Audiovisivi e Social Networks: il testo e i modi dell'esperienza 2007-2010

The doctoral research project "Audiovisuals and Social Networks: Text and Experiences 2007-2010" is mainly based on the analysis of the international audiovisuals landscape and of the promotional strategies of these products in Social Networks environment. The aim is to understand what kind of changes we can find about the concept of "text", users and marketing. The thesis is focused not just on Social Network marketing but also on new media development, such as Social TV and mobile.

Partnership fra terzo Settore e Istituzioni Locali nelle Politiche Family Friendly: Il "Distretto famiglia"

L’idea fondamentale da cui prende avvio la presente tesi di dottorato è che sia possibile parlare di una svolta nel modo di concettualizzare e implementare le politiche sociali, il cui fuoco diviene sempre più la costruzione di reti di partnership fra attori pubblici e privati, in cui una serie di soggetti sociali plurimi (stakeholders) attivano fra loro una riflessività relazionale. L’ipotesi generale della ricerca è che, dopo le politiche improntate a modelli statalisti e mercatisti, o un loro mix, nella politica sociale italiana emerga l’esigenza di una svolta riflessiva e relazionale, verso un modello societario, sussidiario e plurale, e che di fatto – specie a livello locale – stiano sorgendo molte iniziative in tal senso. Una delle idee più promettenti sembra essere la creazione di distretti sociali per far collaborare tra loro attori pubblici, privati e di Terzo settore al fine di creare forme innovative di servizi per la famiglia e la persona. La presente tesi si focalizza sul tentativo della Provincia di Trento di distrettualizzare le politiche per la famiglia. Tramite l’analisi del progetto “Trentino – Territorio Amico della Famiglia” e di una sua verticalizzazione, il Distretto Famiglia, si è studiato l’apporto delle partnership pubblico-privato nella formazione di strumenti innovativi di governance che possano determinare una svolta morfogenetica nell’elaborazione di politiche per la famiglia. Le conclusioni del lavoro, attraverso una comparazione tra esperienze territoriali, presentano la differenziazione delle partnership sociali, in base ad alcuni variabili (pluralità di attori, pluralità di risorse, shared project, capitale sociale, decision making, mutual action, logiche di lavoro relazionale, sussidiarietà). Le diverse modalità di gestione delle partnership (capacitante, professionale e generativa) sintetizzano i portati culturali, strutturali e personali coinvolti nelle singole costruzioni. Solo le partnership che interpretano il loro potenziale regolativo e promozionale secondo la riflessività relazionale tendono a generare beni comuni nel contesto sociale.

Analytical methods for evaluating the quality and the genuineness of olive oils

This Ph.D. thesis focuses on the investigation of some chemical and sensorial analytical parameters linked to the quality and purity of different categories of oils obtained by olives: extra virgin olive oils, both those that are sold in the large retail trade (supermarkets and discounts) and those directly collected at some Italian mills, and lower-quality oils (refined, lampante and “repaso”). Concurrently with the adoption of traditional and well-known analytical procedures such as gas chromatography and high-performance liquid chromatography, I carried out a set-up of innovative, fast and environmentally-friend methods. For example, I developed some analytical approaches based on Fourier transform medium infrared spectroscopy (FT-MIR) and time domain reflectometry (TDR), coupled with a robust chemometric elaboration of the results. I investigated some other freshness and quality markers that are not included in official parameters (in Italian and European regulations): the adoption of such a full chemical and sensorial analytical plan allowed me to obtain interesting information about the degree of quality of the EVOOs, mostly within the Italian market. Here the range of quality of EVOOs resulted very wide, in terms of sensory attributes, price classes and chemical parameters. Thanks to the collaboration with other Italian and foreign research groups, I carried out several applicative studies, especially focusing on the shelf-life of oils obtained by olives and on the effects of thermal stresses on the quality of the products. I also studied some innovative technological treatments, such as the clarification by using inert gases, as an alternative to the traditional filtration. Moreover, during a three-and-a-half months research stay at the University of Applied Sciences in Zurich, I also carried out a study related to the application of statistical methods for the elaboration of sensory results, obtained thanks to the official Swiss Panel and to some consumer tests.

