品牌属性权重判断的反应时研究

In current days, many companies have carried out their branding strategies, because strong brand usually provides confidence and reduce risks to its consumers. No matter what a brand is based on tangible products or services, it will possess the common attributes of this category, and it also has its unique attributes. Brand attribute is defined as descriptive features, which are intrinsic characteristics, values or benefits endowed by users of the product or service (Keller, 1993; Romaniuk, 2003). The researches on models of brand multi-attributes are one of the most studied areas of consumer psychology (Werbel, 1978), and attribute weight is one of its key pursuits. Marketing practitioners also paid much attention to evaluations of attributes. Because those evaluations are relevant to the competitiveness and the strategies of promotion and new product development of the company (Green & Krieger, 1995). Then, how brand attributes correlate with weight judgments? And what features the attribute judgment reaction? Especially, what will feature the attribute weight judgment process of consumer who is facing the homogeneity of brands? Enlightened by the lexical hypothesis of researches on personality traits of psychology, this study choose search engine brands as the subject and adopt reaction time, which has been introduced into multi-attributes decision making by many researchers. Researches on independence of affect and cognition and on primacy of affect have cued us that we can categorize brand attributes into informative and affective ones. Meanwhile, Park has gone further to differentiate representative and experiential with functional attributes. This classification reflects the trend of emotion-branding and brand-consumer relationship. Three parts compose the research: the survey to collect attribute words, experiment one on affective primacy and experiment two on correlation between weight judgment and reaction. The results are as follow: In experiment one, we found: (1) affect words are not rated significantly from cognitive attributes, but affect words are responded faster than cognitive ones; (2) subjects comprehend and respond in different ways to functional attribute words and to representative and experiential words. In experiment two, we fund: (1) a significant negative correlation between attributes weight judgment and reaction time; (2) affective attributes will cause faster reaction than cognitive ones; (3) the reaction time difference between functional and representative or experiential attribute is significant, but there is no different between representative and experiential. In sum, we conclude that: (1): In word comprehension and weight judgment, we observed the affective primacy, even when the affect stimulus is presented as meaningful words. (2): The negative correlation between weight judgment and reaction time suggest us that the more important of attribute, the quicker of the reaction. (3): The difference on reaction time of functional, representative and experiential reflects the trend of emotional branding.

Mature students – participation in maths support and progression

Maths support at the Learning Development Service takes the form of drop-in contact, one-to-one appointments and workshops. Analysis over three years from 2010/11 to 2012/13 shows that 45% of one-to-one appointments involved a mature student, defined at Queen’s University Belfast (QUB) as one who has had a break in full-time study (normally a minimum of two years). This is a very high proportion given that 4% of students at QUB are mature. Considering engineering undergraduates only, the fraction of one-to-one appointments involving mature students was also 45%. This study can report a wide variation in terms of progression of mature students in engineering and aims to consider how more traditional undergraduate learners could be persuaded to adopt the attitudes of mature students in partaking of maths support.

Azepanium-based ionic liquids as green electrolytes for high voltage supercapacitors

This work provides a first-time-study of Azepanium-based ionic liquids (ILs) as electrolyte components for electrochemical double layer capacitors (EDLCs). Herein, two Azepanium-based ILs, namely N-methyl, N-butyl-azepanium bis(trifluoromethanesulfonyl)imide (Azp(14)TFSI) and N-methyl, N-hexyl-azepanium bis(trifluoromethanesulfonyl)imide (Azp(16)TFSI) were compared with the established IL N-butyl, N-methylpyrrolidinium bis(trifluoromethanesulfonyl)imide (Pyr(14)TFSI) in terms of viscosity, conductivity, thermal stability and electrochemical behavior in EDLC systems. The ILs' operative potentials were found to be comparable, leading to operative voltages up to 3.5 V without significant electrolyte degradation. 

