Evaluación de la efectividad de una organización en el campo de percepción de marca usando un sistema de simulación computarizado basado en agentes

El presente proyecto de investigación tiene como objetivo general evaluar la efectividad de los esfuerzos en la percepción de una marca a través de la compañía “Distr & Co.” en Colombia, teniendo como fuente principal un sistema de simulación basado en agentes inteligentes; con el que se busca mejorar la metodología para medir el desempeño de una marca dada. El proceso plantea que por medio de la modelación basada en agentes se pueda dar acercamiento a las partes involucradas en los procesos de compra, es decir, la empresa, vendedores, clientes y finalmente clientes potenciales.

Archivo digital de imágenes diagnósticas enfocado a tórax y abdomen de Fundación Cardioinfantil – instituto de cardiología

El desarrollo del archivo docente de imágenes diagnósticas, permite compartir y difundir el conocimiento de la colección de casos e imágenes radiológicas con rapidez y facilidad al personal de la Clínica Fundación Cardio-Infantil – Instituto de Cardiología, a través por portal web “e-cardio”, contribuyendo en la formación académica del personal médico, técnico y administrativo.

Evaluación de la efectividad de la marca Bodytech® en el ámbito de la percepción de marca haciendo uso de una herramienta de simulación computacional

El presente trabajo de investigación fue realizado con el propósito de modelar el proceso de percepción de marca a partir del análisis de los componentes provenientes de la marca “Bodytech”, esto con el fin de simular el proceso de percepción de marca y evaluar la efectividad de la misma. El proceso que se modela es el de percepción – razonamiento – acción y se hace con el fin de evaluar los gastos en cada uno de los “componentes” que antes mencionaron Para realizar el análisis se hizo uso de un sistema de simulación basada en agentes, el cual recibe valores de diferentes variables analizadas por medio de tres herramientas: (1) un diagrama de grupos poblacionales, (2) un diagrama de desagregación de los núcleos temáticos de la marca y (3) las conclusiones obtenidas de una entrevista que se realizó a los responsables de gestionar la marca. Dicho proceso se lleva a cabo con el fin de poder determinar los valores relacionados al gasto en cada uno de los núcleos temáticos que llevan al sistema a evaluar la percepción de marca y la efectividad de estos gastos. Posteriormente, basados en los resultados del sistema de simulación, se obtiene un escenario que puede ser entendido y parcialmente predicho que le permitirán a Bodytech tener una herramienta de valoración de percepción de su marca.

El trabajo experimental con nuevas tecnologías.

El artículo forma parte de un monográfico dedicado a trabajos prácticos de investigación

Application of a support system to the design of wastewater treatment plants

This paper presents a case study that explores the advantages that can be derived from the use of a design support system during the design of wastewater treatment plants (WWTP). With this objective in mind a simplified but plausible WWTP design case study has been generated with KBDS, a computer-based support system that maintains a historical record of the design process. The study shows how, by employing such a historical record, it is possible to: (1) rank different design proposals responding to a design problem; (2) study the influence of changing the weight of the arguments used in the selection of the most adequate proposal; (3) take advantage of keywords to assist the designer in the search of specific items within the historical records; (4) evaluate automatically the compliance of alternative design proposals with respect to the design objectives; (5) verify the validity of previous decisions after the modification of the current constraints or specifications; (6) re-use the design records when upgrading an existing WWTP or when designing similar facilities; (7) generate documentation of the decision making process; and (8) associate a variety of documents as annotations to any component in the design history. The paper also shows one possible future role of design support systems as they outgrow their current reactive role as repositories of historical information and start to proactively support the generation of new knowledge during the design process

Metodologia de disseny conceptual d'estacions depuradores d'aigües residuals que combina el procés de decisió jeràrquic amb l'anàlisi de decisions multicriteri