Coordinated Lot-sizing and Dynamic Prizing under a Supplier All-units Quantity Discount

We consider an economic order quantity model where the supplier offers an all-units quantity discount and a price sensitive customer demand. We compare a decentralized decision framework where selling price and replenishment policy are determined independently to simultaneous decision making. Constant and dynamic pricing are distinguished. We derive structural properties and develop algorithms that determine the optimal pricing and replenishment policy and show how quantity discounts not only influence the purchasing strategy but also the pricing policy. A sensitivity analysis indicates the impact of the fixed-holding cost ratio, the discount policy, and the customers' price sensitivity on the optimal decisions.

Creative Commons International The International License Porting Project

When Creative Commons (CC) was founded in 2001, the core Creative Commons licenses were drafted according to United States Copyright Law. Since their first introduction in December 2002, Creative Commons licenses have been enthusiastically adopted by many creators, authors, and other content producers – not only in the United States, but in many other jurisdictions as well. Global interest in the CC licenses prompted a discussion about the need for national versions of the CC licenses. To best address this need, the international license porting project (“Creative Commons International” – formerly known as “International Commons”) was launched in 2003. Creative Commons International works to port the core Creative Commons licenses to different copyright legislations around the world. The porting process includes both linguistically translating the licenses and legally adapting the licenses to a particular jurisdiction such that they are comprehensible in the local jurisdiction and legally enforceable but concurrently retain the same key elements. Since its inception, Creative Commons International has found many supporters all over the world. With Finland, Brazil, and Japan as the first completed jurisdiction projects, experts around the globe have followed their lead and joined the international collaboration with Creative Commons to adapt the licenses to their local copyright. This article aims to present an overview of the international porting process, explain and clarify the international license architecture, its legal and promotional aspects, as well as its most recent challenges.

The Pricing Discount for Limited Liquidity: Evidence from SWX Swiss Exchange and the Nasdaq

We investigate the pricing discount for limited liquidity. Unlike previous studies that have examined the relation between histroical returns and liquidity, ours looks directly at current stock prices. This approach requires less data and yields up-to-date information about limited liquidity discounts. We analyze data from the Swiss exchange and the Nasdaq during 1995-2001, and find a statistically and economically significant price-liquidity relation in both markets. We test the robustness of that relation with a procedure that does not rely on specific distributional assumptions. Our findings are unaffected. Accordingly, the discount suffered by the least liquid securities is about 30%.

Use of Ultrasound Backfat Estimates to Form Marketing Groups Prior to Finishing for Feedlot Steers

An experiment was conducted using 95 Continental crossbred steers. The cattle were sorted by ultrasound 160 days before slaughter into a low backfat group (Low BF) and a higher backfat group (High BF). Half of the Low BF and half of the High BF were implanted whereas the other halves were not. Data from the experiment were used in two hypothetical markets. One market was a high yield beef program (HY) that did not allow the use of implants. The second market was a commodity beef program (CM) that allowed the use of implants. The cattle were priced as an unsorted group (ALL) and two sorted groups (Low BF and High BF) within the HY (non-implanted) and CM (implanted) markets. The CM program had a base price of $1.05/lb hot carcass weight (HCW) with a $0.15/lb HCW discount for quality grade (QG) Select and a $0.20/lb HCW discount for yield grade (YG) 4. The HY program used a base price of $1.07/lb HCW with premiums ($/lb HCW) paid for YG £ .9 (.15), 1.0 - 1.4 (.10), and 1.5 - 1.9 (.03). The carcasses were discounted ($/lb HCW) for YG 2.5 - 2.9 (.03), 3.0 - 3.9 (.15), and ³ 4.0 (.35). This data set provides good evidence that the end point at which to sell a group of cattle depends on the particular market. Sorting had an economic advantage over ALL in the HY Low BF and the CM High BF groups. The HY High BF cattle should have been sold sooner due to the discounts recieved for increased YG. The increased YG was directly affected by an increase in BF. Furthermore, the CM Low BF group should have been fed longer to increase the number of carcasses grading Choice.

