Hospital Statistics 1 April 2004 - 31 March 2005

Volume 1: Programme of Care

Northern Ireland Hospital Statistics 1999/2000 to 2004/2005 (pdf 86 kb)

Key Facts

Quantitative analysis of image factors in a cultural heritage tourist destination

The tourism consumer’s purchase decision process is, to a great extent, conditioned by the image the tourist has of the different destinations that make up his or her choice set. In a highly competitive international tourist market, those responsible for destinations’ promotion and development policies seek differentiation strategies so that they may position the destinations in the most suitable market segments for their product in order to improve their attractiveness to visitors and increase or consolidate the economic benefits that tourism activity generates in their territory. To this end, the main objective we set ourselves in this paper is the empirical analysis of the factors that determine the image formation of Tarragona city as a cultural heritage destination. Without a doubt, UNESCO’s declaration of Tarragona’s artistic and monumental legacies as World Heritage site in the year 2000 meant important international recognition of the quality of the cultural and patrimonial elements offered by the city to the visitors who choose it as a tourist destination. It also represents a strategic opportunity to boost the city’s promotion of tourism and its consolidation as a unique destination given its cultural and patrimonial characteristics. Our work is based on the use of structured and unstructured techniques to identify the factors that determine Tarragona’s tourist destination image and that have a decisive influence on visitors’ process of choice of destination. In addition to being able to ascertain Tarragona’s global tourist image, we consider that the heterogeneity of its visitors requires a more detailed study that enables us to segment visitor typology. We consider that the information provided by these results may prove of great interest to those responsible for local tourism policy, both when designing products and when promoting the destination.

Hospital Statistics 1 April 2003 - 31 March 2004

Volume 1: Programme of Care

Northern Ireland Hospital Statistics 1998/1999 to 2003/2004 (pdf 169 kb)

Key Points

Hospital Statistics 1 April 2002 - 31 March 2003

Volume 1: Programme of Care

Hospital Statistics 1 April 2001 - 31 March 2002

Volume 1: Programme of Care

Hospital Statistics 1 April 2000 - 31 March 2001

Volume 1: Programme of Care