Growing Up in Exile : An Ethnography of Somali Youth Raised in Kakuma Refugee Camp, Kenya

La violence chronique qui caractérise la Somalie depuis plus de deux décennies a forcé près de deux millions de personnes à fuir. Cette ethnographie étudie l’expérience de l’asile prolongé de jeunes Somaliens qui ont grandi au camp de Kakuma, au Kenya. Leur expérience est hors du commun, bien qu’un nombre croissant de réfugiés passent de longues années dans des camps pourtant conçus comme temporaires, en vertu de la durée des conflits et de la normalisation de pratiques de mise à l’écart de populations « indésirables ». Nous explorons la perception qu’ont ces jeunes de leur environnement et de quelle façon leur exil structure leur perception du passé et de leur pays d’origine, et de leur futur. Ce faisant, nous considérons à la fois les spécificités du contexte et l’environnement global, afin de comprendre comment l’expérience des gens est façonnée par (et façonne) les dynamiques sociales, politiques, économiques et historiques. Nous observons que le camp est, et demeure, un espace de confinement, indépendamment de sa durée d’existence ; bien que conçu comme un lieu de gestion rationnelle des populations, le camp devient un monde social où se développent de nouvelles pratiques ; les jeunes Somaliens font preuve d’agentivité et interprètent leur expérience de manière à rendre leur quotidien acceptable ; ces derniers expriment une frustration croissante lorsque leurs études sont terminées et qu’ils peinent à s’établir en tant qu’adultes, ce qui exacerbe leur désir de quitter le camp. En effet, même s’il existe depuis plus de 20 ans, le camp demeure un lieu de transition. L’expérience de jeunes Somaliens qui ont grandi dans un camp de réfugiés n’a pas été étudiée auparavant. Nous soutenons que cette expérience est caractérisée par des tensions entre contraintes et opportunités, mobilité et immobilité, isolation et connexion ou victimisation et affirmation du sujet – et des temporalités contradictoires. Cette étude souligne que des notions comme la convivialité ou la pluralité des appartenances développées dans la littérature sur la cohabitation interethnique dans les villes ou sur l’identité des migrants aident à appréhender le réalité du camp. Cette ethnographie montre également que, loin d’être des victimes passives, les réfugiés contribuent à trouver des solutions à leur exil.

Pluricausalité, agentivité et pratiques : l’étude comparative de la traduction de Memoria del fuego et de sa révision

Bien qu’elle ne constitue en rien une pratique marginale, la révision, en tant que relecture et modification d’une traduction existante dans le but d’une nouvelle édition, a suscité jusqu’à maintenant très peu d’intérêt en traductologie. La retraduction, activité avec laquelle elle entretient de nombreux liens, a quant à elle souvent été abordée comme le résultat de simples schémas monocausaux, fondés sur la défaillance ou sur l’évolution des normes. Le présent mémoire, à partir de l’analyse comparative de la trilogie Mémoire du feu (publiée pour la première fois chez Plon en 1985 et 1988) — traduction française de Memoria del fuego, d’Eduardo Galeano (1982, 1984 et 1986) — et de sa révision (publiée chez Lux en 2013), démontre plutôt la multiplicité des facteurs sous-tendant le processus de révision et la nécessité d’étudier leurs interactions. Notre étude de cas, alliant une analyse textuelle, une étude contextuelle et un travail de terrain, révèle l’influence significative des pratiques, des positions idéologiques et des conceptions des agents tant sur l’entreprise d’une révision que sur son déroulement.

Les trajectoires de femmes victimes de violence conjugale : les facteurs qui expliquent la dynamique de la violence physique à travers le temps.

