Gestão de capital de giro na internacionalização das empresa : uma análise comparativa entre empresas locais e multinacionais

O objetivo desta pesquisa é testar empiricamente se a gestão de capital de giro adotada pelas empresas multinacionais em outros países se altera na internacionalização em países complexos como o Brasil. Baseado nas respostas a um questionário obtido de uma amostra de 182 empresas do setor eletroeletrônico, elétrico, e de máquinas e equipamentos do Brasil, testes foram conduzidos para encontrar correlação na decisão de uso de cessão de direitos creditórios com a distância psíquica e o tempo de experiência dessas empresas no Brasil. Resultados apontam a maior propensão no uso de cessão de direitos creditórios como ferramenta alternativa de financiamento de curto prazo pelas empresas multinacionais sediadas em países mais distantes psiquicamente e com menor tempo de experiência no Brasil. Estudos sobre finanças internacionais indicam que uma maior distância psíquica das empresas multinacionais aumenta a aversão a incertezas e riscos, e, logo, a necessidade de manutenção de maiores níveis de caixa. Dependendo do tempo de experiência das empresas no mercado estrangeiro, a distância psíquica pode ser minimizada por meio de um processo de aprendizagem organizacional.

Todos os filmes estrangeiros

O artigo toma as figuras da legenda e da dublagem como pontos de partida para a exploração das várias formas de estrangeirice no audiovisual. Tais figuras são apenas as marcas mais visíveis e impositivas da maneira como os filmes envolvem questões relacionadas com a diferença, a alteridade e a tradução. Em seguida, o artigo também discute o que pode ser um filme estrangeiro no contexto da globalização e da internacionalização da produção cinematográfica. Enfim, ele invoca o conceito de «cinema com sotaque», ou seja, o cinema criado ao mesmo tempo nos interstícios das formações sociais e das práticas cinematográficas, especialmente nas comunidades exílicas e em situações de diáspora.

IINTERNATIONAL STRATEGY FOR AN EMERGING MULTINATIONAL IN BRAZIL: THE CASE OF JBS

The focus of this study is on questioning whether the traditional theories of internationalization are adequate to explain the international expansion of multinationals from emerging countries. Looking forward on this issue, we investigate the internationalization strategies adopted by JBS, a Brazilian multinational of the beef industry. The results show that the company adopted two of the five generic strategies specific to the context of emerging countries suggested by Ramamurti and Singh (2009): global consolidator and vertical integrator. Moreover, when analyzing the internationalization of the company under study, the speed of the process is highlighted when compared to traditional multinationals. It is concluded that the main mode of entry that allowed the international expansion was the acquisition and that this strategy has advantages to the company, such as access to strategic resources and rapid growth, possibly overcoming the liability of foreignness, the opportunity to compete globally and the diversification of segments that generate synergies to the company's activities.

Estratégia internacional de uma multinacional emergente brasileira: o caso JBS

Este estudo preocupa-se em questionar se as teorias tradicionais de internacionalização são adequadas para explicar a expansão internacional das multinacionais de países emergentes. Procurando avançar nessa questão, investigam-se as estratégias de internacionalização adotadas pela JBS, multinacional brasileira do setor frigorífico. Os resultados evidenciam que a empresa adotou duas das cinco estratégias genéricas específicas ao contexto de países emergentes sugeridas por Ramamurti e Singh (2009): consolidador global e integrador vertical. Além disso, ao analisar a internacionalização da empresa em estudo, chama atenção a velocidade do processo, em comparação às multinacionais tradicionais. Conclui-se que o principal modo de entrada que possibilitou a expansão internacional foi a aquisição e que essa trouxe vantagens à empresa, como o acesso a recursos estratégicos, o crescimento rápido, a possível superação da liability of foreignness, a oportunidade para competir globalmente e a diversificação dos segmentos de atuação que geram sinergias às atividades da empresa.

