Centro de educação, cultura e lazer

O presente Trabalho Final de Graduação apresenta um projeto que se baseou no programa oferecido pelo Centro Educacional Unificado – CEU, equipamento público criado em 2001 pela Secretaria Municipal de Educação da Prefeitura de São Paulo destinado a áreas periféricas da cidade de São Paulo. E também no programa oferecido pelo SESI – Serviço Social da Indústria, entidade de direito privado criado em 1946 pela CNI – Confederação Nacional da Indústria. Formulado para funcionar como um espaço de sociabilização da vida urbana e com o intuito de oferecer EDUCAÇÃO, CULTURA E LAZER para o desenvolvimento integral de crianças, jovens e adultos das comunidades do entorno. O programa desenvolvido para o CENTRO DE EDUCAÇÃO, CULTURA E LAZER, conta com um Bloco Cultural o qual apresenta espaços como: Biblioteca, Teatro, Refeitório, Administração, Salas de atividades diversas e a Creche; o Bloco Educacional Abriga um Centro de Educação Infantil (CEI), uma Escola Municipal de Educação Infantil (EMEI), uma Escola Municipal de Ensino Fundamental (EMEF) e Educação de Jovens e Adultos (EJA). E por fim, uma Praça de Esporte e Lazer equipada com Ginásio Poliesportivo coberto, quadras descobertas, piscinas e playground, sendo estes espaços abertos aos finais de semana com a finalidade de proporcionar opções de recreação em beneficio de toda comunidade. A escolha do local para a implantação deste projeto foi a cidade de Ribeirão Preto (localizada a nordeste do Estado de São Paulo), no bairro Jardim Jamil Seme Cury, conjunto habitacional criado para receber moradores vindos de uma comunidade carente que se localizava no entorno do aeroporto Leite Lopes, o qual passa por discussões para a inserção de um Terminal Internacional de Cargas, e consequentemente necessita ampliar sua área de abrangência

O palco dos excluídos: os bastidores e personagens do Albergue Noturno de Bauru

The “Albergue Noturno de Bauru” (Night Shelter of Bauru) is a social assistance entity mantained by the “Centro Espírita Amor e Caridade (CEAC)” in partnership with the “Secretaria do Bem Estar Social (SEBES)”, that aims to temporarily shelter migrants in town and people in homeless situation. Every day, about 50 people look for the Shelter, because of several reasons. Opened in 1951, the entity – the only public service that offers overnight stay in town - surpassed social transformations over the years and never stopped its work. With the opening of its new headquarters in July 2011, it also began to develop a systematic monitoring of some sheltered people, looking for the reintegration of them into the social context. All this work has made the Night Shelter accumulate many stories, especially from those people who have gone through or are still in it. Thus, this paper aims to present, through a non-fiction novel, this scenario, exposing the history and functioning of the Bauru Night Shelter, while exposing the lives of different people who are part of this universe. Through the monitoring of several night shifts, narrated in diary format, it was possible to understand how the service started, the dilemmas involved in their development and how sheltered and volunteers build this reality.

Plano de responsabilidade social empresarial para a Raízen: projeto 4 patas

The process of globalization resulted in a variety of new products emerging. Companies were obliged to find new ways of maintaining the attractiveness for their products to sustain their brands in the economic field. So in this scenario social accountability became an important subject for companies that want to achieve a positive image among consumers. This paper aims to explain how organizational communication is essential to create and manage social accountability in a company. Aiming to explain the relation between organizational communication and social accountability, this final project had three main purposes: establish the connection between organizational communication and social accountability, point out and discuss the main strategies in this communication field, and then propose an action plan for Raízen to solve an established problem in one of its factories

Ética e trabalho: Concepção de uma antítese social

Pós-graduação em Serviço Social - FCHS

Questão jurídica e social para o Terceiro Setor: associações sem fins lucrativos de atividades profissionais e clubes de serviços - Franca-SP

Pós-graduação em Serviço Social - FCHS

A política de responsabilidade social da empresa Furnas - São José da Barra

Pós-graduação em Serviço Social - FCHS

A política de assistência social desenvolvida nos CRAS de Sertãozinho para a prevenção da violência doméstica contra crianças e adolescentes

Pós-graduação em Serviço Social - FCHS

O luxo, as mulheres e as relações públicas: entendendo o consumo de valores

This work aims to study the luxury and discuss their applications in business, through the vision of a public relations professional. The author believes that luxury is based on high product quality at all stages that involve the co nsumption of this, and public relations professional is able to show how to use because it is trained to recognize and communicate with the most different audiences. Therefore, understanding the concept of luxury not only as a market, but guiding values in contemporary society, and from this concept of questioning, seeking to apply it, becomes, as proposed in this paper, a goal for any company want to keep the market through customer acquisition

Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario

A intersetorialidade das políticas de saúde e de assistência social no sistema de atenção domiciliar em Franca/SP

Pós-graduação em Serviço Social - FCHS

Pesquisa aplicada em comunicação: uma tendência necessária

The history of communication as a science was marked by different moments. The first one was built by technological experimentation and later, by language transformation. But the consolidation of communication as applied social science has come from theoretical research, when Lasswell and Lazarsfeld respectively proposed the hypodermic and the two-step flow theories. However, applied research – which involves experimentation and its observation in a practical application process – is once again being targeted by the academy. This text develops an essay on the importance of applied research to the development of contemporary communication, presenting examples and methods related to such reality.

Comunicação pública e acesso à informação: análise da atuação da SABESP em plataformas virtuais

This undergraduate research final paper analyzed the communication process carried out by the São Paulo State Water and Sanitation Company - Sabesp from the perspective of public communication, social capital and right to information theories. By monitoring Sabesp's institutional fanpage and website from 24 to 30 August 2015, it sought to assess the performance of Sabesp in disclosing public information on the context of the water supply crisis in São Paulo, concerning the fulfillment of requirements of the Right to Information Law (12.527/2011) and the need for interaction and dialogue between the institution and its stakeholders, taken as principles of public communication. The results suggest that digital media can enhance information flow and contribute to foster public relations and civic participation, but there are opportunities for Sabesp to improve communication and reach greater transparency

O impacto social dos serviços de convivência e fortalecimento de vínculos para pessoas idosas: um estudo sob a ótica dos trabalhadores do SUAS

Pós-graduação em Serviço Social - FCHS

Pratas, lacoste, grana e novinhas: um estudo sobre a construção social da adolescência através do ato infracional

Pós-graduação em Serviço Social - FCHS

Transitando entre as políticas de assistência social e igualdade racial: produção e (re)produção da trama social dos negros

Pós-graduação em Serviço Social - FCHS