La violence conjugale peut prendre différentes formes et évoluer à travers le temps. On ne peut écarter la possibilité que les différentes trajectoires soient influencées par le contexte de vie dans lequel la victime se présente. Dans cet ordre d’idée, la perspective des parcours de vie se présente comme un cadre théorique approprié pour comprendre les différents changements temporels qui s’opèrent dans les trajectoires de victimisation en contexte conjugal. Toutefois, le soutien empirique sur les facteurs derrière le nombre d’épisodes de la violence et ses variations au fil du temps est mince; notamment en raison de la rareté des données longitudinales ou rétrospectives requises pour ce type de recherche. Cette étude propose de combler ces lacunes dans l’analyse des trajectoires individuelles des femmes qui ont été victimes de violence conjugale. Plus spécifiquement, elle analyse l’évolution de l’occurrence et de l’intensité de la violence physique à travers le temps. L’échantillon est composé de 53 femmes, toutes victimes de violence conjugale au courant des 36 derniers mois référées par plusieurs milieux (par exemple : maisons d’hébergement, Cour municipale, centres d’aide aux victimes d’acte criminel, centres de thérapie, maisons de transition). Cette recherche est basée sur des données rétrospectives des circonstances entourant la vie de ces femmes au cours des 36 derniers mois. Les trajectoires individuelles ont été reconstruites en utilisant la méthode des calendriers d’histoire de la vie. Cette méthode qui a fait ses preuves dans l’étude des carrières criminelles et de la victimisation permet de situer les trajectoires dans leur contexte de vie et de reconstruire la dynamique derrière les victimisations. L’utilisation de la modélisation de type multiniveaux comme stratégie d’analyse est privilégiée dans cette étude. Combiné avec le calendrier d’histoire de vie, ce type de modèle permet d’examiner les changements dans la chronicité et l’intensité de la violence au sein des trajectoires individuelles des victimes. Les résultats permettent une meilleure compréhension des éléments statiques et dynamiques dernières trajectoires des femmes victimes. Cette recherche se veut avant tout exploratoire et ouvre la porte à une multitude de possibilités à de futures recherches.

Multiplicité et sensation dans l'oeuvre d'Aida Makoto : une approche schizo-analytique

La question posée dans ce mémoire de recherche concerne l’artiste contemporain japonais Aida Makoto, comme figure provocante et ironique, remettant en question les appareils de répression et d’aliénation de la société capitaliste japonaise. L’objectif de ma réflexion est de montrer l’apport de la schizo-analyse dans l’analyse d’œuvres plastiques comportant des prédispositions à l’utilisation de celle-ci. À travers les œuvres de l’artiste Aida Makoto où une multiplicité de corps emplit l’espace de la toile, et à partir des concepts de multiplicité et de sensation théorisés par Gilles Deleuze et Félix Guattari, la recherche apportera une seconde lecture aux œuvres de cet artiste en mettant en avant les aspects révolutionnaires de sa création artistique. Constitué de deux chapitres, le mémoire porte dans un premier temps sur la picturalité de l’œuvre, d’ordre technique, esthétique et éthique, en mettant en avant les composés de sensation présents sur la toile, ceci afin, dans un second temps, d’appréhender la figuration, de la visagéité à la multiplicité, comme aspect central de l’œuvre. Ainsi, la Figure, au sens deleuzien du terme, permettrait à l’artiste Aida Makoto d’entamer une fuite schizophrénique à l’occasion de laquelle il pourra créer à l’abri de toute répression ou normalisation de ses machines désirantes par la société capitaliste japonaise.

Studies Using Computer Simulation Models to Solve Problems Related to Logistics Terminals