Experiences with Grid Marketing - Summary of Chariton Valley Beef Sales for Year 2000

Producers in the Chariton Valley Beef organization have marketed more than 10,000 head of cattle into grid markets over the past three years. Data from 134 lots were summarized, with 3,791 head of cattle marketed into four grid markets. Producers averaged $26.05 per head premiums. Premiums and discounts ranged from a positive $79.01 to a negative $40.44 on tots delivered.

The role of commercial actors in snowboarding

Commercial actors play an essential role in the organisational structure of snowboarding by sponsoring athletes, arranging events, contributing to product development and developing long-term partnerships with other key actors. However, the particularities of their role in the alternative sports cultures which are related to brand marketing strategies have not been extensively researched. Based on Hitzler and Niederbachers (2010) framework of social scenes, Stegbauers (2008) social network and Adjouri and Stastnys (2006) branding theories, analysis is carried out using an ethnographic approach. This includes participant observation of relevant events and semi-structured interviews with over forty key actors of the sport to examine the roles and activities of core actors within snowboarding. The findings reveal that brands have gained an important position within the scene; where they can build partnerships with other core and periphery actors in order to market particularly identities, lifestyles and products. This contributes to the development of a sport which is dependent on brands for its continuity. By using promotional strategies of sponsoring athletes, organising events and feeding media with scene-related content, the aesthetical values of the snowboarding sport are communicated and transferred, while ensuring exposure of the brand’s image and lifestyle. Social contacts as well as knowledge on particularities of the sport allow the commercial actors to gain an influential position and identity within the snowboarding core culture. Keywords: commercial actors, alternative sport cultures, social networks, brands, snowboarding References Adjouri, N. & Stastny, P. (2006). Sport-Branding: Mit Sport-Sponsoring zum Markenerfolg. Wiesbaden: Gabler. Hitzler, R. & Niederbacher, A. (2010). Leben in Szenen: Formen juveniler Vergemeinschaftung heute. Wiesbaden: VS Verlag für Sozialwissenschaften. Stegbauer, C. (2008). Netzwerkanalyse und Netzwerktheorie. Ein neues Paradigma in den Sozialwissenschaften. Wiesbaden: VS Verlag für Sozialwissenschaften.

Marketing physical activity and healthy eating: A literature review of recent social marketing campaigns and development of a social marketing plan for the CATCH program

Background. This culminating experience project was inspired by an independent study conducted at The University of Texas School of Public Health with Dr. Andrew Springer, DrPH, who works on the evaluation of the Coordinated Approach to Child Health (CATCH) program in Travis County, Texas. It was indicated that a social marketing plan could enhance current efforts for the CATCH program. The aims of the project were to (1) review and synthesize literature on social marketing, with a specific focus on diet, physical activity, and obesity prevention; and (2) apply the gained knowledge toward a practical solution – a social marketing plan for the CATCH program.^ Methods. The literature review aimed to answer the following questions: (1) What audiences (ethnic and age groups), settings, health behaviors, and behavioral science theories have been used in social marketing campaigns? (2) What features of social marketing were used (e.g. formative research, segmentation, and the marketing mix - including promotional strategies and communication channels)? (3) What were the outcomes of the social marketing campaigns? The search aimed to identify studies that met the following inclusion criteria: (a) The study explicitly stated that social marketing was used; (b) The intervention promoted physical activity and/or healthy eating; (c) The population was children, adolescents, young adults, and/or parents; (d) Results of the intervention were available in the published literature The literature review includes studies from the past five years (2004 to 2009). After reviewing the social marketing literature, the insight and knowledge gained was applied to develop a social marketing plan for the CATCH program. The plan was guided by Hands-on Social Marketing, A Step-by-Step Guide and the Center for Disease Control and Prevention's Social Marketing web course.^

Pediatric obesity: Managed care collaborating with providers to improve diagnosis and treatment

