La producción discursiva en la traducción de textos pragmáticos francés/castellano : Estudio traductológico a través de los enunciados elípticos con anomalías

Esta tesis doctoral se inscribe dentro de la Traductología, interdisciplina que estudia tanto los procesos implicados en el complejo fenómeno de la traducción como los productos discursivos en la lengua hacia la cual se traduce. Su objetivo general consiste en contribuir a la investigación sobre el macroproceso de traducción en el par de lenguas francés/español, y en especial sobre la producción discursiva puesto que la literatura especializada coincide en destacar que ésta es la fase menos conocida [Lederer, 2005, 126; Toury, 2004, 244, 245]. Nuestro trabajo explora la producción discursiva, limitándola a traducciones absolutas [Gouadec, 1989: 21-30] de textos pragmáticos [Delisle, 1984: 22], cuya función esencial es el pasaje integral de la información. Dentro de dos corpora del campo de la Bioética constituidos por textos originales en francés y sus traducciones al castellano, hemos considerado como hipótesis general que los productos discursivos resultantes de la traducción absoluta de textos pragmáticos francés/castellano, presentan transferencias sintáctico-discursivas gobernadas por el universal de interferencia. Es decir que el planteo rector es que la memoria lingüístico-discursiva en la fase de reexpresión está atravesada por el mecanismo de interferencia. Las hipótesis específicas que se desgranan de la principal indican que la producción discursiva resultante de la traducción de textos pragmáticos francés/castellano exhibe enunciados elípticos anómalos gobernados por el universal de interferencia del discurso de partida [francés] o del sistema de la lengua materna del traductor [castellano]. Nuestra investigación parte entonces de la lectura del texto traducido [TT] y lo compara con el texto original [TO]; esta comparación es parcial puesto que indaga sobre las anomalías de producción; es indirecta pues observa la relación cohesión-coherencia-sentido en el discurso de llegada a través de las anomalías, especialmente de los enunciados elípticos; por último, analiza las anomalías dentro de la teoría de la interferencia y de la teoría de la elipsis [Toury, 2004: 121-124]. Sobre estas bases, hemos generado un instrumento que estudia los binomios textuales seleccionados según las siguientes aproximaciones: la sintaxis de la lengua meta [tipo de elipsis, elemento elidido, construcción de la elipsis, recuperabilidad]; la sintaxis del discurso meta [cohesión-coherencia], la comparación del binomio TT-TO [análisis de la producción del segmento problema en TO; el análisis de la producción del segmento solución en TT; posible extensión de las consecuencias de la anomalía microestructural; verificación del principio traducir toda la información]; los mecanismos de producción [elevación de la frecuencia de uso de recursos o elementos; control lingüístico de la lengua-cultura meta; control lingüístico-discursivo]; el resultado [visibilidad de interferencia; fenómeno sintáctico visible; alcance discursivo; producción palimpséstica; entropía informativa]. La elaboración de este andamiaje analítico aplicado a nuestros corpora nos ha permitido avanzar en el conocimiento de los mecanismos que participan en la producción discursiva en traducción y creemos que puede aplicarse, con las modificaciones de cada caso, para la descripción y quizás explicación de otros factores lingüístico-discursivos presentes en los textos traducidos

La producción discursiva en la traducción de textos pragmáticos francés/castellano : Estudio traductológico a través de los enunciados elípticos con anomalías