This thesis deals with the use of simulation as a problem-solving tool to solve a few logistic system related problems. More specifically it relates to studies on transport terminals. Transport terminals are key elements in the supply chains of industrial systems. One of the problems related to use of simulation is that of the multiplicity of models needed to study different problems. There is a need for development of methodologies related to conceptual modelling which will help reduce the number of models needed. Three different logistic terminal systems Viz. a railway yard, container terminal of apart and airport terminal were selected as cases for this study. The standard methodology for simulation development consisting of system study and data collection, conceptual model design, detailed model design and development, model verification and validation, experimentation, and analysis of results, reporting of finding were carried out. We found that models could be classified into tightly pre-scheduled, moderately pre-scheduled and unscheduled systems. Three types simulation models( called TYPE 1, TYPE 2 and TYPE 3) of various terminal operations were developed in the simulation package Extend. All models were of the type discrete-event simulation. Simulation models were successfully used to help solve strategic, tactical and operational problems related to three important logistic terminals as set in our objectives. From the point of contribution to conceptual modelling we have demonstrated that clubbing problems into operational, tactical and strategic and matching them with tightly pre-scheduled, moderately pre-scheduled and unscheduled systems is a good workable approach which reduces the number of models needed to study different terminal related problems.

Multiple edges of a quantum Hall system in a strong electric

In this paper we show that if the electrons in a quantum Hall sample are subjected to a constant electric field in the plane of the material, comparable in magnitude to the background magnetic field on the system of electrons, a multiplicity of edge states localized at different regions of space is produced in the sample. The actions governing the dynamics of these edge states are obtained starting from the well-known Schrödinger field theory for a system of nonrelativistic electrons, where on top of the constant background electric and magnetic fields, the electrons are further subject to slowly varying weak electromagnetic fields. In the regions between the edges, dubbed as the "bulk," the fermions can be integrated out entirely and the dynamics expressed in terms of a local effective action involving the slowly varying electromagnetic potentials. It is further shown how the bulk action is gauge noninvariant in a particular way, and how the edge states conspire to restore the U(1) electromagnetic gauge invariance of the system. In the edge action we obtain a heretofore unnoticed gauge-invariant term that depends on the particular edge. We argue that this term may be detected experimentally as different edges respond differently to a monochromatic probe due to this term

“Synthesis and Photochemical Transformations of a few Tethered Barrelenes”

the author has designed few barrelene molecules in such a way that the structural features of these compounds will enable them to undergo intriguing triplet state mediated di- -methane rearrangement. The strategy involved the preparation of dibenzobarrelenes appended with a fused ring systems, thereby restricting the rotational freedom of the bridgehead substituent. We describe these systems as ‘tethered barrelenes’. These tethered barrelenes enabled us to examine the effect of orientation and the nature of the bridgehead-substituents in controlling the regioselectivity of di-π-methane rearrangement in a more systematic fashion. In this background, the thesis entitled “SYNTHESIS AND PHOTOCHEMICAL TRANSFORMATIONS OF A FEW TETHERED BARRELENES” reveals our attempts to explore the factors controlling the regioselectivity of di-π-methane rearrangement displayed by dibenzobarrelenes. Moreover, we have observed interesting dark reactions of suitable substituted tethered dibenzosemibullvalenes in a few cases

Ecolabeling and Green Certification for Effective Fisheries Management – An Analysis

Nowadays there is a growing environmental concern and the business communities have slowly started recognising environmental protection and sustainable utilization of natural resources into their marketing strategies. This paper discusses the various Ecolabeling and Certification Systems developed world over to regulate and introduce Fair Trade in Ornamental Fish Industry. Ecolabeling and green certification are considered as part of these strategies implemented partly out of compulsion from the National and International Regulatory Bodies and Environmental Movements. All the major markets of ornamental fishes like European Union, USA and Japan have started putting restrictions on the trade to impose ecolabeling as a non tariff barrier like the one imposed on seafood and aqua cultured products. A review was done on the available Ecolabeling and Green Certification Schemes available at local, national and international levels for fisheries including aquaculture and ornamental fish trade and to examine the success and constraints faced by these schemes during its implementation. The primary downside of certification is the multiplicity of ecolabels and cost incurred by applicants for certification, costs which may in turn be passed on to consumers. The studies reveal serious inadequacies in a number of ecolabels and cast doubt on their overall contribution to effective fisheries management and sustainability. The paper also discusses the inititive taken in India to develop guidelines for Green Certification of Fresh water ornamental fishes.

