Marketing de relacionamento no mercado de franquias: estudo de caso : CNA Idiomas

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Marketing de relacionamento e relações públicas: uma aplicação no serviço de pós-venda da Embraer Executive Jets

The present study aims to investigate the interrelationship between the Relationship Marketing and Public Relations areas, high lighting its strategic value. The main goal is to discuss how the public relations professional can manage the customer loyalty by improving the after-sales services provided, applying it to a specific market such as business a viation. To establish the foundation to support the hypotheses, a revision of the subject literature was made, seeking to break down the barriers between marketing-mainly of relationship and public relations knowledge fields. A consult of the relevant literature was a continuous activity throughout the work. Divided into three chapters, the two first ones of fundamentals concepts, presents an after-sales services scenario, emphasizing the importance of the relationship and the definition of audiences in this area, in addition to a detailed description of the luxury market, a business aviation reality. The third chapter ends the discussion with a relationship proposal for Embraer Executive Jets, through actions based on the studied concepts. By gathering ideas and reflecting about the subject, using them to develop the proposal, a conclusion was resulted: the public relations professional is prepared and essential to build an effective after-sales relationship, since it's concerned about the communication excellence and knows the audiences significance in this process

Estudo da existencia de polimorfos de diclofenacon de sódio em matérias primas provenientes de diferentes fornecedores

A qualidade dos medicamentos constitui um fator fundamental para assegurar a sua eficária terapêutica e minimizar a ocorrência de efeitos indesejados decorrentes de presença de impurezas, produtos de degradação e presença de diferentes estruturas cristalinas, também denominadas polimorfos. Este trabalho tem como objetivo avaliar a existência de polimorfos em matérias primas oferecidas por fornecedores distintos, um fármaco de uso comum no Brasil,– o diclofenaco de sódio – interpretados a partir de diferentes métodos de análise instrumentais. O polimorfismo de fármacos, um assunto bastante atual, tem grande impacto em estudos pré e pós-registro de medicamentos, do referência ao genérico, passando pelo similar. Assim, com o estudo feito em um antiinflamatório bastante popular e largamente utilizado no mercado, podemos visualizar a grandeza da importância da análise da existência de polimorfos em matérias primas

O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento

This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship

Estudo comparativo de fornecedores de piche

This present study aimed at developing a methodology for analyzing on the feasibility of a new supplier of raw materials, industrial of aluminum production technology Soederberg. This raw material is pitch, which will be used in the manufacture of anodes for the electrolytic pot. The supplier to be analyzed is the Chemcoal of Ukrainian origin. Thereby developing techniques for a complete analysis, targeting the physical and chemical properties of pitch, economic feasibility and potential impacts on the client, potroom where these impacts may affect the production of aluminum, skimming factor, bubble noise, plasticity top anode and the anode consumption. After planning the test that was conducted on two strategies to generate greater traceability of impacts, data were collected and then it was made a statistical treatment of the data using statistical tools to generate the minitab greater reliability of results

Proposta de um processo de categorização de fornecedores para a execução de projetos

Nowadays, in business environment, organizations seek to differentiate through special programs and plans, taking the concepts of sustainability, performance and benefits generated for society. Based in this competitive environment, as companies depend on the use of subcontractors to perform services for your different customers, the work performed by them is directly related to the vision created by the final customer’s vision of the company responsible for the project. Considering that the supplier hired to execute the project does not share the strategic concepts related to the level of services to be offered to the final customers, thus creating the need to develop methods that enable the alignment between the project owner, responsible for preparing the executive project, and the supplier, responsible for the execution of the work. Tangent to this need, it was necessary to create a method of evaluation and categorization for suppliers to hired for the projects. As a result it has been proposed a process of categorization of suppliers, through the restriction of possible companies to be hired for a project designed to promote alignment between strategies and continuous improvement of the solutions offered to the market

Controle de qualidade e qualificação de fornecedores de matérias primas utilizadas em uma farmácia de manipulação

