Young adult Brazilian beauty consumers perception of Lancôme and the effectiveness of social media relationhips with local celebrities on their purchase intention

The aim of this research is to evaluate if a premium beauty brand, in this case, Lancôme, can influence positively the purchase intention from Brazilian young adults, between 18 and 29 years old, consumers of beauty products, by initiating a relationship with a local celebrity or “it” girl on social media. This hypothesis has not been tested, and this research is a first attempt of evaluating it. Additionally, the consumer behavior, brand preferences and social media activeness of this age segment in Brazil are further studied as important insights for beauty brands to conquer these consumers. Results did not confirm the positive influence of local celebrities on this age segment’s purchase intention but several suggestions are made for future research to revisit this topic. Furthermore, there is a significant brand love for M.A.C., an international Lancôme competitor, amongst this target, as well as a probable price sensitivity facing premium beauty brands.

The consumption of beauty products on famale young adults in Portugal. Recommenrations for the brand Lancôme to improve its store trafic

This project aims to explore the Portuguese Beauty and Cosmetics market, and to discuss the usage and purchase behaviour of young female adults, between 18 and 26 years old. After a market analysis based on secondary data, it evaluates the results of qualitative and quantitative research based on 9 interviews and 126 online questionnaires to explore the consumers’ reasoning when choosing products from this category – fragrances, skin care or make-up – as well as their attitude towards brands, with a special focus on the premium cosmetics brand Lancôme. Contrary to our expectations there was no statistically significant positive influence of the online touchpoints within this age segment’s purchase intention. However, results indicate that Lancôme is already being perceived by some as young and modern, but is still suffering the threat of Mass Market brands that are valued by this target, mainly due to a price sensitivity towards premium beauty brands.

Search for the Xb and other hidden-beauty states in the π+π-ϒ{hooked}(1S) channel at ATLAS

This Letter presents a search for a hidden-beauty counterpart of the X(3872) in the mass ranges 10.05--10.31 GeV and 10.40--11.00 GeV, in the channel Xb→π+π−Υ(1S)(→μ+μ−), using 16.2 fb−1 of s√=8 TeV pp collision data collected by the ATLAS detector at the LHC. No evidence for new narrow states is found, and upper limits are set on the product of the Xb cross section and branching fraction, relative to those of the Υ(2S), at the 95% confidence level using the CLS approach. These limits range from 0.8% to 4.0%, depending on mass. For masses above 10.1 GeV, the expected upper limits from this analysis are the most restrictive to date. Searches for production of the Υ(13DJ), Υ(10860), and Υ(11020) states also reveal no significant signals.

Influência de alguns métodos de processamento nas propriedades organoléticas da maçã em pedaços: variedade Ohio Beauty

Foi estudada a influência de tres tratamentos com a finalidade de evitar o escurecimento enzimático (branqueamento, SO2 e ácido ascórbico) e de tres métodos de processamento (appertização, congelação e liofilização) nas propriedades organoléticas da maçã em pedaços, da variedade Ohio Beauty. Imediatamente após seu recebimento, uma terça parte das frutas foi processada. Outra terça parte foi colocada em câmara fria a 1°C por três semanas e a restante deixada sob as mesmas condições por seis semanas, sendo estas duas últimas processadas imediatamente após os respectivos tempos de armazenamento prévio. Os resultados mostraram que o melhor tratamento foi a combinação branqueamento-congelação para todos os atributos de qualidade, exceto para cor, em que a combinação ácido ascórbico-congelação foi superior. a congelação foi o método de processamento mais adequado para a variedade em estudo. O armazenamento prévio teve alguma influência nas propriedades organoléticas da maçã em pedaços, de modo que, as amostras correspondentes à parte não armazenada foram julgadas inferiores para quase todos os atributos de qualidade.

