Heritage interpretation challenges and management issues at film-induced tourism heritage attractions: Case studies of Rosslyn Chapel and Alnwick Castle

Although previous research has widely acknowledged the phenomenon of film-induced tourism, there is a paucity of research in relation to management of film-induced tourism at built heritage sites. This research, underpinned by a constructivist paradigm, draws on three distinct fields of study – heritage tourism management, film-induced tourism and heritage interpretation – in order to provide a contribution to the heritage management field and address this particular gap in knowledge. Relying on the method of semi-structured interviews with managers, guides and visitors at Rosslyn Chapel (RC) and Alnwick Castle (AC), this thesis provides a rich understanding of how heritage interpretation can address a range of management challenges at heritage sites where film-induced tourism has occurred. These heritage visitor attractions (HVAs) were specifically selected as case studies as they have played different roles in media products. Rosslyn Chapel (RC) was an actual place named in The Da Vinci Code (TDVC) book and then film, whereas Alnwick Castle (AC) served as a backdrop for the first two Harry Potter (HP) films. Findings of this research include a range of management challenges at both RC and AC such as an increase in visitor numbers; seasonality issues; changes in visitor profile; revenue generation concerns; conservation, access, and visitor experience; and the complex relationship between heritage management and tourism activities. The findings also reveal film-induced tourism’s implications for heritage interpretation such as the various visitors’ expectations for heritage interpretation, changes to heritage interpretation as a result of film-induced tourism, and issues with commodification. These findings also demonstrate that film-induced tourism to some extent influenced visitors’ preferences for heritage interpretation, though visitors’ preferences differed from one to another. This thesis argues that, in the context of film-induced tourism at HVAs, as evident from the two case studies considered, heritage interpretation can be a valuable management tool and can also play a significant role in the quality of the visitors’ experience.

Fact, fiction and nostalgia: an assessment of heritage interpretation at living museums

This paper aims to explore and discuss the role of nostalgia (a concept that is inherently grounded within a psychological framework) in heritage interpretation from both provider and consumer perspectives. Whilst many cultural practitioners recognise the relationship between sentimentality and authenticity, particularly within a folk-heritage context, few have sought to examine the effect this has on the visitor experience. This paper questions visitors’ ability to objectively assess objects and experiences at heritage sites, and the role of practitioners in presenting often blurred views of social history that may sometimes negate historical fact. Drawing on case study research at two UK living museums, Blists Hill Victorian Town in Shropshire, England, and the Big Pit: National Coal Museum in Wales, notions of reminiscence, authenticity, myth and intangibility are considered within the framework of the interpretive experience. Findings suggest that the visitor experience is inherently subjective, highly individual and that the concept of intangibility is integral to an understanding of the nostalgia-authenticity debate.

Interactive sensory objects for improving access to heritage

In this project we explore how to enhance the experience and understanding of cultural heritage in museums and heritage sites by creating interactive multisensory objects collaboratively with artists, technologists and people with learning disabilities. We focus here on workshops conducted during the first year of a three year project in which people with learning disabilities each constructed a 'sensory box' to represent their experiences of Speke Hall, a heritage site in the UK. The box is developed further in later workshops which explore aspects of physicality and how to appeal to the entire range of senses, making use of Arduino technology and basic sensors to enable an interactive user experience.

Whither sporting heritage : reflections on debates in Victoria about Waverley Park and the Melbourne Cricket Ground

The successful nomination of Waverley Park to the Victorian Historic Register
proved as controversial as the stadium was during its thirty-year existence. The
nomination was accepted primarily on the grounds of the social historical value of the site, rather than its architectural or engineering qualities, but in fact a range of different social histories were in conflict during the registration process. Four of the social histories involved are outlined and their influence on the outcome assessed. Some of the implications for the evaluation of sporting heritage sites emerge therefrom (Hay, R., Lazenby, C., Lewis, N., Haig-Muir, M., Mewett, P., 2001).

Understanding public involvement with Australian heritage : a qualitative study using repertory grid analysis

Attempts to increase public participation in heritage related activities have had mixed success. Tourism to heritage sites remains an overt activity that many engage in, but other heritage related activities, such as nominating objects for formal heritage listing, are much rarer. Through a series of qualitative research activities, we examine the public perceptions of what constitutes "heritage" and "heritage - related" behaviours, in order to examine barriers to greater involvement. The findings are that heritage is important to many people, particularly on a personal level. Although initially uncertain about the validity of their views, our respondents defined heritage broadly, believing it to encompass a wide range of objects, places and experiences. Most respondents were undertaking the type of heritage-related behaviours that heritage managers would encourage, however the respondents did not recognise them as being heritage-related. Barriers to greater involvement include this uncertainty over the definition of heritage and a lack of confidence in their ability to effectively recognise and protect heritage. In addition to feeling uncertain about the heritage significance of their own actions and beliefs, the respondents felt even more uncertain about prescribing things of "national heritage value". This uncertainty stifles discussion and action. The solution appears to lay in celebrations of both individual and national heritage, to foster discussions and understanding of communalities across different cultural groups within the nation.