Model Development and Validation for Studying Consumer Preferences of Car Owners

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers‟ market to buyers‟ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters

Dominant partial least square factors of consumer purchase behaviour of passenger cars

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to develop a model with major variables, which influence the consumer purchase behaviour of passenger car owners in the State of Kerala. Though there are innumerable studies conducted in other countries, there are very few thesis and research work conducted to study the consumer behaviour of the passenger car industry in India and specifically in the State of Kerala. The results of the research contribute to the practical knowledge base of the automobile industry, specifically to the passenger car segment. It has also a great contributory value addition to the manufacturers and dealers for customizing their marketing plans in the State

Dominant Mean Percentage Score Factors Of The Consumer Purchase Behaviour Of Passenger Cars

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters.

β-glucosidases from Aspergillus unguis NII 08123: Molecular characterization, properties and applications

Lignocellulosic biomass is probably the best alternative resource for biofuel production and it is composed mainly of cellulose, hemicelluloses and lignin. Cellulose is the most abundant among the three and conversion of cellulose to glucose is catalyzed by the enzyme cellulase. Cellulases are groups of enzymes act synergistically upon cellulose to produce glucose and comprise of endoglucanase, cellobiohydrolase and β-glucosidase. β -glucosidase assumes great importance due to the fact that it is the rate limiting enzyme. Endoglucanases (EG) produces nicks in the cellulose polymer exposing reducing and non reducing ends, cellobiohydrolases (CBH) acts upon the reducing or non reducing ends to liberate cellobiose units, and β - glucosidases (BGL) cleaves the cellobiose to liberate glucose completing the hydrolysis. . β -glucosidases undergo feedback inhibition by their own product- β glucose, and cellobiose which is their substrate. Few filamentous fungi produce glucose tolerant β - glucosidases which can overcome this inhibition by tolerating the product concentration to a particular threshold. The present study had targeted a filamentous fungus producing glucose tolerant β - glucosidase which was identified by morphological as well as molecular method. The fungus showed 99% similarity to Aspergillus unguis strain which comes under the Aspergillus nidulans group where most of the glucose tolerant β -glucosidase belongs. The culture was designated the strain number NII 08123 and was deposited in the NII culture collection at CSIR-NIIST. β -glucosidase multiplicity is a common occurrence in fungal world and in A.unguis this was demonstrated using zymogram analysis. A total 5 extracellular isoforms were detected in fungus and the expression levels of these five isoforms varied based on the carbon source available in the medium. Three of these 5 isoforms were expressed in higher levels as identified by the increased fluorescence (due to larger amounts of MUG breakdown by enzyme action) and was speculated to contribute significantly to the total _- β glucosidase activity. These isoforms were named as BGL 1, BGL3 and BGL 5. Among the three, BGL5 was demonstrated to be the glucose tolerant β -glucosidase and this was a low molecular weight protein. Major fraction was a high molecular weight protein but with lesser tolerance to glucose. BGL 3 was between the two in both activity and glucose tolerance.121 Glucose tolerant .β -glucosidase was purified and characterized and kinetic analysis showed that the glucose inhibition constant (Ki) of the protein is 800mM and Km and Vmax of the enzyme was found to be 4.854 mM and 2.946 mol min-1mg protein-1respectively. The optimumtemperature was 60°C and pH 6.0. The molecular weight of the purified protein was ~10kDa in both SDS as well as Native PAGE indicating that the glucose tolerant BGL is a monomeric protein.The major β -glucosidase, BGL1 had a pH and temperature optima of 5.0 and 60 °C respectively. The apparent molecular weight of the Native protein is 240kDa. The Vmax and Km was 78.8 mol min-1mg protein-1 and 0.326mM respectively. Degenerate primers were designed for glycosyl hydrolase families 1, 3 and 5 and the BGL genes were amplified from genomic DNA of Aspergillus unguis. The sequence analyses performed on the amplicons results confirmed the presence of all the three genes. Amplicon with a size of ~500bp was sequenced and which matched to a GH1 –BGL from Aspergillus oryzae. GH3 degenerate primers