A construção do discurso sobre os alimentos geneticamente modificados no Brasil : análise crítica do discurso da revista Veja

Este artigo examina a construção do discurso sobre os alimentos geneticamente modificados a partir da ótica de um importante periódico nacional, a revista Veja. O quadro teórico baseia-se no debate sobre os alimentos geneticamente modificados no campo dos estudos organizacionais, no qual se verificou negligência sobre o papel da mídia como formadora de opinião e sua capacidade em influenciar os leitores. A contribuição para este campo está em verificar o papel da mídia na construção de um tema – os alimentos transgênicos. O método utilizado é a análise crítica do discurso. Os resultados da análise crítica do discurso da Veja sugerem que os alimentos transgênicos são construídos pelo discurso através de duas perspectivas, uma técnica e outra moral e o domínio discursivo é articulado de forma a promover a aceitação dos alimentos transgênicos como opção viável e benéfica de consumo, sem agredir a saúde humana e o meio ambiente.

A interface entre educação e mercado : uma análise crítica das mudanças socioculturais no contexto educacional

In the context of late modernity, the socio-cultural transformations established new social practices which corroborate discursive changes in dialectic movements, contributing to the order of the educational discourses to be more and more affected by typical market discourses and values which are covered by ideologies, hegemonic struggles and power relations. In this sense, this research study, which is based on the theoretical tenets of the Critical Discourse Analysis in its interdisciplinary branch (FAIRCLOUGH, 2006; ORMUNDO, 2010; PEDROSA, 2010; RAMALHO E RESENDE, 2011), aims at discussing how the sociocultural changes in the context of private education interact with the market proposal of neoliberal and economical policies. The research was methodologically based on the qualitative approach (CHIZZOTTI, 1991; BOGDAN e BIKLEN, 1994; MINAYO, 1994), especially on the principles of contemporary Applied Linguistics (SIGNORINI, 1998; MOITA-LOPES, 2006; MENEZES, SILVA, GOMES, 2009). Data were gathered from advertisements used in campaigns by private educational institutions and agencies in Natal/RN; the advertisements were collected in primary and secondary levels and in language courses from October to December, 2010. The data analysis indicate that education, in the context of globalization and late modernity, has become a market agency and that the new face of the educational discourse of private institutions is interwoven with a social representation of education as a site of struggle and hegemonic dispute. Therefore, the research leads us to infer that, as the educational public policies based on hegemonic economy and on ideological assumptions of international agents (Global Bank, FMI, etc.) have become widespread, education has become an arena of dispute and a powerful economic product to the market of cultural and commercial industry, thus emphasizing a society in which everything is economically based

Os rostos da pobreza brasileira: análise crítica dos discursos do governo federal, da Veja e da Cufa

Brazilian constitution says that all Brazilians have basic survival rights such as education, sanitation and food, but these basic rights are luxury for some. So, thinking about this, this paper aims to develop a critical analysis about the (re)production of the discourse on poverty, and consequently on the poor, given by the federal government, through the official website of the program Brazil Without Poverty (Brasil Sem Pobreza), the media, represented by Veja magazine, and by those who affirm to be representatives of the poor; like the Single Central Slums (Central Única das Favelas CUFA). Our aim is to present a critical reflection on the discourses about the poverty in the voices of the government, Veja magazine (media representative) and CUFA (poor representative) and their contribution to the development of the meanings of the theme in Brazilian society. In order to do so, we have identified categories based upon Bajoit (2006a) to classify which the author calls faces of poverty . We have used the Sociological and Communicational Discourse Approach (ASCD) as developed by Pedrosa (2012a, 2012b, 2012c), within the Critical Discourse Analysis as theoretical apparatus, and also the studies in which the ASCD is built upon such as Sociology for Social Change (BAJOIT, 2006), the Cultural Studies (HALL, 2005), and the Functional Systemic Linguistic, especially the Evaluating System (MARTHIN & WHITE, 2005, VIAN JR et al, 2011). Thus, the discourse on poverty or on fighting poverty, extracted from news, chronicles and other genres of the mentioned vehicles, are taken as object of study to understand identities that are created and renewed on poverty and on the Brazilian poor, as their dependence on the government and civil society, their exploitation by the economy, and even the media that sometimes features them as delinquent

