La nation et ses mutations : une lecture d'une paix royale, roman belge francophone contemporain de Pierre Mertens

O presente estudo tem como objeto final a análise do romance belga francófono contemporâneo Une paix royale, publicado em 1995 por Pierre Mertens. No que diz respeito a um espaço nacional sem conformidade com o modelo canônico do Estadonação, quer-se evidenciar o estatuto de uma poética romanesca no seu processo de invenção do mito da nação e as peculiaridades da representação nacional que essa poética contribui a gerar. Tal abordagem do texto literário tem como pressuposto um estudo teórico sobre o conceito de nação, do qual são apresentadas uma história e uma definição. Também é levada em consideração a natureza das relações que a ficção romanesca estabelece com o mito da nação: a invenção do mesmo – que pode incluir sua desconstrução - utiliza uma linguagem específica da qual o romance e o campo literário em geral são enunciadores privilegiados. Essas considerações teóricas abrem caminho para um método interpretativo de textos francófonos que são os portadores contemporâneos do mito da nação belga, ou seja, manifestos publicados por intelectuais e por escritores entre 1976 e 2003, e o romance Une paix royale. A tese manifesta o papel criativo das Letras belgas francófonas na renovação da nação, que conserva uma atualidade

Employer branding : elementos relevantes na intenção de permanecer: estudo exploratório com estagiários

Atrair e reter talentos por meio de salários inflacionados pode ser oneroso e não necessariamente efetivo. A atividade de Employer Branding (EB), que consiste nos esforços das empresas em promover características e atributos que as tornem diferentes e desejáveis como empregadoras, começa a despertar o interesse tanto das empresas quanto dos pesquisadores de Recursos Humanos e Práticas de Gestão. À luz da recente e escassa literatura internacional, este estudo exploratório buscou identificar quais aspectos do Employer Branding são mais importantes para os indivíduos na intenção de permanecer em uma empresa após o período de estágio. As análises consideraram 443 questionários respondidos por estagiários de uma empresa multinacional de grande porte do setor financeiro, utilizando-se a escala de atratividade do empregador (Berthon et al., 2005), que considera cinco dimensões do Employer Branding: desenvolvimento, social, interesse, aplicação e econômica. Testes estatísticos permitiram afirmar que variáveis demográficas como gênero, tipo de custeio da faculdade (público ou privado) e nível de responsabilidade financeira influenciam na maneira como os indivíduos valorizam cada uma das dimensões. Além disso, ainda que de forma geral todas as dimensões tenham sido consideradas importantes, os resultados da Regressão Logística para a intenção de permanecer permitiram observar que, para a amostra, as questões financeiras destacam-se das demais variáveis. Por fim, a análise dos dados revela aspectos que podem servir de insumo para propostas de readequação de discurso e/ou readequação de práticas por empresas pretendam atrair e reter, com eficiência, estagiários para seu quadro de colaboradores. Além disso, os resultados desta pesquisa contribuem para a teoria ao discutir as categorizações existentes para dimensões do Employer Branding e ao sugerir que há espaço para que novas classificações sejam propostas.

Open regionalism, nation-states and the learning process of integrating into a global trading system

Includes bibliography

The political economy of Ireland: 1950 to 1990: the emergence of a nation

Includes bibliography

Transformation of wealth produced into quality of life: analysis of the social efficiency of nation-states with the DEA's triple index approach

Although an essential condition for the occurrence of human development, economic growth is not always efficiently converted into quality of life by nation-states. Accordingly, the objective of this study is to measure the social efficiency-the ability of a nation-state to convert its produced wealth into quality of life-of a set of 101 countries. To achieve this goal, the Data Envelopment Analysis method was used in its standard, cross-multiplicative and inverted form, by means of a new approach called 'triple index'. The main results indicated that the former Soviet republics and Eastern European countries stood out in terms of social efficiency. The developed countries, notwithstanding their high social indicators, did not excel in efficiency; however, the countries of south of Africa, despite having the worst social conditions, were also the most inefficient.

Relações públicas e employer branding: estudo de caso da parceria entre Aiesec e Votorantim

The work consisted in analyzing how public relations can contribute to the development and application of the concept of employer branding. It also aims to bring contributions to the understanding of how the areas of communication, marketing and human resources, curriculum studied in Public Relations, can assist the professional performance. Based on data collected in the management of the partnership between AIESEC of Brazil and Votorantim, based on the information acquired through observation and participation in AIESEC, it was possible to reflect on how and why the PR professional is able to work in the development of positioning a company as good employer brand

Branding, Storytelling e Relações Públicas: as histórias estabelecendo relacionamentos entre marcas e consumidores

