Level monitoring system for waste oil containers: an EPS@ISEP project

Waste oil recycling companies play a very important role in our society. Competition among companies is tough and process optimization is essential for survival. By equipping oil containers with a level monitoring system that periodically reports the level and alerts when it reaches the preset threshold, the oil recycling companies are able to streamline the oil collection process and, thus, reduce the operation costs while maintaining the quality of service. This paper describes the development of this level monitoring system by a team of four students from different engineering backgrounds and nationalities. The team conducted a study of the state of the art, draw marketing and sustainable development plans and, finally, designed and implemented a prototype that continuously measures the container content level and sends an alert message as soon as it reaches the preset capacity.

Prescription, dispensation and marketing patterns of methylphenidate

OBJECTIVE To analyze the patterns and legal requirements of methylphenidate consumption. METHODS We conducted a cross-sectional study of the data from prescription notification forms and balance lists of drugs sales – psychoactive and others – subject to special control in the fifth largest city of Brazil, in 2006. We determined the defined and prescribed daily doses, the average prescription and dispensation periods, and the regional sales distribution in the municipality. In addition, we estimated the costs of drug acquisition and analyzed the individual drug consumption profile using the Lorenz curve. RESULTS The balance lists data covered all notified sales of the drug while data from prescription notification forms covered 50.6% of the pharmacies that sold it, including those with the highest sales volumes. Total methylphenidate consumption was 0.37 DDD/1,000 inhabitants/day. Sales were concentrated in more developed areas, and regular-release tablets were the most commonly prescribed pharmaceutical formulation. In some regions of the city, approximately 20.0% of the prescriptions and dispensation exceeded 30 mg/day and 30 days of treatment. CONCLUSIONS Methylphenidate was widely consumed in the municipality and mainly in the most developed areas. Of note, the consumption of formulations with the higher abuse risk was the most predominant. Both its prescription and dispensation contrasted with current pharmacotherapeutic recommendations and legal requirements. Therefore, the commercialization of methylphenidate should be monitored more closely, and its use in the treatment of behavioral changes of psychological disorders needs to be discussed in detail, in line with the concepts of the quality use of medicines.

Validation of psychosocial scales for physical activity in university students

OBJECTIVE Translate the Patient-centered Assessment and Counseling for Exercise questionnaire, adapt it cross-culturally and identify the psychometric properties of the psychosocial scales for physical activity in young university students.METHODS The Patient-centered Assessment and Counseling for Exercise questionnaire is made up of 39 items divided into constructs based on the social cognitive theory and the transtheoretical model. The analyzed constructs were, as follows: behavior change strategy (15 items), decision-making process (10), self-efficacy (6), support from family (4), and support from friends (4). The validation procedures were conceptual, semantic, operational, and functional equivalences, in addition to the equivalence of the items and of measurements. The conceptual, of items and semantic equivalences were performed by a specialized committee. During measurement equivalence, the instrument was applied to 717 university students. Exploratory factor analysis was used to verify the loading of each item, explained variance and internal consistency of the constructs. Reproducibility was measured by means of intraclass correlation coefficient.RESULTS The two translations were equivalent and back-translation was similar to the original version, with few adaptations. The layout, presentation order of the constructs and items from the original version were kept in the same form as the original instrument. The sample size was adequate and was evaluated by the Kaiser-Meyer-Olkin test, with values between 0.72 and 0.91. The correlation matrix of the items presented r < 0.8 (p < 0.05). The factor loadings of the items from all the constructs were satisfactory (> 0.40), varying between 0.43 and 0.80, which explained between 45.4% and 59.0% of the variance. Internal consistency was satisfactory (α ≥ 0.70), with support from friends being 0.70 and 0.92 for self-efficacy. Most items (74.3%) presented values above 0.70 for the reproducibility test.CONCLUSIONS The validation process steps were considered satisfactory and adequate for applying to the population.

Trends in alcohol and tobacco use among Brazilian students: 1989 to 2010

OBJECTIVE To analyze temporal trends of the prevalence of alcohol and tobacco use among Brazilian students. METHODS We analyzed data published between 1989 and 2010 from five epidemiological surveys on students from the 6th to the 12th grade of public schools from the ten largest state capitals of Brazil. The total sample consisted of 104,104 students and data were collected in classrooms. The same collection tool – a World Health Organization self-reporting questionnaire – and sampling and weighting procedures were used in the five surveys. The Chi-square test for trend was used to compare the prevalence from different years. RESULTS The prevalence of alcohol and tobacco use varied among the years and cities studied. Alcohol consumption decreased in the 10 state capitals (p < 0.001) throughout 21 years. Tobacco use also decreased significantly in eight cities (p < 0.001). The highest prevalence of alcohol use was found in the Southeast region in 1993 (72.8%, in Belo Horizonte) and the lowest one in Belem (30.6%) in 2010. The highest past-year prevalence of tobacco use was found in the South region in 1997 (28.0%, in Curitiba) and the lowest one in the Southeast in 2010 (7.8%, in Sao Paulo). CONCLUSIONS The decreasing trend in the prevalence of tobacco and alcohol use among students detected all over the Country can be related to the successful and comprehensive Brazilian antitobacco and antialcohol policies. Despite these results, the past-year prevalence of alcohol consumption in the past year remained high in all Brazilian regions.