"Weil eine Fremd’ ich bin, aus fernem Land ...“ – Fremdheit und Fremde im dramatischen Werk Franz Grillparzers und Friedrich Hebbels

Große Dramendichtung kann nur in historischen Umbruchszeiten wie der Antike, der Reformationszeit und im 19. Jahrhundert, also zu Lebzeiten Friedrich Hebbels, entstehen. Das schreibt Hebbel im Vorwort zu seinem bürgerlichen Trauerspiel „Maria Magdalena“. Die großen Zeiten der Tragödien sind Zeiten umwälzender Veränderungen. Im langen 19. Jahrhundert, zwischen Revolution und Restauration, zwischen Reformen und Reaktion, zwischen Hoffnungen auf Demokratie, Nationalstaatlichkeit, zwischen Josephinismus und Ära Metternich, waren die Voraussetzungen für ein Jahrhundert der Tragödie gegeben. Zwei der bedeutendsten Dramatiker des 19. Jahrhunderts, Franz Grillparzer und Friedrich Hebbel, sind Thema der Dissertation. Dabei hat die Arbeit mit der Diskursivierung von Fremdheit und Fremde eine Neuperspektivierung ausgewählter Dramen geleistet, die so in der Forschung noch nicht existiert, wobei diese Perspektive in der Forschung bereits angelegt war. Die hier vorliegende Arbeit hat das „Phänomen der Fremde“, wie Günther Häntzschel es in einem Aufsatz nennt, in den Dramen „Judith“, „Gyges und sein Ring“ und „Die Nibelungen“ von Hebbel und in den Dramen „Das goldene Vließ“, „Die Jüdin von Toledo“ und „Libussa“ von Grillparzer untersucht. Die zentralen Begriffe „Fremde“ und „Fremdheit“ wurden dabei als literarische Topoi, um methodisch besser mit ihnen operieren zu können, in verschiedene Dimensionen der Fremdheit unterteilt: Dabei wurde neben der „Fremdheit der Kulturen“ und der „Fremdheit zwischen den Geschlechtern“ auch die Fremdheit zwischen dem „mythischen Rand der Welt“ und dem „Horizont der Vernunft“ untersucht. Ferner widmete sich ein Kapitel dem Thema Entfremdung und Selbstentfremdung, eine Dimension der Fremdheit, die ebenfalls für die Dramenanalyse relevant ist.

La traduzione interculturale nell’Austria-Ungheria della Jahrhundertwende Analisi critica delle traduzioni in tedesco e in italiano del romanzo ungherese I ragazzi della Via Pál di Ferenc Molnár

Riconoscendo l’importanza delle traduzioni all’interno della cosiddetta repubblica democratica dell’infanzia, il lavoro analizza le prime traduzioni tedesche e italiane del classico della letteratura per l’infanzia I ragazzi della Via Pál di Ferenc Molnár, al fine di metterne in luce i processi non solo prettamente traduttivi, ma anche più ampiamente culturali, che hanno influenzato la prima ricezione del romanzo in due contesti linguistici spesso legati per tradizione storico-letteraria alla letteratura ungherese. Rispettando la descrizione ormai comunemente accettata della letteratura per ragazzi come luogo di interazione tra più sistemi – principalmente quello letterario, quello pedagogico e quello sociale –, il lavoro ricostruisce innanzitutto le dinamiche proprie dei periodi storici di interesse, focalizzando l’attenzione sulla discussione circa l’educazione patriottica e militare del bambino. In relazione a questa tematica si approfondisce l’aspetto della “leggerezza” nell’opera di Molnár, ricostruendo attraverso le recensioni del tempo la prima ricezione del romanzo in Ungheria e presentando i temi del patriottismo e del gioco alla guerra in dialogo con le caratteristiche linguistico-formali del romanzo. I risultati raggiunti – una relativizzazione dell’intento prettamente pedagogico a vantaggio di una visione critica della società e del militarismo a tutti i costi – vengono messi alla prova delle traduzioni. L’analisi critica si basa su un esame degli elementi paratestuali, sull’individuazione di processi di neutralizzazione dell’alterità culturale e infine sull’esame delle isotopie del “gioco alla guerra” e dei “simboli della patria”. Si mostra come, pur senza un intervento censorio o manipolazioni sensibili al testo, molte traduzioni italiane accentuano l’aspetto patriottico e militaresco in chiave pedagogica. Soprattutto in Italia, il romanzo viene uniformato così al contesto letterario ed educativo dell’epoca, mentre in area tedesca la ricezione nell’ambito della letteratura per ragazzi sembra aprire al genere del romanzo delle bande.

No change in the Russian Caucasus. The Winter Olympics amid a local war. OSW Study 47/2014

The North Caucasus has been the most unstable region of the Russian Federation since the collapse of the Soviet Union. Considering the scale of violence, the conflict in the region should be regarded as a local civil war between the Salafi Islamic armed underground and the secular authorities of the North Caucasus republics, supported by the security services. The Chechen leader Ramzan Kadyrov, who has made himself de facto independent from Moscow, holds a particularly strong position in the region and his ambition is to gain control of the neighbouring territories. The Russian leadership, which sees the security of the Winter Olympics in Sochi as its top priority, is facing a strategic choice between trying to integrate the North Caucasus with the rest of the federation, or isolating the region and accepting the existence of an informal "internal abroad” within Russia. The cultural processes taking place in the region, including Islamisation, de-modernisation and de-Russification, have been driving the North Caucasus ever further away from the rest of Russia, strengthening a mutual sense of foreignness.

