Why do people buy hybrid cars?

This article reports on the underlying dimensions used by petrol-electric hybrid and conventional car buyers when evaluating a vehicle with the intent to purchase. Buyers of conventionally fuelled vehicles reported that they considered quality and performance as the most important determinants of choice. They rated as least important, the image they derive from driving a particular car and social influence. On the other hand, petrol-electric hybrid car buyers reported that social influence and projecting a “green” image were most important considerations and quality and appeal were least important. These findings provide social marketers with a crucial understanding that helps in the selection of an appropriate model to promote the diffusion of eco-friendly vehicles.

A cloud of smug over outdoor education : South Park, hybrid cars and environmental morality

In an episode of South Park titled ‘Hey, People, You’ve Gotta Drive Hybrids Already’, Stan convinces townsfolk to buy hybrid cars. This reduces the rate of smog but creates a toxic cloud of ‘smug’. In this paper, I use this parody of eco-correctness to interrogate some of Outdoor Education’s environmental aims. Michel Foucault’s later work on the self, morality and governmentality is used to analyse the production of the [neo- iberal] ‘environmentally responsible citizen’. The possibilities and problems of contemporary citizenship discourse are explored in relation to findings from a longitudinal study of students undertaking a tertiary outdoor and environmental education course.

Using array based techniques for noise source identification in cars

Una de las principales causas del ruido en nuestras ciudades es el tráfico rodado. El ruido generado por los vehículos no es sólo debido al motor, sino que existen diversas fuentes de ruido en los mismos, entre las que se puede destacar el ruido de rodadura. Para localizar las causas del ruido e identificar las principales fuentes del mismo se han utilizado en diversos estudios las técnicas de coherencia y las técnicas basadas en arrays. Sin embargo, en la bibliografía existente, no es habitual encontrar el uso de estas técnicas en el sector automovilístico. En esta tesis se parte de la premisa de la posibilidad de usar estas técnicas de medida en coches, para demostrar a la largo de la misma su factibilidad y su bondad para evaluar las fuentes de ruido en dos condiciones distintas: cuando el coche está parado y cuando está en movimiento. Como técnica de coherencia se elige la de Intensidad Selectiva, utilizándose la misma para evaluar la coherencia existente entre el ruido que llega a los oídos del conductor y la intensidad radiada por distintos puntos del motor. Para la localización de fuentes de ruido, las técnicas basadas en array son las que mejores resultados ofrecen. Statistically Optimized Near-field Acoustical Holography (SONAH) es la técnica elegida para la localización y caracterización de las fuentes de ruido en el motor a baja frecuencia. En cambio, Beamforming es la técnica seleccionada para el caso de media-alta frecuencia y para la evaluación de las fuentes de ruido cuando el coche se encuentra en movimiento. Las técnicas propuestas no sólo pueden utilizarse en medidas reales, sino que además proporcionan abundante información y frecen una gran versatilidad a la hora de caracterizar fuentes de ruido. ABSTRACT One of the most important noise causes in our cities is the traffic. The noise generated by the vehicles is not only due to the engine, but there are some other noise sources. Among them the tyre/road noise can be highlighted. Coherence and array based techniques have been used in some research to locate the noise causes and identify the main noise sources. Nevertheless, it is not usual in the literature to find the application of this kind of techniques in the car sector. This Thesis starts taking into account the possibility of using this kind of measurement techniques in cars, to demonstrate their feasability and their quality to evaluate the noise sources under two different conditions: when the car is stopped and when it is in movement. Selective Intensity was chosen as coherence technique, evaluating the coherence between the noise in the driver’s ears and the intensity radiated in different points of the engine. Array based techniques carry out the best results to noise source location. Statistically Optimized Near-field Acoustical Holography (SONAH) is the measurement technique chosen for noise source location and characterization in the engine at low frequency. On the other hand, Beamforming is the technique chosen in the case of medium-high frequency and to characterize the noise sources when the car is in movement. The proposed techniques not only can be used in actual measurements, but also provide a lot of information and are very versatile to noise source characterization.

Areal rainfall estimation using moving cars - computer experiments including hydrological modeling

The need for high temporal and spatial resolution precipitation data for hydrological analyses has been discussed in several studies. Although rain gauges provide valuable information, a very dense rain gauge network is costly. As a result, several new ideas have been emerged to help estimating areal rainfall with higher temporal and spatial resolution. Rabiei et al. (2013) observed that moving cars, called RainCars (RCs), can potentially be a new source of data for measuring rainfall amounts. The optical sensors used in that study are designed for operating the windscreen wipers and showed promising results for rainfall measurement purposes. Their measurement accuracy has been quantified in laboratory experiments. Considering explicitly those errors, the main objective of this study is to investigate the benefit of using RCs for estimating areal rainfall. For that, computer experiments are carried out, where radar rainfall is considered as the reference and the other sources of data, i.e. RCs and rain gauges, are extracted from radar data. Comparing the quality of areal rainfall estimation by RCs with rain gauges and reference data helps to investigate the benefit of the RCs. The value of this additional source of data is not only assessed for areal rainfall estimation performance, but also for use in hydrological modeling. The results show that the RCs considering measurement errors derived from laboratory experiments provide useful additional information for areal rainfall estimation as well as for hydrological modeling. Even assuming higher uncertainties for RCs as obtained from the laboratory up to a certain level is observed practical.