producing amplicons were sequenced and the sequences matched to β - glucosidase of GH3 family from Aspergillus nidulans and Aspergillus acculateus. GH5 degenerate primers also gave amplification and sequencing results indicated the presence of GH5 family BGL gene in the Aspergillus unguis genomic DNA.From the partial gene sequencing results, specific as well as degenerate primers were designed for TAIL PCR. Sequencing results of the 1.0 Kb amplicon matched Aspergillus nidulans β -glucosidase gene which belongs to the GH1 family. The sequence mainly covered the N-Terminal region of the matching peptide. All the three BGL proteins ie. BGL1, BGL3 and BGL5 were purified by chromatography an electro elution from Native PAGE gels and were subjected to MALDI-TOF mass spectrometric analysis. The results showed that BGL1 peptide mass matched to . β -glucosidase-I of Aspergillus flavus which is a 92kDa protein with 69% protein coverage. The glucose tolerant β -glucosidase BGL5 mass matched to the catalytic C-terminal domain of β -glucosidase-F from Emericella nidulans, but the protein coverage was very low compared to the size of the Emericella nidulans protein. While comparing the size of BGL5 from Aspergillus unguis, the protein sequence coverage is more than 80%. BGL F is a glycosyl hydrolase family 3 protein.The properties of BGL5 seem to be very unique, in that it is a GH3 β -glucosidase with a very low molecular weight of ~10kDa and at the same time having catalytic activity and glucose 122 tolerance which is as yet un-described in GH β -glucosidases. The occurrence of a fully functional 10kDA protein with glucose tolerant BGL activity has tremendous implications both from the points of understanding the structure function relationships as well as for applications of BGL enzymes. BGL-3 showed similarity to BGL1 of Aspergillus aculateus which was another GH3 β -glucosidase. It may be noted that though PCR could detect GH1, GH3 and GH5 β-glucosidases in the fungus, the major isoforms BGL1 BGL3 and BGL5 were all GH3 family enzymes. This would imply that β-glucosidases belonging to other families may also co-exist in the fungus and the other minor isoforms detected in zymograms may account for them. In biomass hydrolysis, GT-BGL containing BGL enzyme was supplemented to cellulase and the performances of blends were compared with a cocktail where commercial β- glucosidase was supplemented to the biomass hydrolyzing enzyme preparation. The cocktail supplemented with A unguis BGL preparation yielded 555mg/g sugar in 12h compared to the commercial enzyme preparation which gave only 333mg/g in the same period and the maximum sugar yield of 858 mg/g was attained in 36h by the cocktail containing A. unguis BGL. While the commercial enzyme achieved almost similar sugar yield in 24h, there was rapid drop in sugar concentration after that, indicating probably the conversion of glucose back to di-or oligosaccharides by the transglycosylation activity of the BGl in that preparation. Compared this, the A.unguis enzyme containing preparation supported peak yields for longer duration (upto 48h) which is important for biomass conversion to other products since the hydrolysate has to undergo certain unit operations before it goes into the next stage ie – fermentation in any bioprocesses for production of either fuels or chemicals.. Most importantly the Aspergillus unguis BGL preparation yields approximately 1.6 fold increase in the sugar release compared to the commercial BGL within 12h of time interval and 2.25 fold increase in the sugar release compared to the control ie. Cellulase without BGL supplementation. The current study therefore leads to the identification of a potent new isolate producing glucose tolerant β - glucosidase. The organism identified as Aspergillus unguis comes under the Aspergillus nidulans group where most of the GT-BGL producers belong and the detailed studies showed that the glucose tolerant β -glucosidase was a very low molecular weight protein which probably belongs to the glycosyl hydrolase family 3. Inhibition kinetic studies helped to understand the Ki and it is the second highest among the nidulans group of Aspergilli. This has promoted us for a detailed study regarding the mechanism of glucose tolerance. The proteomic 123 analyses clearly indicate the presence of GH3 catalytic domain in the protein. Since the size of the protein is very low and still its active and showed glucose tolerance it is speculated that this could be an entirely new protein or the modification of the existing β -glucosidase with only the catalytic domain present in it. Hydrolysis experiments also qualify this BGL, a suitable candidate for the enzyme cocktail development for biomass hydrolysis