Influência de alguns métodos de controle do escurecimento enzimático nas propriedades organoléticas da maçã Ohio Beauty conservada por congelação e liofilização

Foi estudada a influência de tres métodos de controle de escurecimento enzimático (branqueamento, ácido ascórbico e SO2) nas propriedades organoléticas da maçã em pedaços da variedade Ohio Beauty, conservada por congelação e liofilização. Imediatamente após seu recebimento, uma terça parte das frutas foi processada. Outra terça parte foi colocada em câmara fria a 1°C por tres semanas e a restante deixada sob as mesmas condições por seis semanas, sendo estas duas últimas processadas imediatamente após os respectivos tempos de armazenamento prévio. Os resultados mostraram que, para a congelação, o branqueamento foi o melhor tratamento para todos os atributos de qualidade, exceto para cor, em que o ácido ascórbico foi mais eficiente. Este último foi ligeiramente superior ao SO2 quanto à qualidade geral do produto. Para a liofilização, o tratamento com SO2 foi superior ao branqueamento quanto ao sabor e qualidade geral do produto, porém, foi inferior quanto à cor. Nenhum dos tratamentos, entretanto, controlou de maneira eficiente o escurecimento no produto liofilizado.

Influência de alguns métodos de processamento na qualidade da maça em pedaços: III - variedade Rome Beauty

Este trabalho teve como objetivo o estudo da influência de armazenamento prévio, de tratamentos para evitar o escurecimento enzímico (branqueamento, SO2 e ácido ascórbico) e de métodos de processamento (appertização, congelação e liofilização) na qualidade da maçã em pedaços da variedade Rome Beauty. Após seu recebimento na planta piloto, metade das frutas foi imediatamente processada, permanecendo o restante armazenado por seis semanas a 4,4°C para ser posteriormente processado. O melhor tratamento para a variedade em estudo, foi a combinação branqueamento-congelação para todos os atributos de qualidade, exceto para cor com seis semanas de armazenamento prévio, em que a combinação SO2-liofilização foi superior. De um modo geral, a congelação foi o método de processamento mais adequado. Para a congelação, o branqueamento e o SO2 foram considerados os melhores tratamentos para evitar o escurecimento enzímico. O armazenamento prévio teve alguma influência na qualidade da maçã em pedaços, de modo que, as amostras correspondentes à parte não armazenada foram superiores para quase todos os atributos de qualidade.

Coalition formation in a contest game with three heterogeneous players

We analyze the incentives for cooperation of three players differing in their efficiency of effort in a contest game. We concentrate on the non-cooperative bargaining foundation of coalition formation, and therefore, we adopt a two-stage model. In the first stage, individuals form coalitions following a bargaining protocol similar to the one proposed by Gul (1989). Afterwards, coalitions play the contest game of Esteban and Ray (1999) within the resulting coalition structure of the first stage. We find that the grand coalition forms whenever the distribution of the bargaining power in the coalition formation game is equal to the distribution of the relative efficiency of effort. Finally, we use the case of equal bargaining power for all individuals to show that other types of coalition structures may be observed as well.

Does affirmative action reduce effort incentives? A contest game analysis

In this paper a contest game with heterogeneous players is analyzed in which heterogeneity could be the consequence of past discrimination. Based on the normative perception of the heterogeneity there are two policy options to tackle this heterogeneity: either it is ignored and the contestants are treated equally, or affirmative action is implemented which compensates discriminated players. The consequences of these two policy options are analyzed for a simple two-person contest game and it is shown that the frequently criticized trade-off between affirmative action and total effort does not exist: Instead, affirmative action fosters effort incentives. A generalization to the n-person case and to a case with a partially informed contest designer yields the same result if the participation level is similar under each policy.

Inter-group conflict and intra-group punishment in an experimental contest game

We study how conflict in a contest game is influenced by rival parties being groups and by group members being able to punish each other. Our main motivation stems from the analysis of socio-political conflict. The relevant theoretical prediction in our setting is that conflict expenditures are independent of group size and independent of whether punishment is available or not. We find, first, that our results contradict the independence of group-size prediction: conflict expenditures of groups are substantially larger than those of individuals, and both are substantially above equilibrium. Towards the end of the experiment material losses in groups are 257% of the predicted level. There is, however, substantial heterogeneity in the investment behaviour of individual group members. Second, allowing group members to punish each other after individual contributions to the contest effort are revealed leads to even larger conflict expenditures. Now material losses are 869% of the equilibrium level and there is much less heterogeneity in individual group members' investments. These results contrast strongly with those from public goods experiments where punishment enhances efficiency and leads to higher material payoffs.