Taking environmental engineering out of the laboratory

Environmental engineering is a core component of most construction and surveying undergraduate courses. It is generally accepted that students on these courses should have an understanding of thermal comfort, heat transfer, condensation, lighting, noise transmission and acoustics. Experiments are essential in developing students’ awareness and understanding of the underlying physical concepts which drive environmental engineering solutions. Traditionally these experiments have been conducted by students working in small groups in laboratories. However, increasing student numbers and, in particular, the growth in part time study, have placed significant additional demands on limited laboratory resources. The availability of reasonably priced, simple, hand-held equipment has made it possible for students to conduct experiments outside the confines of the laboratory. Furthermore, various professional software packages (some of which are freely available online) enable the resultant data to be further developed and analysed in conjunction with the conventional textbook approach. This paper examines these alternative approaches to the traditional laboratory experiment. An assessment is provided of the types of experiment which are both possible and appropriate, and the efficacy of these approaches is considered.

Melhoria e automação de linhas de montagem

Hoje em dia, e com os avanços tecnológicos a surgirem de forma constante, existem novas áreas que têm de ser consideradas com um foco importante por parte de todas as organizações, sendo uma delas a robótica industrial. Motivada em aumentar o seu output, as condições de trabalho para os seus colaboradores, bem como todas as condições de organização da logística interna, a Grohe Portugal, mais especificamente o departamento da montagem, achou relevante fazer um estudo de métodos e tempos, calculando os ganhos potenciais de aumento de output com introdução de robótica nas linhas dos cartuchos. Os objetivos principais seriam então, fazer uma restruturação de todo o layout dessas linhas, tendo como foco automatizar alguma(s) operação(ões), conseguindo assim uma melhoria significativa do output dessas linhas com o menor payback possível. Posto isto, esta dissertação pretende apresentar o trabalho desenvolvido junto da Grohe Portugal, que teve como objetivo fazer os estudos e a automatização de linhas de montagem de cartuchos, bem como melhorar algumas linhas de montagem tendo em conta fatores ergonómicos. Relativamente à automatização da linha dos cartuchos, foi importante estudar todos os seguintes aspetos:  utilização de unidades robóticas;  ergonomia;  ganhos de produtividade;  automatizar ou semi-automatizar operações;  simplificar processos de montagem;  simplificar setups;  solicitar orçamentos;  elaborar caderno de encargos. Para a realização deste projeto, o trabalho desenvolvido foi decomposto em várias etapas, entre as quais se destacam:  análise e estudo dos métodos e sequências de montagem;  levantamento de todos os componentes e operações de montagem até à obtenção do cartucho final;  estudo de tempos de todas essas operações de montagem;  caraterização de um novo layout para as linhas com a introdução de unidades robóticas, tanto quanto possível, mais adequadas;  elaboração de caderno de encargos para ser enviado a empresas, para estas poderem apresentar uma orçamentação, bem como indicar as unidades robóticas mais adequadas para as tarefas pretendidas;  automatização da linha dos cartuchos. Relativamente ao projeto de novas linhas de montagem tendo em conta fatores ergonómicos, de forma a melhorar os sistemas de abastecimento e as condições de trabalho por parte dos operadores, foram postos em prática diferentes passos, nomeadamente:  identificação de todos os processos de montagem realizados pelos operadores na linha a melhorar;  estudo e definição da disposição dos componentes na nova linha, bem como a sua forma de abastecimento;  projeto da nova linha de montagem em 3D com recurso ao software SolidWorks;  realização prática da linha, acompanhando e ajudando a equipa da ferramentaria. O balanço final do trabalho foi bastante positivo, tanto na automatização das linhas de montagem dos cartuchos, em que todo o seu estudo foi alcançado com sucesso, como no melhoramento ergonómico das linhas de montagem, tendo-se alcançado melhorias em alguns índices de qualidade, tempos de abastecimento, organização das linhas, e nas condições de iluminação, resultando essas melhorias numa avaliação positiva por parte dos colaboradores que nelas trabalham todos os dias.

Legal Control of Fishing Industry in Kerala

This work is a study on ‘Legal Control of Fishing Industry in Kerala.Fishery and Fishery-related legislations are sought to be examined in the light of scientific opinion and judicial decisionsThis work is divided into five Part.The thrust of time Study is on the success of legislative measures in attempting to achieve socio-economic justice for the fishermen community.Fishing is more an avocation than an industry. It is basically the avocation of the artisanal or traditional fishermen who depend on it for their livelihood. As an ‘industry’, it is a generator of employment, income and wealth.The modern tendency in national legislations is to integrate legal proivisions relating to EEZ fisheries into the general fisheries legislation.Chartered fishing was introduced by the Central Government during 1977-78 to establish the abundance and distribution of fishery resources in Indian EEZ, for transfer of technology and for related purposes.Going by the provisions of Articles 61 and 62 of the U.N. Convention on the Law of the Sea, 1982, foreign fishing need be permitted in our EEZ area only if there is any surplus left after meeting our national requirements.Conservation of the renewable fishery resources should start with identification of the species, their habitats, feeding and breeding patterns, their classification and characteristics. Fishing patterns and their impact on different species and areas require to be examined and investigated.the Central Government, that the Kerala Marine Fishing Regulation Act, 1980 was passed.our traditional fishermen that our Governments in power in Kerala resorted to the appointment of Commissions after Commissions to enquire into the problems of resource management and conservation of the resources. The implementation of the recommendations of these Commissions is the need of the times.General infrastructure has increased to a certain extent in the fishery villages; but it is more the result of the development efforts of the State rather than due to increase in earnings from fishing. Fisherwomen ar e still unable to enjoy the status and role expected of them in the society and the family.Around 120 million people around the tuorld are economically dependent on fisheries. In developing countries like India, small-scale fishers are also the primary suppliers of fish, particularly for local consumption. A most important role of the fisheries sector is as a source of domestically produced food. Fish, as a food item, is a nutrient and it has great medicinal value.Consumers in our country face a dramatic rise in fish prices as our ‘fishing industry’ is linked with lucrative markets in industrial countries. Autonomy of States should be attempted to be maintained to the extent possible with the help and co-operation of the Centre. Regional co-operation of the coastal states interse and with the Centre should be attempted to be achieved under the leadership of the Centre in matters of regional concern. At time national level, a ifisheries management policy and plan should be framed in conformity with the national economic policies and plans as also keeping pace with the local and regional needs and priorities. Any such policy, plan and legislation should strive to achieve sustainability of the resources as well as support to the subsistence sector.

Congestión en el servicio de urgencias ¿retrasa la primera dosis de antibiótico o analgésico?

Introducción: Colombia no tiene estudios que muestren el efecto de la congestión en urgencias sobre la oportunidad de tratamiento. El propósito del estudio fue evaluar este efecto en un servicio de urgencias en Bogotá sobre la oportunidad de la primera dosis de antibiótico y/o de analgésico; además de determinar el porcentaje de pacientes que abandonaron urgencias sin valoración. Método: Se planteó un estudio de tiempo al evento, con metodología de análisis de sobrevida, para determinar si había retardo significativo en la administración de la primera dosis de tratamiento según nivel de ocupación de urgencias del 12 de octubre al 1 de noviembre de 2010. Se midió la proporción de pacientes que abandonan urgencias sin valoración. Resultados: 127 pacientes recibieron antibióticos y 982 analgésicos. Las demoras medianas en la primera dosis fueron 364 y 104 minutos, respectivamente. Analizando las curvas de sobrevida se demostró que no hubo diferencias en la oportunidad de la primera dosis de antibiótico (p=0,3908) ni analgésico (p=0,3924) entre tres niveles de congestión según NEDOCS simultáneamente. La cantidad de personas que se fueron del servicio sin valoración fue de 92 equivalente 2,35%. Discusión: Los tiempos medianos de oportunidad de tratamiento fueron mayores que estándares de calidad y reportes en estudios previos. No se encontró diferencias en el retraso en la administración de antibiótico ni analgésico pero esperamos que este trabajo sea útil para la toma de decisiones, buscando beneficiar a los pacientes que asisten a urgencias con inicio de tratamientos oportunos.