Experimental studies on comparison of microwave curing and thermal curing of epoxy resins used for alternative mould materials

In this present work attempts have been made to study the glass transition temperature of alternative mould materials by using both microwave heating and conventional oven heating. In this present work three epoxy resins, namely R2512, R2515 and R2516, which are commonly used for making injection moulds have been used in combination with two hardeners H2403 and H2409. The magnetron microwave generator used in this research is operating at a frequency of 2.45 GHz with a hollow rectangular waveguide. In order to distinguish the effects between the microwave and conventional heating, a number of experiments were performed to test their mechanical properties such as tensile and flexural strengths. Additionally, differential scanning calorimeter technique was implemented to measure the glass transition temperature on both microwave and conventional heating. This study provided necessary evidences to establish that microwave heated mould materials resulted with higher glass transition temperature than the conventional heating. Finally, attempts were also made to study the microstructure of microwave-cured materials by using a scanning electron microscope in order to analyze the morphology of cured specimens.

Study on microwave dielectric properties of epoxy resin mixtures used for rapid product development

This paper presents a preliminary study on the dielectric properties and curing of three different types of epoxy resins mixed at various stichiometric mixture of hardener, flydust and aluminium powder under microwave energy. In this work, the curing process of thin layers of epoxy resins using microwave radiation was investigated as an alternative technique that can be implemented to develop a new rapid product development technique. In this study it was observed that the curing time and temperature were a function of the percentage of hardener and fillers presence in the epoxy resins. Initially dielectric properties of epoxy resins with hardener were measured which was directly correlated to the curing process in order to understand the properties of cured specimen. Tensile tests were conducted on the three different types of epoxy resins with hardener and fillers. Modifying dielectric properties of the mixtures a significant decrease in curing time was observed. In order to study the microstructural changes of cured specimen the morphology of the fracture surface was carried out by using scanning electron microscopy.

Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations

A significant gap in the tourism and travel literature exists in the area of tourism destination branding. Although brands have been used as sources of differentiation in consumer goods markets for over a century, academic research attention towards destination branding has only been reported since the late 1990s. Three important components of the brand construct are brand identity, brand position and brand image. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to guide destination marketing organisations (DMOs). In particular there have been few reported analyses of destination brand positioning slogans. The focus of this paper is on destination brand position slogans, which represent the interface between brand identity and brand image. Part of a wider investigation of DMO slogans worldwide, and in keeping with the conference location, the paper focuses on analysis of slogans used by New Zealand RTOs. The slogans are examined in terms of the extent to which they have been limited to ephemeral indifference. In other words, have they stood the test of time and do they effectively differentiate through a meaningful proposition? Analysis of the slogans indicates very few could be characterised as memorably distinctive. This reflects the complexity involved in capturing the essence of a multi-attributed destination in a succinct and focused positioning slogan, in a way that is both meaningful to the target audience and effectively differentiates the destination from competitors offering the same benefits.

The S.T.A.B. Trial - Standardised Testing of Artificial Blood. A comparative study of various products that may be used as artificial blood for high fidelity simulation training in the critical care setting

Aim: In the current climate of medical education, there is an ever-increasing demand for and emphasis on simulation as both a teaching and training tool. The objective of our study was to compare the realism and practicality of a number of artificial blood products that could be used for high-fidelity simulation. Method: A literature and internet search was performed and 15 artificial blood products were identified from a variety of sources. One product was excluded due to its potential toxicity risks. Five observers, blinded to the products, performed two assessments on each product using an evaluation tool with 14 predefined criteria including color, consistency, clotting, and staining potential to manikin skin and clothing. Each criterion was rated using a five-point Likert scale. The products were left for 24 hours, both refrigerated and at room temperature, and then reassessed. Statistical analysis was performed to identify the most suitable products, and both inter- and intra-rater variability were examined. Results: Three products scored consistently well with all five assessors, with one product in particular scoring well in almost every criterion. This highest-rated product had a mean rating of 3.6 of 5.0 (95% posterior Interval 3.4-3.7). Inter-rater variability was minor with average ratings varying from 3.0 to 3.4 between the highest and lowest scorer. Intrarater variability was negligible with good agreement between first and second rating as per weighted kappa scores (K = 0.67). Conclusion: The most realistic and practical form of artificial blood identified was a commercial product called KD151 Flowing Blood Syrup. It was found to be not only realistic in appearance but practical in terms of storage and stain removal.

A study of Chinese private passenger cars based on BP neural network

This study employs BP neural network to simulate the development of Chinese private passenger cars. Considering the uncertain and complex environment for the development of private passenger cars, indicators of economy, population, price, infrastructure, income, energy and some other fields which have major impacts on it are selected at first. The network is proved to be operable to simulate the progress of chinese private passenger cars after modeling, training and generalization test. Based on the BP neural network model, sensitivity analysis of each indicator is carried on and shows that the sensitivity coefficients of fuel price change suddenly. This special phenomenon reveals that the development of Chinese private passenger cars may be seriously affected by the recent high fuel price. This finding is also consistent with facts and figures