Lifetime-value creation through a customized offer adressed to diferent lifestyles

This paper purposes a method for marketing segmentation based on customers‟ lifestyle. A quantitative and qualitative segmentation established by the Whitaker Lifestyle™ Method was created in order to define a concrete and clear identification of the customer, by understanding the behavior, style and preferences of each segment. After conducting 18 in-depth interviews, it was concluded that four main personas characterize the customer base of the company. These four personas will be the support for the creation of „quick-wins‟ that address to the expectations of each lifestyle, projecting a significant impact on the lifetime-value of the company‟s customer base

The collective lifestyles framework : a contextual analysis of social practices, social structure and disease

Thèse diffusée initialement dans le cadre d'un projet pilote des Presses de l'Université de Montréal/Centre d'édition numérique UdeM (1997-2008) avec l'autorisation de l'auteur.

A new life in the mountains : changing lifestyles among in-migrants to Wanaka, New Zealand

Mountainous areas with a high dependency on its tourism industry are often relatively small and remote. But some of these areas have faced a population increase due to large in-migration;Wanaka in New Zealand’s Southern Alps is one example. This paper is studying the migration motivations of a few individuals that have moved to Wanaka and how they started to feel like part of their new community. The meaning of the place is important for these newcomers. The results of the study indicate that there is a strong link between the community and the lifestyle that in-migrants are seeking. It also highlights the importance for in-migrants to be a part of the social community. Social Clubs, sport clubs and voluntary work are ways of becoming a part of a social network.

Hierarchical relationship between values, lifestyles, possessions and food consumption among Beijing adult population

A representative sample (N=801) of the Beijing adult population was used to empirically test and validate a proposed hierarchical model of relationships between values, lifestyles, possessions and food consumption. The theoretical contribution of the present study is the development and an empirically supported paradigm, which explains consumers' consumption behaviour. A further outcome is the substantiation of a pathway model involving hierarchical relationship between values, lifestyle, and demographic variables on material possessions and food consumption.

Changing lifestyles: a major responsibility for physical education

Nutritionists, physical and health educators and the medical profession have all expressed concern about the eating habits and sedentary lifestyle of Australian children and the short and long term consequences if we do not change our ways, states the author. Can schools solve the problem? The author examines the effort to strengthen physical education in Australian schools and considers why the subject remains marginal in the curriculum.

Happiness versus the environment - a case study of Australian lifestyles

Crafting environmental policies that at the same time enhance, or at least not reduce people's wellbeing, is crucial for the success of government action aimed at mitigating environmental impact. However, there does not yet exist any survey that refers to one and the same population, and that allows the identifying relationships and trade-offs between subjective wellbeing and the complete environmental impact of households. In order to circumvent the lack of comprehensive survey information, we attempt to integrate two separate survey databases, and describe the challenges associated with this integration. Our results indicate that carbon footprints are likely to increase, but wellbeing levels off with increasing income. Living together with people is likely to create a win-win situation where both climate and wellbeing benefit. Car ownership obviously creates emissions, however personal car ownership enhances subjective wellbeing, but living in an area with high car ownership decreases subjective wellbeing. Finally, gaining educational qualifications is linked with increased emissions. These results indicate that policy-making is challenged in striking a wise balance between individual convenience and the common good.

Screen media, parenting practices, and the family environment in Australia: a longitudinal study of young children’s media use, lifestyles, and outcomes for healthy weight

Few studies of media use and adiposity explore the influence of parenting on children’s lifestyle behaviors. Screen media access, bedroom television, lack of physical activity, and snacking on energy-dense foods have long been implicated in child overweight. This research used data from the first three waves of the Longitudinal Study of Australian Children to investigate, prospectively, the associations between parental practices in early to middle childhood and children’s behaviors and weight in late childhood. A path model was used to investigate whether consistent parentingpredicted setting of boundaries for access to and use of media, and was indirectly associated with children’s lifestyle behaviors that increase the likelihood of healthy weight maintenance. The findings demonstrated that children’s lifestyles pertinent to weight maintenance and media use cluster together and involve both old and newer screen media, but are also predicted by parenting practices and the family environment.

The impact of cardiac rehabilitation on lifestyles, psychological correlates and the clinical course of cardiac disease

Objectives: The aim of this research was to evaluate the impact of Cardiac Rehabilitation (CR) on risky lifestyles, quality of life, psychopathology, psychological distress and well-being, considering the potential moderating role of depression, anxiety and psychosomatic syndromes on lifestyles modification. The influence of CR on cardiac morbidity and mortality was also evaluated. Methods: The experimental group (N=108), undergoing CR, was compared to a control group (N=85) of patients affected by cardiovascular diseases, not undergoing CR, at baseline and at 1-month, 6- and 12-months follow-ups. The assessment included: the Structured Clinical Interview for DSM-IV, the structured interview based on Diagnostic Criteria for Psychosomatic Research (DCPR), GOSPEL questionnaire on lifestyles, Pittsburgh Sleep Quality Index, Morisky Medication Adherence Scale, MOS 36-Item Short Form Health Survey, Symptom Questionnaire, Psychological Well-Being Scale and 14-items Type D Scale. Results: Compared to the control group, CR was associated to: maintenance of the level of physical activity, improvement of correct dietary behaviors and stress management, enhancement of quality of life and sleep; reduction of the most frequently observed psychiatric diagnoses and psychosomatic syndromes at baseline. On the contrary, CR was not found to be associated with: healthy dietary habits, weight loss and improvement on medications adherence. In addition, there were no relevant effects on sub-clinical psychological distress and well-being, except for personal growth and purpose in life (PWB). Also, CR did not seem to play a protective role against cardiac recurrences. The presence of psychosomatic syndromes and depressive disorders was a mediating factor on the modification of specific lifestyles. Conclusions: The findings highlight the need of a psychosomatic assessment and an evaluation of psychological sub-clinical symptomatology in cardiac rehabilitation, in order to identify and address specific factors potentially associated with the clinical course of the heart disease.

Behaviour change counselling for tobacco use cessation and promotion of healthy lifestyles: a systematic review

AIM To systematically assess the efficacy of oral health behaviour change counselling for tobacco use cessation (TUC) and the promotion of healthy lifestyles. MATERIALS AND METHODS Systematic Reviews, Randomized (RCTs), and Controlled Clinical Trials (CCTs) were identified through an electronic search of four databases complemented by manual search. Identification, screening, eligibility and inclusion of studies were performed independently by two reviewers. Quality assessment of the included publications was performed according to the AMSTAR tool for the assessment of the methodological quality of systematic reviews. RESULTS A total of seven systematic reviews were included. With the exception of inadequate oral hygiene, the following unhealthy lifestyles related with periodontal diseases were investigated: tobacco use, unhealthy diets, harmful use of alcohol, physical inactivity, and stress. Brief interventions for TUC were shown to be effective when applied in the dental practice setting while evidence for dietary counselling and the promotion of other healthy lifestyles was limited or non-existent. CONCLUSIONS While aiming to improve periodontal treatment outcomes and the maintenance of periodontal health current evidence suggests that tobacco use brief interventions conducted in the dental practice setting were effective thus underlining the rational for behavioural support.