Aspekte der linearen Minimax-Schätzung

Es werde das lineare Regressionsmodell y = X b + e mit den ueblichen Bedingungen betrachtet. Weiter werde angenommen, dass der Parametervektor aus einem Ellipsoid stammt. Ein optimaler Schaetzer fuer den Parametervektor ist durch den Minimax-Schaetzer gegeben. Nach der entscheidungstheoretischen Formulierung des Minimax-Schaetzproblems werden mit dem Bayesschen Ansatz, Spektralen Methoden und der Darstellung von Hoffmann und Laeuter Wege zur Bestimmung des Minimax- Schaetzers dargestellt und in Beziehung gebracht. Eine Betrachtung von Modellen mit drei Einflussgroeßen und gemeinsamen Eigenvektor fuehrt zu einer Strukturierung des Problems nach der Vielfachheit des maximalen Eigenwerts. Die Bestimmung des Minimax-Schaetzers in einem noch nicht geloesten Fall kann auf die Bestimmung einer Nullstelle einer nichtlinearen reellwertigen Funktion gefuehrt werden. Es wird ein Beispiel gefunden, in dem die Nullstelle nicht durch Radikale angegeben werden kann. Durch das Intervallschachtelungs-Prinzip oder Newton-Verfahren ist die numerische Bestimmung der Nullstelle moeglich. Durch Entwicklung einer Fixpunktgleichung aus der Darstellung von Hoffmann und Laeuter war es in einer Simulation moeglich die angestrebten Loesungen zu finden.

Terapia cognitivo comportamental para el manejo de la fibromialgia

La presente es una revisión teórica inicial acerca de la terapia cognitivo comportamental para el manejo de la fibromialgia. Para llegar a su descripción y demostración de su evidencia, se realiza una breve definición y contextualización del síndrome denominado fibromialgia. Se trata de un síndrome doloroso, crónico, complejo y multideterminado, que afecta considerablemente la calidad de vida de las personas que lo desarrollan. Su manejo es igualmente complejo. En consideración a ello, se procede a hacer una descripción igualmente breve de la multiplicidad de terapias psicológicas que se realizan para tratarla y se hace un mayor énfasis en la terapia cognitivo comportamental, demostrándose su evidencia en el manejo efectivo del dolor crónico y el comportamiento de este tipo de pacientes.

Estrategias digitales de mercadeo aplicadas a través de las redes sociales

Las personas poco a poco se han ido alejando de los formatos de comunicación tradicionales, para comenzar a utilizar instrumentos digitales que les permitan tener la información al instante, y así estar enterados de lo que sucede a nivel mundial con un solo clic. Es tal la importancia que ha tomado la necesidad de estar actualizado cada minuto que las personas tienen en sus dispositivos de comunicación digital distintas opciones de información tales como aplicaciones de medios escritos, canales informativos y redes sociales, siendo estas últimas las más consultadas y utilizadas a nivel mundial. Las redes sociales han sido creadas con el fin de conectar a las personas en todo el mundo, bajo la interacción a través de grupos, páginas y enlaces de interés. Las personas las han convertido en canales de información de uso diario y han visto en ellas la forma más ágil de conocer como se está comportando su círculo más cercano y el mundo en general. La industria también ha visto la creciente demanda que tienen las redes sociales y ha decidido intervenir en el juego interactivo abasteciendo a los usuarios de una multiplicidad de elementos de todo tipo a su disposición. Han creado estrategias agresivas para llegar a la mayor cantidad de personas posibles y han logrado resultados potenciales, en términos de fortalecimiento de marca.