Impact of different moodle course designs on students? Performance

This work describes the impact of different teachers’ approaches in using Moodle, for supporting their courses, at the Polytechnic of Porto - School of Engineering. The study covers five different courses, from different degrees and different years, and includes a number of Moodle resources especially supporting laboratory classes. These and other active resources are particularly analyzed in order to evaluate students’ adherence to them. One particular course includes a number of remote experiments, made available through VISIR (Virtual Instrument Systems in Reality) and directly accessible through links included in the Moodle course page. The collected data have been correlated with students’ classifications in the lab component and in the exam, each one weighting 50% of their final marks. This analysis benefited from the existence of different teachers’ approaches, which resulted in a diversity of Moodle-supported environments. Conclusions point to the existence of a positive correlation factor between the number of Moodle accesses and the final exam grade, although the quality of the resources made available by the teachers seems to be preponderant over its quantity. In addition, different students perspectives were found regarding active resources: while some seem to encourage students to participate (for instance online quiz or online reports), others, more demanding, are unable to stimulate the majority of them.

Engaging students by moodleing a course? Case studies at the Polytechnic of Porto–School of Engineering

This work presents a comparative study covering four different courses lectured at the Polytechnic of Porto - School of Engineering, regarding the usage of a particular Learning Management System, i.e. Moodle, and its impact on students' results. This study addresses teachers who used this platform as a complement to their courses (b-learning) and identifies some particular issues in order to potentiate students' engagement and learning. Even though positive correlation factors exist, e.g. between the number of Moodle accesses versus the final exam grade obtained by each student, the explanation behind it may not be straightforward. Mapping this particular factor to course numbers reveals that the quality of the resources might be preponderant and not only their quantity. These results point to the fact that some dynamic resources might enlarge students' engagement.

O impacto da distância entre países na estratégia de marketing internacional: o caso das empresas subsidiárias portuguesas em Espanha

A natureza dinâmica do negócio internacional e os contextos diferenciados ditados pelas diferenças entre países, leva a que as empresas internacionais enfrentem o desafio de encontrar o equilíbrio entre estandardizar e adaptar a sua estratégia de marketing mix nos mercados externos de modo a terem sucesso. O propósito deste estudo é contribuir para a compreensão do modo como as empresas portuguesas desenvolvem a sua estratégia de marketing no mercado espanhol. A nossa investigação parte da análise do quadro teórico do modelo CAGE (Ghemawat, 2007) para avaliar as diferenças entre países e averiguar qual o seu impacto na estratégia de marketing das empresas subsidiárias. O nosso estudo é qualitativo e adota a metodologia de estudo de caso através da realização de entrevistas semiestruturadas em duas PME para alcançar uma melhor compreensão sobre o processo de formulação da estratégia de marketing internacional. Os nossos resultados indiciam que as dimensões de distância que têm maior influência na estratégia de marketing da empresa subsidiária no mercado espanhol são as dimensões culturais, administrativas e económicas, sendo a dimensão geográfica a menos relevante. As adaptações que se revelaram ser condições necessárias para o sucesso do negócio, consubstanciam-se na proposta de valor aos clientes através da marca, da diferenciação dos produtos,do design, do preço e da comunicação.

Estratégia de internacionalização da Grande Porto: seleção, modos de entrada e marketing-mix na abordagem dos mercados internacionais

Dissertação apresentada ao Instituto Politécnico do Porto para obtenção do Grau de Mestre em Gestão das Organizações, Ramo de Gestão de Empresas Orientada pelo Professor Doutor José Freitas Santos

The impact of national cultures on international marketing strategy and subsidiary performance of portuguese SME’s

The dynamic of the international business and its multidimensional nature requires the understanding of the complexities of different contexts dictated by cultural differences between countries. The purpose of this paper is to study, in depth howsmall and medium-sized companies develop their international marketing mix strategy in their overseas subsidiaries. We use the theoretical construct of Hofstede (1980, 1991) in the dimensions of Power Distance (PD), Uncertainty Avoidance (UA), Individualism (IND), Masculinity (MASC) and Long-Term Orientation (LTO) to assess the cross cultural differences between countries and the business practices to analyze the adaptation or standardization of the international marketing mix strategy of foreign Portuguese subsidiaries. Ourstudy uses an exploratoryand qualitative methodology. We conducted semi-structured interviews in order to achieve a good understanding ofinternational marketing mix strategy of four companies from different sectors. Our results show that the national cultural differences have great influence in the marketing strategy of the subsidiary. The business practices adjustments in the subsidiary company that proved to be necessary conditions for their performance are conducted by the products augmented offerings concerning the characteristics of the product, design and brand name in order to meet the requirements and specificities of the host country of the subsidiary.

