A relevância da inteligência competitiva como recurso para a análise de informações da indústria moveleira da região de Bento Gonçalves-RS

O aumento da concorrência exige que as empresas sejam competitivas e conheçam profundamente o ambiente do qual fazem parte. Através da busca e da análise das informações concorrenciais, as empresas poderão identificar ameaças e oportunidades do mercado, possibilitando o reconhecimento de tendências e de pistas fundamentais sobre a concorrência, o que pode conduzir a obtenção de vantagens competitivas. A área que tem se preocupado principalmente com a recuperação e o tratamento de informações do ambiente concorrencial, é denominada internacionalmente de Inteligência Competitiva (IC). Este trabalho apresenta os resultados de um estudo exploratório, sobre a busca e a análise de informações do ambiente concorrencial nas empresas da indústria moveleira da região de Bento Gonçalves do Rio Grande do Sul, visando colocar em evidência a importância dessa área para um melhor posicionamento das indústrias desse setor no mercado nacional e internacional. Os resultados alcançados com a pesquisa, apresentam diversas características sobre a indústria moveleira, tais como: centralização da informação, subutilização da Tecnologia da Informação, monitoramento restrito e informal da concorrência, entre outras. Em síntese, revelam que a grande maioria das empresas não possuem um setor específico para o monitoramento do ambiente, onde poucas empresas utilizam a Inteligência Competitiva como recurso para a análise de informações. A subdivisão da amostra em três extratos distintos permitiu identificar as características de cada extrato da amostra quanto ao conhecimento do ambiente concorrencial.

Design industrial como fonte de vantagem estratégica: estudo de caso na indústria moveleira

This research was based on the lack of academic investigations which recognize industrial design as an strategic advantages source. It was chosen to adopt a wide approach, not common in administration researches, through which aspects frequently ignored by most of the strategy and marketing literature could be recognized. The investigation took place at a big brazilian company, from the furniture industry, more specifically from the office furniture segment. Two product development cases were selected: one of them classified by the company as an example of success and the other as a failure case. It is an exploratory study. Some important topics were identified, and they may be developed in future researches: the existence of intra-organizational conflicts between marketing and engineering; the big companies' power over market configuration, and the State influence over local markets dinamics.

Acumulação de Competências Tecnológicas e suas Implicações para a Performance Corporativa: Um Estudo Comparativo entre Duas Empresas da Indústria Moveleira em Bento Gonçalves - RS

This dissertation focus the implication of differences in accumulation of technological competences among companies and its reflex on the improvement of indexes of operational, economical and financial performance. This connection has been investigated at D'Itália Móveis Industrial Ltda. and Pozza S.A Industrial Moveleira, both companies of the furniture market located in Bento Gonçalves - RS. Based on a comparative case study of these two companies, this dissertation is based on empiric evidences about how the company has accumulated its technological competences. Such evidences are qualitative and quantitative, and were collected from several sources in the studied companies. The examination of technological competences accumulation is done based on an analytical structure that exists in the literature, that has been adapted to the analysis of the furniture market. The examination of performance improvement is based on a set of indexes used in the furniture industry. Studies about this subject are found in the literature, but the application of these analytic structures in the furniture market is scarce, mainly in brazilian companies. It has been noticed that the company D'Itália has accumulated technological competences on all the three functions analysed, what suggests implications for the improvement of its performance. On the other side, the company Pozza has shown a paralysation on technological competences accumulation during a long time, what brought implications for the reduction of its corporative performance. In this way, the conclusion of this dissertation suggests that the accumulation of technological competences has contributed to explain the differences of performance between both companies. Besides, it explains how both companies have managed (or not) to accumulate their indexes of performance in the long run. Even though this conclusion is not different from other studies formerly done, this conclusion is derivated from a study applied to a kind of industry that still wasn¿t examined in the available literature.

Análise da integração dos stakeholders na adoção de estratégias de marketing verde: um estudo em empresa moveleira

This master's thesis aims to ascertain how the Stakeholders interactions influence the adoption of green marketing strategies from the perspective of the Alpha Company, a furniture industry located in Rio Grande do Norte, Brazil. The methodology has a qualitative approach and uses the exploratorydescriptive case study method as model of formal and systematic study. Following the theoretical and conceptual propositions of Polonsky (1995), Michell, Angle and Wood (1997) and Frooman (1999) as a reference base. This study identifies and assesses the importance degree of the relevant stakeholders, shows their expectations and needs and describes the tactics used by the company for the implementation of green marketing strategies. The study describes the reality of a furniture industry in Rio Grande do Norte, and shows his philosophy and background; identifies present stakeholders that influence the decision process of the company and also, analyzes the degree of importance of each group showing their needs and expectations and, finally, it states the changes in the organization with the implementation of green marketing strategies. The results it s concluded that stakeholders are taken into consideration in the adoption of green marketing strategies, even without a proper strategic perception from the company, an imperative to advance towards the adoption of the green marketing philosophy. This case study explores knowledge that may be used and suited to small companies that act in the strategic segment-trend of green marketing

Desenvolvimento de um sistema para aplicação dos conceitos da tecnologia cad3d-bim na indústria moveleira

In this work was developed an information system to apply the concepts of CAD3D-BIM technology for the design activities of the furniture industry. The development of this system was based in an architecture comprised of two modules: a web interface to management the metadata of models from furniture's library and the combination of three-dimensional CAD software with a specific plugin to access the information from this model. To develop this system was also used a Data Base Management System (DBMS) designed to storage the information from models in a hierarchical way, based on concepts of Group Technology (GT). The centralization of information in a single database allows the automatic availability of any changes to all participants involved in a particular project when it‟s happens. Each module from system has its own connection to this database. Finally was developed a prototype from a 3D virtual environment to help create Virtual Reality projects in the web. A study from available technologies to create 3D web applications for execution in websites was done to support this development. The interconnection between modules and the database developed allowed the assembly of a system architecture to support the construction and exhibition of projects of the furniture industry in accordance with the concepts proposed by BIM (Building Information Modeling), using as object of study the furniture industry of state of Rio Grande do Norte

O problema de corte de estoque em indústrias de móveis de pequeno e médio portes

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Inovação no desenvolvimento de produtos em cluster industrial: Práticas do setor moveleiro de votuporanga

It is notorious that the cluster formation is a possibility for micro, small and medium companies to become more competitive. This research therefore aims to analyze leading practices for product innovation in companies belonging to the cluster of Votuporanga, which is the largest furniture industry in production and exporting of São Paulo state. Therefore, we conducted a survey research and data were collected from 61 furniture companies in the region of Votuporanga-SP. Among the main results it is observed that the incremental innovation of products is a central characteristic between the companies in cluster and there is little collaboration for the joint development of products from these companies with external agents such as research institutes, universities and even suppliers.

Estratégias para a redução de ciclos da serra no problema de corte de estoque na indústria moveleira

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Estudo de caso dos manuais de instrução do pólo moveleiro de Arapongas/PR: uma contribuição do design informacional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O design na indústria moveleira brasileira e seus aspectos sustentáveis: estudo de caso no pólo moveleiro de Arapongas-Pr

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)