Esta tesis doctoral se inscribe dentro de la Traductología, interdisciplina que estudia tanto los procesos implicados en el complejo fenómeno de la traducción como los productos discursivos en la lengua hacia la cual se traduce. Su objetivo general consiste en contribuir a la investigación sobre el macroproceso de traducción en el par de lenguas francés/español, y en especial sobre la producción discursiva puesto que la literatura especializada coincide en destacar que ésta es la fase menos conocida [Lederer, 2005, 126; Toury, 2004, 244, 245]. Nuestro trabajo explora la producción discursiva, limitándola a traducciones absolutas [Gouadec, 1989: 21-30] de textos pragmáticos [Delisle, 1984: 22], cuya función esencial es el pasaje integral de la información. Dentro de dos corpora del campo de la Bioética constituidos por textos originales en francés y sus traducciones al castellano, hemos considerado como hipótesis general que los productos discursivos resultantes de la traducción absoluta de textos pragmáticos francés/castellano, presentan transferencias sintáctico-discursivas gobernadas por el universal de interferencia. Es decir que el planteo rector es que la memoria lingüístico-discursiva en la fase de reexpresión está atravesada por el mecanismo de interferencia. Las hipótesis específicas que se desgranan de la principal indican que la producción discursiva resultante de la traducción de textos pragmáticos francés/castellano exhibe enunciados elípticos anómalos gobernados por el universal de interferencia del discurso de partida [francés] o del sistema de la lengua materna del traductor [castellano]. Nuestra investigación parte entonces de la lectura del texto traducido [TT] y lo compara con el texto original [TO]; esta comparación es parcial puesto que indaga sobre las anomalías de producción; es indirecta pues observa la relación cohesión-coherencia-sentido en el discurso de llegada a través de las anomalías, especialmente de los enunciados elípticos; por último, analiza las anomalías dentro de la teoría de la interferencia y de la teoría de la elipsis [Toury, 2004: 121-124]. Sobre estas bases, hemos generado un instrumento que estudia los binomios textuales seleccionados según las siguientes aproximaciones: la sintaxis de la lengua meta [tipo de elipsis, elemento elidido, construcción de la elipsis, recuperabilidad]; la sintaxis del discurso meta [cohesión-coherencia], la comparación del binomio TT-TO [análisis de la producción del segmento problema en TO; el análisis de la producción del segmento solución en TT; posible extensión de las consecuencias de la anomalía microestructural; verificación del principio traducir toda la información]; los mecanismos de producción [elevación de la frecuencia de uso de recursos o elementos; control lingüístico de la lengua-cultura meta; control lingüístico-discursivo]; el resultado [visibilidad de interferencia; fenómeno sintáctico visible; alcance discursivo; producción palimpséstica; entropía informativa]. La elaboración de este andamiaje analítico aplicado a nuestros corpora nos ha permitido avanzar en el conocimiento de los mecanismos que participan en la producción discursiva en traducción y creemos que puede aplicarse, con las modificaciones de cada caso, para la descripción y quizás explicación de otros factores lingüístico-discursivos presentes en los textos traducidos

Un elixir de la palabra : Heterogeneidad interlingüe en la narrativa de Sandra Cisneros

Esta tesis doctoral explora la construcción de algunos aspectos enunciativos relacionados con la heterogeneidad lingüístico-cultural presentes en la narrativa de la escritora chicana Sandra Cisneros [n. 1954]. Más específicamente, esta investigación tiene como objetivo principal explicar el fenómeno de la desterritorialización de la lengua a partir del examen de la conformación de espacios lingüístico-culturales intersticiales a lo largo del desarrollo de la obra de Cisneros [1984, 1991, 2002], que conforma el corpus de nuestro trabajo. Nuestra hipótesis rectora indica que en la escritura de Cisneros. La constitución de la heterogeneidad y la gesta del sentido son ineludiblemente interlingües. Así, proponemos que la heterogeneidad interlingüe es la categoría que permite explicar la complejidad discursivo-enunciativa característica de nuestro corpus. A partir del concepto de heterogeneidad[es] enunciativa[s] elaborado por Authier-Revuz [1984]. Definimos la heterogeneidad interlingüe como un fenómeno enunciativo que se inscribe en el ámbito del dialogismo interdiscursivo [Bajtin [1952-3] 1982] y que se manifiesta a través de las marcas y formas que surgen en el discurso a través de los procesos de negociación y traducción Iingüistico-culturales actualizados en el encuentro constante y constitutivo de distintas lenguas. Según entendemos, la heterogeneidad interlingüe se articula a partir de tres dimensiones que se encuentran en permanente interacción: la conformación de una imagen discursiva o ethos [Ducrot, [1984] 1986; Amossy, 1999] asociado al responsable de la enunciación de la totalidad de los textos narrativos [Iocutor-Autor], la institución de sitios -formas y marcas- que se presentan como heterogéneos desde un punto de vista lingüístico-cultural y la configuración de una practica de lectura particular que exige una competencia discursivo-cultural de parte del lector que debe completar el sentido del texto y también del discurso. En atención alas dimensiones aludidas, esta tesis otorga atención específica a los siguientes aspectos: la constitución interlingüe de la paratextualidad, la alternancia de lenguas, los distintos modos de presencia de la traducción, los enunciados paremiológicos y la dimensión reflexiva de la enunciación. Entre los objetivos centrales de nuestra investigación, se cuentan: 1. la elaboración de un andamiaje teórico-metodológico pluridisciplinario que permita dar cuenta de las particularidades discursivas de nuestro corpus y ser referencia para el análisis de otras escrituras de minorías y narrativas de frontera; 2. la contribución al desarrollo de los estudios del discurso [Authier-Revuz, 1984, 1995; Ducrot. [1984] 1986, 2004] a través de la incorporación de la noción de interlingüismo a la discusión de la constitución de la heterogeneidad y de la gesta del sentido discursivo; 3. la articulación del concepto de desterritorializacion [Deleuze y Guattari, [1975] 1998] con algunas nociones originadas en los modelos provenientes de la teoría de la Frontera [Hicks, 1991; Arteaga, 1997] y de la teoría discursiva de Authier-Revuz [1984, 1995]. En cuanto a los objetivos particulares, este trabajo de tesis se propone examinar las distintas formas y marcas de la heterogeneidad interlingüe presentes en la narrativa de Cisneros y ofrecer un panorama analítico que pondere la evolución de la obra de la escritora chicana en relación con la construcción del responsable de la enunciación, los sitios de la heterogeneidad y la practica de lectura singular que impone esta escritura