Comparison of internet usage habits in two generations of higher education students: a case study

Posters

Herb-drug interactions among commonly used psychoactive substances by healthcare students

The concurrent use of herbs and/or nutritional supplements with psychoactive effect and prescription medications is common among college students. College students are a particularly vulnerable population, for they are under less social/familiar surveillance and seek greater independence, as well as under greater intellectual effort, stress, anxiety and depression, which predispose them to a higher consumption of psychoactive substances. Herbs, vitamins, and other dietary supplements may influence the effects of prescription and nonprescription drugs leading to adverse consequences, by increasing the potential for interactions. However, documented interactions between herbal medicinal products and prescribed drugs are rare. Objective: determine the prevalence of concomitant use of psychoactive substances among healthcare students in the Lisbon School of Health Technology, Portugal, in order to assess the risk of potential herb-drug interactions.

O estudo do marketing digital versus marketing tradicional e a percepção das suas campanhas por parte dos consumidores no mercado virtual e tradicional

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

Learning in higher education: strategies to overcome challenges faced by adult students – lessons drawn from two case studies in Portugal

This paper appears in International Journal of Information and Communication Technology Education edited by Lawrence A. Tomei (Ed.) Copyright 2007, IGI Global, www.igi-global.com. Posted by permission of the publisher. URL:http://www.idea-group.com/journals/details.asp?id=4287.

Stress in university students and cardiovascular response to academic stressors

Introduction: University students are frequently exposed to events that can cause stress and anxiety, producing elevated cardiovascular responses. Repeated exposure to academic stress has implications to students’ success and well-being and may contribute to the development of long-term health problems. Objective: To identify stress levels and coping strategies in university students and assess the impact of stress experience in heart rate variability (HRV). Methods: 17 university students, 19-23 years, completed the University Students Stress Inventory, the Depression Anxiety Stress Scales and the Ways of Coping Questionnaire. Two 24h-Holter recordings were performed, on academic activity days, including one of them an exam situation. Results: Students tend to present moderate stress levels, and prefer problem-focused coping strategies in order to manage stress. Exam situations are perceived as significant stressors. Although we found no significant differences in HRV (SDNN), between days with and without an exam, we registered a lower SDNN score and a variation in heart rate (HR) related to exam situation (maximum HR peak at 10 minutes before the exam, and total HR recovery 20 minutes after the exam), reflecting sympathetic activation due to stress. Conclusions: These results suggest that academic events, especially those related to exam situations, are the cause of stress in university students, with implications at cardiovascular level, underlying the importance of interventions that help these students improve their coping skills and optimize stress management, in order to improve academic achievement and promote well-being and quality of life.

Web marketing: desenvolvimento de uma presença online para uma unidade hoteleira – Projeto Oporto Invictus Hostel

