Comportamento do consumidor brasileiro no e-commerce

Este é um estudo sobre o perfil do e-consumidor brasileiro. Através de um enquadramento do ecommerce no Brasil e de uma pesquisa qualitativa, o trabalho busca identificar quem é este consumidor, o que ele compra, porque ele compra online, como coleta as informações necessárias para escolher um produto ou serviço, quais são os fatores determinantes da compra e quais os locais escolhidos.

Iowa 100% E News, February 2001, Vol.1, no.1

Newsletter for Information Technology Department

Iowa 100% E News, March 2001, Vol.1, no.2

Newsletter for Information Technology Department

Iowa 100% E News, April 2001, Vol.1, no.3

Newsletter for Information Technology Department

Iowa 100% E News, May/June 2001, Vol.1, no.4

Newsletter for Information Technology Department

Iowa 100% E News, July/August 2001, Vol.1, no.5

Newsletter for Information Technology Department

Iowa 100% E News, August/September 2001, Vol.1, no.6

Newsletter for Information Technology Department

Iowa 100% E News, December 2001, Vol.1 no.8

Newsletter for Information Technology Department

Managing IT, June/July 2002, Vol.2, no.5

Newsletter for Information Technology Department

Iowa Technology, April, 2002, Issue 3

Newsletter produced by the Iowa Information Technology Department

ITD News, September/October, 2002

Newsletter produced by the Iowa Information Technology Department

Iowa Technology, June 2002, Issue 5

Newsletter produced by the Iowa Information Technology Department

Iowa Technology, July, 2002, Issue 6

Newsletter produced by the Iowa Information Technology Department

Iowa Technology, August, 2002, Issue 7

Newsletter produced by the Iowa Information Technology Department

Iowa Technology, May 2002, Issue 4

Newsletter produced by the Iowa Information Technology Department