Daylight for sustainable development of historic sites

Consideration of daylight is one of the contextual ingredients for maintaining a sustainable identity when intervening in a heritage site. Appropriate consideration of daylighting ensures not only visual and thermal comfort in the urban setting, but also contributes to the preservation of the place visual identity. The historic district of el Darb al-Asfar is undergoing a rehabilitation project that raises questions about the new ‘sparking’ look of the place. The ongoing cultural debate in old Cairo on the extent of success of the rehabilitation efforts in preserving the place identity identified a gap in literature regarding the ingredients that constitute identity in heritage settings. The paper argues that the project using new finishing materials of facades has led to changes in daylight levels in the space and hence the visual perception of the place itself. This paper aims to assess the impact of such intervention on the visual perception and the space identity. A digital model is built utilising a combination of photogrammetric and 3D digital technique. The TOWNSCOPE simulation package is used to trace the performance of direct, diffused, and reflected components of daylight within the original and recently resorted scenes. The output of the simulation exercise has been validated by empirical data. The paper concludes by suggesting a set of measures for achieving an appropriate daylight performance in heritage sites Eastern Mediterranean climatic conditions.

Post-war migrant built heritage in Melbourne : from assimilation to multiculturalism

If place identities are created by ascribing subjective meaning to sites and buildings it follows that diverse groups will consider place meaning differently. This poses a challenge for the selection and interpretation of heritage sites in plural societies where notions of architectural significance are likely to conflict. Basing heritage policy on the premise of a shared heritage is particularly challenging when the cultural traditions of the past underlie definitions of architectural significance in a more culturally diverse present. This paper presents an introduction to research exploring the inclusion of twentieth century migrant built heritage in Australia. Through selected examples of recently recognised heritage sites in Melbourne, the paper considers how migrant heritage is included and what this reveals about the cultural traditions underlying Australian heritage discourses. The inclusion of migrant places suggests that there is an initial shift in heritage discourses where notions of architectural significance have expanded to include the history of post-war migration. However, the examples raise questions about the nature of cultural inclusivity in heritage frameworks.

Heritage of war

The Heritage of War is an interdisciplinary study of the ways in which heritage is mobilized in remembering war, and in reconstructing landscapes, political systems and identities after conflict. It examines the deeply contested nature of war heritage in a series of places and contexts, highlighting the modes by which governments, communities, and individuals claim validity for their own experiences of war, and the meanings they attach to them.

From colonizing violence in South America to the United States’ Civil War, the Second World War on three continents, genocide in Rwanda and continuing divisions in Europe and the Middle East, these studies bring us closer to the very processes of heritage production. The Heritage of War uncovers the histories of heritage: it charts the constant social and political construction of heritage sites over time, by a series of different agents, and explores the continuous reworking of meaning into the present.

What are the forces of contingency, agency and political power that produce, define and sustain the heritage of war? How do particular versions of the past and particular identities gain legitimacy, while others are marginalised? In this book contributors explore the active work by which heritage is produced and reproduced in a series of case studies of memorialization, battlefield preservation, tourism development, private remembering and urban reconstruction. These are the acts of making sense of war; they are acts that continue long after violent conflict itself has ended.

Cultural heritage and development in South East Asia

This chapter discusses research undertaken into the developmental role of museums and heritage sites in Thailand and the Greater Mekong Subregion, a geographical area that also includes Cambodia, Laos PDR and Myanmar. It contextualizes an international project, the Lampang Temples Project, to explore the potential role that museums and heritage sites can play in place-based development work, particularly in an Asian context where sacred places are simultaneously valued by local members of the community and as desinations for religious pilgrims and international tourists. The discussion of the Lampang Temples Project is located within an understanding of the international discourse concerning the roles of museums in development, including those contributions to the discourse that have originated in the Asia-Pacific region. It is also situated within an understanding of the roles of international agencies and local governments in the promotion of programmes and infrastructure for the preservation of Buddhist heritage and the relationship of this development strategy with tourism. Furthermore, due to the participatory and observational experience of the authors in the Lampang Temples Project, the chapter also considers the issues involved in applying cross-cultural pedagogies to the management of cultural tourism sites, including UNESCO World Heritage Sites. The results of the Lampang Temples Project support the contention that colaborative training models and pedagogies can be adapted, provided that differing cultural contexts and suppositions are appropriately articulated and integrated. Further, it suggests that this type of collaborative approach to the management of cultural tourism sites has the potential to play an important role in Buddhist heritage development processes.

Recording heritage destruction in Iraq

In October 2012, I began a monthlong visit to Iraq to begin developing a database that documents the destruction of heritage in the country over a crucial nine-year period (2003–2009). This database will enable researchers to more fully understand the extent of the destruction and will help the Iraqi government and international community to prioritize the heritage sites in Iraq that most urgently need protection and restoration. The primary purpose of the database, however, is to examine the extent of the relationship between the recorded destruction of heritage sites and spikes of violence, as documented in existing and reliable measures such as the Iraq Body Count database. Over the next three years, with funding from the Australian Research Council’s Discovery (DECRA) scheme and supported by the Centre for Citizenship and Globalization at Deakin University, our research team of Australians, Americans, and Iraqis will build the database.