Det är enklare i teorin… Om skolutveckling i praktiken : En fallstudie av ett skolutvecklingsprojekt i en gymnasieskola

This dissertation is a case study dealing with a school development project that took place in an upper secondary school as a result of a merger of two schools with different cultures. The project used a method called “Frirumsmodellen” and was planned to be conducted in three steps. The first was to carry out a cultural analysis in order to map the preconditions to start a school development project. The second was to carry out concrete actions and finally study eventual effects from such activities by doing a second cultural analysis. My role was to be a supervisor in the school development work, but at the same time study how this work was conducted and its impact in the ordinary school day. The dissertation takes its departure in the fact that schools are political governed. The mission of schools is never neutral; it is always an expression of behind laying social forces, ideologies and ideals of the contemporary society. Of this reason, there is a close connection between the macro political level and the micro political level. Another point of departure is the transition from a modern to a post modern society that gives the character to the changes that take place in schools. Steering of schools has partly been treated as a technical implementation problem. Schools contain on going conflicts between different interest groups that, more or less regularly, end up in educational reforms. These reforms generate school development activities in the single school. Undoubtedly, this makes school development to a complex process. At a rather late stage of the study I decided not to fulfil my task to follow the original plan. I instead let the school development project as a model to be in focus. The over all purpose was formulated: How is it possible to understand what happened in the school development project in the Falkgymnasiet and why was it not possible to carry it out as it was said in the project plan? To interpret what took place during the project I did create an interpretation frame of implementation and complexity theory that also made it possible to critically scrutinise the “Frirumsmodellen”. Already in an early stage of the process it was obvious that the “Frirumsmodellen” did not supply any tools to use and it became disconnected from the project. The project in it selves was marginalised and made invisible. The headmaster used the situation to change things she thought were important to develop. As a result, things happened, but most of the involved people did not at first hand connect this to the project. It is, of course, difficult in detail to say what caused what. The complexity theory successively made the hidden patterns revealed, hidden unofficial potentates visible, as well as unpredictable conditions that generated reactions from the personnel in front of a development work. Together this was rather efficient obstacles for not changing this school. I also discuss school development and implementation problems on a general level, for example, the possibility to transform a top-down initiated project to be bottom-up driven and using project as a tool for school development work. It was obvious that headmasters and teachers must be prepared to handle the ideological dimensions of problems schools have to face. Consequently, development work is about making problems visible and to handle these in the intersection point between the intentions of educational policies, pedagogical researchers, school administrators, headmasters, teachers and pupils. The ideological dimension also contains an existential issue. Do I as a teacher share the intentions for the development work? If not, how must I act?

Aumento da produtividade: utilizando a metodologia Six Sigma e Lógica Fuzzy, um estudo de caso em uma empresa do Pólo Industrial de Manaus – PIM

Este trabalho utiliza a metodologia six sigma com o objetivo de aumentar a produtividade da Linha de LCD (Liquid Crystal Display) em uma fábrica do Pólo Industrial de Manaus - PIM e um sistema de inferência fuzzy para mensurar o aumento dessa produtividade, onde foram identificados vários parâmetros baseados na metodologia six sigma. Dentre os quais, conforme grau de relevância dos especialistas deste estudo, pode-se destacar: desperdícios, capacidade produtiva e estudo de tempos. Ressaltando ainda que o sistema proposto seja de grande importância para profissionais e pesquisadores da gestão da produção, os quais desejam resultados que reduzam custos e conseqüentemente aumente os lucros da organização.