Institutional antecedents and performance consequences of influence strategies in export channels to transitional economies

This study examines how the institutional environment of transitional economies impacts institutional arrangements in the form of influence strategies employed by Western exporters in managing relationships with local firms. Reflecting environmental components, a Western firm’s understanding of Eastern Europe’s regulatory volatility, foreignness, and partner’s control locus is posited to impact economic performance by affecting key coercive and non-coercive influence strategies. A model specifying the effects of the institutional environment on economic outcomes is developed and tested on data from US exporters to Eastern Europe. A structural equation analysis indicates institutional components have a differential impact on the influence strategies employed by these Western firms and on export performance. In particular, use of coercive legalistic pleas is increased by regulatory volatility but reduced by perceived foreignness while use of non-coercive recommendations is increased by the partner’s external locus of control but not by perceived foreignness. Importantly, the institutional environment’s impact on economic performance is shown to be direct as well as indirect through the influence strategies Western firms employ in Eastern Europe. The study concludes with a discussion of implications for managers and researchers.

Analysis of productivity differences among foreign and domestic firms:evidence from Germany

This paper presents differences in firm-level total factor productivity (TFP) across 22 manufacturing and 17 service industries in Germany over the period 1995–2004. It is an attempt to study whether and to what extent foreign multinational enterprises (MNEs) are more productive relative to German firms. As well as distinguishing between foreign and domestic firms, we also distinguish between German MNEs and domestic firms that do not have any foreign presence. Controlling for endogeneity through semi-parametric techniques, our findings indicate considerable heterogeneity in firm performance across types of firms. The foreign/domestic distinction is not as clear cut as has been suggested elsewhere; multinationality is important in explaining productivity differences rather than foreignness.

Eventual benefits : kristevan readings of female subjectivity in Henry James’s Late Novels

“Eventual Benefits: Kristevan Readings of Female Subjectivity in Henry James’s Late Novels” examine la construction de la subjectivité féminine dans les romans de la phase majeure de Henry James, notamment What Maisie Knew, The Awkward Age, The Portrait of a Lady, The Wings of the Dove et The Golden Bowl. Les personnages féminins de James se trouvent souvent dans des circonstances sociales ou familiales qui défavorisent l’autonomie psychique, et ces subordinations sont surtout nuisibles pour les jeunes personnages de l’auteur. Quant aux femmes américaines expatriées de ces romans, elles éprouvent l’objectification sociale et pécuniaire des européens : en conséquence, elles déploient des tactiques contraires afin d’inverser leurs diminutions et instaurer leurs individualités. Ma recherche des protocoles qui subventionnent l’affranchissement de ces femmes procède dans le cadre des théories avancées par Julia Kristeva. En utilisant les postulats kristeviens d’abjection et de mélancolie, d’intertextualité, de maternité et de grossesse, du pardon et d’étrangeté, cette thèse explore les stratégies disparates et résistantes des femmes chez James et elle parvient à une conception de la subjectivité féminine comme un processus continuellement ajourné.

Eventual benefits : kristevan readings of female subjectivity in Henry James’s Late Novels

“Eventual Benefits: Kristevan Readings of Female Subjectivity in Henry James’s Late Novels” examine la construction de la subjectivité féminine dans les romans de la phase majeure de Henry James, notamment What Maisie Knew, The Awkward Age, The Portrait of a Lady, The Wings of the Dove et The Golden Bowl. Les personnages féminins de James se trouvent souvent dans des circonstances sociales ou familiales qui défavorisent l’autonomie psychique, et ces subordinations sont surtout nuisibles pour les jeunes personnages de l’auteur. Quant aux femmes américaines expatriées de ces romans, elles éprouvent l’objectification sociale et pécuniaire des européens : en conséquence, elles déploient des tactiques contraires afin d’inverser leurs diminutions et instaurer leurs individualités. Ma recherche des protocoles qui subventionnent l’affranchissement de ces femmes procède dans le cadre des théories avancées par Julia Kristeva. En utilisant les postulats kristeviens d’abjection et de mélancolie, d’intertextualité, de maternité et de grossesse, du pardon et d’étrangeté, cette thèse explore les stratégies disparates et résistantes des femmes chez James et elle parvient à une conception de la subjectivité féminine comme un processus continuellement ajourné.