Learning to engage with human rights in heritage

Cultural heritage should not be seen merely as a technical matter or from a narrow visitor management point of view but rather as cultural practice—a form of cultural politics dominated by ruling regimes and social groups in which decisions are made about the future of and access to scarce resources. Several scholars have sought to push this approach further by arguing that heritage studies should take on the protection of human rights as a core consideration in the processes of identifying, inscribing, conserving and interpreting cultural heritage. This paper builds on these previous works to explore what the shift to a rights-based management approach in the World Heritage system might mean for various stakeholders in the heritage protection enterprise as they learn to meet this challenge and to find ways to support people’s right to access, enjoy and maintain cultural heritage. Reaffirming the need to maintain a strong relationship between theory and praxis, the paper draws into the discussion heritage practitioners, decision makers in governments and government agencies, scholars and educators. Of these, the principal emphasis in this paper is on educators who are seen to have a fundamentally important role in developing a critical understanding of the cultural heritage concept, how heritage is created, used and misused and how conservation approaches and programs sit within the broader context of community attitudes and aspirations and governmental responsibilities. A distinction is made between teachers in universities and trainers offering short courses more focused on specific employer needs. The paper focuses on World Heritage but refers to both tangible and intangible aspects. It shows how current moves to establish a rights-based approach to the management of World Heritage sites connects with moves elsewhere in global governance, most notably in the United Nations Permanent Forum on Indigenous Issues and the United Nations Human Rights Commission.

Quo vadis, Delhi? Urban heritage and gender: towards a sustainable urban future

Historic architectural heritage is important to sustainable urban planning policy, particularly in cities that have heritage sites and/or themselves have ancient archaeological value. Delhi is one of the oldest living cities in the world. However, the vision of its planning policy is limited to valuing heritage for itself and for its economic value instead of also exploring the ways in the city’s heritage might contribute to the social organisation and utilisation of the urban public space. Particularly, like most national policy documents on heritage, it ignores the heritage/gender nexus, which has implications for the identity and status of women in Delhi, community development and ecological preservation. But twenty women practioners and scholars of development in Delhi referred to heritage as a challenge as well as opportunity for gender and urban sustainability when asked for their perspectives on the most important sustainability issues in the city. I argue that Delhi’s urban planning strategies must acknowledge the gender/heritage nexus to enable holistic and gender-inclusive urban development for the present and future generations of its citizens, which is an important thrust of the sustainability agenda.

Creating the Iraq cultural property destruction database: calculating a heritage destruction index

Over the past decade there have been constant reports of damage to significant cultural property in several complex (post-)conflict and (post-)revolutionary states. Recent events in Syria, Mali, Libya, Egypt, Tunisia, Afghanistan and Iraq – as devastating as they have been for people – have also had dramatic consequences for a number of important cultural heritage sites. Despite the severity of these events and global concern, the field of heritage studies has not developed a methodology for cataloguing such heritage destruction in a database. Addressing this paucity in the literature, this article details the methodology developed to produce the Iraq Cultural Property Destruction database, the world’s first database to document the destruction of cultural property in Iraq. This article also documents the calculation of the Heritage Destruction Index – a scale for measuring both the heritage ‘significance’ of a site and the overall level of destruction. Finally, this article also demonstrates the manifold uses of such a database in measuring and monitoring heritage destruction in Iraq. This study therefore sets a significant precedent in heritage studies by providing methods that can be applied to other contexts (past, present and future) to document the destruction of cultural property in complex contexts.

Photosharing on Flickr: intangible heritage and emergent publics

This paper argues that Flickr, a popular ‘photosharing’ website, is facilitating new public engagements with world heritage sites like the Sydney Opera House. Australian heritage institutions (namely libraries and museums) have recently begun to employ Flickr as a site through which to engage communities with their photographic archives and collections. Yet Flickr is more than an ‘online photo album’: it is a social and cultural network generated around personal photographic practices. Members can form ‘groups’: self‐organised communities defined by shared interests in places, photographic genres, or the appraisal of photographs. These groups are public spaces for both visual and textual conversations – complex social negotiations involving personal expression and collective identity. For one group, the common interest is the Sydney Opera House, and their shared visual and textual expressions – representations of this building. This paper argues that such socio‐visual practices themselves constitute an intangible heritage. By drawing on the work of scholars Jose Van Dijck and Nancy Van House, Dawson Munjeri and Michael Warner, the paper proposes that this enactment of intangible heritage is implicated in the broader cultural value of the Sydney Opera House

What is the Downeast Fisheries Heritage Trail?

The Downeast Fisheries Trail is an educational trail that showcases active and historic fisheries heritage sites, such as fish hatcheries, aquaculture facilities, fishing harbors, clam flats, processing plants and other related public places in an effort to educate residents and visitors about the importance of the region’s maritime heritage and the role of marine resources to the area’s economy.