The tin trumpet; or, Heads and tails, for the wise and waggish;

"A medley of remarks, ethical, political, and philosophical."--Dict. nat. biog.

Análisis de la transición de lo racional a lo emocional en la comunicación de marca

La comunicación integrada del mercadeo es uno de los elementos que más ha evolucionado en las últimas décadas, gracias a la diversificación de los medios de comunicación, el desarrollo de las agencias publicitarias y la capacidad estratégica y creativa de las marcas -- Dicha transformación va de la mano con las tendencias de consumo, el comportamiento de los compradores y el cambio organizacional, mediante los que se orienta a las empresas hacia el cliente, con fin de buscar siempre conquistar su corazón más que su mente -- En esta medida, el presente texto comprende el análisis de los cambios en la comunicación de marca y el paso de los elementos racionales a emocionales de la misma, además de sus efectos en los resultados de las organizaciones, mediante el entendimiento de su relevancia en la construcción de marca y la coherencia que debe tener con la esencia de la compañía que represente, todo ello a través de la documentación de algunas campañas publicitarias llevadas a cabo durante los últimos diez años, de la marca colombiana de pañales Winny, con base en la investigación de fuentes primarias y entrevistas a cuatro expertos en comunicación de marca

Effectiveness of diapers among people with chronic incontinence in Thailand

Objectives:
The aim of this study was to assess effect of adult diapers on health-related quality of life (HRQOL) and the independent level of performing activities of daily living (ADLs) in people with urinary or fecal incontinence. Psychological consequences of patients’ caregivers were also measured.
Methods:
This quasi-experimental study was conducted at two rehabilitation centers in Thailand. People aged 15 years or greater with chronic urinary or fecal incontinence were
eligible. Study participants received adult diapers for 10 weeks after recruitment. Thai EuroQol Five Dimensions (EQ-5D) and the Barthel Index were measured at baseline and weeks
2, 6, and 10 to evaluate HRQOL and the independent level of performing ADLs, respectively. The Braden Scale was used to assess the risk of having pressure ulcers. Mean
differences in the Thai EQ-5D, the Barthel Index, and the Braden Scale, before and after receiving adult diapers, were estimated using a multilevel linear regression model.
Results:
There were ninety patients and forty-eight caregivers who took part in this study. HRQOL and independent level of performing ADLs had improved significantly by week 10
after receiving adult diapers with mean differences of 0.102 (95% confidence interval [CI], 0.046–0.158) and 4.40 (95% CI, 1.74–7.07), respectively. The risk of having
pressure ulcers had significantly decreased by 67 percent (95% CI, 16 percent–78 percent) by week 10 after receiving adult diapers.
Conclusions:
The results indicate a significant improvement of HRQOL and the independent level of performing ADLs among incontinent patients after receiving adult diapers. These results were used to inform the development of the health benefits package under the Universal Health Coverage Scheme in Thailand.