Este trabalho apresenta uma proposta de qualificação de fornecedores de matérias primas para uma farmácia na cidade de Araraquara, estado de São Paulo. A qualificação de fornecedores é um processo de extrema importância no que diz respeito ao produto acabado e, para que tenha qualidade, essa qualidade deve vir desde as matérias primas que o compõem. A RDC nº 67 de 8 de outubro de 2007 diz que as farmácias devem adquirir matérias primas apenas de fornecedores qualificados. Para o processo de qualificação, a mesma RDC diz que devem ser feitas auditorias e levantamentos de dados dos fornecedores, bem como o controle de qualidade das matérias primas fornecidas. Foram escolhidas quatro matérias primas utilizadas pela farmácia de três fornecedores diferentes. O processo começou com o envio de questionários avaliativos, onde cada fornecedor deveria colocar as informações solicitadas. O passo seguinte é o controle de qualidade das matérias primas. A partir dos dados dos questionários e dos resultados do controle de qualidade, acrescidos de outros fatores como prazo de entrega, compõe-se o Índice de Qualificação do Fornecedor (IQF), que é como uma “nota” que o fornecedor recebe e, através desse índice, pode ser DESQUALIFICADO, QUALIFICADO ou ainda CERTIFICADO. A certificação ocorre após a auditoria do estabelecimento do fornecedor e também entra na composição do IQF. Após o processo de qualificação dos três fornecedores, foi elaborado um Procedimento Operacional Padrão (POP) com todas as etapas que devem ser feitas para a qualificação...

Seleção de fornecedores em uma indústria de transformadores utilizando o método de análise hierárquica

The optimal supply chain management (SCM) is considered by the companies a new frontier in order to gain efficiently competitive advantage. Through the SCM companies must define their competitive strategies by positioning inside the supply chain wich belongs both as suppliers and as consumers. The main objectives of SCM is integrate multiple suppliers to satisfy the market demand and make possible the synergies between the parts of the supply chain in order to better serve the consumer Meanwhile, selection, evaluation and development of suppliers play important roles in establishing an efficient supply chain. Thus, the SCM covers elements such as manufacturing, assembly, raw materials, and distribution to the final consumer. Due to the factors described, the focus of this paper is to present the Analytic Hierarchical Process (AHP) application as an appropriate and structured method for the supplier selection of a strategic line of low voltage transformers of a transformers industry and compare it with the selection process currently used by this industry, showing the advantages of applying a multiple criteria decision making method. In this study, the research methodology used was modeling and simulation

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Relacionamento amoroso: experiências afetivo-sexuais dos jovens na atualidade

Love experiences have changed along time and have set new meanings, especially for young people. Thus, this qualitative research aimed at understanding the meanings of love relationships, hooking up and dating in the vision of ten adolescents between 17 and 23 years old using a questionnaire. The results revealed that the hooking up is permeated by kisses, fondling and even by sexual intercourse in a short period of time and often through the intermediary of a friend at the time of the conquest. The commitment of dating, on the other hand, is established when love is present in the relationship. Therefore, adolescents revealed that opt for dating, which can begin in the hooking up. However, in the opinion of the participants, the young people's preference nowadays is the hooking up.

Avaliação das dimensões e relacionamento dos arcos dentários após tratamento com Bionator de Balters

The deficiency of data in the literature took us to evaluate the Bionator of Balters appliance in the alterations of the dimensions and the relationship of the dental archs in children with malocclusion Class II, division 1 of Angle. The experimental group was constituted by 36 pairs cast Caucasians patients, aged between 7 years and 10 months - 11 years and 8 months, being 10 females and 8 males. The Levene´s test showed statistical evidences of likeness among the groups. Statistical analysis was preceded and showed significant alterations (p < 0,005) in the variable indicatives of maxillary first molars' distance, overjet, upper arch total length, upper arch anterior length, right molar relationship, left molar relationship, right canine relationship and left canine relationship. On the other hand, there wasn't significant alteration related to the lower arch and maxillary intercanines distance. The Balters' Bionator appliance had a favorable effect in the improvement of the correction of the malocclusion in Class II (foremost in molars and canines relationship) and transversal increase of the upper arch, mainly in the posterior area of arch.

Relacionamentos amorosos na pós-modernidade: análise das consultas apresentadas em sites de relacionamento amoroso

The contemporary culture is based in a logic of acceleration and shortening of the relationships, a logic that disseminates and lodges in the subjectivity, so as to affect the most varied spheres of life. The purpose of the present work is to examine the conflicts that emerge in love relationships lived in such context. Seventy-four queries submitted by the users of two love-consultancy websites were taken as the object of our analysis. The complaints presented by the users were collated to the paradigms of relationship produced in the contemporary days. It was possible to observe that the modes of subjectification predominant nowadays can be apprehended in the love sphere of the human life and that from those modes derive most of the affective conflicts reported by people who seek advice in those websites. The sentimental hardship of these subjects denounces the ills of our days.

Uma estratégia de relacionamento da favela com a cidade para a integração social, física e simbólica

This paper presents the principles of a strategy for the integration of slums in the city. From an extensive literature search, it analyzes the environment of the slums, the culture of peace as a future desirable situation and the fundamental value of popular participation. It proposes a strategy based on the theories and practice of the communitarian public relations. It realizes that this is a long process and requires the complicity of various social actors, in particular the State through a manager committee of communal integration, which managements the integration of actions

Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario