Untersuchungen zur Fachsprache der Ökologie und des Umweltschutzes im Deutschen und Finnischen : Bezeichnungsvarianten unter einem geschichtlichen, lexikographischen, morphologischen und linguistisch-pragmatischen Aspekt

The work integrates research in the language and terminology of various fields with lexicography, etymology, semantics, word formation, and pragmatics. Additionally, examination of German and Finnish provides the work with perspective of contrastive linguistics and the translation of texts in specialized fields. The work is an attempt to chart the language, vocabulary, different textual types, and essential communication-connected features of this special field. The study is primary concerned with internal communication within the field of ecology, but it also provides a comparison of the public discussion of environmental issues in Germany and Finland. The work attempts to use textual signs to provide a picture of the literary communication used on the different vertical levels in the central text types within the field. The dictionaries in the fields of environmental issues and ecology for the individual text types are examined primarily from the perspective of their quantity and diversity. One central point of the work is to clarify and collect all of the dictionaries in the field that have been compiled thus far in which German and/or Finnish ware included. Ecology and environmental protection are closely linked not only to each other but also to many other scientific fields. Consequently, the language of the environmental field has acquired an abundance of influences and vocabulary from the language of the special fields close to it as well as from that of politics and various areas of public administration. The work also demonstrates how the popularization of environmental terminology often leads to semantic distortion. Traditionally, scientific texts have used the smallest number of expressions, the purpose of which is to appeal to or influence the behavior of the text recipient. Particularly in Germany, those who support or oppose measures to protect the environment have long been making concerted efforts to represent their own views in the language that they use. When discussing controversial issues competing designations for the same referent or concept are used in accordance with the interest group to which the speaker belongs. One of the objectives of the study is to sensitize recipients of texts to notice the euphemistic expressions that occur in German and Finnish texts dealing with issues that are sensitive from the standpoint of environmental policy. One particular feature of the field is the wealth and large number of variants designating the same entry or concept. The terminological doublets formed by words of foreign origin and their German or Finnish language equivalents are quite typical of the field. Methods of corpus linguistics are used to determine the reasons for the large number of variant designations as well as their functionality.

Social Media as a Form of Organizational Knowledge Sharing

This study investigates the role of social media as a form of organizational knowledge sharing. Social media is investigated in terms of the Web 2.0 technologies that organizations provide their employees as tools of internal communication. This study is anchored in the theoretical understanding of social media as technologies which enable both knowledge collection and knowledge donation. This study investigates the factors influencing employees’ use of social media in their working environment. The study presents the multidisciplinary research tradition concerning knowledge sharing. Social media is analyzed especially in relation to internal communication and knowledge sharing. Based on previous studies, it is assumed that personal, organizational, and technological factors influence employees’ use of social media in their working environment. The research represents a case study focusing on the employees of the Finnish company Wärtsilä. Wärtsilä represents an eligible case organization for this study given that it puts in use several Web 2.0 tools in its intranet. The research is based on quantitative methods. In total 343 answers were obtained with the aid of an online survey which was available in Wärtsilä’s intranet. The associations between the variables are analyzed with the aid of correlations. Finally, with the aid of multiple linear regression analysis the causality between the assumed factors and the use of social media is tested. The analysis demonstrates that personal, organizational and technological factors influence the respondents’ use of social media. As strong predictive variables emerge the benefits that respondents expect to receive from using social media and respondents’ experience in using Web 2.0 in their private lives. Also organizational factors such as managers’ and colleagues’ activeness and organizational guidelines for using social media form a causal relationship with the use of social media. In addition, respondents’ understanding of their responsibilities affects their use of social media. The more social media is considered as a part of individual responsibilities, the more frequently social media is used. Finally, technological factors must be recognized. The more user-friendly social media tools are considered and the better technical skills respondents have, the more frequently social media is used in the working environment. The central references in relation to knowledge sharing include Chun Wei Choo’s (2006) work Knowing Organization, Ikujiro Nonaka and Hirotaka Takeuchi’s (1995) work The Knowledge Creating Company and Linda Argote’s (1999) work Organizational Learning.

