L’identité en projets : ville, architecture et patrimoine. Analyse de concours à Québec et à Toronto

Dans un contexte de globalisation et de profusion des discours identitaires, la thèse examine le concept d’identité, ses définitions et ses usages dans les débats et les pratiques de la ville, de l’architecture et du patrimoine. Les interventions sur un bâtiment historique révèlent autant le rapport identitaire de la société avec son histoire que celui avec le monde contemporain. La recherche traite de concours d’architecture dans deux villes canadiennes qui aspirent à se positionner à l’échelle internationale, l’une focalisant sur l’aspect contemporain global et l’autre sur l’aspect historique et local. L’objectif de la recherche est d’une part de contribuer au dévoilement du processus de construction identitaire des villes contemporaines à travers les projets d’architecture. D’autre part, il s’agit d’analyser le processus d’identification et l’identité architecturale dans son rapport à l’histoire et à la contemporanéité dans la pratique au sein de bâtiments historiques. La ville devient un objet de communication, qui use de marketing urbain, pour augmenter sa visibilité. L’architecture devient un moyen de communication utilisé pour transmettre une identité visuelle. La méthodologie combine l’analyse des discours, ainsi que l’analyse de l’architecture et de sa représentation. Le choix du concours du Centre d'accueil et d'interprétation de la Place-Royale à Québec (1996) et de l’agrandissement du Musée royal d’Ontario (2001) à Toronto permet d’appréhender les différentes facettes du concept d’identité et de révéler les enjeux locaux et internationaux. Le fait qu’il s’agisse de concours donne accès à un corpus de discours qui comprend les programmes, les politiques de la ville, les présentations des architectes et la réception. L’histoire de chaque concours ainsi que l’analyse sémantique des discours de la commande éclairent le rapport entre les processus et les intentions et permettent de mettre en lumière les enjeux locaux. L’analyse des discours textuels et visuels des architectes dévoile le processus d’identification des projets, les différents types de référents impliqués ainsi que les stratégies de communication employées. L’analyse des projets rend compte des caractéristiques de l’identité de l’architecture contemporaine et son rapport avec le patrimoine. La recherche dévoile l’importance des discours et de la communication dans la construction identitaire des villes en amont des concours ainsi que le débat sociétal que la question pose. Durant le processus d’identification architecturale, le biais induit par la commande amène une emphase et une surenchère des discours historiques par les architectes dans le cas de Québec. Les projets proposés misent sur une mise en scène de la ville historique et du patrimoine et focalisent sur l’expérience visuelle des visiteurs. Dans le cas de Toronto, l’intérêt pour l’aspect global et spectaculaire dans la construction identitaire de la ville en amont du concours, génère un engouement pour une représentation attractive des projets et pour une architecture iconique.

University of Southampton Branding Material

Various templates and logos and brand related media.

Rhetoric in international standard setting process: constructing accounting reality

The paper seeks to explore in depth the ways in which rhetorical strategies are employed in the international accounting standard setting process. The study proposes that rather than simply detailing new accounting requirements, the texts and drafts of accounting standards are artefacts, i.e. deliberately and carefully crafted products, that construct, persuade and encourage certain beliefs and behaviours. The persuasive and constructive strategies are also employed by the constituents submitting comment letters on the regulatory proposals. Consequently, the international accounting standard setting process is an ‘interactive process of meaning making’ (Fairclough, 1989). The study regards accounting as a social construct based on intersubjectivity (Searle, 1995; Davidson, 1990, 1994) and posits language as a constitutive factor in the process (Saussure, 1916; Peirce, 1931-58). This approach to the use of language and the role of rhetoric as a persuasive tool to convince others to our perception of ‘accounting reality’ is supported by the sociological work of Bourdieu (1990, 1991). Bourdieu has drawn our attention to how language becomes used, controlled, reformed and reconstituted by the social agents for the purposes of establishing their dominance. In our study we explore in particular the joint IASB and FASB proposals and subsequent regulations on the scope of consolidation and relevant disclosures that address issues of off-balance sheet financing, a subject that is very timely and of great topical importance. The analysis has revealed sophisticated rhetorical devices used by both the Boards and by the lobbyists. These reflect Aristotelian ethos, pathos and logos. The research demonstrates that those using accounting standards as well as those reading comment letters on the proposals for new standards should be aware of the normative nature of these documents and the subjectivity inherent in the nature of the text.

Persuading the Public : A Linguistic Analysis of Barack Obama’s Speech on “Super Tuesday” 2008

This essay examines the persuasive side of language in a speech given by Senator Barack Obama on Super Tuesday in February 2008. It studies how Senator Obama utilizes language to convince and persuade his audience. This is done from an Aristotelian point of view, meaning that the study focuses foremost on how the senator’s word choices relate to Aristotle’s three means of persuasion, ethos, pathos and logos. Those basic guiding principles are relevant to use since Aristotle’s work on the subject of rhetoric is still today one of the most relevant works in that field. The analysis is basically performed through personal observations guided by previous studies, within the frame of Aristotelian rhetoric. The results show how Senator Obama enforces the three means of persuasion through language and how it can be considered persuasive. The study might add to rhetoric studies from a linguistic perspective since it reaches a better understanding of language used in the field of politics, where rhetoric is a prominent component.

Bollywood’s Australian yarn

 It’s 101 years since the birth of Bollywood, the world’s largest and most vibrant movie industry and, of course, that’s more than enough time to mature and alter, to grow arms and legs. For some time, but since the 1990s particularly, the connections between Australia and Bollywood have really taken hold. So sit back and enjoy a cinematic journey that’s sure to entertain. As a genre Bollywood has grown and developed over a period of 100 years, coloured by India’s history, politics, socio-economic conditions, culture, sensibilities, dreams, fantasies, hopes and expectations. The ever-increasing presence of the Indian diaspora in different parts of the world has helped to realise what we might think of as Bollywood’s cultural diplomacy project. Various Australian state tourism bodies have since supported Indian productions and used Bollywood stars as ambassadors to promote Australia as a welcoming nation. The 1996 film Indian has been credited for featuring the first appearance of kangaroos in Indian cinema. But I have noticed that as early as 1974, a Hindi film Majboor made first reference to Australia and its iconic boxing kangaroo. It featured Bollywood superstar Amitabh Bachchan with a poster captioned: ‘Just hop, skip and jump every Thursday to Perth Sydney’. Australia is now a hot destination for Bollywood as well as regional language film-makers, with a successful foray of films from Soldier (1998) to Bhaag Milkha Bhaag (2013). Over the past two decades, Australian films such as Holy Smoke! (1999), The Waiting City (2009), Save Your Legs! (2012), feature India, not just as a background location but as an integral part of the plot. Bollywood’s influence on Australia can be gauged by the direction of Australian film careers. Be it the Indian-Australian actress Pallavi Sharda (Besharam) or Australia’s bowling sensation Brett Lee (Asha and Friends), Mary Ann Evans – AKA Fearless Nadia, Louise Lightfoot, Tom Cowan, Bob Christo, Tania Zaetta (Salaam Namaste), Nicholas Brown (Kites), Tabrett Bethell (Dhoom 3), Rebecca Breeds (Bhaag Milkha Bhaag), Kristina Akheeva (Yamla Pagla Deewana 2), Emma Brown Garett (Yamala Pagla Deewana), Vimala Raman (Mumbai Mirror), Anusha Dandekar (Delhi Belly), and Maheep Sandhu (Shivam). In this paper I would focus on the journeys and stories of actors, chiefly Fearless Nadia, Bob Christo, and Pallavi Sharda; and also compare a few Bollywood films, particularly Kya Kehna (2000) and Salaam Namaste (2005) made on same theme but set in India and Australia respectively, to show how Australia as has been presented as sexually liberating, visually romantic, and fantastical land of beaches and beauties.

Economia Criativa e a Mídia Radical: laboratórios experimentais para a inovação de plataformas midiáticas, conteúdos e recursos midiáticos

The Creative Economy is an experimental laboratory for the creation , innovation , invention and reinvention of the universe of media - analog and digital . The scenery in the media and converging technologies favors the process of “ creative destruction and destructive creation “ of this field . The mapping of basins and technological corridors distributed through the territory of concentrated areas creates an infrastructural chassis for the production of content , information and entertainment . As locus and logos of immaterial production , digital ecology that gives speed to the flow of production - planning, fundraising , publishing , distribution and enjoyment - and allows the dispossession of their local clusters , the fragmentation and dilution of their creative chains . The collective cultural production and creation appropriating these capilarizados articles and produce content against political, economic and social status quo . The land is fertile and favorable to the emergence of radical media and rebels that recreate the public sphere , and edit poor public spheres , alternative , radical and efficient , the tactical point of view . This article aims to contribute to studies and research that scour the ecosystem of the media for understanding the management of their creative processes, actors and critics of tangible and intangible resources that support their communication actions .

Historia de un hecho regional canónico : el paso de los Andes

Desde el concepto de canon como el modelo impuesto por un grupo de poder, el presente trabajo analiza la canonización de la figura sanmartiniana en el cruce de los Andes, según relatos de autores de la clase dirigente. En los cuales se compara este personaje con Napoleón, Aníbal, Alejandro Magno y otras significativas figuras de la tradición occidental. Tres narraciones edifican la imagen de un héroe romántico, luchador a favor de la libertad y protector de los pueblos que libera. San Martín como paladín democrático frente a la tiranía despótica de los españoles, aparece en el relato de Gerónimo Espejo “El paso de los Andes". Este rico trabajo de prolijo historiador pondera la hazaña por sobre las de Napoleón y Aníbal. Bartolomé Mitre en su “Historia de San Martín", enfoca al héroe como paladín de unidad americana en la causa de la independencia, con una maestría superior a los cruces clásicos de Napoleón y Aníbal, parangonándolo con el de Bolívar en los Andes ecuatorianos. Ricardo Rojas en El santo de la espada fabrica una imagen religiosa de San Martín y lo iguala a héroes cristianos como Parsifal, Lohengrin y el Cid Campeador. El parangón con Napoleón. Aníbal y Alejandro Magno, se ve apoyado por la iconografía argentina de la época. La estatua más popular de San Martín repite la pose del retrato de Napoleón por David. Este, a su vez, está inspirado en mayólicas de Alejandro que lo representan en similar postura. Así, la imagen del héroe argentino en su cruce de los Andes se inserta con éxito en la tradición occidental.

Teología y experiencia mística en Orígenes : ¿Una cuestión mal planteada?

El objetivo de este artículo es mostrar la imposibilidad de separar la relación existente entre teología y experiencia mística en la obra de Orígenes. Básicamente esta cuestión es analizada a través de dos grandes temas: las bases teológicas del sistema de Orígenes y la comunicabilidad de Dios-Padre y del Logos al alma humana, a través de la exégesis de la Fuente de Agua Viva. En el primer apartado se plantea el problema acerca del tipo de trascendencia que Dios-Padre tiene con respecto al Hijo, mostrando que no existe subordinación ontológica entre ellos. La noción de agape es utilizada por Orígenes como “puente ontológico" entre Dios-Padre y su Logos. A continuación se analiza el Libro XIII del Comentario al Evangelio de Juan y las Homilías XII y XIII sobre el Génesis, profundizando la cuestión de la Fuente de Agua Viva. A través de la bella exégesis que el maestro alejandrino realiza es posible advertir la inseparable relación entre el marco doctrinal propuesto por el alejandrino, con el camino que lleva al encuentro con lo divino. También se insiste en que Orígenes ha sido uno de los grandes maestros en la historia del cristianismo, que ha logrado conciliar a través del ejemplo de su propia vida, una inmensa profundidad teológica con la experiencia directa de unión con lo divino.

Da representação ao mito: Xirê - festa e tradição negro-brasileira

O presente trabalho reexamina momentos da História da filosofia desde o seu advento com Platão, na pretensa separação Mythos e Logos, até a sua completude em Descartes, com a inauguração da subjetividade como fundamento do mundo. A seguir, tenta-se mostrar o limite do pensamento representacional, fruto do subjetivismo, pela busca do fundamento no próprio mundo, revelado, na festa (xirê) na cultura negro-brasileira.

Transgressing community:the case of Muslims in a twenty-first-century British city

This paper draws on ethnographic research carried out in Birmingham, UK – a city significant for its sizeable Muslim population and its iconic role in the history of minority ethnic settlement in Britain – to consider how associations of place and ethnicity work in different ways to inform ideas about ‘Muslim community’ in twenty-first-century Britain. The paper charts happenings around a local event in an area of majority Asian settlement and how representations of the area as a place of Muslim community were used to implicate it in the ‘war on terror’. The paper goes on to show how this sensibility is disrupted by Muslims themselves through alternative engagements with space and ethnicity. The paper argues that these offer a ground for making Muslim community in ways that actively engage with histories and patterns of ethnic settlement in the city rather than being determined by them.

Transgressing community:the case of Muslims in a twenty-first-century British city

This paper draws on ethnographic research carried out in Birmingham, UK - a city significant for its sizeable Muslim population and its iconic role in the history of minority ethnic settlement in Britain - to consider how associations of place and ethnicity work in different ways to inform ideas about 'Muslim community' in twenty-first-century Britain. The paper charts happenings around a local event in an area of majority Asian settlement and how representations of the area as a place of Muslim community were used to implicate it in the 'war on terror'. The paper goes on to show how this sensibility is disrupted by Muslims themselves through alternative engagements with space and ethnicity. The paper argues that these offer a ground for making Muslim community in ways that actively engage with histories and patterns of ethnic settlement in the city rather than being determined by them.

Ícones urbanos na cidade de Natal: arquitetura e desenvolvimento urbano na cidade do sol e mar

Natal has come through major changes in the last 150 years, since the actions of city beautification, in the 19th century, until the present day, when such transformations start to have the objective of including the city in the competition for the attraction of the capital flows and consumption, domestically and in a foreign sense. It is thought that the first initiatives aimed at increasing tourism in Natal occurred in the 1960s, however, it became apparent that only from the 1980s was there a significant increase in tourist activities in Natal and the Metropolitan Region, especially on the east coast of the state of Rio Grande do Norte, leading to an expansion of the labour market, the significant increase of foreign investment, territorial changes of great impact and the production of buildings primarily intended for the hotel industry and second residence for European tourists. Since then, the incentives for tourist activity in the state have been maintained and even increased, based on tourism aimed at natural beauties, local cuisine and events, which transformed the tourist activity in one of the main sources of foreign exchange for the city of Natal. In the early 21st century, the construction of high-rise condominiums, monuments (including the designer ones), such as the Parque da Cidade, designed by Oscar Niemeyer, were already established. Also, shopping centers and, in order to host the World Cup, the new football stadium, the Arena das Dunas, among others, which were aimed at local and foreign consumers, especially European, stood out in the city. It is understood that these new buildings, monuments and also renovations and restorations that were deployed in the city of Natal aimed at constructing a new identity for the city, within the process of capitalist development and urban spectacle. It is considered that the monuments and the iconic buildings are attributes of the cities aimed at selling locations as goods, establishing a new urban environment, a new role as cities, which aimed at seeking greater autonomy from the nation-state. In this research, it was sought to analyze the architectural object, that is, buildings and monuments built or restored in Natal and its relevance to the city marketing promoted by the city itself. It was found that, indeed, such buildings and monuments are inserted in contemporary architectural production as a basis for increasing the competitive nature of Natal. In addition, they reveal a capitalist mode of production, supported by public resources, operating in the production of urban space with a view to repeating the hegemonic model of a competitive city

The end of the shock of the new

‘Shock’ advertising is the new black and the subject of the reflection in which this article engages. We do this in particular through consideration of the (largely) British high-street fashion house French Connection’s seemingly endless ‘FCUK’ campaign. The obvious resonance between this abbreviation and perhaps the most popular word in the English language was at the heart of the campaign’s appeal and it continues today through various extensions on both slogans and logos on French Connection’s own goods and indeed those who seek to piggy back upon and/or subvert its market power. It is far from the only example of such ‘shock’ tactics. Whether discussing reproduction in graphic detail with children, joyously dismantling chastity, or merely fucking with fuck, it seems that traditional mores can no longer remain virgin territory, unsullied by rapacious marketing. Our mediated experiences of reaching ‘extremes’, it now appears, are not paralysing, mesmerising, fascinating or inspiring but simply a further prod down the path leading to (gleeful) purchase. In this paper we explore how, via a series of semiotic reversals, the new, the strange, the unfamiliar and the would-be shocking are rendered banal, and thus thoroughly comprehensible through brand association and the endless re-iteration of existing works.