Child overweight and obesity reaches across ethnic, cultural, socioeconomic and regional barriers. It must be assessed, diagnosed and treated to help families make sustainable behavior changes. Treatment recommendations have been made to address pediatric overweight and obesity. They include screening for risk factors, monitoring BMI trends and educating patients and families to make small sustainable changes. Health insurance companies can play a meaningful role in supporting and facilitating provider education and behavior change to diagnose, treat and prevent pediatric overweight and obesity.^ The aims of this thesis were: (1) Describe a disease management program that uses evidence-based practices to create provider behavior change related to pediatric obesity screening, diagnosis and treatment. (2) Identify ways to improve the implementation of the program based on the perceptions of participating clinicians.^ A literature review was completed to evaluate current recommendations for screening and treating pediatric obesity using the Ovid data base. The evidenced-based recommendations were compared against the practices of the Healthy Lifestyles Program (HeLP). The literature confirmed that HeLP is following evidence-based recommendations for assessment, diagnosis and treatment of pediatric obesity.^ A Children’s Mercy Family Health Partners focus group was convened to create a provider survey. The goals of the survey were to assess providers’ perception of the Healthy Lifestyles Program (HeLP). The survey was sent out through email using Survey Monkey. All survey responses were anonymous. The survey was sent to a total of 80 providers who had completed HeLP. Twenty-five percent responded. The survey results were evaluated to make recommendations for HeLP.^ Results of the survey included motivating factors for participation in HeLP. Concern about the increasing prevalence of pediatric obesity was a frequent motivator for participation. Provider barriers to obesity diagnosis were evaluated. Lack of time during clinic visits a frequent barrier to obesity diagnosis. ^ In conclusion several recommendations for the HeLP were made based on survey results. It is recommended that the program evaluate methods and tools for facilitating effective weight management follow up visits. Promotional materials should highlight the increasing prevalence of pediatric obesity when advertising HeLP. These recommendations will be used to refine the current Healthy Lifestyles Program.^

La Colección Austral : 75 años de cultura en el bolsillo (1937-2012)

En 2012 la emblemática Colección Austral, pionera en el libro de bolsillo, cumplirá 75 años habiendo logrado pasar de colección a sello editorial dentro del Grupo Planeta, quien la adquirió al hacerse cargo de la editorial Espasa a comienzos de la década de los noventa. Es objeto de este artículo el análisis del significado, evolución y desarrollo de Austral desde su creación en 1937 hasta la actualidad, dentro del marco de la historia de la edición, considerando tanto el fondo como la forma; es decir, el contenido y el diseño. La metodología empleada ha sido el estudio de la bibliografía sobre el tema, y en especial de la propia colección en todos sus modelos. Se ha elaborado una base de datos con autores, títulos y fechas de publicación, para lo que ha sido necesario consultar ejemplares en diversas bibliotecas públicas y privadas con el fin de revisar todos los números. Se ha investigado asimismo sobre todas las variaciones de la colección, resultando seis modelos diferentes. Se concluye que la Colección Austral es paradigma del libro de bolsillo, agente difusor de la cultura en Iberoamérica y un proyecto difícilmente repetible