La present tesi proposa una metodologia de disseny conceptual d'estacions depuradores d'aigües residuals (EDAR) mitjançant la combinació del procés de decisió jeràrquic i l'anàlisi de decisions multicriteri. El document s'inicia amb una breu introducció als principals camps abordats pel treball: el disseny dels processos químics en general, el disseny de les estacions depuradores d'aigües residuals en particular, i l'anàlisi de decisions multicriteri aplicada a la gestió ambiental. Seguidament, es fixen els objectius del treball i es descriuen tant la metodologia com el material de suport informàtic utilitzats. Per validar i contrastar la metodologia de disseny presentada, es desenvolupa un cas d'estudi on es porta a terme el disseny conceptual d'una EDAR que presenta els mateixos requeriments que l'EDAR que opera actualment al municipi de Granollers. Inicialment es presenta la informació de partida i tot seguit es defineixen els objectius de disseny, així com el conjunt de criteris que s'utilitzaran per avaluar en quina mesura es compleixen aquests objectius. Els objectius de disseny són de diferents tipus: ambientals, tècnics, socials i econòmics, i el conjunt de criteris utilitzats, concretament 33, també es classifica segons aquestes quatre categories. Cadascun dels criteris presenta un determinat pes d'importància relativa en la presa de decisions. Finalment, es desenvolupa tot el procés de decisió fins a obtenir el disseny complet de l'EDAR. El procés de decisió s'ha dividit en dues parts diferenciades però que alhora s'entrellacen: la línia d'aigua i la línia de fang. El procés de decisió presenta un total de divuit qüestions amb un màxim de quatre alternatives per pregunta (dotze qüestions corresponen a la línia d'aigua, i sis a la línia de fangs). Per solucionar cadascuna d'aquestes qüestions, s'avaluen les alternatives proposades respecte a un conjunt de criteris triats de la llista inicial. Aplicant el procés de decisió multicriteri anomenat SMART (simple multiattribute rating technique), es combinen els resultats de les alternatives respecte a cada criteri, tenint en compte la importància de cada criteri per obtenir un sol valor per alternativa. Per quantificar els criteris referents a l'operació del procés i les de tipus econòmic s'han utilitzat els programes GPS-X i CapdetWorks respectivament. Pel que fa als criteris no quantificats mitjançant aquests programes, s'han resolt de manera qualitativa i mitjançant manuals de disseny i també tenint en compte l'opinió d'experts en aquest camp. L'alternativa que obté un pes més elevat és la recomanada per al procés de decisió. El cas d'estudi finalitza un cop s'obté el disseny complet de l'EDAR. Per integrar tots aquests elements que hem esmentat i donar suport al desenvolupament del procés de decisió s'ha utilitzat el programa DRAMA (Design Rationale Management). A continuació, es fa una anàlisi comparativa entre l'EDAR que hi ha actualment al municipi de Granollers i l'EDAR resultat del cas d'estudi. Es descriu el diagrama de flux que conforma l'EDAR de Granollers i el diagrama de flux de l'EDAR resultat de l'estudi, se'n fa una anàlisi comparativa justificant cadascuna de les decisions preses en el cas d'estudi i, finalment, es fa una discussió de resultats on es reflecteixen els avantatges associats d'aplicar la metodologia de disseny conceptual proposada. Finalment, es presenten les conclusions de la tesi. Els principals resultats de la tesi es van publicar el 2002 a la revista internacional Industrial and Engineering Chemistry Research (N. Vidal, R. Bañares-Alcántara, I. Rodríguez-Roda i M. Poch: "Design of wastewater treatment plants using a conceptual design methodology", Industrial and Engineering Chemistry Research, 41 (20), pàg. 4993-5005) i la continuació de la línia de recerca al Laboratori d'Enginyeria Química i Ambiental de la UdG ha comportat la presentació del treball de recerca de Xavi Flores "Procés de decisió jeràrquic combinat amb anàlisi multicriteri per al suport al disseny conceptual de sistemes de fangs actius d'una estació depuradora d'aigües residuals" i la presentació dels resultats parcials al congrés internacional de la 9th IWA Conference on Design, Operation and Economics of Large Wastewater Treatment, que va tenir lloc el setembre passat a Praga ("Combining hierarchical decision process with multi-criteria analysis for conceptual design of WWTP", X. Flores, N. Vidal, A. Bonmatí, J. B. Copp i I. Rodríguez-Roda).

