Growing global brands in foreign markets: A brand equity perspective. Impact of national culture on trademark registrations in emerging economy: Evidence from Russia. ACES Working Papers, August 2010

In this study we explore how firms deploy intellectual property assets (trademarks) in international context and the impact of cultural characteristics on such activities. Trademarks capture important elements of firm's brand-building efforts. Using growth model, a special case of hierarchical linear model, we demonstrate that that stock of trademarks in foreign market increase future trademark activity. Also, we explore the moderating roles of two cultural dimensions, individualism and masculinity, on such relationships. The findings indicated that firms from countries closer to host market (Russia) on individualism dimension tend to register more trademarks in host market. The opposite result is observed for masculinity dimension.

Textile brand names dictionary.

"Compiled from ... Rayon textile monthly."

How to sell Airline honey : pointers for the salesman of the best honey in the world : the famous Airline brand.

Subtitle on cover: Some facts about honey and bees that an Airline honey salesman should know.

A Monumental Gratitude attempted, In a Poetical Relation of the Danger and Deliverance of Several of the Members of Yale-College, in Passing the Sound, from South-hold to New-haven, Aug. 20th. 1726.

One of 10 photostat copies reproduced from the original in a private collection, June, 1925.

Brand; a dramatic poem.

Mode of access: Internet.

Ueber den gallischen brand : eine quellenkritische skizze zur aelteren roemischen geschichte /

Includes bibliography.

Brand. Et dramatisk digt

Mode of access: Internet.

The 13th District : a story of a candidate / by Brand Whitlock.

Advertisements on p. [1]-[22] at end.

Der brand im Opernhaus, ein nachtstück in drei aufzügen

Mode of access: Internet.

Brand;

Mode of access: Internet.

De Levensgeschiedenis van President J.H. Brand;

Mode of access: Internet.

The continuance of peace and increasing prosperity a source of consolation and just cause of gratitude to the inhabitants of the United States. A sermon, delivered February 19,1795 ; being a day set apart by the President, [for thanksgiving and prayer through the United States.

Evans 29830