Sujeitos e atores sociais nas representações discursivas de docentes da rede estadual de ensino em Sergipe: uma análise crítica em tempos de Ideb

According to the studies in Applied Linguistics, this thesis is based on an interdisciplinary perspective (Critical Discourse Analysis, Sociology towards Social Change, Cultural Studies and Systemic-Functional Linguistics). The overall objective of the research was to analyze the discourses of Elementary School teachers in the state of Sergipe, by means of the discursive representations of the social actors, the processes of subjectivity and their fragmented identities in the context of standardized evaluations before the requirements of globalized pedagogical practices, based on the result-based management. The critical analysis of such discourses was motivated by the rapid pace with which the demands of innovation become part of the classroom, aiming at reaching the target in what concerns the indexes of the rankings which characterize the globalized discourse of the national education management, like Ideb (Basic Education Development Index), which makes teachers change their discourses, become silent or keep resistant. The work was initially endorsed by the theoretical lines of the Critical Discourse Analysis (FAIRCLOUGH, 2001, 2006), and poses a proposal for such purpose: the ASCD Discourse Sociological and Communicative Approach (PEDROSA, 2012, 2013). This is an interpretative-qualitative study of the Critical Discourse Analysis (FAIRCLOUGH, 2001, 2003; RAMALHO ; RESENDE, 2011) and to carry it out, semi-structured interviews were used as instruments of data generation (BAUER; GASKELL, 2011; GILL, 2011). Its corpus is composed of thirteen accounts of teachers from the Elementary school who teach Portuguese and work in the fifteen schools which were chosen to be the universe of the research at the Regional Board of Education (02) in the state of Sergipe. Such narratives are related to their impressions, expectations and actions which favor the management of results to which they have to submit themselves. The analytical overview of sociological and discursive line comes from the pan-semiotic categories (Inclusion and Exclusion) which appear in the theory of Representation of Social Actors (VAN LEEUWEN, 1997, 2008). To present the processes of subjectivity of these teachers, this work is based on the socio-analytical proposal of the classification of the subjects, which stems from the individual s work in the Gestão Relacional de Si , which comes from the Applied Sociology (towards) Social Change (BAJOIT, 2006, 2009). The discursive analyses were guided word for word, in their majority, by having the Systemic Functional Grammar as their theoretical basis, specifically by the processes of the Transitivity System postulated by Halliday, (1985); Halliday and Mathiessen, (2004); Eggins (2004); Cunha and Souza (2011). The work makes the field of Cultural Studies emerge towards the dialogue and the presentation of the fragmented identities of the teachers in the context of late modernity (GIDDENS, 2002; HALL, 2011). The thesis promoted a reflection over the teacher s condition, who is immerse in this context of knowledge construction of the present Brazilian educational system, the standardized evaluations, the indexes of development, the targets and the rankings. The considerations and outcomes of such a research dealt with the teachers emerging social practices and the need of planned initial and continuing teacher education towards the new moment which is foreseeable

Luiz Inácio Lula da Silva entre dois mundos: uma análise de notícias do New York Times

Este trabalho analisa um conjunto de notícias publicadas pelo The New York Times , versão on-line, que aborda a presença do presidente do Brasil, Luiz Inácio Lula da Silva, no Fórum Social Mundial em Porto Alegre, Brasil, e no Fórum Econômico Mundial em Davos, Suíça, em janeiro de 2003. Baseando-se no referencial teórico-metodológico da Análise Crítica do Discurso - Bell e Garrett (1998), Fairclough (1995 e 2001) e Fowler (1991) -, investigam-se as estratégias discursivas utilizadas pelo jornal para referir-se ao presidente brasileiro participando de dois eventos de repercussão internacional, que representam pólos ideológicos opostos.

Carta capital e Veja: a cobertura do discurso ecológico-político do Partido Verde na eleição presidencial de 2010

Pós-graduação em Comunicação - FAAC

A abordagem de questões sociocientíficas na formação continuada de professores de ciências: contribuições e dificuldades

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Concepção de gestão escolar: a perspectiva dos documentos oficiais e dos programas de formação continuada de diretores de escola no Estado de São Paulo - 1990/2009

Pós-graduação em Educação - FFC

O ensino de Português Língua Estrangeira no contexto virtual do Teletandem: aspectos linguístico-discursivos

The project Teletandem, linked to the Centro de Línguas e Desenvolvimento de Professores UNESP/Assis, promotes the interaction between undergraduates students in Languages and undergraduates students from foreign universities in order to promote the teaching of Portuguese for those who do not speak Portuguese and give an opportunity to Brazilian students to learn a foreign language. Therefore there is a different context that can result in new forms of statements produced in this specific area of human activity. The present paper aims to present a description of Teletandem sessions as a discursive gender according to the gender theory, showing the multiplicity of discursive genders that emerge during an interaction. We also intend to verify the levels of Critical Language Awareness among Brazilian participants according to the Critical Discourse Analysis.