Entorno virtual para el aprendizaje y la evaluación automática en bases de datos

La enseñanza y evaluación automática a través de un sistema Computer Based Assessment (CBA) requiere de software especializado que se adapte a la tipología de actividades a tratar y evaluar. En esta tesis se ha desarrollado un entorno CBA que facilita el aprendizaje y evaluación de los principales temas de una asignatura de bases de datos. Para ello se han analizado las herramientas existentes en cada uno de estos temas (Diagramas Entidad/Relación, diagramas de clases, esquemas de bases de datos relacionales, normalización, consultas en álgebra relacional y lenguaje SQL) y para cada uno de ellos se ha analizado, diseñado e implementado un módulo de corrección y evaluación automática que aporta mejoras respecto a los existentes. Estos módulos se han integrado en un mismo entorno al que hemos llamado ACME-DB.

A multi-scale framework for strategic management of diffuse pollution

A multi-scale framework for decision support is presented that uses a combination of experiments, models, communication, education and decision support tools to arrive at a realistic strategy to minimise diffuse pollution. Effective partnerships between researchers and stakeholders play a key part in successful implementation of this strategy. The Decision Support Matrix (DSM) is introduced as a set of visualisations that can be used at all scales, both to inform decision making and as a communication tool in stakeholder workshops. A demonstration farm is presented and one of its fields is taken as a case study. Hydrological and nutrient flow path models are used for event based simulation (TOPCAT), catchment scale modelling (INCA) and field scale flow visualisation (TopManage). One of the DSMs; The Phosphorus Export Risk Matrix (PERM) is discussed in detail. The PERM was developed iteratively as a point of discussion in stakeholder workshops, as a decision support and education tool. The resulting interactive PERM contains a set of questions and proposed remediation measures that reflect both expert and local knowledge. Education and visualisation tools such as GIS, risk indicators, TopManage and the PERM are found to be invaluable in communicating improved farming practice to stakeholders. (C) 2008 Elsevier Ltd. All rights reserved.

Ventilation rates in schools and pupil’s performance using computerized assessment tests

Research shows that poor indoor air quality (IAQ) in school buildings can cause a reduction in the students’ performance assessed by short-term computer-based tests; whereas good air quality in classrooms can enhance children's concentration and also teachers’ productivity. Investigation of air quality in classrooms helps us to characterise pollutant levels and implement corrective measures. Outdoor pollution, ventilation equipment, furnishings, and human activities affect IAQ. In school classrooms, the occupancy density is high (1.8–2.4 m2/person) compared to offices (10 m2/person). Ventilation systems expend energy and there is a trend to save energy by reducing ventilation rates. We need to establish the minimum acceptable level of fresh air required for the health of the occupants. This paper describes a project, which will aim to investigate the effect of IAQ and ventilation rates on pupils’ performance and health using psychological tests. The aim is to recommend suitable ventilation rates for classrooms and examine the suitability of the air quality guidelines for classrooms. The air quality, ventilation rates and pupils’ performance in classrooms will be evaluated in parallel measurements. In addition, Visual Analogue Scales will be used to assess subjective perception of the classroom environment and SBS symptoms. Pupil performance will be measured with Computerised Assessment Tests (CAT), and Pen and Paper Performance Tasks while physical parameters of the classroom environment will be recorded using an advanced data logging system. A total number of 20 primary schools in the Reading area are expected to participate in the present investigation, and the pupils participating in this study will be within the age group of 9–11 years. On completion of the project, based on the overall data recommendations for suitable ventilation rates for schools will be formulated.

Ventilation rates in schools

Research shows that poor indoor air quality in school buildings can cause a reduction in the students' performance assessed by short term computer based tests; whereas good air quality in classrooms can enhance children's concentration and also teachers' productivity. Investigation of air quality in classrooms helps us to characterise pollutant levels and implement corrective measures. Outdoor pollution, ventilation equipment, furnishings, and human activities affect indoor air quality. In school classrooms the occupancy density is high (1.8 to 2.4 m(2)/person) compared to offices (10 m(2) /person). Ventilation systems expend energy and there is a trend to save energy by reducing ventilation rates. We need to establish the minimum acceptable level of fresh air required for the health of the occupants. This paper describes a project which will aim to investigate the effect of indoor air quality and ventilation rates on pupils' performance and health using psychological tests. The aim is to recommend suitable ventilation rates for classrooms and examine the suitability of the air quality guidelines for classrooms.