Discursive constructions of social and environmental accounting in Brazil: the case of Petrobras.

In the 29 years following \"Our Common Future\" by the United Nations, there is considerable debate among governments, civil society, interest groups and business organisations about what constitutes sustainable development, which constitutes evidence for a contested discourse concerning sustainability. The purpose of this study is to understand this debate in the developing economic context of Brazil, and in particular, to understand and critique the social and environmental accounting [SEA] discursive constructions relating to the State-owned, Petrobras as well as to understand the Brazilian literature on SEA. The discourse theory [DT]-based analysis employs rhetorical redescription to analyse twenty-two reports from Petrobras from 2004-2013. I investigate the political notions by employing the methodological framework of the Logics of Critical Explanation [LCE]. LCE engenders five methodological steps: problematisation, retroduction, logics (social, political and fantasmatic), articulation and critique. The empirical discussion suggests that the hegemony of economic development operates to obfuscate, rhetorically, the development of sustainability, so as to maintain the core business of Petrobras conceived as capital accumulation. Equally, these articulations also illustrate how the constructions of SEA operate to serve the company\'s purpose with few (none) profound changes in integration of sustainability. The Brazilian literature on SEA sustains the status quo of neo-liberal market policies that operate to protect the dominant business case approach to maintain an agenda of wealth-creation in relation to social and environmental needs. The articulations of the case manifested in policies regarding, for example, corruption, which involved over-payments for contracts and unsustainable practices relating to the use of fossil fuels and demonstrated that there was antagonism between action and disclosure. The corruption scandal that emerged after SEA disclosures highlighted the rhetorical nature of disclosure when financial resources were subtracted from the company for political parties and engineering contractors hid facts through incomplete disclosures. The articulations of SEA misrepresent a broader context of the meanings associated with sustainability, which restricted the constructions of SEA to principally serve and represent the intention of the most powerful groups. The significance of SEA, then is narrowed to represent particular interests. The study argues for more critical studies as limited Brazilian literature concerning SEA kept a \'safe distance\' from substantively critiquing the constructions of SEA and its articulations in the Brazilian context. The literature review and the Petrobras\' case illustrate a variety of naming, instituting and articulatory practices that endeavour to maintain the current hegemony of development in an emerging economy, which allows Petrobras to continue to exercise significant profit at the expense of the social and environmental. The constructed idea of development in Petrobras\' discourses emphasises a rhetoric of wider development, but, in reality, these discourses were the antithesis of political, social and ethical developmental issues. These constructions aim to hide struggles between social inequalities and exploitation of natural resources and constitute excuses about a fanciful notion of rhetorical and hegemonic neo-liberal development. In summary, this thesis contributes to the prior literature in five ways: (i) the addition of DT to the analysis of SEA enhances the discussion of political elements such as hegemony, antagonism, logic of equivalence/difference, ideology and articulation; (ii) the analysis of an emerging economy such as Brazil incorporates a new perspective of the discussion of the discourses of SEA and development; (iii) this thesis includes a focus on rhetoric to discuss the maintenance of the status quo; (iv) the holistic structure of the LCE approach enlarges the understanding of the social, political and fantasmatic logics of SEA studies and; (v) this thesis combines an analysis of the literature and the case of Petrobras to characterise and critique the state of the Brazilian academy and its impacts and reflections on the significance of SEA. This thesis, therefore, argues for more critical studies in the Brazilian academy due to the persistence of idea of SEA and development that takes-for-granted deep exclusions and contradictions and provide little space for critiques.

