S. east coast are often assumed to use estuaries almost exclusively during the summer. Here we present data from 1995 to 1998 indicating that YOY (30–260 mm FL) also use ocean habitats along the coast of New Jersey. An analysis of historical and recent data on northern and southern ocean beaches (0.1–2 m) and the inner continental shelf (5–27 m) during extensive sampling in New Jersey waters from 1995 to 1998 indicated that multiple cohorts occurred (June–August) in every year. When comparable collections of YOY were made in the ocean and in an adjacent estuary, the abundance was 1–2 orders of magnitude greater on ocean beaches during the summer. The YOY were even more abundant in ocean habitats in the fall (September–October), presumably as a result of YOY leaving estuaries to join the coastal migration south. During 1999 and 2000, YOY bluefish were tagged with internal sequential coded wire microtags in order to refine our under-standing of habitat use and movement. Few (0.04%) of the fish tagged on ocean beaches were recaptured; however, 2.2% of the fish tagged in the estuary were recaptured from 2 to 27 days after tagging. Recaptured fish grew quickly (average 1.37 mm FL/d). On ocean beaches YOY fed on a variety of invertebrates and fishes but their diet changed with size. By approximately 80–100 mm FL, they were piscivorous and fed primarily on engraulids, a pattern similar to that reported in estuaries. Based on distribution, abundance, and feeding, both spring- and summer-spawned cohorts of YOY bluefish commonly use ocean habitats. Therefore, attempts to determine factors affecting recruitment success based solely on estuarine sampling may be inadequate and further examination, especially of the contribution of the summer-spawned cohort in ocean habitats, appears warranted.

Systematic study of the blue green algae of Ceylon kept at the herbarium of the Royal Botanical Gardens, Peradeniya

The collection of blue green algae kept at the herbarium of the Royal Botanical Gardens, Peradeniya, was collected by Ferguson more than 70 years ago. Since then many changes have taken place in the taxonomy of the blue green algae. West (1902), Lemmermann (1907), Wine (1915), Crow (1923), Bharadwaja (1934) and Holsinger (1935) had described some of the blue green algae of Ceylon. While examining the collections of blue green algae kept at the herbarium, the authors found that most of the identifications were incorrect and required revision. In the present paper 20 blue green algae are described. The classification and key to the species are based on the characters given by Desikachary (1959). Blue green algae are important to fisheries since Chanos larvae feed on them.