Foundations for contest success functions

In the literature the outcome of contests is either interpreted as win probabilities or as shares of the prize. With this in mind, we examine two approaches to contest success functions. In the first we analyze the implications of contestants' incomplete information concerning the "type" of the contest administrator. While in the case of two contestants this approach can rationalize prominent contest success functions, we show that it runs into difficulties when there are more agents. Our second approach interprets contest success functions as sharing rules and establishes a connection to bargaining and claims problems which is independent of the number of contestants. Both approaches provide foundations for popular contest success functions and guidelines for the definition of new ones. Keywords: Endogenous Contests, Contest Success Function. JEL Classification: C72 (Noncooperative Games), D72 (Economic Models of Political Processes: Rent-Seeking, Elections), D74 (Conflict; Conflict Resolution; Alliances).

Prevalence of nits and lice in sampls of cut hair from floors of barbershop and beauty parlors in Belo Horizonte, Minas Gerais state, Brazil

A louse survey based on samples of cut hair collected from floors of barbershops and beauty parlors was conducted in Belo Horizonte, Minas Gerais State, Brazil, from October 1984 to April 1985, as an alternative way to determine the prevalence of pediculosis capitis in the population. Of 475 samples examined for nits, nymphs, or adults of Pediculus capitis, 140 were infested (29.5%). A total of 58 lice and 3.553 nits were found in 33.632.9 g of hair collected, giving a ratio of 0.10 nit/g. Almost 29% of the nits were viable and capable of being transmitted after hatching. There was significant difference among the infestation rates by socioeconomic levels, and samples from barbershops with male customers were the most infested. based upon the number of haircuts in each sample, we estimated that 5 or 6% of the population might be infested by this species.

Affirmative Action Policy and Effort Levels. Sequential-Move Contest Game Argument

In this paper we analyse a simple two-person sequential-move contest game with heterogeneous players. Assuming that the heterogeneity could be the consequence of past discrimination, we study the effects of implementation of affirmative action policy, which tackles this heterogeneity by compensating discriminated players, and compare them with the situation in which the heterogeneity is ignored and the contestants are treated equally. In our analysis we consider different orders of moves. We show that the order of moves of contestants is a very important factor in determination of the effects of the implementation of the affirmative action policy. We also prove that in such cases a significant role is played by the level of the heterogeneity of individuals. In particular, in contrast to the present-in-the-literature predictions, we demonstrate that as a consequence of the interplay of these two factors, the response to the implementation of the affirmative action policy option may be the decrease in the total equilibrium effort level of the contestants in comparison to the unbiased contest game.

An axiomatization of difference-form contest success functions

This paper presents an axiomatic characterization of difference-form group contests, that is, contests fought among groups and where their probability of victory depends on the difference of their effective efforts. This axiomatization rests on the property of Equalizing Consistency, stating that the difference between winning probabilities in the grand contest and in the smaller contest should be identical across all participants in the smaller contest. This property overcomes some of the drawbacks of the widely-used ratio-form contest success functions. Our characterization shows that the criticisms commonly-held against difference-form contests success functions, such as lack of scale invariance and zero elasticity of augmentation, are unfounded.By clarifying the properties of this family of contest success functions, this axiomatization can help researchers to find the functional form better suited to their application of interest.

Welfare Maximizing Contest Success Functions when the Planner Cannot Commit

We analyze how a contest organizer chooses optimally the winner when the contestants' efforts are already exerted and commitment to the use of a given contest success function is not possible. We de…ne the notion of rationalizability in mixed-strategies to capture such a situation. Our approach allows to derive different contest success functions depending on the aims and attitudes of the decider. We derive contest success functions which are closely related to commonly used functions providing new support for them. By taking into account social welfare considerations our approach bridges the contest literature and the recent literature on political economy. Keywords: Endogenous Contests, Contest Success Function, Mixed-Strategies. JEL Classi…cation: C72 (Noncooperative Games), D72 (Economic Models of Political Processes: Rent-Seeking, Elections), D74 (Conflict; Conflict Resolution; Alliances)