Discursos sobre os gêneros discursivos: análise dos dizeres de sujeitos-professores do Ensino Fundamental I

Buscamos investigar, neste trabalho, quais são os discursos sobre os gêneros discursivos que circulam entre sujeitos-professores que atuam nos anos finais (4º e 5º anos) do Ensino Fundamental I, em escolas públicas municipais. Buscamos compreender também, a maneira como esses sujeitos (se) significam, em suas relações com a língua e a história. O interesse pela temática investigada se dá, principalmente, porque observamos, ao longo de nossos anos de experiência no magistério, que, embora os gêneros discursivos conforme definidos por Bakhtin (1997) sejam considerados pelos Parâmetros Curriculares Nacionais e por outros documentos legais que fundamentam a Educação Básica, como um dos principais objetivos do ensino de língua portuguesa, o conceito ainda desperta muitas dúvidas nos docentes. Filiamo-nos à Análise de Discurso de matriz francesa, postulada por Pêcheux (2009), área do conhecimento basicamente constituída na intersecção entre o materialismo histórico, a psicanálise e a linguística, e que considera a língua como lugar de materialização do discurso que é a língua em movimento, em uso pelos sujeitos. Na construção de nosso referencial teórico, mobilizamos, ainda, a teoria bakhtiniana dos gêneros do discurso, e as contribuições de teóricos das ciências da educação, tais como Pimenta (2012), Tardif (2002), Giroux (1997), Sacristán (1998), entre outros. O corpus da pesquisa é representado por seis entrevistas semiestruturadas, realizadas com sujeitos-professores que atuam em classes de 4º e 5º ano do ensino fundamental, em escolas de rede pública municipal. A partir da transcrição das entrevistas, foram realizados recortes que constituíram o material analisado neste estudo. As análises realizadas aqui indiciam que os sujeitos-professores entrevistados circulam por formações discursivas e ideológicas cristalizadas, no que diz respeito à relação dos estudantes com a língua. Tais docentes buscam desenvolver um trabalho pedagógico mediado pelos critérios de suposta familiaridade, utilidade ou praticidade em relação aos usos sociais que os gêneros discursivos poderiam ter para os estudantes. Além disso, as análises discursivas de alguns recortes apontam para um equívoco na compreensão do conceito bakhtiniano de gêneros discursivos, compreendidos, no cotidiano escolar, como uma classificação tipológica e estanque, excluindo a dinamicidade e a plasticidade que envolvem o conceito, conforme proposto por Bakhtin (1997). A cristalização da definição do conceito de gêneros discursivos, na dimensão tipológica, favorece o cerceamento da prática pedagógica, colaborando para a difusão de práticas que visam o esgotamento dos gêneros discursivos, buscando apresentar o maior número possível de gêneros aos estudantes, sob a forma de modelos que deverão ser seguidos em suas produções textuais futuras, e que lhes serão cobrados em avaliações internas e externas.

Performing the personal within the organizational: Communicating professional identities through Taiwanese commercial airline pilots' personal narratives

This dissertation project explored professionalism and the performance of identities by examining Taiwanese commercial airline pilots' discursive practices in everyday life. The intentions for this project were to not only expand current knowledge of organizational communication from a critical rhetorical perspective, but to further explore the under-appreciated concept of professionalism of organizational members. Theoretically, I traced theoretical analysis in the sociology of professions and further investigated scholarship from identity research in organizational communication studies. This research agenda helped to advance communication-based understandings of the meanings and practices of professional identity as a complement to the sociological conception. I further merged a performance paradigm and critical rhetorical perspective to examine the discursive practices of organizational members and to challenge the bias of traditional textual approaches. Methodologically, I conducted ethnographic interviews with Taiwanese commercial airline pilots in order to understand how they construct their personal, social, and professional identities. Five narrative themes were identified and demonstrated in this project: (1) It takes a lot to become a commercial airline pilot, (2) Being a professional commercial airline pilot is to build up sufficient knowledge, beyond average skill, and correct attitude, (3) Pilots' resistance and dissent toward company management, (4) Popular (re)presentation influences professionalism, (5) Power and fear affect professionalism. Pilots' personal narratives were presented in performative writing and in poetic transcription to make word alive with sounds featuring their meanings. Their personal storytelling created a dialogic space to not only let pilots' voice to be heard but also revealed how identities are created within and against a larger organizational identity. Overall, this project demonstrated the interdisciplinary examination of the meanings, functions, and consequence of discursive practices in everyday professional life. It also critiqued relationships between power, domination, and resistance while reintroducing the roles of the body and materiality in the domain of professionalism, and provides ethical readings of larger and complex organizational cultures. Applying communication-oriented analysis to study professionalism indeed challenged the long time neglected phenomena regarding the power of the symbolic in sociological approaches and raised the awareness of structural, material, and bodily condition of work.

