Positioning hierarchy in enterprise system change

There is a widening gulf in change literature between theoretical notions of evolving organisational form and the emerging reality that old and new organisational structures coexist. This paper explores this dichotomy in Enterprise Resource Planning change. It develops a cellular hierarchy framework to explain how different types of hierarchy coexist within the same organisation during the implementation of Enterprise Resource Planning. © 2006 The Author; Journal compilation © 2006 Blackwell Publishing Ltd.

Active node supporting context-aware vertical handover in pervasive computing environment with redundant positioning

A major requirement for pervasive systems is to integrate context-awareness to support heterogeneous networks and device technologies and at the same time support application adaptations to suit user activities. However, current infrastructures for pervasive systems are based on centralized architectures which are focused on context support for service adaptations in response to changes in the computing environment or user mobility. In this paper, we propose a hierarchical architecture based on active nodes, which maximizes the computational capabilities of various nodes within the pervasive computing environment, while efficiently gathering and evaluating context information from the user's working environment. The migratable active node architecture employs various decision making processes for evaluating a rich set of context information in order to dynamically allocate active nodes in the working environment, perform application adaptations and predict user mobility. The active node also utilizes the Redundant Positioning System to accurately manage user's mobility. This paper demonstrates the active node capabilities through context-aware vertical handover applications.

Marketing strategy and competitive positioning

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

Understanding the adoption of new brands through salespeople:a multilevel framework

So far there has been scant empirical attention paid to the role of the sales force in the adoption of new brands in the early implementation stages. We test a framework of internal (sales manager and salespeople) brand adoption using an empirical multilevel study. Our findings suggest that the construct of expected customer demand (ECD) plays an important role in sales force brand adoption. First, ECD directly influences salespeople’s and sales managers’ brand adoption. Second, ECD serves as a cross-level moderator of new brand adoption transmission. We find the influence of sales managers’ brand adoption on salespeople’s brand adoption to be stronger when salespeople’s ECD is lower.

How brand portfolios have changed:a study of grocery suppliers brands from 1994 to 2004

This study examines the changes in brand structures based on a repeat audit of brand portfolios by leading grocery product suppliers. It compares results from content analyses of four hundred leading suppliers' brands sold to Tesco and Sainsbury's in 1994 and 2004. The brand structures used have changed although not uniformly in extent or direction. There is now more complexity in the way brand names are used. An extended typology of brand structures is incorporated. Propositions drawn from latest thinking on the use of brand portfolios are compared with the findings implications discussed.

Positioning gender in discourse:a feminist methodology

This book introduces a newly emerging approach to the analysis of talk. FPDA offers a means of analysing the ways in which speakers construct their gender identities within a complex web of power relations. The FPDA approach challenges the traditional feminist view that females are often disempowered within mixed sex settings. This approach shows that both male and female speakers constantly shift between positions of powerfulness and powerlessness - even within the same conversation. The methodology is demonstrated through a study of teenagers' conversations in class and a study of senior managers' discussions in business meetings, concluding with suggestions that while female speakers are often 'silenced' by dominant social discourses, they are far from uniformly powerless.