The link between the learning organisation and curriculum innovation:A comparative study of public and private primary schools in Greece

This article examines the relationship between the learning organisation and the implementation of curriculum innovation within schools. It also compares the extent of innovative activity undertaken by schools in the public and the private sectors. A learning organisation is characterised by long-term goals, participatory decision-making processes, collaboration with external stakeholders, effective mechanisms for the internal communication of knowledge and information, and the use of rewards for its members. These characteristics are expected to promote curriculum innovation, once a number of control factors have been taken into account. The article reports on a study carried out in 197 Greek public and private primary schools in the 1999-2000 school year. Structured interviews with school principals were used as a method of data collection. According to the statistical results, the most important determinants of the innovative activity of a school are the extent of its collaboration with other organisations (i.e. openness to society), and the implementation of development programmes for teachers and parents (i.e. communication of knowledge and information). Contrary to expectations, the existence of long-term goals, the extent of shared decision-making, and the use of teacher rewards had no impact on curriculum innovation. The study also suggests that the private sector, as such, has an additional positive effect on the implementation of curriculum innovation, once a number of human, financial, material, and management resources have been controlled for. The study concludes by making recommendations for future research that would shed more light on unexpected outcomes and would help explore the causal link between variables in the research model.

Estratégias de comunicação interna

Dissertação apresentada ao Instituto Superior de Contabilidade e Administração do Porto para obtenção do Grau de Mestre em Assessoria de Administração Orientada pela professora Arminda Sá Sequeira

Public relations, satisfaction and commitment

The importance of the organizational relationship (senior managers) with an internal public (employees) is the main focus of this research, aiming to understand how this relationship differs between the different publics. Nowadays, the relevance attributed by Public Relations to this relationship is crucial. The main purpose is to identify two consistent models to measure the impact of an organizational relationship on the internal public. The second purpose is to identify how the internal public react to this organizational relationship, namely by gender. The research was conducted in nine Portuguese companies with a sample of 1.244 subjects in order to study the context of the relationship and validate the identified models. The results show the gender stereotypes in the relationship in these companies and that the organizational relationship has an impact on organizational commitment with a consistent model that highlights the impact of Public Relations on a company's productivity.

Public relations, satisfaction and commitment

The importance of the relationship with an internal public is the main focus of our research. Nowadays, the relevance attributed by Public Relations to this relationship is crucial. Our purpose is to identify two consistent models to measure the impact of an organizational relationship on its internal public. The research was conducted in nine Portuguese companies with a sample of 1244 subjects in order to study the context of the relationship and validate the identified models. The results show us the gender stereotypes in the relationship in these companies and that it is possible to identify the impact of Public Relations on a company's productivity.

A contribuição do marketing interno para o sucesso das empresas

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

O papel da televisão interna na relação com os colaboradores da TAP Portugal

Mesquita, Ana Rita Biscaia de Melo - O papel da Televisão interna na relação com os colaboradores da TAP Portugal. Lisboa: Escola Superior de Comunicação Social, 2014. Relatório de estágio.

Comunicação com os colaboradores num grupo de comunicação social: estudo de caso

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.

A importância de uma intranet na transmissão da missão e valores da organização: estudo de caso numa indústria química

Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.

O líder enquanto dinamizador da comunicação interna nas organizações

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.

A comunicação interna e a sua relação com a motivação dos trabalhadores

A presente proposta de Dissertação tem como objetivo principal analisar três canais de Comunicação Interna da empresa do Grupo Probos: Revista Interna; Self-Service; Caixa de Sugestões; e avaliar se estes contribuem para a motivação dos trabalhadores. O estudo da população envolveu 119 trabalhadores da empresa divididos por três secções: Administrativos, Técnicos e Operários que registaram as suas opiniões através de respostas a um instrumento de medição, o questionário. O questionário está dividido em quatro secções: Dados Sociodemográficos, Revista Interna, Caixa de Sugestões e Self-Service. As opiniões foram analisadas através do Excel da Microsoft e de uma escala de Likert de cinco pontos com o software para tratamento de dados quantitativos – IBM SPSS (versão 22). Como conclusão, no que diz respeito à Revista Interna os resultados apontam que nem todos os colaboradores inquiridos da empresa em estudo, consideram este canal comunicacional interno motivador para o seu desempenho profissional, mas valorizam a divulgação dos méritos e das novidades por seu intermédio. Relativamente aos canais Self-Service e Caixa de Sugestões, conclui-se que estes são ambos contributos para a motivação dos trabalhadores.