Astros no rock: uma perspectiva sociocultural no uso da canção na educação em ciências

A incorporação de elementos da cultura primeira do estudante no processo de ensino-aprendizagem foi defendida pelo pedagogo francês Georges Snyders (1988) em sua obra \"A Alegria na Escola\". Esta pesquisa contribuiu com essa interface, identificando, no discurso de canções do rock n\' roll, elementos textuais que possibilitem reflexões no âmbito conceitual, epistemológico e sociopolítico sobre a exploração do espaço. O objeto de estudo neste trabalho são canções do período entre as décadas de 1960 e 1970 que possuem representações sobre a astronomia e as missões espaciais. O uso do rock justificou-se pelo fato de temas sobre exploração espacial aparecerem no trabalho de diversos artistas desse gênero musical, permitindo reflexões em nível conceitual, epistemológico e sociopolítico sobre a ciência, a tecnologia e suas relações com a sociedade e o ambiente. Além disso, identificamos que tanto o rock quanto as missões espaciais foram fenômenos culturais que dependeram em sua gênese dos avanços da tecnologia e da ciência e tiveram sua repercussão na sociedade através de processos midiáticos. Essas canções foram selecionadas entre os diversos gêneros de rock, e analisadas a partir de referenciais semiodiscursivos. As atividades foram aplicadas em situações formais de ensino - ensino médio e ensino superior -, em formação continuada de professores e projetos de ensino não formal na escola. No processo de ensinoaprendizagem, foram desenvolvidas atividades que envolviam leitura-comentada da canção, identificando na letra, melodia e harmonia, aspectos que evidenciavam um discurso crítico sobre a ciência e sua relação com a sociedade e o ambiente. Essas atividades envolveram três instâncias: Elaboração, Aplicação e Análise. Como referencial norteador dessas etapas, nos valemos das teorias socioculturais de Vigotski (2001), Snyders (1988) e Freire (2013).

A Discursive Perspective on China's Global Politics of Climate Change, 1992-2013

This dissertation investigates China’s recent shift in its climate change policy with a refined discourse approach. Methodologically, by adopting a neo-Gramscian notion of hegemony, a generative definition of discourse and an ontological pluralist position, the study constructs a theoretical framework named “discursive hegemony” that identifies the “social forces” for enabling social change and focuses on the role of discursive mechanisms via which the forces operate and produce effects. The key empirical finding of this study was that it was a co-evolution of conditions that shaped the outcome as China’s climate policy shift. In examining the case, a before-after within-case comparison was designed to analyze the variations in the material, institutional, and ideational conditions, with methods including interviews, conventional narrative/text analysis and descriptive statistics. Specifically, changes in energy use, the structure of decision-making body, and the narratives about sustainable development reflected how the above three types of social force processed in China in the first few years of the 21st century, causing the economic development agenda to absorb the climate issue, and turning the policy frame for the latter from mainly a diplomatic matter to a potential opportunity for better-quality growth. With the discursive operation of the “Science-based development”, China’s energy policy has been a good example of the Chinese understanding of sustainability characterized by economic primacy, ecological viability and social green-engineering. This way of discursive evolution, however, is a double-edged sword that has pushed forward some fast, top-down mitigation measures on the one hand, but has also created and will likely continue creating social and ecological havoc on the other hand. The study makes two major contributions. First and on the empirical level, because China is an international actor that was not expected to cooperate on the climate issue according to major IR theories, this study would add one critical case to the studies on global (environmental) governance and the ideational approach in the IR discipline. Second and on the theory-building level, the model of discursive hegemony can be a causally deeper mode of explanation because it traces the process of co-evolution of social forces.

EmotiBlog: a model to learn subjective information detection in the new textual genres of the Web 2.0 -a multilingual and multi-genre approach-

Tesis doctoral con mención europea en procesamiento del lenguaje natural realizada en la Universidad de Alicante por Ester Boldrini bajo la dirección del Dr. Patricio Martínez-Barco. El acto de defensa de la tesis tuvo lugar en la Universidad de Alicante el 23 de enero de 2012 ante el tribunal formado por los doctores Manuel Palomar (Universidad de Alicante), Dr. Paloma Moreda (UA), Dr. Mariona Taulé (Universidad de Barcelona), Dr. Horacio Saggion (Universitat Pompeu Fabra) y Dr. Mike Thelwall (University of Wolverhampton). Calificación: Sobresaliente Cum Laude por unanimidad.

