Socio-cultural visions of interactivity within Museums

The ideas on which this paper is based are drawn from my thesis “Interactivity in Museums. A Relationship Building Perspective” written in 2007 for the fulfillment of the Master Degree in Museology at the Reinwardt Academy in Amsterdam. The main arguments are that the notion of Interactivity conceptualized within a technological orientation coupled with the pedagogic approach of mere information transmission need to be reconsidered; that Interactivity in museums is a conception both misinterpreted and under-implemented; and that the problems of understanding Interactivity will resolve by identifying the aspects which define Interactivity and most importantly focus on why they matter in a broader socio-cultural context within museums. Without an intention to attribute all the developments and advances associated with new museological practice, in some deterministic way, solely to politics and economic change, I argue that the new strategies adopted by museums towards progression and broader accessibility –at least regarding interactivity, seem to be linked more with a dominant commercialization of culture and education, than with a belief towards an effect on social change through the promotion of social interaction within a pluralistic and multicultural society, acknowledging the diversity of nature, opinion and practices, which can be combined instead of contrasting each other.

Desire for memory, desire for museums: the experience of the Memory Hotspots

Considering the principles of the National Museum Policy, created in 2003, the Brazilian Museums Institute – Ibram supports and encourages the development of museum practices and processes aimed at rewriting the history of social groups which were deprived of the right to narrate and exhibit their memories and their heritage. As effective action, in 2008, the Department of Museums and Cultural Centres (Demu/Iphan) – which gave rise to Ibram in January 2009 – started the Memory Hotspots Programme, with the main goal of fostering wide popular participation in matters related to social memory and museums. The Memory Hotspots Programme was inspired in and directly influenced by the Ministry of Culture/MinC, which created the National Programme for Culture, Education and Citizenship (Living Culture). The purpose of this Programme is to contribute to make society conquer spaces, exchange experiences and develop initiatives that foster culture and citizenship, in a proactive manner. The partnership struck between civil society and the state power gave rise to Culture Hotspots, inspired in the anthropological “do-in” concept, idealized by the then Minster Gilberto Gil.

The local population and museums. An analysis based on the use of museums in the Alt Pirineu and Aran Region (Catalonia, Spain)

His paper is based on a study of visitors to the museums in the Alt Pirineu and Aran region (Catalonia, Spain). We describe the characteristics of the museums’ users and analyse the relationship between the museums and the local community. We highlight the importance of these facilities for local development, and the need to consider and prioritize their role as culture centres for the region’s population.

Training for museums and the National Charter for museum professions in Italy: a new prospective for development

Traditionally Italian universities have trained researchers and professionals in conservation: archaeologists, art historians and architects. It is only with the reform of the universities, from 1999, that the teaching of museology and museography have also been expanded.Italian museums are for the most part public museums, depending on local bodies or the national ministry; they lack autonomy and do not possess specific professional figures. The task of conservation has predominated over the other roles of museums, but with the reform of the conservation law in 2004 the definition of „museum‟ has been introduced in Italy as well, and regulations regarding the development of heritage have been issued; in addition the Regions have also taken on a more active role for museums belonging to local bodies and for the development of their territory.Museum professions are not officially recognised, but the museum community, through the various associations and ICOM Italia, has put together a document to act as a general reference, the National Charter of Museum Professions, which has been followed by the Manual of Museum Professions in Europe. Now there is a need to plan the content and outlines ofvocational training courses for museum professionals, together withthe universities, the regions and the museums themselves, alongwith the associations and ICOM – ICTOP, utilising the mostinnovative Master‟s courses which offer an interdisciplinaryapproach, a methodology which combines theory and practice, andan element of hands-on experimentation in museums, or withmuseums.

Museums as service providers

The present paper discusses the complex understanding of Museum as an entity that provides services. Indeed we are far from seeing museums fully acting as services since the rationale of the way they operate derives from the permanent concession of grants either from state budgets or from beneficent institutions. In order to do this, we use reflections presented in previous papers, where we considered these issues separately; we now believe they will gain some coherence when articulated with the reflection on museums seen in their possible, albeit inadequately assumed, condition as service providers.We shall consider some aspects of the introduction in museums of the new information and communication technologies (NICT) as part of this process. On the one hand, these technologies open doors, and some museums take good advantage of that; but on the other hand their being used in a limited way does not enable the realisation of the role they can play, with multiple benefits from the organisational point of view, fostering innovation and creating new service concepts that are more aware of the world we live in.