Saúde mental no cotidiano da formação em enfermagem: modo-de-ser-docente

Pesquisa qualitativa de abordagem Fenomenológica, que utilizou como referencial teórico-metodológico a filosofia de Martin Heidegger expressa em sua obra Ser e Tempo. Estudo realizado na Faculdade de Enfermagem da Universidade Federal do Pará no segundo semestre de 2013 e teve como objetivo revelar os sentidos e sentimentos que os docentes enfermeiros do segundo e do terceiro semestres do curso de graduação em enfermagem da UFPA expressam sobre a saúde mental no cotidiano de ser docente. Participaram dessa pesquisa nove enfermeiros docentes das atividades curriculares Introdução a Enfermagem (3) Atenção Integral a Saúde da Mulher, Criança e Adolescente (2), Atenção Integral a Saúde do Idoso (2), Processo Educativo I (1) e Exercício Profissional (1). O expresso pelos docentes foi captado por meio da entrevista fenomenológica agendada com cada docente e analisado pela instância ôntica que diz respeito à compreensão vaga e mediana. Cinco Unidades de Significados emergiram: US1 – saúde mental é fenômeno natural que se manifesta na liberdade para o modo de ser e estar com o outro numa relação equilibrada. US2 – a significação da saúde mental como essência das experiências vividas manifestada na possibilidade de acesso às coisas do mundo. US3 – saúde mental revela-se no cotidiano da prática em enfermagem nas diferentes fases da vida numa ocupação simplesmente dada. US4 – saúde mental manifestada no processo de formação como acontecimento secundário. US5 – o modo de ser docente em sua experiência de vida influencia as relações com o outro no processo de formação. O revelado no estudo, por meio do que foi falado, percebido e vivido, expressa que a preocupação com a saúde mental é um acontecimento, no entanto esta não se constitui como possibilidades, ou seja, não há uma ocupação antecipada da saúde mental como conteúdo formal desta ou daquela Atividade Curricular. É possível que o docente em seu modo de ser possa abrir-se ao novo, lançar-se no mundo e promover mudanças no cotidiano da formação de enfermeiros, ocupando-se da saúde mental, pois mesmo sem o conteúdo presente nos planos de ensino há o reconhecimento de sua existência e de sua importância na temporalidade da vida das pessoas.

Melhoria de processos de serviços prestados em assistência técnica

Currently the service sectors have an increasingly important role in the productive sector because they can represent a great advantage to the consumer. In this graduate work a study was conducted with the objective of process improveme nt services in the sector of technical assistance in a factory machinery and equipment. Through process mapping, through the technical blueprint, and time study were able to identify opportunities for improvement for reducing the time customer service, as well as the proposed performance indicators for the service

Efeito do treinamento intradialítico resistido e aeróbio sobre a função cognitiva e capacidade funcional de pacientes em hemodiálise: estudo controlado

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Influence of moisture and plaque on the performance of a laser fluorescence device in detecting caries lesions in primary teeth

The aim of this study was to evaluate the influence of dental plaque and moisture on performance of a laser fluorescence device in detecting occlusal and proximal caries lesions in primary teeth. Fifty-five occlusal and 58 proximal sites on primary molars were evaluated using a DIAGNOdent pen (LFpen) device. For the drying time study, the evaluations were performed in: (I) moist teeth; (II) teeth dried for 3 s, or (III) dried for 15 s. For the plaque study, the evaluations were done in sites: (I) without plaque; (II) with plaque, and (III) after cleaning. Evaluation of the teeth sections in stereomicroscope was the reference standard method. LF pen values, sensitivity, specificity, and accuracy were compared. The values obtained after 15 s of drying were higher than those obtained with moist teeth or dried for 3 s at both occlusal and proximal surfaces. However, there was no change in the performance in detecting caries lesions. With regard to the presence of plaque, there was no significant change in the readings of the device, but specificity was decreased in occlusal surfaces with plaque. At proximal surfaces, however, no significant differences were observed. In conclusion, the moisture conditions do not influence significantly the performance of the LFpen, but the presence of plaque can affect its performance in detecting occlusal caries lesions in primary teeth.