Opinion and generic question answering systems: a performance analysis

The importance of the new textual genres such as blogs or forum entries is growing in parallel with the evolution of the Social Web. This paper presents two corpora of blog posts in English and in Spanish, annotated according to the EmotiBlog annotation scheme. Furthermore, we created 20 factual and opinionated questions for each language and also the Gold Standard for their answers in the corpus. The purpose of our work is to study the challenges involved in a mixed fact and opinion question answering setting by comparing the performance of two Question Answering (QA) systems as far as mixed opinion and factual setting is concerned. The first one is open domain, while the second one is opinion-oriented. We evaluate separately the two systems in both languages and propose possible solutions to improve QA systems that have to process mixed questions.

EmotiBlog: a fine-grained model for emotion detection in non-traditional textual genres

This paper presents the first version of EmotiBlog, an annotation scheme for emotions in non-traditional textual genres such as blogs or forums. We collected a corpus composed by blog posts in three languages: English, Spanish and Italian and about three topics of interest. Subsequently, we annotated our collection and carried out the inter-annotator agreement and a ten-fold cross-validation evaluation, obtaining promising results. The main aim of this research is to provide a finer-grained annotation scheme and annotated data that are essential to perform evaluation focused on checking the quality of the created resources.

Machine learning techniques for automatic opinion detection in non-traditional textual genres

This paper presents a preliminary study in which Machine Learning experiments applied to Opinion Mining in blogs have been carried out. We created and annotated a blog corpus in Spanish using EmotiBlog. We evaluated the utility of the features labelled firstly carrying out experiments with combinations of them and secondly using the feature selection techniques, we also deal with several problems, such as the noisy character of the input texts, the small size of the training set, the granularity of the annotation scheme and the language object of our study, Spanish, with less resource than English. We obtained promising results considering that it is a preliminary study.

Evaluating EmotiBlog robustness for sentiment analysis tasks

EmotiBlog is a corpus labelled with the homonymous annotation schema designed for detecting subjectivity in the new textual genres. Preliminary research demonstrated its relevance as a Machine Learning resource to detect opinionated data. In this paper we compare EmotiBlog with the JRC corpus in order to check the EmotiBlog robustness of annotation. For this research we concentrate on its coarse-grained labels. We carry out a deep ML experimentation also with the inclusion of lexical resources. The results obtained show a similarity with the ones obtained with the JRC demonstrating the EmotiBlog validity as a resource for the SA task.

A semantic framework for textual data enrichment

In this work we present a semantic framework suitable of being used as support tool for recommender systems. Our purpose is to use the semantic information provided by a set of integrated resources to enrich texts by conducting different NLP tasks: WSD, domain classification, semantic similarities and sentiment analysis. After obtaining the textual semantic enrichment we would be able to recommend similar content or even to rate texts according to different dimensions. First of all, we describe the main characteristics of the semantic integrated resources with an exhaustive evaluation. Next, we demonstrate the usefulness of our resource in different NLP tasks and campaigns. Moreover, we present a combination of different NLP approaches that provide enough knowledge for being used as support tool for recommender systems. Finally, we illustrate a case of study with information related to movies and TV series to demonstrate that our framework works properly.

Multimodal analysis of a sample of political posters in Ireland during and after the Celtic Tiger

The aim of this research paper is to analyse the key political posters made for the campaigns of Irish political party Fianna Fáil framed in the Celtic Tiger (1997-2008) and post-Celtic Tiger years (2009-2012). I will then focus on the four posters of the candidate in the elections that took place in 1997, 2002, 2007 and 2011 with the intention of observing first how the leader is represented, and later on pinpointing the similarities and possible differences between each. This is important in order to observe the main linguistic and visual strategies used to persuade the audience to vote that party and to highlight the power of the politician. Critical discourse analysis tools will be helpful to identify the main discursive strategies employed to persuade the Irish population to vote in a certain direction. Van Leeuwen’s (2008) social actor theory will facilitate the understanding of how participants are represented in the corpus under analysis. Finally, the main tools of Kress and van Leeuwen’s visual grammar (2006) will be applied for the analysis of the images. The study reveals that politicians are represented in a consistently positive way, with status and formal appearance so that people are persuaded to vote for the party they represent because they trust them as political leaders. The study, thus, points out that the poster is a powerful tool used in election campaigns to highlight the power of political parties.