O hotel, para muitos autores, tem como função oferecer abrigo para quem está distante da sua casa e atender às suas necessidades básicas. A hotelaria tem como função básica alojar as pessoas que estão longe da sua residência e que precisam de um quarto com uma cama para dormir e uma casa de banho (Duarte, 1996). Para Beni (2003), um hotel, além de ter a função básica de alojar, tem uma característica que nenhum outro estabelecimento comercial possui, que é o facto de o consumidor se deslocar até ao hotel para poder utilizar os serviços disponíveis. Outra característica muito especifica da atividade hoteleira, é o facto de o atendimento ser o mais importante na hora da prestação do serviço. O Hostel é uma designação muito usada atualmente como sinónimo de albergue. É um tipo de unidade hoteleira que se caracteriza pelos preços convidativos e pela possibilidade de socialização dos hóspedes, onde cada hóspede pode arrendar uma cama ou beliche, num dormitório partilhado, com casa de banho, lavandaria e, por vezes, cozinha, também em regime partilhado. Os Hostels são geralmente económicos praticando preços intitulados low-­‐cost. Definir uma estratégia para a Internet é hoje um imperativo para qualquer organização que pretenda utilizar este canal de comunicação para promover a sua atividade. As unidades hoteleiras também não são exceção; a necessidade de comunicar com os públicos alvo no sentido de aumentarem a captação de turistas exige uma presença na Internet que consiga simultaneamente informar e motivar à escolha pelos serviços prestados. A Internet evidencia um incontornável potencial informativo e comunicativo em questões de rapidez de circulação: número de pessoas que atinge e áreas geográficas que abarca; e devido às suas características de imaterialidade, instantaneidade e multimédia, democratiza o acesso à informação e a determinados tipos de bens, facilita a comunicação entre pessoas e instituições e universaliza as oportunidades, eliminando as barreiras espaciais, geográficas e temporais (Balsa, 2007). Rapidamente as unidades hoteleiras se aperceberam das vantagens e potencialidades da Internet: rápida, imediata, económica, integrada no dia-­‐a-­‐dia de trabalho e lazer e acessível a um cada vez maior número de pessoas. A nível geral, mas com especial incidência no caso das unidades hoteleiras, a Internet apresenta inúmeras vantagens ao nível da estruturação da informação em bases de dados e da sua apresentação dinâmica, tirando partido da inclusão de objetos multimédia em páginas HTML. Os objetos multimédia podem incluir áudio, vídeo,animações em tecnologia Flash e mesmo animações 3D tornando a visita a um sítio Web com este tipo de conteúdos, uma experiência muito gratificante. Por sua vez, a interatividade, característica do próprio funcionamento das páginas Web, facilita a interação entre a unidade hoteleira e o visitante. A interatividade permite ou facilita uma relação ativa entre o utilizador e o hotel. O utilizador passa de espectador passivo a interveniente ativo no processo de consulta da informação. Na web, os avanços tecnológicos têm sido constantes. Em 1980, Alvin Toffler’s no seu bestseller ‘The Third Wave’ previu um novo tipo de consumidor a quem chamou de ‘prosumer’ e que seria um misto de DIY (do-­it-­yourself) produtor e consumidor em mercados offline (Toffler, 1980). Foi sem dúvida de uma grande visão, mas sem os recentes avanços na web e nas tecnologias digitais, a maioria dos utilizadores não poderia ter dado o salto de espectador passivo para ator que participa ativamente na construção da web (Shuen, 2008). O aparecimento das redes sociais que permitem criar comunidades com interesses afins, o desenvolvimento de plataformas como o Youtube.com para a partilha de vídeos, a vulgarização de plataformas como o flickr.com para a partilha de imagens constituíram marcos determinantes para aquilo a que se designa por WEB 2.0 (tecnologia do século XXI). Enquanto no tempo da WEB 1.0 (tecnologia dos anos 90) os sites eram essencialmente estáticos e a interatividade não era levada aos limites, agora com a WEB 2.0 é possível construir modelos de negócio com conteúdos mais ricos simulando, com muito maior realismo, em ambientes virtuais, o que se passa em ambientes reais. Os sítios Web das unidades hoteleiras estão a evoluir rapidamente para um modelo que contemple as potencialidades da WEB 2.0 Tendo em consideração a importância das unidades hoteleiras no panorama do turismo, a relevância da Internet como meio de comunicação entre as instituições e os cidadãos e a necessidade das unidades hoteleiras disporem de uma estratégia de comunicação digital para difundir as suas valências e atividades, entendemos justificar-­se fazer uma revisão da literatura onde: procuraremos compreender a importância do turismo na sociedade atual assim como, o impacto das novas tecnologias da informação em atividades relacionadas com o turismo e ainda, procuraremos perceber quais os canais de comunicação digital que estão ao dispor dos profissionais de turismo, nomeadamente os gestores de unidades hoteleiras, para promover os seus serviços. O objetivo principal deste trabalho consiste em mostrar como foi desenvolvido uma estratégia de comunicação digital para promover online uma unidade hoteleira low cost, no caso presente o Oporto Invictus Hostel. Trata­‐se de um projeto integrado em que não só se criaram as diferentes peças de comunicação como se definiu e aplicou uma estratégia promocional com vista à divulgação do Hostel. O projeto apresentado evidencia como é possível, com recursos limitados, criar um sistema integrado de comunicação digital online que promova uma pequena unidade hoteleira, de forma a dar-­‐lhe visibilidade tanto a nível nacional como internacional. O projeto está dividido em cinco partes. Numa primeira parte é feita a apresentação do briefing que resultou de uma primeira reunião com o cliente. Numa segunda parte apresenta­‐se a fase de planeamento relativa ao desenvolvimento do projeto. Numa terceira parte descreve-­se o processo de implementação do projeto. Na quarta fase abordam-se os testes funcionais e na quinta e última fase faz-­se referencia a aspetos relacionados com a conclusão do projeto.