Minería de oro en el marco de la inseguridad normativa, los grupos de interés y las zonas de exclusión

En este artículo se aborda el tema de la minería en zonas excluibles, por medio de una revisión bibliográfica de la legislación vigente, y se ejemplifican dos casos icono que se han presentado en Colombia en relación con la minería de oro en áreas de protección: el Parque Nacional Yaigojé-Apaporis y el Páramo de Santurbán. En ambos casos se evidencia la falta de coordinación entre las autoridades mineras y ambientales, y el vacío legislativo especialmente en la fase exploratoria, que, además de causar serios impactos ambientales y vulnerar los derechos de minorías étnicas y la población en general, crea inseguridad normativa y grandes costos a las empresas mineras. En un primer momento se describe el panorama jurídico que rige la explotación minera en Colombia, seguido de un contexto técnico del ciclo minero y de las implicaciones desde el punto de vista jurídico de este tipo de explotaciones en áreas protegidas. Luego, se presenta una cronología de los estudios de caso de la minería en un área protegida del sistema de Parques Nacionales y otra de carácter regional, concluyendo que la falta de coordinación entre instituciones deja al sector en un limbo jurídico.

Systematics and biology of the iconic Australian scribbly gum moths Ogmograptis Meyrick (Lepidoptera: Bucculatricidae) and their unique insect-plant interaction

The larvae of particular Ogmograptis spp. produce distinctive scribbles on some smooth-barked Eucalyptus spp. which are a common feature on many ornamental and forest trees in Australia. However, although they are conspicuous in the environment the systematics and biology of the genus has been poorly studied. This has been addressed through detailed field and laboratory studies of their biology of three species (O. racemosa Horak sp. nov., O. fraxinoides Horak sp. nov., O. scribula Meyrick), in conjunction with a comprehensive taxonomic revision support by a molecular phylogeny utilising the mitochondrial Cox1 and nuclear 18S genes. In brief, eggs are laid in bark depressions and the first instar larvae bore into the bark to the level where the future cork cambium forms (the phellegen). Early instar larvae bore wide, arcing tracks in this layer before forming a tighter zig-zag shaped pattern. The second last instar turns and bores either closely parallel to the initial mine or doubles its width, along the zig-zag shaped mine. The final instar possesses legs and a spinneret (unlike the earlier instars) and feeds exclusively on callus tissue which forms within the zig-zag shaped mine formed by the previous instar, before emerging from the bark to pupate at the base of the tree. The scars of mines them become visible scribble following the shedding of bark. Sequence data confirm the placement of Ogmograptis within the Bucculatricidae, suggest that the larvae responsible for the ‘ghost scribbles’ (unpigmented, raised scars found on smooth-barked eucalypts) are members of the genus Tritymba, and support the morphology-based species groups proposed for Ogmograptis. The formerly monotypic genus Ogmograptis Meyrick is revised and divided into three species groups. Eleven new species are described: Ogmograptis fraxinoides Horak sp. nov., Ogmograptis racemosa Horak sp. nov. and Ogmograptis pilularis Horak sp. nov. forming the scribula group with Ogmograptis scribula Meyrick; Ogmograptis maxdayi Horak sp. nov., Ogmograptis barloworum Horak sp. nov., Ogmograptis paucidentatus Horak sp. nov., Ogmograptis rodens Horak sp. nov., Ogmograptis bignathifer Horak sp. nov. and Ogmograptis inornatus Horak sp. nov. as the maxdayi group; Ogmograptis bipunctatus Horak sp. nov., Ogmograptis pulcher Horak sp. nov., Ogmograptis triradiata (Turner) comb. nov. and Ogmograptis centrospila (Turner) comb. nov. as the triradiata group. Ogmograptis notosema (Meyrick) cannot be assigned to a species group as the holotype has not been located. Three unique synapomorphies, all derived from immatures, redefine the family Bucculatricidae, uniting Ogmograptis, Tritymba Meyrick (both Australian) and Leucoedemia Scoble & Scholtz (African) with Bucculatrix Zeller, which is the sister group of the southern hemisphere genera. The systematic history of Ogmograptis and the Bucculatricidae is discussed.