A study on intelligent building models

Mathematical models devoted to different aspects of building studies and brought about a significant shift in the way we view buildings. From this background a new definition of building has emerged known as intelligent building that requires integration of a variety of computer-based complex systems. Research relevant to intelligent continues to grow at a much faster pace. This paper is a review of different mathematical models described in literature, which make use of different mathematical methodologies, and are intended for intelligent building studies without complex mathematical details. Models are discussed under a wide classification. Mathematical abstract level of the applied models is detailed and integrated with its literature. The goal of this paper is to present a comprehensive account of the achievements and status of mathematical models in intelligent building research. and to suggest future directions in models.

Ventilation rates in schools

Research shows that poor indoor air quality (IAQ) in school buildings can cause a reduction in the students' performance assessed by short-term computer-based tests: whereas good air quality in classrooms can enhance children's concentration and also teachers' productivity. Investigation of air quality in classrooms helps us to characterise pollutant levels and implement corrective measures. Outdoor pollution, ventilation equipment, furnishings, and human activities affect IAQ. In school classrooms, the occupancy density is high (1.8-2.4m(2)/person) compared to offices (10 m(2)/person). Ventilation systems expend energy and there is a trend to save energy by reducing ventilation rates. We need to establish the minimum acceptable level of fresh air required for the health of the occupants. This paper describes a project, which will aim to investigate the effect of IAQ and ventilation rates on pupils' performance and health using psychological tests. The aim is to recommend suitable ventilation rates for classrooms and examine the suitability of the air quality guidelines for classrooms. The air quality, ventilation rates and pupils' performance in classrooms will be evaluated in parallel measurements. In addition, Visual Analogue Scales will be used to assess subjective perception of the classroom environment and SBS symptoms. Pupil performance will be measured with Computerised Assessment Tests (CAT), and Pen and Paper Performance Tasks while physical parameters of the classroom environment will be recorded using an advanced data logging system. A total number of 20 primary schools in the Reading area are expected to participate in the present investigation, and the pupils participating in this study will be within the age group of 9-11 years. On completion of the project, based oil the overall data recommendations for suitable ventilation rates for schools will be formulated. (C) 2006 Elsevier Ltd. All rights reserved.

Parallel and distributed computing with Java

The Java language first came to public attention in 1995. Within a year, it was being speculated that Java may be a good language for parallel and distributed computing. Its core features, including being objected oriented and platform independence, as well as having built-in network support and threads, has encouraged this view. Today, Java is being used in almost every type of computer-based system, ranging from sensor networks to high performance computing platforms, and from enterprise applications through to complex research-based.simulations. In this paper the key features that make Java a good language for parallel and distributed computing are first discussed. Two Java-based middleware systems, namely MPJ Express, an MPI-like Java messaging system, and Tycho, a wide-area asynchronous messaging framework with an integrated virtual registry are then discussed. The paper concludes by highlighting the advantages of using Java as middleware to support distributed applications.

The Prony fitting method for digital deconvolution problem

The Prony fitting theory is applied in this paper to solve the deconvolution problem. There are two cases in deconvolution in which unstable solution is easy to appear. They are: (1)the frequency band of known kernel is more narraw than that of the unknown kernel; (2) there exists noise. These two cases are studied thoroughly and the effectiveness of Prony fitting method is showed. Finally, this method is simulated in computer. The simulation results are compared with those obtained by using FFT method directly.

The role of closed ecological systems in carbon cycle modelling

Acquiring a mechanistic understanding of the role of the biotic feedbacks on the links between atmospheric CO2 concentrations and temperature is essential for trustworthy climate predictions. Currently, computer based simulations are the only available tool to estimate the global impact of the biotic feedbacks on future atmospheric CO2 and temperatures. Here we propose an alternative and complementary approaches by using materially closed and energetically open analogue/physical models of the carbon cycle. We argue that there is potential in using a materially closed approach to improve our understanding of the magnitude and sign of many biotic feedbacks, and that recent technological advance make this feasible. We also suggest how such systems could be designed and discuss the advantages and limitations of establishing physical models of the global carbon cycle.