This paper related the concepts of Branding and Storytelling with the purpose to demonstrate how stories can help the mark set up a solid relationship with their public. As we speak of a relation that involves communication processes, the ideas conveyed in this paper seek demonstrate to the professionals in this area, in especial way, the public relations, that the Storytelling could be a very important tool to the process of management of the mark. Before it get into this point, some characteristic and changes of the society and of the cosumers, to evidence news challenges that up-to-dates organizations have to face. After present this context, it moves in the direction of the understanding of the concepts of mark and branding, related those with the activities of the public relations. The marks are introduced in this paper as icons that have a virtual memory able to transmit emotional burden and meanings for the consumers. To finilize this, it introduces the concept of Storytelling and you’re applicability in the organizations, especially in branding process. Your contribution is very important as we see in the stories that are able to get the attention of many

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Review of 'Pictures Bring Us Messages' / Sinaakssiiksi aohtsimaahpihkookiyaawa: Photographs and Histories from the Kainai Nation by Alison K. Brown and Laura Peers with members of the Kainai Nation

In August 1925, University of Oxford anthropologist Beatrice Blackwood spent two days on the Blood Reserve in southern Alberta, home to the Kainai Nation. Assisted by the Indian Agent, she toured the reserve and took 33 photographs. Blackwood was investigating potential links among "race," culture, and environment, and some of her photographs were anthropometric in nature. Others, showing men working in fields or girls at residential school, portrayed a culture in transition. Upon her return to Britain, Blackwood deposited the Kainai photographs with Oxford's Pitt Rivers Museum.

HOLISTIC WOMEN: "GREEN BLOUSE" NURSES TO THE SERVICE OF THE NATION

This study aims to investigate the role assigned to the holistic nurse and the education she receives to perform her role with maximum efficiency within the Brazilian Holistic Action (Acao Integralista Brasileira), a right-wing political party that emerged in Brazil in the 1930s. It uses holistic newspapers, the "Holistic Encyclopedia" collection, and records about the Holistic School of Nursing which compose the criminal collection by the Political Police, organized by the Special Police of Political and Social Safety as source material. As a result, the study presents a significant investment of holistic thinking in formally educating nurses, women who took the opportunity of the moment to expand their social arenas. It concludes that, although holistic thinking strengthened social roles described as female, the women's relationship with the movement was innovative because it enabled new practices and representations that they also started to develop in the public sphere, for example, working as nurses.

Ghana@50 – celebrating the nation: an eyewitness account from Accra /// Arbeitspapiere / Institut für Ethnologie und Afrikastudien ; 83

This article offers an account of the 50th Ghanaian independence-day celebrations during March 2007. The multi-perspective approach examines how celebrations were experienced in the Ghanaian capital Accra by the political elite and the grass roots at a variety of official and unofficial events that took place on 5 and 6 March 2007. During the festivities the authors accompanied Ghanaian friends from different political factions and thus provide close-hand accounts of political controversies over issues regarding how the nation ought to organise and celebrate its Independence Day, controversies which provide important insights into Ghanaian political culture. From this it is clear that the celebrations not only serve as expressions of national pride but also moments of critical reflection on the nation, national values and socio-political unity. These reflections, manifest as disputes about national and ethnic symbols, centre on the conditions and limits of political, social, ethnic and regional inclusiveness. At the same time, underlying such disputes are commonalities resting not on substantive symbols, cultural traits or other objectifiable characteristics, but on a Ghanaian consensus to agree on the issues at stake and on the rules of debate. Controversy thus functions not to divide but rather to strengthen national consciousness and deepen a sense of commonality that Ghanaians generally express as their commitment to ‘unity in diversity’.

A nation-wide initiative against venous thromboembolism

There is a gap between knowledge and recommendations regarding venous thromboembolism (VTE) on the one hand and daily practice on the other. This fact has prompted a Swiss multidisciplinary group consisting of angiologists, haematologists, internists, and emergency medicine and pharmaceutical medicine specialists interested in VTE, the SAMEX group, to set up a series of surveys and studies that give useful insight into the situation in our country. Their projects encompassed prophylactic and therapeutic aspects of VTE, and enrolled over 7000 patients from five academic and 45 non-academic acute care hospitals and fifty-three private practices in Switzerland. This comprehensive Swiss Clinical Study Programme forms the largest database surveying current clinical patterns of VTE management in a representative sample of the Swiss patient population. Overall the programme shows a lack of thromboprophylaxis use in hospitalised at-risk medical patients, particularly in those with cancer, acute heart or respiratory failure and the elderly, as well as under-prescription of extended prophylaxis beyond hospital discharge in patients undergoing major cancer surgery. In regard to VTE treatment, planning of anticoagulation duration, administration of LMWH for cancer-associated thrombosis, and the use of compression therapy for prevention of post-thrombotic syndrome in patients with symptomatic proximal DVT require improvement. In conclusion, this programme highlights insufficient awareness of venous thromboembolic disease in Switzerland, underestimation of its burden and inconsistent application of international consensus statement guidelines regarding prophylaxis and treatment adopted by the Swiss Expert Group.