Rethinking Care Through Social Reproduction: Articulating Circuits of Migration

Care has come to dominate much feminist research on globalized migrations and the transfer of labor from the South to the North, while the older concept of reproduction had been pushed into the background but is now becoming the subject of debates on the commodification of care in the household and changes in welfare state policies. This article argues that we could achieve a better understanding of the different modalities and trajectories of care in the reproduction of individuals, families, and communities, both of migrant and nonmigrant populations by articulating the diverse circuits of migration, in particular that of labor and the family. In doing this, I go back to the earlier North American writing on racialized minorities and migrants and stratified social reproduction. I also explore insights from current Asian studies of gendered circuits of migration connecting labor and marriage migrations as well as the notion of global householding that highlights the gender politics of social reproduction operating within and beyond households in institutional and welfare architectures. In contrast to Asia, there has relatively been little exploration in European studies of the articulation of labor and family migrations through the lens of social reproduction. However, connecting the different types of migration enables us to achieve a more complex understanding of care trajectories and their contribution to social reproduction.

Relationship marketing in Latin American context: Implications for small Finnish software companies in Latin American B2B partnerships

After a productivity decrease of established national export industries in Finland such as mobile and paper industries, innovative, smaller companies with the intentions to internationalize right from the start have been proliferating. For software companies early internationalization is an especially good opportunity, as Internet usage becomes increasingly homogeneous across borders and software products often do not need a physical distribution channel. Globalization also makes Finnish companies turn to unfamiliar export markets like Latin America, a very untraditional market for Finns. Relationships consisting of Finnish and Latin American business partners have therefore not been widely studied, especially from a new-age software company’s perspective. To study these partnerships, relationship marketing theory was taken into the core of the study, as its practice focuses mainly on establishing and maintaining relationships with stakeholders at a profit, so that the objectives of all parties are met, which is done by a mutual exchange and fulfillment of promises. The most important dimensions of relationship marketing were identified as trust, commitment and attraction, which were then focused on, as the study aims to understand the implications Latin American business culture has for the understanding, and hence, effective application of relationship marketing in the Latin American market. The question to be answered consecutively was how should the dimensions of trust, commitment and attraction be understood in business relationships in Latin America? The study was conducted by first joining insights given by Latin American business culture literature with overall theories on the three dimensions. Through pattern matching, these insights were compared to empirical evidence collected from business professionals of the Latin American market and from the experiences of Finnish software businesses that had recently expanded into the market. What was found was that previous literature on Latin American business culture had already named many implications for the relationship marketing dimensions that were relevant also for small Finnish software firms on the market. However, key findings also presented important new drivers for the three constructs. Local presence in the area where the Latin American partner is located was found to drive or enhance trust, commitment and attraction. High-frequency follow up procedures were in turn found to drive commitment and attraction. Both local presence and follow up were defined according to the respective evidence in the study. Also, in the context of Finnish software firms in relationships with Latin American partners, the national origins or the foreignness of the Finnish party was seen to enhance trust and attraction in the relationship

'This is not our country': Declining diversity in the Islamic Republic of Iran

The expulsion of Christians from Mosul by the Islamic State (IS) in the summer of 2014 marked the first time in nearly 2000 years that the Iraqi city lacked a Christian population.1 Along with the conflict in Syria and the other upheavals that have accompanied the phenomenon variously known as the Arab Spring, al-thawra or the Islamic Awakening, the emigration of Christians from their homes has accelerated in recent years. The Roman Catholic Pope Francis mentioned this during his visit to the region in May 2014, noting that these historic communities, among the oldest in the world, are decreasing to the point where their long-term existence is uncertain. This is because Christians in more stable parts of the Middle East are also leaving. This paper discusses one such example: the continuing emigration of Armenian Christians from Iran. For Iranian Armenians, the main incentive for emigration is the feeling of exclusion and alienation from the wider society. This has largely come about by the Islamic Republic’s promotion of a Shi’a-based Iranian identity which does not count minorities as full citizens. This in turn has led to the development of a sense of foreignness in Iranian society among Armenian youth. The lack of belonging makes their ties to Iran much less solid, and therefore makes migration a much less painful process. Furthermore, their parents, who were raised in the more pluralistic Iran of the last Shah, find it easier to identify as Iranians than their children.