Transformaciones en el empleo y el territorio : El caso San Luis

Los procesos económicos y sociales producen efectos territoriales. Cada territorio expresa dichos procesos de manera específica y distintiva de acuerdo con su historia productiva y con las prácticas y estrategias de los diferentes agentes sociales involucrados en la gestión de los cambios. Si bien estos procesos se enmarcan en un conjunto de tendencias globales que sirven de contexto a las diversas respuestas, en algunos casos estas sólo pueden comprenderse adecuadamente teniendo en cuenta las características distintivas del territorio particular. En la Provincia de San Luis, a lo largo de las últimas dos décadas, la producción del territorio estuvo signada por las transformaciones ocurridas a partir de la puesta en marcha de los planes nacionales de promoción industrial, que afectaron a todas las dimensiones de la vida social. En efecto, esta nueva situación no sólo cambió la orientación productiva de la provincia, sino que impactó también sobre los comportamientos individuales y familiares que, a nivel agregado, determinan el nivel y las fluctuaciones de la dinámica demográfica. Particularmente, se verificó un desplazamiento poblacional hacia los parques industriales de los principales centros urbanos de la provincia y, consecuentemente, un despoblamiento de las áreas rurales. De esta manera, la industrialización tuvo una nueva expresión territorial, que conformó nuevos paisajes de segregación y nuevas formas de exclusión. A mediados de la década de 1990, frente a la finalización de los beneficios promocionales, se implementó una serie de políticas públicas, encaminadas a la búsqueda de nuevos perfiles productivos, que generaron nuevos impactos sobre la organización territorial. Este trabajo propone un análisis de esos procesos, tomando especialmente en cuenta que las transformaciones en el empleo y el territorio se impactan mutuamente. Vale decir: las transformaciones en la competitividad territorial se expresan en problemas de empleo y de mercado de trabajo y, a su vez, los cambios en el empleo generan fuertes cambios en la perspectiva de un área territorial

La Colección Austral : 75 años de cultura en el bolsillo (1937-2012)

En 2012 la emblemática Colección Austral, pionera en el libro de bolsillo, cumplirá 75 años habiendo logrado pasar de colección a sello editorial dentro del Grupo Planeta, quien la adquirió al hacerse cargo de la editorial Espasa a comienzos de la década de los noventa. Es objeto de este artículo el análisis del significado, evolución y desarrollo de Austral desde su creación en 1937 hasta la actualidad, dentro del marco de la historia de la edición, considerando tanto el fondo como la forma; es decir, el contenido y el diseño. La metodología empleada ha sido el estudio de la bibliografía sobre el tema, y en especial de la propia colección en todos sus modelos. Se ha elaborado una base de datos con autores, títulos y fechas de publicación, para lo que ha sido necesario consultar ejemplares en diversas bibliotecas públicas y privadas con el fin de revisar todos los números. Se ha investigado asimismo sobre todas las variaciones de la colección, resultando seis modelos diferentes. Se concluye que la Colección Austral es paradigma del libro de bolsillo, agente difusor de la cultura en Iberoamérica y un proyecto difícilmente repetible

Transformaciones en el empleo y el territorio : El caso San Luis

Los procesos económicos y sociales producen efectos territoriales. Cada territorio expresa dichos procesos de manera específica y distintiva de acuerdo con su historia productiva y con las prácticas y estrategias de los diferentes agentes sociales involucrados en la gestión de los cambios. Si bien estos procesos se enmarcan en un conjunto de tendencias globales que sirven de contexto a las diversas respuestas, en algunos casos estas sólo pueden comprenderse adecuadamente teniendo en cuenta las características distintivas del territorio particular. En la Provincia de San Luis, a lo largo de las últimas dos décadas, la producción del territorio estuvo signada por las transformaciones ocurridas a partir de la puesta en marcha de los planes nacionales de promoción industrial, que afectaron a todas las dimensiones de la vida social. En efecto, esta nueva situación no sólo cambió la orientación productiva de la provincia, sino que impactó también sobre los comportamientos individuales y familiares que, a nivel agregado, determinan el nivel y las fluctuaciones de la dinámica demográfica. Particularmente, se verificó un desplazamiento poblacional hacia los parques industriales de los principales centros urbanos de la provincia y, consecuentemente, un despoblamiento de las áreas rurales. De esta manera, la industrialización tuvo una nueva expresión territorial, que conformó nuevos paisajes de segregación y nuevas formas de exclusión. A mediados de la década de 1990, frente a la finalización de los beneficios promocionales, se implementó una serie de políticas públicas, encaminadas a la búsqueda de nuevos perfiles productivos, que generaron nuevos impactos sobre la organización territorial. Este trabajo propone un análisis de esos procesos, tomando especialmente en cuenta que las transformaciones en el empleo y el territorio se impactan mutuamente. Vale decir: las transformaciones en la competitividad territorial se expresan en problemas de empleo y de mercado de trabajo y, a su vez, los cambios en el empleo generan fuertes cambios en la perspectiva de un área territorial