O planeamento estratégico como instrumento de melhoria da comunicação organizacional interna

O planeamento estratégico é uma ferramenta usada pelas empresas, como forma de contribuir para a melhoria do seu desempenho, preconizando a concretização de objetivos. A comunicação organizacional interna é um o instrumento que, para além de traduzir uma mensagem enviada aos vários indivíduos da empresa, ajuda a interpretação dessa mensagem. Este estudo tem como objetivo perceber se, o planeamento estratégico pode ser um instrumento de melhoria conceptual e de gestão da comunicação organizacional interna. Neste trabalho utilizamos uma metodologia de estudo de caso único, suportada através do método qualitativo, com recurso a entrevistas, e do método quantitativo, através de questionários estruturados. As entrevistas aos quadros superiores da empresa foram realizadas com recuso a uma análise de conteúdo, verificando-se ser de extrema importância para a gestão, tanto o planeamento estratégico, como a comunicação interna. Os instrumentos de medida usados permitiram concluir que existem, ainda, algumas lacunas de planeamento e comunicação da empresa analisada. Da análise do caso em estudo é percetível que o planeamento estratégico, como a comunicação organizacional interna, são instrumentos usados com um nível de sucesso suficiente para colocar a empresa no rumo certo e estável de mercado. Por último, entendemos que no âmbito da conciliação dos dois temas, o planeamento estratégico facilita uma comunicação mais fluída, podendo, assim, ser um instrumento de melhoria da comunicação interna. Como limitações deste trabalho relatamos, em especial, a necessária precaução da generalização dos resultados obtidos e a dificuldade em realizar uma análise mais ampla na discussão de resultados, devido aos parcos trabalhos internacionais e, sobretudo, nacionais. A principal originalidade deste estudo decorre de ser utilizada uma análise com triangulação metodológica e o facto de a unidade de análise em estudo ser uma empresa líder na sua área de negócio e setor.

Ontario Forest Industries Association records, 1900-1989, n.d.

The Ontario Forest Industries Association (OFIA) was founded in 1944. It is a provincial trade association that represents member companies who produce a wide range of products, including pulp, paper, paperboard, lumber, panelboard, plywood and veneer. The OFIA works with its member companies to address issues of common interest and concern, and communicates these issues to the appropriate government, industrial or business sector. The Ontario Forest Information Service represented the OFIA from 1951 to 1988 as the publishers of their industry periodicals. Bush News was the first periodical published by the Service for the OFIA and ran until 1964, when it was replaced by Ontario Logger. In 1968, the name was changed to The Logger. In 1970, this was replaced by The Forest Scene. This new periodical was a departure from the earlier versions, which had served primarily as an internal communication system for the industry. The Forest Scene adopted a new format and editorial approach, emphasizing outdoor activities, recreation, hunting and fishing, conservation, and forestry operations and methods, thus appealing to a much wider readership. The Forest Scene ceased publication in 1988.

Análisis de la situación actual y propuesta de mejoramiento en el plan de negocio de la empresa CIRO ROBERTO MORENO S. EN C.S – “Minas Peñitas“

CIRO ROBERTO MORENO S. EN C.S – “Minas Peñitas”. Es una empresa en el sector minero energético. Este sector se ha caracterizado en Colombia como uno de los más importantes de inigualable crecimiento y con un gran potencial, ya que no solo le trae grandes beneficios a la economía del país, sino que es un sector distinguido por generar grandes niveles de empleo. De este modo CIRO ROBERTO MORENO S. EN C.S – “Minas Peñitas” tiene grandes oportunidades de crecimiento y perdurabilidad, pero debe tener en cuenta que tiene que estar preparada y en las mejores condiciones en todos los aspectos posibles. El propósito del presente trabajo de análisis de la empresa CIRO ROBERTO MORENO S. EN C.S – “Minas Peñitas” es de identificar la forma cómo se desarrollan todas las actividades de la empresa y así determinar el desempeño de estas, para identificar las fortalezas y debilidades presentes, para establecer un plan de mejoramiento en todas las actividades de la cadena de valor y por lo tanto en el plan de negocio de la compañía. La meta de este trabajo no solo fue analizar la situación de la empresa, sino también mostrar las condiciones de la minería de carbón y su comportamiento a nivel mundial y nacional, datos que no se tienen muy claros por parte de empresa y por lo tanto no se le ha dado la suficiente importancia a esta clase de información para beneficio de la misma; sin embargo de acuerdo a las mejoras propuestas en las falencias encontradas en los temas de comunicación y manejo de información en la empresa se espera que si CIRO ROBERTO MORENO S. EN C.S – “Minas Peñitas” considere aplicarlas de la mejor forma, lo cual le traerá grandes beneficios y cumplir con la visión establecida por la empresa.