Performatividade e gênero nas interações em teletandem

Pós-graduação em Estudos Linguísticos - IBILCE

Para além da heteronormatividade: uma análise dos eunucos representados por Estácio, Marcial e Suetônio (Roma, 80-121 d. C)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Para além da heteronormatividade: uma análise dos eunucos representados por Estácio, Marcial e Suetônio (Roma, 80-121 d. C)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A modernização ecológica conquistando hegemonia nos discursos ambientais: o caso da Zona Franca de Manaus

A Zona Franca de Manaus (ZFM) foi criada em 1967 pelo governo da ditadura militar brasileira, de acordo com um discurso nacionalista que apresentava a região amazônica como um território estratégico que era preciso ocupar e desenvolver. Apesar de a visão do grande vazio não ter sido apagada do imaginário popular, desde os anos de 1970 tem ganhado força a percepção da floresta como herança cultural e biológica a ser preservada. Estas mudanças nos discursos mais gerais sobre a Amazônia foram acompanhadas por um deslocamento do discurso de legitimação dos incentivos fiscais gozados pelas indústrias de Manaus, em um movimento relacionado ao processo de construção de hegemonia no campo ambiental, marcado pela emergência da chamada modernização ecológica. Utilizando a análise crítica do discurso, este artigo mostra como se constituiu o argumento de que as empresas em Manaus protegem a floresta, assentado em um roteiro de dupla ameaça: de desemprego e de desmatamento. As informações e dados foram levantados por meio de pesquisa bibliográfica, entrevistas semiestruturadas e observações diretas em reuniões e eventos corporativos. Fizeram parte do corpus, ainda, as transcrições oficiais de 64 pronunciamentos em plenário dos três senadores e oito deputados federais do Amazonas em 2007; 125 matérias publicadas no caderno de Economia do jornal A Crítica entre 1º de janeiro e 30 de junho, e quatro edições da revista institucional Suframa Hoje, no mesmo ano.

Nationen och hans hustru : Feminism och nationalism i Israel med fokus på Miriam Kainys dramatik

The aim of this thesis is to elucidate the tension between feminism and nationalism in Israel and to investigate the ways by which such discursive currents mark the identities of Israeli women. The specific field of investigation is Israeli theatre, and the identities examined are dramatic characters created by the Israeli playwright Miriam Kainy. Also examined is the character of the playwright herself. Theatre is being observed as a specific field of society in which the position of women can be clarified. What kind of women characters the Israeli theatre produces is therefore a leading question for this study. Feminist theories, focusing on gender aspects of power relations, together with the postcolonial perspective, which considers power relations by focusing on ethnicity and geopolitical aspects, provide the theoretical tools. The social constructionist viewpoint is used since it provides an appropriate understanding of important notions for the thesis, such as nation and identity, considering them as constructions created by discourse. The discourses focused upon are the national v. the feminist discourse and theatre is viewed as a discourse mediator, which is why the dramatic text is the object of the analysis. The specific method of analysis is inspired by Norman Fairclough’s critical discourse analysis. The main part of the thesis consists of a discursive analysis of five women characters, constructed within a period of about five decades, namely between the 1950s and 1990s. Each one of these characters consists of an articulation which is considered representative of a specific time-relevant discursive struggle between the two discourses in question. One of the central assumptions of the thesis is that the Israeli national identity is thoroughly masculine. The identity problems it has been causing Israeli women since the time of the pioneers until today are clearly illuminated throughout the analysis. The conclusion emphasises that the subjectpositions being introduced by Israeli national discourse, namely the ways of being a New Jew, an Israeli, collide with those introduced by feminist discourse, i.e. ways of being an independent woman subject. Nevertheless, each and every character demonstrates creative ways of transforming the discourses by aiming at a hybrid formation.