Estrutura lógica como metodologia para avaliação de políticas públicas: uma análise do Pronaf

The National Program for Strengthening Family Agriculture (Pronaf) has included family farmers into the scope of public policies, by following the trends of policies from the 1990s to democratize access to financial resources. Sustainability has been put into the program. In this study, the overall purpose was analyze the objectives of Pronaf, in the context of economic development. We found out that Pronaf would not allow evaluating the relation among activities conducted and results obtained by the program. Thus, it would be inconsistent. Besides analyzing official documents, other specific objectives were to analyze the consistency of Pronaf and, in case of inconsistency, propose a logical framework matrix. No project was found, only the legislation. The analyse of the latter does not allow filling the matrix and this indicates an inconsistency. A full matrix was proposed.

Políticas públicas de educação ambiental: um estudo sobre a agenda 21 escolar

Pós-graduação em Educação para a Ciência - FC

Aspectos da cienciometria aplicados a um estudo de caso: área de Letras

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A organização do trabalho pedagógico na escola e o sistema apostilado de ensino: estudo de caso

Pós-graduação em Educação Escolar - FCLAR

Relações públicas e employer branding: estudo de caso da parceria entre Aiesec e Votorantim

The work consisted in analyzing how public relations can contribute to the development and application of the concept of employer branding. It also aims to bring contributions to the understanding of how the areas of communication, marketing and human resources, curriculum studied in Public Relations, can assist the professional performance. Based on data collected in the management of the partnership between AIESEC of Brazil and Votorantim, based on the information acquired through observation and participation in AIESEC, it was possible to reflect on how and why the PR professional is able to work in the development of positioning a company as good employer brand

Comunicação pública e acesso à cultura: um estudo de caso da Oficina Cultural Glauco Pinto de Moraes sob a ótica das Relações Públicas

This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently

As Relações Públicas em contextos de internacionalização organizacional: um estudo de caso sobre a aquisição da Tilibra

The objective of this study is to demonstrate how Public Relations can deal with the issue of culture clash between companies undergoing mergers and acquisitions. Within this environment of organizational change, there is the question of human and social as well as the importance of the relationship with all the publics. The Public Relations professional should be part of the organization systems to inform and promote a culture present, and participated in the climates changes and its consequences within these environments

O processo de construção das identidades no ambiente universitário: um estudo de caso sobre o relações-públicas

It is intended, by using the theoretical frameworks of Cultural Anthropology and Social Sciences, determine how to process social relations as a result of identity processes in the university environment. The study shows relevance in the field of Anthropology and Public Relations as it undertakes to identify issues that may guide the actions and perceptions of society and the professionals themselves regarding the activity, in addition to showing a socio-historical overview of the profession. Thus, it can contribute both in the scientific realm , revealing the identity of Public Relations through anthropological knowledge, as in the social sphere, providing the public relations have a broader horizon in relation to their activity and their recognition in the social context , allowing develop identity strategies and contributing to the profession will become even more important for individuals and organizations that make up society

O potencial transformador das relações públicas comunitárias: um estudo de caso sobre o projeto de extensão Taquara

The present work refers to graduation media with specialization in Public Relations and intends to observe the potential for social transformation present in the work of the Community public relations and critical development of the profession in a community, from the perspective of economics concepts creative. Specifically highlights this practice in the community and region of Bauru from observation and evaluation of the work done by the author for two and a half years in project Taquara extension, along with Project Bamboo, which has bamboo as a focus of study and its extension actions. Encompasses the perceptions of the author on existing work in the third sector challenges and observes the realization of a participatory planning process and creating a communication plan as a contribution to the growth of the project

Programa de desenvolvimento econômico de Rio Claro (PRODERC) e desenvolvimento local: uma contribuição ao estudo das políticas públicas

The present work aims to analyze how the Programa de Desenvolvimento de Rio Claro (PRODERC) as a public policy generating and jobs for industries located in the city, promoting local development, using as selection criterion to expand the number of employees in a period of three years. We are going to analyzed different factors such as increase in the number of workers in the period analyzed, the impact of PRODERC industries and the government’s relationship with the industries covered, and the location there of on the territory according to industrial size

Condomínio residenciais fechados: um estudo de caso no município de Itu-SP

Since the middle of the XX century, observed a guided development in capitalism and globalization. In this context, a new way of thinking and producing dwellings, closed horizontal residential condominiums, with its beginnings in the United States. Currently, these also appear as a trend in Brazil. Their deployment has generated both social and spatial problems, since the production and consumption of urban space are given in different ways in different social classes. This process began in the 1970s and was unique to metropolitan areas until the 1980s, when it began to achieve medium-sized cities. Thus, highlighting some points, such as the production and consumption of urban space and the construction of condominiums in average Brazilian cities, this paper aims to describe and analyze the dynamics of residential condominiums in the city of Itu (SP)

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

A importância da ciência e tecnologia para o desenvolvimento: um estudo de caso da indústria brasileira de química verde

The objective of the research is to map and analyze the investment, strategies of develop and prospects of green chemical industry in Brazil and show the fundamental importance of basic research and applied research in the development of this industry in recent years. The complementary objectives are: (i) to evaluate the role of the Brazilian government as a catalyst, encouraging the development of green chemistry industry through incentives, subsidies and ease in credit lines; ii) mapping of relationships between companies universities and public research institutes in the field of green chemistry; iii) verification of the strategies in the world stage green chemistry, the course of time; iv) the theoretical issues and national plans, and your practicable; v) continued investment in the area, with the worry of them being affected by any matter cyclical such as the discovery of a large deposit of shale gas in the United States and a technological development of oil extraction in Brazil and vi) the pace of R&D for basic and applied in the country with the passage of time

A lousa digital interativa no ensino fundamental: um estudo de caso de uma escola municipal brasileira

The main objective of this paper is to realize a review of literature about use of Interactive Digital Whiteboard, as a tool for improving the quality of education. We intend to show some results already reported in several studies in this area, and thus contribute to the systematization of knowledge about this resource. We found that the positive impacts of digital interactive whiteboards are specific and depend on the model followed in its implementation. Although the literature on this technology still emerging, there is evidences of good practice and positive results in all areas of the curriculum. The outcome of this research shows that to get potential benefits of digital whiteboard will be necessary, at first, to understand the process implementation and appropriation. If hardware and software of Interactive Digital Whiteboard not available and adequately used all their potential benefits not will take effect.

Políticas públicas de mobilidade e assistência a itinerantes: o caso dos trecheiros

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)