The future of football is female : a case of fan-tastic imaginings?

Consistent with FIFA president Sepp Blatter’s proclamation that the future of football is female, the Australian Football League (AFL) has instituted a range of initiatives in an attempt to present a ‘female friendly’ face and garner women’s support for the national game. Given the large number of women who follow the AFL, especially in comparison to other football codes nationally, it’s worth considering the motivations behind the AFL’s tactics. To what extent does what the AFL think women want correlate with women supporters’ experiences and realities of being a football fan? This paper presents findings from semi-structured and focus group interviews with female AFL fans to gauge their perceptions of being an Australian rules football supporter and its impact on their lived experiences and sense of self. The responses of women supporters are critically assessed in order to contemplate how women negotiate gender identity through their support of a male dominated sport. As well as offering insights into the role gender plays in leisure pursuits such as sport spectatorship, this paper considers how femininity and masculinity might be contested and/or remade through the practice of following football in the Australian context. By demonstrating the range and diversity of women’s experiences, this research has the capacity to generate alternative imaginings of fanship and sporting community beyond gender stereotypes.

The role, objective and future of local government in Victoria

Discusses the performance of the Australian local government system in the 1980s with reference to the future of local government, particularly in the Geelong region. Suggests that if reform (amalgamation) does not occur the future of local government will be under threat.

Future of building surveying in Australia

Building surveying is fragmenting into specialist areas that will in time displace the profession and contribute to its demise. For the profession to survive it must change and embrace these new areas as part of the building surveying family. The research identified 18 ingredients of successful professional bodies that the Australian Institute of Building Surveyors can use to position the organisation to accommodate these new areas and assist it to prosper and grow into an effective professional body.

The future of distance education : reformed, scrapped or recycled

A mass of under-educated people, an expanding population, major global crises and an expanding knowledge economy all combine to sustain a massive demand for basic, further, higher, continuing and lifelong education.This demand cannot be met solely in the world’s classrooms; even if there were enough classrooms, many people will be unwilling or unable to attend them to learn. In this sense, distance education is essential for the future, but the fluidity around educational terms and practices means that it is also quite possible that ‘distance education’—the term and its history—will be towed to the scrap yard for many of its useful parts to be recycled. This chapter considers three key elements of distance education—technology, students and educational institutions—and the educational possibilities that surround them by reflection on past and present changes. The future of distance education is intimately connected to broader social, economic and cultural changes. These changes are strongly influenced by the ‘disruptive’ technologies, demographic transformations in the nature of distance learners and the pressures of global techno-capitalism on educational institutions.

The future of facilities management : educators and professional bodies working together

Facilities management programmes in Australia suffer from poor recruitment levels. This is in strong contrast to nearby Asian countries such as Hong Kong and Singapore where facilities management is a well-respected profession and programmes recruit in the 100’s. Facilities management seems to be more regarded as purely a technical or even a janitorial job by potential students rather than a profession that offers scope for the development and exercise of high level skills in Australia. The word “management” seems to be ignored in the minds of the general public, despite the aspirations of practitioners and researchers to reach board-level influence. Facilities management is not the only one of the built-environment professions being viewed in this way. A number of professional bodies have difficulty recruiting fresh graduates into their ranks in Australia and research suggests that low recruitment levels will lead to a moribund profession with the potential for being downgraded to quasi or para-professional status. This paper would like to stimulate debate about the future of construction professions generally, how to encourage quality graduate entrants and educate employers about the need, indeed the necessity, for requiring professional qualifications in addition to graduate or post-graduate education to ensure the highest standards and continuing development of skills and knowledge.

Practitioner prognostications on the future of online marketing

In arguably the most dynamic period in the history of marketing, and in particular the management of marketing communication, the challenges and opportunities presented by online marketing are both immense and unprecedented. In an effort to understand how these challenges are perceived at the ‘coal face’, this paper solicits and longitudinally compares senior marketing practitioners’ perceptions and perspectives, both recently (late 2008) and five years prior (2003). Due to the rapid evolution of online marketing and its impact on both consumer behaviour and marketing strategy, a longitudinal qualitative research design was employed to track changes in senior marketers’ perceptions. Findings are presented and discussed within the context of six recurring themes: interactivity, personalisation, integration, evaluation, agency structures, and capabilities. The paper concludes by examining the utility of integrated marketing communication as a marketing management framework for online marketing strategy.

Australian higher education institutions transforming the future of teaching and learning through 3D virtual worlds

What are educators‟ motivations for using virtual worlds with their students? Are they using them to support the teaching of professions and if this is the case, do they introduce virtual worlds into the curriculum to develop and/or expand students' professional learning networks? Are they using virtual worlds to transform their teaching and learning? In  recognition of the exciting opportunities that virtual worlds present for higher education, the DEHub Virtual Worlds Working Group was formed. It is made up of Australian university academics who are investigating the role that virtual worlds will play in the future of education and actively implementing the technology within their own teaching practice and  curricula. This paper presents a typology for teaching and learning in 3D virtual worlds and applies the typology to a series of case studies based on the ways in which academics and their institutions are exploiting the power of virtual worlds for diverse purposes ranging from business scenarios and virtual excursions to role-play, experimentation and language development. The case studies offer insight into the ways in which institutions are transforming their teaching for an unknown future through innovative teaching and learning in virtual worlds. The paper demonstrates how virtual worlds enable low cost alternatives to existing pedagogies as well as creating opportunities for rich, immersive and authentic activities that would otherwise not be feasible or maybe not even be possible. Through the use of virtual worlds, teaching and learning can be transformed to cater for an unknown future.

Vigilantes - could they be the future of security in Australia?

Provides an overview of current research by the author and related Australian scholars on the problem of vigilantism as a question of media representation, as opposed to a substantive crime prevention trend. Implications of this research discussed for a professional security audience.