Accuratezza diagnostica dell'ecografia con mezzo di contrasto nel predire l'evoluzione a breve termine in pazienti con morbo di Crohn

Obiettivi. L’ecografia con mezzo di contrasto (CEUS) può fornire informazioni sulla microvascolarizzazione della parete intestinale nella malattia di Crohn. L’infiammazione della parete intestinale non sembra essere correlata alla quantità di parete vascolarizzata (studi di pattern di vascolarizzazione, SVP) ma all’intensità del flusso di parete in un determinato periodo di tempo (studi di intensità-tempo, SIT). Scopo dello studio è valutare se gli studi SVP e/o SIT mediante CEUS siano in grado di mostrare il reale grado d’infiammazione della parete vascolare e se possano predire l’attività di malattia a 3 mesi. Materiali e metodi: 30 pazienti con malattia di Crohn venivano sottoposti a SVP e SIT mediante CEUS e venivano rivisti dopo 3 mesi. L’eCografia era eseguita con uno strumento dedicato con un software particolare per il calcolo delle curve intensità-tempo e con l’ausilio di un mezzo di contrasto (Sonovue). L’analisi quantitativa consisteva nella misura dell’area sotto la curva (AUC) (con cut-off tra malattia attiva e inattiva di 15) e di un intensità media (IM) con un cut-off di 10. Tutti gli esami venivano registrati e analizzati in modo digitale. Risultati: A T0: CDAI era inferiore a 150 in 22 pazienti e superiore a 150 in 8 pazienti; a T3: CDAI era inferiore a 150 in 19 pazienti e superiore a 150 in 11 pazienti. A T0 sia la CEUS SPV che la SIT evidenziavano bassa specificità, accuratezza diagnostica e valore predittivo negativo; a T3 la CEUS SVP mostrava bassa sensibilità e accuratezza diagnostica rispetto alla SIT che era in grado, in tutti i casi tranne uno, di predire l’attività clinica di malattia a tre mesi. Conclusioni: in questo studio, la CEUS-SIT ha mostrato buona accuratezza diagnostica nel predire l’attività clinica di malattia nel follow-up a breve termine di pazienti con malattia di Crohn.

Conventional and anti-erosion fluoride toothpastes: effect on enamel erosion and erosion-abrasion

New toothpastes with anti-erosion claims are marketed, but little is known about their effectiveness. This study investigates these products in comparison with various conventional NaF toothpastes and tin-containing products with respect to their erosion protection/abrasion prevention properties. In experiment 1, samples were demineralised (10 days, 6 × 2 min/day; citric acid, pH 2.4), exposed to toothpaste slurries (2 × 2 min/day) and intermittently stored in a mineral salt solution. In experiment 2, samples were additionally brushed for 15 s during the slurry immersion time. Study products were 8 conventional NaF toothpastes (1,400-1,490 ppm F), 4 formulations with anti-erosion claims (2 F toothpastes: NaF + KNO(3) and NaF + hydroxyapatite; and 2 F-free toothpastes: zinc-carbonate-hydroxyapatite, and chitosan) and 2 Sn-containing products (toothpaste: 3,436 ppm Sn, 1,450 ppm F as SnF(2)/NaF; gel: 970 ppm F, 3,030 ppm Sn as SnF(2)). A mouth rinse (500 ppm F as AmF/NaF, 800 ppm Sn as SnCl(2)) was the positive control. Tissue loss was quantified profilometrically. In experiment 1, most NaF toothpastes and 1 F-free formulation reduced tissue loss significantly (between 19 and 42%); the Sn-containing formulations were the most effective (toothpaste and gel 55 and 78% reduction, respectively). In experiment 2, only 4 NaF toothpastes revealed significant effects compared to the F-free control (reduction between 29 and 37%); the F-free special preparations and the Sn toothpaste had no significant effect. The Sn gel (reduction 75%) revealed the best result. Conventional NaF toothpastes reduced the erosive tissue loss, but had limited efficacy regarding the prevention of brushing abrasion. The special formulations were not superior, or were even less effective.