971 resultados para administracion regional


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En este trabajo se ofrece evidencia de los efectos positivos de la descentralización fiscal en el crecimiento económico regional en Colombia desde la promulgación de la Constitución Política de 1991. La estrategia empírica incluyó la elección de un estimador adecuado para el enfoque de panel de datos, el estimador “promedio del grupo aumentado” (amg, por sus siglas en inglés), que permitió agregar factores determinantes no observados, sugeridos por la literatura, a los factores explicativos de largo plazo tradicionales. La estrategia se complementó con ejercicios que brindaron apoyo a los resultados de i) modelos de corte transversal para diferentes períodos y diversas variables de control, ii) una prueba de la hipótesis de complementariedad entre los bienes públicos suministrados por diferentes jurisdicciones (efectos indirectos), y iii) una evaluación de la convergencia incondicional en las diferencias de ingreso regionales.

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A significant gap in the tourism and travel literature exists in the area of tourism destination branding. Although brands have been used as sources of differentiation in consumer goods markets for over a century, academic research attention towards destination branding has only been reported since the late 1990s. Three important components of the brand construct are brand identity, brand position and brand image. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to guide destination marketing organisations (DMOs). In particular there have been few reported analyses of destination brand positioning slogans. The focus of this paper is on destination brand position slogans, which represent the interface between brand identity and brand image. Part of a wider investigation of DMO slogans worldwide, and in keeping with the conference location, the paper focuses on analysis of slogans used by New Zealand RTOs. The slogans are examined in terms of the extent to which they have been limited to ephemeral indifference. In other words, have they stood the test of time and do they effectively differentiate through a meaningful proposition? Analysis of the slogans indicates very few could be characterised as memorably distinctive. This reflects the complexity involved in capturing the essence of a multi-attributed destination in a succinct and focused positioning slogan, in a way that is both meaningful to the target audience and effectively differentiates the destination from competitors offering the same benefits.

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